Top Semrush Alternatives & Competitors based on 715 Reviews
Reviews collected from
capterra.com
trustpilot.com
trustradius.com
gartner.com
sitejabber.com
facebook.com
softwareadvice.com
.
| Brand | Pricing |
|---|---|
|
☆ |
Semrush offers three main pricing plans: Pro ($119.95/month), Guru ($229.95/month), and Business ($449.95/month), with discounts for annual subscriptions. Each plan includes various tools for SEO, PPC, content, social media, and more, catering to different levels of users ranging from freelancers to large agencies. |
|
☆ ☆ ☆ |
Ahrefs provides four pricing plans: Lite ($99/month), Standard ($199/month), Advanced ($399/month), and Enterprise ($999/month). Each plan offers increasing access to tools for keyword research, site audits, backlink analysis, and more, with annual discounts available. |
|
☆ ☆ |
Majestic’s pricing consists of three plans: Lite ($49.99/month), Pro ($99.99/month), and API ($399/month) with an annual subscription option. Each plan provides different levels of access to their extensive backlink indexing tools and data. |
|
☆ |
Moz offers several pricing plans starting with Moz Pro at $99/month (Standard), $179/month (Medium), $299/month (Large), and $599/month (Premium). Each level provides various SEO tools, including site audits and tracking, with a free 30-day trial available. |
|
☆ ☆ |
Rank Math has a free version and premium plans priced at $59/year (Basic), $199/year (Pro), and $399/year (Business). These plans offer additional features like advanced SEO analysis, multiple keyword tracking, and priority support. |
|
☆ |
Neil Patel’s pricing is straightforward, providing a free plan and premium options starting from $29/month for a professional plan, with a maximum of $99/month for business plans depending on usage. The premium plans include more in-depth SEO analysis tools. |
|
|
Yoast SEO offers a one-time payment for their premium WordPress plugin at $99/year for a single site. They also offer a bundle that includes multiple plugins at $199/year. Discounts are available for purchases for multiple sites. |
Compare your brand to your competitors
Why should you be looking for a Semrush alternative?
Users may seek alternatives to Semrush for various reasons, including specific feature requirements, budget constraints, varying levels of ease of use, and support options. For those looking for comprehensive SEO tools, Ahrefs, Majestic, Moz, RankMath, Ubersuggest, and Yoast offer viable solutions. Each alternative has its own strengths: Ahrefs is known for backlink analysis, Moz excels in user-friendly design, while RankMath and Yoast focus on WordPress integration. This overview will explore their unique features, pricing structures, and target user bases to help you find the best fit for your needs.
Quick Overview of Top Semrush Competitors
-
Ahrefs (Best Semrush Alternative for Comprehensive Backlink Analysis)
- Offers one of the largest backlink databases.
- Extensive site auditing tools that help identify SEO issues.
- Keyword explorer with a focus on search volume, clicks, and ranking difficulty.
- User-friendly interface with powerful data visualization features.
-
Majestic (Top Semrush Competitor for Backlink Analysis)
- Specializes in backlink analysis with unique metric systems like Trust Flow and Citation Flow.
- Provides historical backlink data for competitive analysis.
- Offers a dedicated API for developers to integrate backlink data into applications.
- Its ‘Neighborhood’ feature helps identify potential spammy links around your site.
-
Moz (Popular Semrush Competitor for Local SEO)
- Strong focus on local SEO with features like Moz Local for managing business listings.
- Offers a comprehensive keyword research tool alongside a robust SEO toolbar.
- The community-driven aspect with a wealth of educational resources and support.
- Regular updates and features like Page Authority and Domain Authority scores.
-
Rank Math (Best Budget-Friendly Semrush Alternative for WordPress Users)
- A plugin that integrates seamlessly with WordPress for on-page SEO optimization.
- Offers advanced schema markup and rich snippet features without additional costs.
- Built-in keyword tracking and suggestions based on Google Search Console data.
- Visual user interface that simplifies optimization processes.
-
Ubersuggest (Cheapest Semrush Alternative for SMBs)
- Affordable pricing plans especially suitable for small businesses and freelancers.
- User-friendly dashboard for keyword suggestions, SEO audit, and traffic analysis.
- Offers content ideas and backlink data to enhance content marketing strategies.
- Regularly updated with new features, making it increasingly robust over time.
-
Yoast (Best Semrush Competitor for On-Page SEO)
- Focuses primarily on on-page SEO best practices with easy-to-use WordPress integration.
- Offers real-time content analysis and readability scores.
- The ability to optimize metadata and keywords for individual posts/pages effectively.
- Strong emphasis on educational content that helps users improve their SEO knowledge.
Semrush Alternatives: Feature by Feature Comparison
| Tool | Key Features | Comparison to Semrush | Unique/Superior Aspects |
|---|---|---|---|
| Ahrefs | – Site Explorer: In-depth backlink analysis; shows organic keywords and traffic estimates. | Similar backlink analysis, but Ahrefs offers more extensive historical data and a larger index. | – Provides the most comprehensive backlink database; best for in-depth SEO analysis. |
| – Content Explorer: Find top-performing content and analyze social metrics. | Semrush has content marketing tools, but not as detailed for content performance tracking. | – Strong emphasis on content marketing, allowing users to analyze what works. | |
| – Keyword Explorer: Advanced keyword suggestions, click metrics, and difficulty scores. | Semrush offers keyword tools but lacks click metrics directly associated with SERP features. | – Provides click potential of keywords, enhancing ROI on keyword targeting. | |
| – Rank Tracker: Monitor rankings with customizable reports. | Similar functionality with fewer customization options. | – Enhanced tracking features like SERP position history across different devices. | |
| Majestic | – Backlink History: Historical backlink data; unique metrics such as Trust Flow and Citation Flow. | Semrush offers backlink analysis, but Majestic specializes in deep backlink history. | – Distinctive metrics (Trust Flow, Citation Flow) help assess link quality effectively. |
| – Site Explorer: Comprehensive tools for exploring backlinks and anchor text analysis. | Both tools offer insights, but Majestic emphasizes backlinks over keywords. | – A focus purely on backlinks makes it the go-to tool for link analysis. | |
| – Campaign Management: Allows tracking and management of multiple projects with in-depth reports. | Semrush’s project management is robust, but lacks Majestic’s specific focus on link campaigns. | – Tailored for businesses with intensive backlink strategies. | |
| Moz | – Keyword Explorer: Advanced keyword suggestions and SERP analysis with proprietary metrics (DA, PA). | Both tools have strong keyword features, but Moz offers more SEO-focused metrics. | – Focused metric (Domain Authority) gives a clearer picture of your website’s credibility. |
| – Link Explorer: Evaluate links, discover link-building opportunities using metrics like Spam Score. | Semrush also focuses on backlink analysis but with different metric frameworks. | – Emphasizes link quality assessments, beneficial for targeted outreach strategies. | |
| – On-Page Grader: Analyzes on-page SEO against top competitors. | Semrush features similar capabilities but with different analysis techniques. | – Offers actionable insights specifically targeted for on-page improvements. | |
| RankMath | – SEO Score: Automated scoring and recommendations for on-page SEO improvements. | Semrush has on-page tools but not as seamlessly integrated for WordPress use. | – Specifically designed for WordPress ease of use, making it ideal for WP users. |
| – Integrated Schema Markup: Easily add structured data to your site. | Semrush provides schema insights but lacks seamless integration into CMS. | – Simplifies the addition of structured data, enhancing SEO visibility. | |
| – Advanced Redirections: Manage 301s and track 404s efficiently. | Semrush provides similar features but is less streamlined for WordPress-specific scenarios. | – Enhanced redirection management tailored for WordPress developers. | |
| Ubersuggest | – SEO Analyzer: Complete website audit with actionable insights and suggestions. | Semrush offers audits, but Ubersuggest often provides simpler and more digestible results. | – Focuses on actionable insights with a user-friendly interface for beginners. |
| – Keyword Tracking: Track keyword performance across various search engines. | Both platforms track keywords, but Ubersuggest’s simplicity caters to novice users. | – Great for users seeking an easy entry into SEO without overwhelming features. | |
| – Content Ideas: Generate content ideas based on keyword trends and competition analysis. | Semrush has content generation tools, but Ubersuggest simplifies the process for new users. | – Encourages content creation with straightforward suggestions based on trending topics. | |
| Yoast | – SEO & Readability Analysis: Real-time on-page SEO and readability checks within the WordPress editor. | Semrush provides insights but not directly within the content editing interface. | – Ideal for WordPress users; in-context insights enhance user experience directly. |
| – XML Sitemap Generation: Automatically generates sitemaps to improve site indexing. | Semrush includes sitemap recommendations but not auto-generation features for WP. | – Essential utility for WordPress users, smoothing SEO practices without extra work. | |
| – Breadcrumbs & Canonical URLs: Built-in options for optimizing site structure. | Semrush offers canonical URL suggestions, but Yoast simplifies integrations for WP structure. | – Directly addresses common WordPress issues, enhancing usability for site structuring. |
Compare your brand to your competitors
Integration Capabilities for each Semrush competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Semrush | Google Analytics, Google Search Console, Facebook Ads, etc. | Strong compatibility with various marketing and SEO tools. |
| Ahrefs | Google Sheets, Data Studio, Zapier | Limited third-party integrations; focuses on native tools. |
| Majestic | API for custom applications | Mainly focuses on its own capabilities; limited integrations. |
| Moz | Google Data Studio, Zapier, Salesforce, HubSpot | Good compatibility with leading SEO and marketing platforms. |
| Rank Math | Google Search Console, WooCommerce | Primarily tailored for WordPress and its plugins. |
| Ubersuggest | None specified | Limited third-party integrations; focuses on standalone usability. |
| Yoast | WooCommerce, Elementor, Google Search Console | Strong integration with WordPress; suitable for SEO enhancements. |
Pros and Cons of each Semrush Alternative
Here’s a comparative table outlining the primary pros and cons of each alternative to Semrush, focusing on specific strengths and weaknesses relevant to typical use cases.
| Alternative | Pros | Cons |
|---|---|---|
| Ahrefs | – Extensive backlink analysis and metrics. – Comprehensive keyword research tools. – Large database of live backlinks. – User-friendly interface. |
– Higher pricing compared to some alternatives. – Limited technical SEO insights. – No free version available. |
| Majestic | – Strong focus on backlink analysis and historical data. – Unique metrics (Trust Flow, Citation Flow). – Affordable compared to competitors on backlink features. |
– Interface can be less intuitive. – Limited keyword research capabilities. – Less emphasis on all-in-one SEO tools. |
| Moz | – Good for on-page optimization recommendations. – User-friendly with a helpful community. – Strong domain authority metrics. |
– Limited backlink database compared to others. – Keyword research tools less comprehensive. – Can lag behind in SERP tracking accuracy. |
| Rank Math | – Free version offers extensive features. – Integrates well with WordPress. – Good on-page SEO analysis tools. |
– Limited standalone capabilities outside WordPress. – Less robust data analytics compared to premium tools. – Support options may be limited for free users. |
| Ubersuggest | – Affordable pricing with a functional free tier. – Provides insights for both SEO and PPC. – User-friendly design suitable for beginners. |
– Limited depth in competitive analysis. – Backlink data is less comprehensive. – Some advanced features are behind a paywall. |
| Yoast | – Excellent for on-page SEO in WordPress. – Provides real-time content analysis. – Easy to use for non-technical users. |
– Not a full-fledged SEO suite; focuses primarily on on-page. – Limited keyword research and SERP tracking. – Lacks in-depth competitive analysis features. |
This table highlights the primary strengths and weaknesses of each alternative in comparison to Semrush, aiding users in making informed decisions based on their specific needs.
Semrush vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Among the analyzed brands, Semrush attracts the highest organic traffic, peaking at over 53 million monthly visits in December 2024. Ahrefs follows, with around 22 million visits, showing a consistent upward trend. Moz, Rankmath, and Yoast show moderate traffic, ranging from approximately 3 to 1.6 million visits. Majestic has the lowest traffic, averaging under a million visits each month. Ubersuggest fluctuates, hitting a peak of nearly 30 million in mid-2023 but dropping significantly afterward. Semrush dominates, while Majestic struggles for visibility.
Top Performing Keywords:
Significant keywords for Semrush include "free competitor analysis tools" and "semrush seo tools," ranking first, driving its high traffic. Ahrefs excels with keywords like "seo software tools" and "website traffic," achieving top rankings too. Moz’s "seo content" ranks notably well, contributing to its presence. Majestic’s strength lies in its backlink-related keywords, while Ubersuggest excels in growth marketing terms. Rankmath’s performance centers on "wordpress seo," demonstrating niche targeting. Varied strategies lead to different strengths as brands tackle SEO.
Conclusions on Visibility and Reach:
Semrush emerges as the front-runner in organic visibility and overall reach, showcasing a broad keyword strategy that secures top rankings across various sectors. Ahrefs maintains a competitive stance with a focused keyword approach, particularly in software-related terms, while Moz capitalizes on content-focused SEO. Rankmath benefits from a strong position in the WordPress niche, attracting a specific audience. Ubersuggest’s traffic swings indicate potential volatility, while Majestic’s traffic shares reflect limitations in broader content appeal. Insights highlight specific strengths in established brands.
Compare your brand to your competitors
Other “Semrush” Alternatives & Competitors that you can find for free
Sure! Here are five alternatives and competitors to Semrush, along with their key features, strengths, and value proposition:
-
SpyFu
- Key Features: Competitor analysis, PPC research, keyword research, SEO reports, backlink tracking.
- Strengths: Offers detailed insights into competitors’ ad strategies and historical data; easy-to-use interface for beginner marketers.
- Value Proposition: Ideal for businesses wanting an in-depth look at competitor ad performance and keyword usage, helping to refine marketing strategies.
-
Serpstat
- Key Features: Keyword research, site audit, rank tracking, backlink analysis, search analytics.
- Strengths: Combines SEO, PPC, and content marketing tools; offers a comprehensive all-in-one solution for digital marketing.
- Value Proposition: Cost-effective alternative for businesses looking for extensive features without breaking the bank, suitable for freelancers and small businesses.
-
SEO PowerSuite
- Key Features: Rank tracking, site auditing, backlink analysis, on-page optimization tools, reporting capabilities.
- Strengths: Offers a desktop-based platform, providing powerful features and flexibility in managing SEO projects.
- Value Proposition: A robust suite for users who prefer offline tools and those looking for customizable reporting options.
-
Google Search Console
- Key Features: Performance tracking, indexing status, SEO issues identification, URL inspection.
- Strengths: Directly integrates with Google’s ecosystem; free tool providing vital data on website performance in search results.
- Value Proposition: Essential for webmasters and marketers looking for reliable insights directly from Google, facilitating optimization efforts without additional costs.
-
BuzzSumo
- Key Features: Content research, social media analytics, influencer identification, trend tracking.
- Strengths: Specializes in content marketing and social media, making it perfect for content-driven SEO strategies.
- Value Proposition: Helps marketers identify trending topics and influencers, enhancing the ability to create shareable content and optimize campaigns for better reach.
These tools offer diverse features and cater to different aspects of digital marketing, making them effective alternatives to Semrush.
Frequently Asked Questions
What is Semrush and what does it do?
Semrush is an all-in-one digital marketing tool that provides a suite of services including SEO, PPC, content marketing, social media management, and competitive research. It helps marketers analyze their competitors, track keyword rankings, perform site audits, and optimize their online presence.
How does Semrush compare to other SEO tools like Ahrefs or Moz?
Semrush offers a more comprehensive suite of tools for not just SEO but also PPC, social media, and content marketing compared to Ahrefs or Moz, which primarily focus on SEO. Depending on your needs, Semrush might be more appealing for all-in-one marketing strategies, while Ahrefs is often praised for its backlink analysis.
Is Semrush suitable for beginners?
Yes, Semrush is suitable for beginners as it provides a user-friendly interface and a wealth of educational resources, including tutorials and webinars. However, its advanced features may require some time to fully understand and utilize effectively.
What are the pricing plans for Semrush?
Semrush offers several pricing plans, including Pro, Guru, and Business tiers, which range from approximately $119.95 to $449.95 per month. Each plan has different features and limits, catering to various business sizes and needs.
Can I use Semrush for local SEO?
Yes, Semrush can be effectively used for local SEO. It provides tools for tracking local keyword rankings, analyzing local competitors, and optimizing local search presence through features like the Listing Management tool.
Does Semrush offer a free trial?
Semrush does not provide a traditional free trial, but they do offer a 7-day free trial for new users with a limited set of features. This allows potential users to explore its capabilities before committing to a paid subscription.
How does Semrush's customer support compare to its competitors?
Semrush is known for its robust customer support, offering assistance through live chat, email, and a rich knowledge base. While competitive tools like Ahrefs and Moz also provide support, some users find Semrush’s response times to be generally faster.
