Top ZoomInfo Alternatives & Competitors based on 321 Reviews
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Pricing is not publicly listed. ZoomInfo offers custom quotes based on the products and package selected; contact sales for a quote. |
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Offers a free plan and paid per-user tiers. Public annual-billing prices have included Basic at about $49, Professional at $79, and Organization at $119 per user/month; monthly billing may cost more. |
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Clearbit no longer offers a separate public pricing page; its products are now part of HubSpot’s Breeze Intelligence. Pricing is handled through HubSpot and may depend on credit usage and the customer’s HubSpot plan. |
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Offers a paid Pro plan, commonly listed at about $59 per month (with a lower effective rate for annual billing), plus custom-priced Business plans. Check the page for current plan details and rates. |
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Has a free tier and paid, credit-based plans for individuals and teams. Paid pricing varies by plan, billing term, and seats; larger-scale plans are quote-based. |
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Publishes Essentials, Pro, and Ultimate plans, with annual-billing prices commonly starting around $39, $99, and $249 per month, respectively. Plans differ by lookup allowance and features. |
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Offers monthly credit-based plans, commonly listed as Essentials at about $99/month and Plus at about $199/month, with a custom-priced Professional plan. A limited free trial may also be available. |
Compare your brand to your competitors
Why should you be looking for a ZoomInfo alternative?
Users may seek ZoomInfo alternatives for more specialized features, a simpler workflow, lower costs, or stronger support. This guide compares Apollo.io, Clay, Clearbit, Cognism, Jasper, Lusha, RocketReach, SalesIntel, and UpLead, examining their capabilities, pricing, and ideal users to help you find the right fit.
Quick Overview of Top ZoomInfo Competitors
- Apollo.io — All-in-one ZoomInfo Alternative for prospecting and sales engagement: Combines a B2B contact database with email sequencing, calling, and sales engagement tools, so teams can manage prospecting and outreach in one platform.
- Clay — Workflow-based ZoomInfo Alternative for data enrichment: Lets users build prospecting workflows that combine data from multiple providers, then enrich and research records with automation and AI. It’s more of an enrichment and workflow layer than a standalone database.
- Clearbit (now Breeze Intelligence) — HubSpot-focused ZoomInfo Alternative: Clearbit’s data-enrichment capabilities are now part of HubSpot’s Breeze Intelligence. Its strength is enriching and identifying company and visitor data within HubSpot workflows.
- Cognism — International ZoomInfo Alternative for sales intelligence: Offers B2B contact data with a strong focus on international coverage, particularly in Europe. Its Diamond Data service provides phone-verified mobile numbers.
- Jasper — Not a direct ZoomInfo Competitor; an adjacent tool for sales content: Jasper is an AI content platform, not a B2B contact database. It can help teams create sales and marketing content, but it doesn’t replace ZoomInfo’s prospect data.
- Lusha — Lightweight ZoomInfo Alternative for contact lookup: Provides B2B contact and company data through its platform and browser extension, making it convenient to find prospect details while browsing business profiles and websites.
- RocketReach — ZoomInfo Alternative for finding professional contact details: Helps users search for business email addresses and phone numbers using names, companies, and other profile details.
- SalesIntel — ZoomInfo Alternative with human-verified data: Differentiates itself with human-verified contact records and offers sales intelligence features, including buyer-intent data.
- UpLead — ZoomInfo Alternative with real-time email verification: Provides B2B contact and company data and verifies email addresses in real time to help users identify invalid addresses before outreach.
ZoomInfo Alternatives: Feature by Feature Comparison
| Platform | Key features | How it compares with ZoomInfo | Distinctive user benefit |
|---|---|---|---|
| Apollo.io | • B2B contact and company search with filters for role, industry, location, and other attributes. • Contact and company enrichment, including bulk workflows. • Prospecting and sales engagement in one platform: email sequences, calling, and task management. • CRM integrations and workflow automation; AI features can support research and outreach. |
Like ZoomInfo, Apollo combines prospect data with tools for acting on it. Its main distinction is the tighter, self-serve combination of prospecting and outbound execution: teams can find contacts and launch sequences without stitching together as many separate tools. ZoomInfo may be a better fit for organizations prioritizing its broader sales-intelligence ecosystem and enterprise workflows. | Useful for small and midsize sales teams that want one workspace for list building and outbound. It can reduce tool-switching between data, sequencing, and calling. |
| Clay | • Workflow builder for prospect research, enrichment, and outbound operations. • Connects to many data providers, allowing teams to enrich records from multiple sources. • Waterfall enrichment can try providers in sequence to find missing or better-fit data. • Claygent and AI-assisted workflows can research companies and people, summarize findings, and help personalize messages. • Supports CRM and other integrations, plus API-based workflows. |
ZoomInfo provides an integrated database and sales-intelligence products. Clay is more of a flexible orchestration layer: users can combine data sources and build custom research and enrichment processes rather than relying on one provider’s records and workflow. It is less of a turnkey sales database and generally requires more setup. | Best for RevOps and growth teams that want tailored prospecting logic—for example, finding companies that meet several signals, enriching them from different sources, and creating personalized outreach automatically. |
| Clearbit (now part of HubSpot) | • Company and contact data enrichment for records in a CRM or marketing system. • Company identification and firmographic data, including support for identifying organizations behind website activity. • Data can help shorten lead forms and fill in missing fields. • Clearbit capabilities are now associated with HubSpot’s Breeze Intelligence offering; availability and packaging may differ from the former standalone product. |
ZoomInfo is typically used as a broad prospecting and sales-intelligence platform. Clearbit’s distinctive strength is enrichment and marketing-data workflows, particularly for HubSpot users—not the same end-to-end sales prospecting and engagement scope. Its current relationship with HubSpot is an important distinction when evaluating it as a standalone alternative. | Useful for marketing and operations teams that want to improve CRM records, personalize website experiences, or reduce the number of fields prospects must complete on forms. |
| Cognism | • B2B company and contact data, with an emphasis on international prospecting. • Diamond Data phone numbers are presented as phone-verified contact data. • Intent and company signals can help prioritize accounts. • Sales tools and integrations support prospecting in CRM and sales workflows. • Compliance features and processes are positioned for teams prospecting across regulated markets, including GDPR-focused use cases. |
Both platforms offer contact data, intent-related signals, and sales workflows. Cognism particularly emphasizes international and European prospecting, phone data, and compliance-focused features. ZoomInfo may be more attractive to teams that prioritize its broader US-centric data and wider suite of sales-intelligence products; coverage and accuracy should be tested in the specific target markets. | A strong option for teams selling across Europe or other international markets that need phone-first prospecting and want data sourcing and compliance considerations built into their evaluation. |
| Jasper | • AI-assisted creation of marketing and sales content, including campaign assets and outreach copy. • Brand voice and knowledge features help keep generated content aligned with company guidance. • Campaign and workflow tools can help teams plan and produce related assets. • Collaboration and governance features support team use of AI-generated content. |
Jasper is not a direct ZoomInfo alternative: it focuses on content creation and marketing workflows, not contact databases, company intelligence, or prospect identification. ZoomInfo may help teams identify and prioritize buyers; Jasper can help teams produce content for engaging audiences. | Useful when the main bottleneck is producing on-brand campaign content at scale—not finding contact records. It can complement ZoomInfo or another sales-intelligence platform. |
| Lusha | • Contact and company search for prospecting. • Browser extension for finding business contact details while viewing professional profiles and company websites. • Data enrichment, list building, and CRM integrations. • Signals and workflow features can support prospect discovery and record updates; API access is available for supported use cases. |
Lusha overlaps with ZoomInfo on contact discovery and enrichment. Its browser-extension-led workflow makes it convenient for reps who prospect as they browse, while ZoomInfo offers a broader sales-intelligence environment for many enterprise teams. Compare the platforms against the job titles, regions, and phone/email fields your team actually needs. | Helpful for individual reps and smaller teams that want a quick way to capture contact details during day-to-day research without beginning every task in a large sales-intelligence platform. |
| RocketReach | • Search for professionals and companies, with business contact details such as emails and phone numbers where available. • Browser extension for finding contact information while researching profiles and websites. • Bulk lookup and API options for larger-scale prospecting or data workflows. • Integrations can move records into sales and recruiting systems. |
RocketReach is more focused on finding contact information and enabling lookups than on matching ZoomInfo’s broader suite of account intelligence, intent, and sales-engagement capabilities. Its lookup-oriented approach can suit users who need to identify a person or obtain contact details quickly. | Useful for recruiters, researchers, and sales users who often start with a specific person or profile and need to find available business contact details or automate lookups through an API. |
| SalesIntel | • B2B contact and company data for account and prospect research. • Human-verified data and Research-on-Demand services are positioned as ways to validate records or find information not readily available in the database. • Intent data and other account signals can support prioritization. • CRM integrations and sales workflows help teams use data in existing processes. |
SalesIntel and ZoomInfo both support account and contact intelligence. SalesIntel’s differentiator is its human research and verification approach, which can be useful when standard database searches do not return the required contacts or details. ZoomInfo may offer a broader product ecosystem; compare coverage and verification needs by segment. | A fit for teams that value a human-assisted path to researching or validating hard-to-find prospects, especially for important accounts or narrowly defined markets. |
| UpLead | • Searchable B2B contact and company database with filters for building prospect lists. • Email verification is a prominent part of its contact-discovery workflow. • Enrichment, technographic filters, and intent-related data can help narrow or prioritize accounts. • Integrations and API options support CRM updates and automated prospecting processes. |
UpLead overlaps with ZoomInfo on contact search, enrichment, and prospect-list building. Its emphasis on verifying email addresses before users export or act on records can make list quality a practical focus. ZoomInfo may be a stronger match for organizations seeking a broader intelligence and sales-engagement platform. | Useful for teams that want to build targeted lists and place particular emphasis on checking email deliverability before launching campaigns. |
Feature availability, integrations, data coverage, and packaging can vary by plan and region. “Superior” depends on the user’s market and workflow; validate data quality against a sample of your target accounts before choosing a provider.
Compare your brand to your competitors
Integration Capabilities for each ZoomInfo competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Apollo.io | CRMs: Salesforce, HubSpot, Pipedrive, Zoho CRM. Sales engagement: Outreach, Salesloft. Other: Gmail, Outlook, LinkedIn, Zapier. | Strong overlap with ZoomInfo for common CRM and sales-engagement workflows. A good fit for Salesforce- or HubSpot-centered teams; check whether a particular connection is native or requires an API or automation tool. |
| Clay | CRMs and destinations: Salesforce, HubSpot, Google Sheets. Data sources: Apollo, Clearbit, Lusha, and other enrichment providers. Workflow connections: APIs, webhooks, and automation tools. | More of a data-enrichment and workflow layer than a direct ZoomInfo-style database replacement. Its flexibility can connect many tools, but setup may involve configuring workflows rather than enabling a standard CRM sync. |
| Clearbit | CRMs and marketing platforms: HubSpot, Salesforce, Marketo. Data and workflow tools: Segment, Slack, Zapier, API. | Overlaps with ZoomInfo on company and contact enrichment, but is more HubSpot-centric. Confirm current product availability and connection options, as Clearbit is now part of HubSpot. |
| Cognism | CRMs: Salesforce, HubSpot, Microsoft Dynamics. Sales engagement: Outreach, Salesloft. Other: LinkedIn Sales Navigator and API-based connections. | Strong overlap with ZoomInfo’s core CRM and sales-engagement use cases. Its fit is clearest for teams needing contact data synced into an established CRM; verify specific supported CRM editions and sync features. |
| Jasper | Content and productivity tools: Google Docs, Google Sheets, Chrome, Grammarly, Surfer SEO. Other: Zapier and API. | Not a like-for-like B2B database alternative to ZoomInfo. Its integrations are primarily for content creation, not contact-data enrichment or CRM prospecting. |
| Lusha | CRMs: Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics. Sales tools: Outreach, Salesloft. Other: Zapier and API. | Covers many of the common CRM destinations used with ZoomInfo. Check whether each connection is direct or runs through an automation platform, particularly for less common tools. |
| RocketReach | CRMs and recruiting systems: Salesforce, HubSpot, Bullhorn. Other: API and workflow connections such as Zapier. | Offers useful CRM connectivity, but its integration approach may rely more on API or automation workflows than on a broad, ZoomInfo-style native marketplace. Confirm which connections support write-back and ongoing sync. |
| SalesIntel | CRMs: Salesforce, HubSpot, Microsoft Dynamics. Sales engagement: Outreach, Salesloft. Marketing automation: Marketo, Pardot, Eloqua. | One of the closer matches to ZoomInfo for connecting contact data with CRM, sales-engagement, and marketing-automation tools. Validate the available sync fields and configuration for your stack. |
| UpLead | CRMs: Salesforce, HubSpot, Pipedrive, Zoho CRM, Microsoft Dynamics. Other: Mailchimp, Zapier, API. | Supports several of the CRM destinations commonly used with ZoomInfo, but may have a narrower sales-engagement ecosystem. Check whether a required downstream tool connects directly or through Zapier/API. |
Integration lists are selective, not exhaustive. Availability, connection type, and supported features can vary by plan and may change; confirm details on each linked integrations page.
Pros and Cons of each ZoomInfo Alternative
| Alternative | Pros | Cons |
|---|---|---|
| Apollo.io | Combines contact and company search with sequencing and other outreach tools, so teams can prospect and run campaigns in one platform. Offers self-serve plans, which can suit smaller teams that don’t need ZoomInfo’s broader sales-intelligence suite. | Contact-data coverage and accuracy can vary by market and record; teams may need to verify important contacts. Its intelligence and enterprise-data capabilities are less broad than ZoomInfo’s. |
| Clay | Lets teams build custom enrichment workflows and combine data from multiple providers, including waterfall enrichment. Useful when a team needs tailored research or wants to enrich its own lists rather than rely on one database. | More of a workflow and enrichment layer than a ready-made prospecting database. It takes setup and ongoing workflow management, and results depend on the providers and sources used. |
| Clearbit / HubSpot Breeze Intelligence | Strong fit for HubSpot users who want company/contact enrichment, form enrichment, or website-visitor insights within their CRM and marketing workflows. | Its current positioning is HubSpot-centric, so it is less of a standalone sales-intelligence replacement for teams using other CRMs. It does not match ZoomInfo’s breadth of sales-prospecting and data-workflow features. |
| Cognism | Particularly relevant for teams prospecting in the UK and Europe: it emphasizes EMEA data, GDPR-related workflows, and phone-verified mobile numbers through Diamond Data. | Its strongest differentiation is regional, so teams focused mainly on other markets should compare coverage for their target segments. It is a sales-data platform, not a like-for-like replacement for every part of ZoomInfo’s broader suite. |
| Jasper | Useful for marketing teams producing and adapting content at scale, with features for brand voice and content workflows. | It is not a sales-intelligence or contact-data alternative: it does not replace ZoomInfo for finding prospects, enriching records, or supporting sales outreach. |
| Lusha | Provides contact and company data, prospecting tools, and browser-based lookup. Its self-serve, credit-based approach can suit individuals and smaller teams with focused prospecting needs. | Its more focused prospecting feature set may not cover ZoomInfo’s broader intent, organizational, and workflow requirements. Credit limits and available data can also matter for teams doing high-volume prospecting. |
| RocketReach | Designed for finding professional contact details, with search, browser-extension, and API options. Can work well when the main need is contact lookup or programmatic access to contact data. | More specialized in contact discovery than in the broader sales-intelligence workflows ZoomInfo offers. Teams may need separate tools for capabilities such as intent data, sales engagement, or deeper account intelligence. |
| SalesIntel | Emphasizes human-verified contact data and offers research-on-demand, which can help teams that need specific contacts checked or sourced. | Its verification and research approach is most valuable when contact accuracy is the priority; teams should compare its coverage in their target regions and segments. It may require other tools for functions included in ZoomInfo’s wider platform. |
| UpLead | Offers B2B contact and company search with email verification, making it relevant for teams focused on building targeted prospect lists. | It is more focused on list building than on the broader intelligence, intent, and workflow features available in ZoomInfo. Teams with complex enterprise-data needs may need additional tools. |
Note: These products span different categories—Jasper, for example, is a content platform, while Clay is primarily an enrichment-workflow tool. Data coverage and accuracy vary by geography, industry, and plan, so comparisons are most useful when tested against the same target accounts. Links above point to vendor product descriptions.
ZoomInfo vs Competitors: Traffic & Marketing Comparison
Traffic comparison: Clay is the only brand with organic-traffic figures, so it has the highest reported traffic—but the data cannot establish the true highest or lowest across all 10 brands. Clay rose from about 544K in Nov. 2024 to 1.43M in Nov. 2025, peaking at 1.89M in Sep. The other brands’ traffic data is missing, not necessarily zero.
Top-performing keywords: All supplied keyword entries show rank 1. ZoomInfo, Apollo.io, Clay, and Jasper have broad lists spanning AI, marketing, and business terms; Jasper has the most listed (21), followed by ZoomInfo (20). Clay’s terms also cover CRM, contact management, and automation. Other brands have narrower lists: Cognism, RocketReach, Lusha, SalesIntel, and UpLead emphasize customer/contact or B2B data; Clearbit has none listed.
Visibility and reach: Keyword breadth suggests Jasper, ZoomInfo, Apollo.io, and Clay have the widest reported reach, with all their listed terms at rank 1. Clay is the only brand with measurable traffic and shows a strong rise, but missing traffic figures prevent a reliable overall visibility comparison. Niche standouts include SalesIntel and Cognism for B2B/customer data, and RocketReach for email platforms.
Compare your brand to your competitors
Other “ZoomInfo” Alternatives & Competitors that you can find for free
| Competitor | Key features | Trends | Value proposition |
|---|---|---|---|
| 6sense | Account identification, intent data, predictive analytics, and sales and marketing orchestration | AI-assisted account prioritization and coordinated account-based marketing (ABM) | Helps teams focus on accounts showing buying signals and coordinate outreach across channels |
| Demandbase | ABM, account and contact data, intent signals, advertising, and sales intelligence | Combining advertising, intent, and sales workflows in one account-based platform | Connects marketing and sales activity around target accounts |
| Seamless.AI | B2B contact and company search, data enrichment, CRM integrations, and buyer signals | Faster prospect discovery and AI-supported prospecting workflows | Helps sales teams find and enrich prospect records for outbound campaigns |
| Lead411 | Contact and company data, trigger-event alerts, and CRM integrations | Using company events—such as hiring or funding—to time prospecting | Gives sales teams contact data plus business-change signals to identify outreach opportunities |
| Dealfront | B2B company data, website-visitor identification, prospecting, and intent insights | Greater emphasis on website-based buying signals and European-market data needs | Helps businesses identify visiting companies and find prospects, with a strong focus on European markets |
Frequently Asked Questions
What is ZoomInfo used for?
ZoomInfo is a B2B sales and marketing intelligence platform. Teams use it to find company and professional contact information, identify potential buyers, research organizations, and support sales prospecting and marketing campaigns.
Who are ZoomInfo’s main competitors?
Commonly compared alternatives include Apollo.io, Cognism, Lusha, SalesIntel, and LinkedIn Sales Navigator. The best fit depends on factors such as data coverage, accuracy, regional focus, features, and budget.
How much does ZoomInfo cost?
ZoomInfo’s pricing is generally quote-based and can vary with the products, number of users, data access, and contract terms. Contact ZoomInfo for a current quote and compare the total cost with alternatives, including any usage limits or add-on fees.
Is ZoomInfo’s contact data accurate?
Accuracy can vary by contact, industry, geography, and how recently information was updated. Before relying on the data, verify important details and assess coverage for your target market during a trial or product evaluation.
Which ZoomInfo alternative is best for small businesses?
Apollo.io and Lusha are often considered by smaller teams seeking prospecting tools at a lower entry cost, while LinkedIn Sales Navigator is useful for relationship-based prospect research. Compare current pricing, data limits, integrations, and coverage against your needs.
Does ZoomInfo integrate with CRM systems?
ZoomInfo offers integrations with major CRM and sales tools, including platforms such as Salesforce and HubSpot. Available integrations and features can depend on the product plan, so confirm compatibility with your specific systems before purchasing.
Is ZoomInfo compliant with privacy laws?
ZoomInfo provides information about its privacy and compliance practices, but organizations remain responsible for how they collect and use personal data. Review applicable laws, ZoomInfo’s current documentation, and your own legal or compliance requirements before using the platform.
