Top Amplitude Alternatives & Competitors based on 254 Reviews
| Brand | Rating | Pricing |
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★ ★ ★ ☆ 3.2 | |
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★ ★ ★ ☆ 3.4 | |
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★ ★ ★ ★ ☆ 4.3 | |
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★ ★ ☆ 2.5 | Hotjar offers a variety of pricing tiers, including a free plan with limited features, and paid plans starting from $39/month for the Basic package which includes additional features such as heatmaps, recordings, and surveys. Higher tiers offer more sessions, additional tools, and advanced features tailored for larger teams and organizations. |
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Kissmetrics pricing is customized based on the needs of the individual or team. They do not display standard pricing on their website, but emphasize features like cohort analysis and funnel tracking, suggesting that potential customers contact for a personalized quote. | |
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★ ★ ★ ★ ☆ 4.5 | |
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★ ★ ★ ★ ☆ 4.3 | |
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★ ★ ★ ☆ 4 | Mixpanel’s pricing structure starts with a free tier which includes access to essential analytics features. Paid plans begin at $25/month, allowing for more data points and features. For larger organizations, custom pricing is available based on data volume and specific needs. |
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★ ★ ★ 3 | Tableau offers several pricing options, including a free trial, with individual licenses available starting at $70/user/month. The pricing varies based on the required features and deployment options, with additional tiers for teams and organizations that require advanced analytics and collaboration capabilities. |
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Why should you be looking for a Amplitude alternative?
Users often seek alternatives to Amplitude for reasons such as specific feature requirements, ease of use, pricing constraints, and support quality. Notably, options like Google Analytics and Heap Analytics cater to different analytical needs, while Hotjar and Kissmetrics focus on user behavior insights. For those needing robust data visualization, Looker and Tableau excel, and Microsoft Power BI offers strong integration with other Microsoft tools. Mixpanel stands out for product analytics. This article will explore these alternatives based on features, pricing, and target user bases.
Quick Overview of Top Amplitude Competitors
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Google Analytics – Best Overall Amplitude Alternative
Comprehensive analytics platform that provides detailed insights into website traffic and user behavior. Strong integration with Google Ads and robust reporting features make it ideal for tracking marketing performance. -
Heap Analytics – Easiest Amplitude Alternative
Automatic event tracking eliminates the need for manual tagging, making it user-friendly. Its ability to retroactively analyze historical data without pre-setup is a major strength compared to Amplitude. -
Hotjar – Best Amplitude Competitor for User Feedback
Focuses on user experience with heatmaps, session recordings, and feedback polls. Helps to understand user interactions on a deeper level, offering insights that complement traditional analytics from Amplitude. -
Kissmetrics – Top Amplitude Alternative for E-commerce
Designed specifically for e-commerce analytics, providing deep insights into customer journeys and behavior. Offers cohort analysis features that help track customer retention more effectively than Amplitude. -
Looker – Best Enterprise Amplitude Competitor
Data exploration platform that focuses on business intelligence with customizable dashboards and advanced data modeling capabilities. Strong integration with SQL databases enhances its analytics capabilities, appealing for large organizations. -
Microsoft Power BI – Cost-Effective Amplitude Alternative
Offers advanced data visualization and reporting features at a competitive price point. Its integration with a variety of Microsoft products and cloud services makes it ideal for businesses already using the Microsoft ecosystem. -
Mixpanel – Best Amplitude Competitor for Product Analytics
Strong emphasis on funnel analysis and cohort tracking tailored for product teams. Provides advanced engagement metrics, allowing teams to focus on user retention strategies more effectively than Amplitude. -
Tableau – Powerful Visual Analytics Amplitude Alternative
Known for its visually appealing and customizable dashboards, making data analysis intuitive and interactive. Ideal for users who require deep, visual insights into complex datasets beyond the capabilities of Amplitude.
Amplitude Alternatives: Feature by Feature Comparison
| Feature | Google Analytics | Heap Analytics | Hotjar | Kissmetrics | Looker | Microsoft Power BI | Mixpanel | Tableau | Amplitude |
|---|---|---|---|---|---|---|---|---|---|
| User Tracking | Offers event tracking and page views; relies on manual setup for events. | Automatically captures every user interaction (clicks, form submissions). | Heatmaps show user interactions on pages. | Cohort analysis for tracking user behavior over time. | Seamless integration with Google products; excellent UX metrics. | Integrates with various data sources for comprehensive user insights. | Event-based tracking with funnel analysis. | Visualizes data from multiple sources with advanced analytics abilities. | Focused on user paths and product analytics with strong segmentation. |
| Real-Time Analytics | Provides real-time tracking of users, sessions, and events. | Limited real-time data features; focuses more on retrospective analysis. | Real-time feedback through surveys and polls. | No real-time tracking; more focus on gathered metrics over time. | Real-time dashboards; immediate insights into data changes. | Offers live dashboards and alerts for immediate insights. | Real-time cohort analysis for interactive product features. | Real-time visualizations with live data updates. | Strong real-time analytics with user-focused metrics. |
| Segmentation | Advanced segmentation options based on user behavior and demographics. | Flexible segmentation based on any captured event without manual setup. | Segment users based on recordings and heatmaps. | Cohorts to target specific user segments with tailored metrics. | Robust segmentation capabilities with customizable filters. | Deep dive into segment characteristics through detailed analytics. | Behavioral segmentation for targeted insights. | Advanced segmentation with predictive analysis. | Strong user-centric segmentation for behavioral insights. |
| Compatibility with Marketing Tools | Extensive integration with Google Ads, Search Console, and social media. | Integrates easily with CRM and marketing tools, allowing streamlined data collection. | Limited marketing tool integration focused on feedback. | Robust integration with marketing automation platforms. | Integrates with numerous third-party tools for holistic reporting. | Connects with Microsoft services and other popular marketing tools. | Built to integrate with most marketing platforms for comprehensive analysis. | Excellent compatibility with various data sources and marketing tools. | Strong integration with product and marketing tools for seamless analysis. |
| Visualization | Offers basic visualization through dashboards and reports. | Limited visual reporting capabilities; focuses on data collection. | Provides heatmaps, session recordings, and feedback tools. | Offers standard reporting but lacks advanced visualization. | Features comprehensive visualizations with customizable dashboards. | Advanced data visualization capabilities and reporting tools. | Strong visual reporting with interactive dashboards and graphs. | Highly sophisticated visualization tools for complex datasets. | Focused visual representations tailored to user engagement insights. |
| User Interaction Feedback | Lacks direct tools for gathering user feedback efficiently. | No direct feedback tools; focuses on user behavior tracking. | Built-in feedback tools for user interactions. | Minimal direct feedback; relies on existing data for insights. | No dedicated user feedback tools; focuses more on data analysis. | No direct feedback features; focuses on data visualization. | Limited feedback capability, focuses primarily on data analysis. | Provides some user feedback collection but less focused. | Strong feedback features leading to actionable insights. |
| Cohort Analysis | Cohort analysis possible but lacks depth in user journey tracking. | Dynamic cohort analysis based on any event interaction captured automatically. | Limited cohort analysis capabilities; better for heat mapping. | Strong cohort capabilities focused on user conversion. | Cohort analysis is available though not the primary focus. | Basic cohort analysis, more focused on overall trends. | Advanced cohort analysis for in-depth user behavior insights. | In-depth cohort analytics with visual aids. | Focused on retention and user journey improvements. |
| Pricing | Free version with premium paid features (Google Analytics 360). | Freemium model with premium features for larger organizations. | Free tier with limited functionality; paid plans enhance features. | Subscription-based pricing tailored for businesses. | Subscription-based; pricing varies by organization size. | Priced per user and data capacity; flexible options based on need. | Tiered pricing based on features and user capacity. | Pricing can be high depending on required features and data sources. | Pricing competitive with focus on product metrics and analytics. |
Unique/Superior Aspects Compared to Amplitude:
- Google Analytics: Strong integration with Google Ads and extensive marketing tool compatibility, making it ideal for marketers.
- Heap Analytics: Automatic event tracking reduces the setup burden, allowing for quicker insights into user interactions.
- Hotjar: Unique heatmaps and session recording features provide qualitative insights into user behavior not deeply available in Amplitude.
- Kissmetrics: Strong focus on user conversion through detailed cohort analysis that helps in enhancing marketing strategies.
- Looker: Offers robust data modeling capabilities that enhance how data is visualized beyond just user tracking.
- Microsoft Power BI: Great for companies deeply integrated into the Microsoft ecosystem, providing great flexibility in data visualization.
- Mixpanel: Strong behavioral cohort analysis suitable for product-focused teams, providing more granular user interaction data.
- Tableau: Advanced visualization capabilities for complex datasets help bring data stories to life, which can sometimes overshadow Amplitude’s product-focused approach.
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Integration Capabilities for each Amplitude competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Amplitude | Salesforce, Segment, Zapier, Shopify, HubSpot, Marketo, Google Ads, BigQuery | Strong integration with marketing and product analytics tools. |
| Google Analytics | Facebook, Google Ads, YouTube, Search Console, LinkedIn, Zapier | Extensive integration ecosystem with Google products and advertising |
| Heap Analytics | Segment, Slack, HubSpot, Google Ads, Salesforce, Facebook | Great support for marketing automation tools and CRM integration. |
| Hotjar | Google Analytics, Shopify, WordPress, Zapier, Slack, HubSpot | Focused on user behavior insights and design feedback tools. |
| Kissmetrics | Email services, Salesforce, HubSpot, Zapier | Primarily integrates with email and CRM systems. |
| Looker | Google Analytics, Salesforce, BigQuery, Amazon Redshift, Snowflake | Strong integration with data warehousing and business intelligence. |
| Microsoft Power BI | Salesforce, Google Analytics, Azure, QuickBooks, Mailchimp | Strong ecosystem within Microsoft and enterprise tools. |
| Mixpanel | Segment, Salesforce, HubSpot, Google Ads, Shopify | Focus on product analytics with strong marketing and CRM integrations. |
| Tableau | Google Analytics, Salesforce, SQL databases, Excel, AWS | Focused on business intelligence and extensive database integration. |
Pros and Cons of each Amplitude Alternative
Here’s a comparison table outlining the primary pros and cons of various analytics tools in relation to Amplitude:
| Alternative | Pros | Cons |
|---|---|---|
| Google Analytics | – Comprehensive tracking capabilities – Free tier available – Extensive integrations |
– Limited analysis of user journeys – Sampling issues with large datasets |
| Heap Analytics | – Automatic event tracking without a need for coding – Strong retroactive insights |
– Can be expensive for larger teams – UI can be complex for new users |
| Hotjar | – Excellent for heatmaps and session recordings – User feedback tools (surveys) |
– Limited analytics depth for quantitative data – Not suitable for complex funnels |
| Kissmetrics | – Focused on cohorts and customer lifecycle tracking – Strong for revenue attribution |
– Can be expensive – User interface may feel outdated |
| Looker | – Great for data modeling and custom reporting – Strong integration capabilities |
– Requires SQL knowledge for best use – More focused on BI than web analytics |
| Microsoft Power BI | – Powerful data visualization capabilities – Integrates well with other Microsoft tools |
– Steeper learning curve – Less user-friendly for non-technical users |
| Mixpanel | – Powerful for tracking events and user engagement – Real-time data updates |
– Learning curve for advanced features – Can become costly with scaling usage |
| Tableau | – Advanced data visualization and analytics capabilities – Strong for large datasets |
– High cost of licensing – Requires training for effective use |
This table provides a structured overview of the strengths and weaknesses of various alternatives to Amplitude, focused on typical user needs and operational contexts.
Amplitude vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Among the analyzed brands, Tableau dominates in organic traffic, attracting an impressive count peaking at 1,113,276 in December 2023. In contrast, Google Analytics shows minimal traffic, with a decline to only 684 visits in January 2025. Hotjar also performs strongly, notably reaching 202,533 visits in January 2024. Other brands like Amplitude and Heap Analytics exhibit moderate to high traffic levels, with Amplitude recording 98,907 visits in December 2023, while Heap Analytics remains steady around the 26,000 mark.
Top Performing Keywords:
Tableau leads with numerous high-ranking keywords including "data and analytics" and "business intelligence software." Amplitude also excels, dominating terms like "data analytics" and "user analytics" at position 1. In comparison, Google Analytics focuses on branded keywords, ranking high for "google analytics 4." Hotjar’s strategy includes keywords related to web traffic and user behavior analysis. Each brand shows distinct keyword strategies – data-centric terms for Tableau and Amplitude, while Google Analytics relies heavily on its brand.
Conclusions on Visibility and Reach:
Tableau exhibits the strongest online visibility, driven by extensive organic traffic and a robust keyword strategy. It effectively captures a wide audience in the business intelligence space. In contrast, Google Analytics faces visibility challenges due to its lower traffic figures. Amplitude and Hotjar are also notable, particularly in user analytics and behavioral insights. The keyword dominance of Amplitude in user-focused terms signifies its strong positioning in that niche, suggesting tailored strategies can elevate visibility and traffic substantially.
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Other “Amplitude” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Amplitude, along with their key features, strengths, and value propositions:
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Mixpanel
- Key Features: Advanced user segmentation, funnel analysis, A/B testing, cohort analysis, and retention tracking.
- Strengths: Strong focus on user behavior analytics and event tracking; intuitive interface for non-technical users.
- Value Proposition: Mixpanel helps teams understand how users interact with their products, allowing for data-driven decision-making that enhances user engagement and retention.
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Adobe Analytics
- Key Features: Real-time data reporting, customer journey analytics, predictive analytics, and automated insights.
- Strengths: Robust integration with other Adobe Marketing Cloud products; extensive customization options for dashboards.
- Value Proposition: Adobe Analytics provides deep insights into customer behavior across channels, empowering businesses to optimize their marketing strategies and improve customer experiences.
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Segment
- Key Features: Customer data platform, event tracking, integration with multiple analytics tools, and data governance.
- Strengths: Simplifies data collection across platforms by allowing businesses to collect once and send data to any tool; strong focus on data privacy and compliance.
- Value Proposition: Segment enables companies to harness their customer data efficiently, creating a single source of truth and enhancing the overall ability to analyze user behavior.
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Pendo
- Key Features: Product experience insights, user feedback collection, in-app messaging, and guides.
- Strengths: Focuses on product-led growth with features that enhance user engagement and feedback collection; ideal for SaaS companies.
- Value Proposition: Pendo helps organizations understand user interactions within their products, improving onboarding processes, feature adoption, and overall user satisfaction.
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Satachi
- Key Features: User sentiment tracking, session replay, conversion funnel analysis, and real-time dashboarding.
- Strengths: Provides a user-friendly interface and in-depth behavioral insights; strong emphasis on visual data representation.
- Value Proposition: Satachi empowers businesses to optimize their digital touchpoints by providing actionable insights into visitor behavior and sentiment, enhancing conversion rates and user experience.
These alternatives offer a diverse set of features and strengths, catering to various business needs in analytics and customer insights.
