Top Clearbit Alternatives & Competitors based on 321 Reviews
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| Brand | Pricing |
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Clearbit offers a range of pricing plans that cater to different business needs, primarily focusing on data enrichment and lead generation tools. They provide customized pricing based on the specific requirements of users, emphasizing tailored solutions for both small businesses and large enterprises. Interested customers are encouraged to reach out for a quote. |
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Apollo.io provides multiple pricing tiers including a free plan. The paid plans start with a basic tier offering essential features and go up to more comprehensive plans that include advanced capabilities, integrations, and dedicated support. Monthly and annual subscription options are available, with discounts for annual commitments. |
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Jasper.ai has pricing plans structured around content generation capabilities, with a free trial option for newcomers. Their plans are divided into different tiers based on the number of words generated per month, with higher tiers offering additional features such as collaboration and access to premium templates. Annual subscriptions provide cost savings. |
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Lusha offers a free plan with limited credits per month, while their paid plans vary based on the number of credits included. Pricing is tiered, catering to freelancers, small teams, and larger organizations. Each plan includes additional features, with options for team collaboration and advanced data insights in higher tiers. |
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RocketReach features a range of pricing plans based on the number of lookups and features needed. Plans include basic tiers for occasional users and higher tiers with bulk lookups and additional capabilities such as CRM integrations. Users can subscribe monthly or annually, with savings offered for the latter. |
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UpLead provides several tiers of pricing, starting from a basic plan which includes a limited number of credits per month. Higher plans offer more credits and additional features like team collaboration tools and advanced filtering options. Monthly or annual billing is available, with discounts for commitment to annual plans. |
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ZoomInfo offers customized pricing that depends on the specific needs of the customer, generally targeting larger enterprises. Their pricing is not publicly listed, but they provide various solutions that include extensive B2B data, analytics, and sales enablement tools. Prospective customers need to contact them for a personalized quote. |
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Why should you be looking for a Clearbit alternative?
Users often seek alternatives to Clearbit due to specific feature needs, ease of use, budget constraints, and varying support options. Different organizations require tailored solutions for data enrichment, lead generation, or CRM integration. Notable competitors like Apollo.io, Clay, Cognism, Jasper, Lusha, RocketReach, SalesIntel, UpLead, and ZoomInfo offer diverse functionalities and pricing models. This overview will delve into each platform’s unique features, cost structures, and target audiences, helping users identify the best fit for their business needs.
Quick Overview of Top Clearbit Competitors
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Apollo.io – Best Clearbit Alternative for Comprehensive Sales Engagement
- Offers a robust all-in-one platform for sales engagement, providing lead generation and email automation.
- Combines CRM features with a large B2B database, enabling users to outreach effectively.
- Strengths include in-depth analytics and seamless integrations with existing tools.
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Clay – Most Innovative Clearbit Alternative for Relationship Management
- Specializes in nurturing professional relationships by using AI to analyze and enhance contact data.
- Unique features include personalized outreach suggestions based on relationship insights.
- Emphasizes collaboration tools for teams, helping streamline communication.
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Cognism – Top Clearbit Competitor for GDPR-Compliant Data
- Focuses on providing compliant business data, ensuring adherence to GDPR and other regulations.
- Includes advanced lead scoring and intent data features to identify high-quality prospects.
- Offers global coverage, especially strong in the European market, differentiating it from Clearbit.
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Jasper – Best Clearbit Alternative for AI-Driven Content Creation
- Uses advanced AI technology for generating marketing content and copy, catering specifically to B2B needs.
- Allows users to automate much of the content creation process, saving time and resources.
- Unique strong integration with various platforms, enhancing versatility in marketing efforts.
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Lusha – Cheapest Clearbit Alternative for Contact Information
- Provides accurate and up-to-date contact information for B2B professionals at competitive pricing.
- Offers a browser extension for quick access to contact data while browsing LinkedIn and other platforms.
- Strength lies in its simple interface and user-friendly experience.
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RocketReach – Best Clearbit Competitor for Versatile Data Access
- Facilitates access to a wide array of professional data, including emails and phone numbers.
- Integrates with various popular platforms, allowing direct outreach capabilities.
- Strong focus on user customization and search filters, aiding in targeted prospecting.
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SalesIntel – Top Clearbit Alternative for Verified Lead Data
- Prioritizes validated and human-verified data, ensuring high accuracy in lead information.
- Offers insights on the intent of companies to make informed outreach decisions.
- Strength in providing comprehensive account-level data enhances B2B targeting.
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UpLead – Best Clearbit Competitor for Real-Time Data
- Highlights real-time data and instant access to insights on businesses and decision-makers.
- Strong verification processes help maintain data accuracy, making it reliable for campaigns.
- Offers flexible pricing tiers suited for various business sizes and needs.
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ZoomInfo – Leading Clearbit Alternative for Enterprise-Level Solutions
- Renowned for its extensive B2B database, offering detailed insights into businesses and decision-makers.
- Features advanced tools for segmentation, analytics, and workflow integration.
- Ideal for large enterprises looking for detailed account insights and scalability.
Clearbit Alternatives: Feature by Feature Comparison
| Feature | Apollo.io | Clay | Cognism | Jasper | Lusha | RocketReach | SalesIntel | UpLead | ZoomInfo | Clearbit Comparison |
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| Data Accuracy | Offers real-time data validation ensuring up-to-date contact information. | Provides smart data enrichment tailored to user needs. | Uses AI-driven data sourcing for high accuracy rates. | Focused on generating high-quality marketing content rather than contact data. | Utilizes company and contact verification methods for reliable data. | Offers extensive verification processes, ensuring data integrity. | Claims up to 95% accuracy in their dataset. | High-quality, verified leads ensuring accuracy with real-time updates. | Known for comprehensive data correction and validation processes. | Clearbit provides reliable data but lacks Apollo’s real-time updates and Clay’s tailored enrichment. |
| Lead Enrichment | Offers robust lead enrichment features linking with various external sources. | Customizable enrichment based on past interactions and user preferences. | Provides GDPR compliant enrichment services. | Not primarily for lead enrichment; focuses on content generation. | Limited lead enrichment focused mainly on contact details. | Strong enrichment capabilities, focusing on B2B sectors. | Offers significant lead enrichment with unique tracking features. | Enrichment through AI and machine learning techniques. | High-quality lead enrichment with extensive features for segmentation. | Clearbit offers good enrichment but lacks the customization and targeting options seen in Apollo and Clay. |
| Integration | Seamlessly integrates with CRM and email platforms enhancing workflow efficiency. | Integrates effectively with productivity tools and CRMs for a fluid experience. | Connects with multiple platforms, including CRMs for streamlined operations. | Integrates with various marketing tools for seamless content deployment. | User-friendly integrations with popular CRMs and outreach tools. | Extensive API support for enhanced integration capabilities. | Integrates well with major platforms, including Salesforce. | Integrates easily with multiple platforms, increasing versatility. | Provides broad integration options with CRMs and marketing platforms. | Clearbit supports good integrations but is outmatched by Apollo’s seamless workflow solutions. |
| User Interface | Offers a user-friendly interface with intuitive navigation. | Provides a clean, minimalistic design customized to user workflows. | Features a dashboard tailored for quick access to relevant data. | Clean UI focused on ease of content generation rather than lead management. | Simple interface aimed at straightforward lead finding. | User-friendly interface with a focus on efficient data search. | Intuitive UI allowing for easy data filtering and access. | Clean, modern UI prioritizing user experience and efficiency. | Comprehensive and user-friendly dashboard allowing detailed insights. | Clearbit is similar in UI feel, but Apollo and Clay deliver more intuitive interfaces for lead management. |
| Pricing | Offers a tiered pricing model suitable for different user needs and business sizes. | Competitive pricing structure based on feature set and size of team. | Pricing based on usage, offering scalable options for diverse needs. | Subscription-based pricing focusing more on content generation permissions. | Free tier available for small teams; paid options flexible for scaling. | Competitive pricing with options for businesses of all sizes. | Flexible pricing tiers catering to various business sizes and needs. | Affordable pricing with comprehensive plans allowing scalability. | Flexible pricing options available, but may not be as competitive as Lusha or UpLead. | Clearbit offers competitive pricing but doesn’t have the varied tiers and flexibility seen in Lusha or UpLead. |
| Target Audience | Focused on sales and marketing teams looking for a complete engagement tool. | Aimed at individuals and teams seeking personalized productivity solutions. | Targets medium to larger-sized businesses needing compliance solutions. | Primarily focuses on marketers and content creators. | Useful for sales teams and recruiters looking for immediate contact needs. | Aimed at sales and recruiting professionals ensuring quick outreach. | Targets business development teams and account executives. | Geared towards small to medium businesses seeking effective prospecting tools. | Suitable for large enterprises needing comprehensive B2B databases. | Clearbit caters to a broad audience but does not target the personalization seen in Apollo and Clay. |
| Sales Intelligence | Provides insights into buyer intent and competitive landscape analysis. | Data-driven insights optimizing outreach based on behavioral analysis. | Offers intent data to help identify prospects ready to buy. | Not a primary feature, focusing instead on content suggestion intelligence. | Basic intelligence features available limited to contact details. | Provides sales intelligence tools to identify leads and contacts effectively. | Delivers actionable sales intelligence and analysis on lead performance. | Provides insights on lead scoring and engagement metrics. | Known for advanced sales intelligence and predictive analytics. | Clearbit offers decent sales intelligence but lacks the focused analytical features of Apollo and Cognism. |
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Integration Capabilities for each Clearbit competitor
| Alternative | Supported Integrations | Compatibility Notes |
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| Clearbit | HubSpot, Salesforce, Marketo, Slack, Zapier, Intercom, Segment, Chrome Extension | Extensive integrations for marketing automation and CRMs; well-suited for lead enrichment and data validation. |
| Apollo.io | Salesforce, HubSpot, LinkedIn, Zapier, OutReach, Mailchimp | Focuses on sales engagement, CRM integrations, and data enrichment features. |
| Clay | Salesforce, Airtable, Google Sheets, Zapier, Gmail, Slack | Designed for individuals using spreadsheets and CRM integration is more lightweight compared to others. |
| Cognism | Salesforce, HubSpot, Pipedrive, Zapier, Google Sheets, Microsoft Dynamics | Strong focus on GDPR compliance; integrates well with various CRMs and marketing tools. |
| Jasper | Jira, Slack, Zapier, Framer, HubSpot | Primarily focuses on content generation with fewer direct integrations into CRM systems. |
| Lusha | Salesforce, HubSpot, Pipedrive, Zapier, LinkedIn | Accelerator for B2B lead generation; integrates into leading CRMs effortlessly. |
| RocketReach | Salesforce, HubSpot, Zapier, LinkedIn, Google Sheets | Good for lead sourcing and outreach; integrates primarily for CRM and email outreach platforms. |
| SalesIntel | Salesforce, HubSpot, Pipedrive, ZoomInfo, LinkedIn, Microsoft Teams | Offers substantial integrations catered to sales intelligence; focuses on data enrichment solutions. |
| UpLead | Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack | Aimed at lead generation with suitable CRM integrations. |
| ZoomInfo | Salesforce, HubSpot, Marketo, Microsoft Dynamics, Outreach, LinkedIn, Slack | Comprehensive integrations for sales and marketing teams; features strong capabilities for B2B sales. |
Pros and Cons of each Clearbit Alternative
Here’s a comparative table summarizing the primary pros and cons of each alternative to Clearbit:
| Alternative | Pros | Cons |
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| Apollo.io | – Comprehensive database with sales engagement tools. | – Can be overwhelming for new users due to its range of features. |
| – Robust lead scoring and analytics capabilities. | – Pricing may be higher for small businesses. | |
| Clay | – Highly customizable lead generation and outreach tool. | – Requires manual setup and may need more technical knowledge for optimal use. |
| – Syncs with multiple CRMs and tools for seamless data integration. | – Limited company data compared to larger competitors. | |
| Cognism | – Strong focus on compliance, especially GDPR. | – May have limited data accuracy in certain regions outside major markets. |
| – Includes robust sales intelligence features. | – Higher pricing tier for advanced features compared to others. | |
| Jasper | – AI-driven content creation for marketing purposes. | – Primarily focuses on content generation rather than lead data. |
| – High-quality outputs for copywriting and marketing. | – Not a direct competitor in B2B contact data space like others listed. | |
| Lusha | – Quick access to direct contact information with a simple interface. | – Data accuracy can vary; relies on user-sourced data. |
| – Competitive pricing model with pay-as-you-go options. | – Limited features for lead enrichment compared to other platforms. | |
| RocketReach | – Extensive databases with robust search features. | – User interface may appear dated. |
| – Ability to access personal emails and phone numbers. | – Higher cost for premium features, especially for larger teams. | |
| SalesIntel | – Detailed insights and intent data for better targeting. | – Can be expensive compared to alternatives in smaller packages. |
| – Strong focus on B2B data quality and accuracy. | – Limited features outside of data provision. | |
| UpLead | – Clean interface and easy-to-navigate platform for lead searches. | – Less comprehensive data compared to larger players. |
| – Pay-per-lead pricing model suitable for small businesses. | – Limits on search capabilities in lower-tier plans. | |
| ZoomInfo | – Extensive, well-verified database with advanced filtering options. | – High subscription cost that may be prohibitive for small businesses. |
| – Rich analytics and insights for decision-making. | – Complex user interface may require training for optimal use. |
This table captures the strengths and weaknesses of each alternative compared to Clearbit, providing a reference for potential users.
Clearbit vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Apollo.io leads significantly with organic traffic peaking at around 2.3 million visits in early 2025, while ZoomInfo and RocketReach follow closely, reflecting strong online performance. In stark contrast, Clearbit garners much lower traffic, with a maximum of approximately 123,881 visits in mid-2024. The gap between Apollo.io and Clearbit illustrates varying levels of brand recognition and market penetration, suggesting that Apollo.io has a more robust overall strategy in attracting visitors compared to other platforms.
Top Performing Keywords:
Apollo.io excels in essential keywords like "ai for sales," ranking first in multiple vital phrases related to lead generation, which are backed by substantial traffic. Conversely, Clearbit maintains top positions for key phrases such as "lead enrichment tools" and "data enrichment," albeit with lower traffic impact. Jasper and Lusha focus on AI-related phrases, demonstrating a modern marketing approach that resonates with their audience. The differences highlight tailored keyword strategies where some brands efficiently leverage high-demand phrases for visibility.
Conclusions on Visibility and Reach:
Apollo.io and ZoomInfo possess the strongest online visibility due to their substantial traffic and high-ranking keywords related to AI and lead generation. In particular, Apollo.io stands out in the sales-related niche, while RocketReach excels in market intelligence and extensive data reach. Clearbit’s lower traffic and ranking may hinder its competitive edge despite some strong keyword positions. Overall, the analysis highlights a clear hierarchy in brand visibility, favoring those with focused keyword strategies and robust SEO efforts.
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Other “Clearbit” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Clearbit, along with their key features, strengths, and value propositions:
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Leadfeeder
- Key Features: Website visitor tracking, lead notifications, integrations with CRM and email marketing tools, custom reporting.
- Strengths: Excellent for identifying companies visiting your website, intuitive dashboard, easy setup.
- Value Proposition: Helps businesses understand who is engaging with their brand online, enabling targeted outreach and better lead generation.
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Hunter.io
- Key Features: Email finding and verification, domain search, email tracking, outreach campaigns.
- Strengths: Fast and accurate email finder, user-friendly interface, straightforward integrations with other tools.
- Value Proposition: Streamlines the process of finding and verifying professional email addresses, facilitating effective outreach campaigns.
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Scribe
- Key Features: Contact discovery, data enrichment, email automation, and personalized outreach.
- Strengths: Focus on enhancing user collaboration and real-time data updates, affordable pricing structures.
- Value Proposition: Combines data enrichment with automation tools to simplify the lead generation and outreach process for sales teams.
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LeadIQ
- Key Features: Lead capturing, verification, integrations with CRM, and outreach tools like email sequencing.
- Strengths: Real-time data capturing from LinkedIn, efficient outreach capabilities, strong CRM integration support.
- Value Proposition: Helps sales teams capture leads more effectively while ensuring data accuracy and facilitating smoother outreach processes.
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SaaSOptics
- Key Features: Subscription management, revenue recognition, analytics, and financial reporting for SaaS businesses.
- Strengths: Comprehensive management for subscription-based business models, strong compliance features.
- Value Proposition: Provides deep insights into SaaS financials while automating crucial aspects of subscription management.
These alternatives offer various features and capabilities that can suit a wide range of business needs focused on lead generation, outreach, and data enrichment.
Frequently Asked Questions
What is Clearbit used for?
Clearbit is primarily used for lead enrichment, helping businesses gather more information about their prospects and customers to improve marketing strategies and sales efforts.
How does Clearbit compare to other B2B data providers?
Clearbit is known for its comprehensive database and integration capabilities, often compared to competitors like ZoomInfo, Apollo, and HubSpot, which may offer different features or pricing structures.
Is Clearbit easy to integrate with other tools?
Yes, Clearbit offers seamless integrations with various CRM tools such as Salesforce and HubSpot, along with APIs that allow businesses to incorporate Clearbit data into their existing workflows.
What are the pricing options for Clearbit?
Clearbit’s pricing varies based on the specific services selected, such as their Enrichment, Prospector, and Reveal products, with custom plans available for larger businesses.
Can Clearbit help with lead generation?
Absolutely. Clearbit’s tools, such as the Prospector, enable users to find and generate targeted leads based on specific criteria, enhancing the lead generation process.
What data sources does Clearbit use?
Clearbit aggregates data from various sources, including public records, user-provided data, and proprietary data to ensure their information is up-to-date and comprehensive.
What are some competitors to Clearbit?
Some notable competitors to Clearbit include ZoomInfo, LinkedIn Sales Navigator, Hunter.io, and Apollo, each offering unique features and varying data accuracy.
