Wix and BigCommerce are two popular website builders that cater to different user needs. Wix is primarily designed for users looking to create visually appealing personal or business websites without needing extensive technical skills. It offers a drag-and-drop interface, a vast array of templates, and customization options suitable for blogs, portfolios, and small business sites.
In contrast, BigCommerce focuses on eCommerce, providing a robust platform for businesses aiming to sell products online. It is optimized for larger online stores and offers advanced eCommerce features, including payment gateways, inventory management, and SEO tools tailored for sales performance.
Users consider Wix for its user-friendly design and flexibility, making it ideal for creative projects and simple sites. BigCommerce is favored by those who require advanced selling tools and support for scaling their online stores.
When comparing Wix and BigCommerce, key aspects to evaluate include features, pricing structures, ease of use, customization options, and support functionalities. These factors will guide potential users in selecting the most suitable platform for their website-building needs.
Wix VS BigCommerce: Which tool is the most popular?
| Tool | Number of Reviews | Average Rating | Positive Reviews | Neutral Reviews | Negative Reviews |
|---|---|---|---|---|---|
| Wix | 90 | 2.84 | 42 | 0 | 48 |
| BigCommerce | 39 | 3.56 | 29 | 1 | 9 |
Wix, with 90 reviews, is the most reviewed tool but has a lower average rating of 2.84. It received a significant number of negative reviews (48), indicating user dissatisfaction. In contrast, BigCommerce, although it has fewer reviews (39), boasts a higher average rating of 3.56, with fewer negative reviews (9), suggesting it is more positively received overall. Therefore, BigCommerce is the more popular tool in terms of user satisfaction, while Wix has a greater number of reviews yet a lower rating.
Wix and BigCommerce: Quick Comparison Overview
| Feature/Aspect | Ahrefs | SEMrush |
|---|---|---|
| Primary Features | – Site Explorer – Keyword Explorer – Backlink Checker – Content Explorer – Rank Tracker |
– Keyword Research – Site Audit – Position Tracking – Content Analyzer – Marketing Insights |
| Target Audience | – SEO professionals – Digital marketers – Agencies focusing on content marketing and backlink analysis |
– Digital marketers – SEO experts – Content marketers – Social media marketers and PPC specialists |
| Main Advantages | – Robust backlink analysis – Comprehensive keyword data – Intuitive user interface – Constantly updated index |
– All-in-one digital marketing tool – Extensive competitor analysis – Wide array of tools for SEO and PPC – Integrated social media management |
| Core Value Proposition | Focused on providing in-depth SEO insights, particularly strengths in backlink profiles and organic keyword rankings. Ideal for users prioritizing content strategy and link-building efforts. | Offers a holistic view of digital marketing, making it easier to manage all aspects of online presence through an extensive range of tools for SEO, PPC, and social media marketing. |
| Ideal Use Cases | – Conducting comprehensive link audits – Developing effective content strategies – Tracking backlinks and organic rankings – Keyword planning for SEO campaigns |
– Managing and optimizing PPC campaigns – Conducting competitive analysis for market positioning – Comprehensive content analytics and SEO tracking – Social media metrics and management |
Most liked vs most disliked features of Wix and BigCommerce
| Platform | Most Liked Features | Most Disliked Features |
|---|---|---|
| Wix | – Excellent customer service with knowledgeable staff. | – Allegations of fraud and manipulation by false brokers linked to Wix. |
| – User-friendly interface and ease of use. | – Complicated withdrawal requests leading to frustration. | |
| – Effective issue resolution, including auto-renewal and site problems. | – Fundamental platform issues causing navigational difficulties. | |
| – Long-term users express pride and appreciation for consistent support. | – Unclear policies resulting in dissatisfaction and trust issues. | |
| – Guidance from customer support helps users navigate challenges. | – Challenges with refunds and navigating processes like auto-renewals. | |
| BigCommerce | – User-friendly setup accessible to non-technical users. | – Minor limitations in managing configurable products may require custom development. |
| – Highly praised technical support, responsive and helpful. | – Lack of functionalities like geo-targeting and better integrations with services like Square and QuickBooks. | |
| – Customizable online store with excellent API access and PageBuilder feature. | – Checkout process needs improvement for better sales conversion. | |
| – Catering to both B2B and B2C businesses with a variety of product management capabilities. | – Desire for better transparency and tracking within system notes for effective order management. | |
| – Variety of functionalities enhancing user experience, including inventory management and mobile eCommerce. | – Some advanced features present a learning curve despite the generally easy-to-use platform. |
Key Features of Wix vs BigCommerce
Certainly! Below is a comparison of key features for Wix and BigCommerce, focusing on how each feature benefits users and any unique aspects each brand provides.
Wix Key Features
-
Drag-and-Drop Editor
- Benefit: Users can easily create and customize their websites without needing coding skills. This intuitive interface allows for quick design changes and visual editing, which is ideal for beginners.
- Unique Aspect: Wix’s flexibility enables users to freely position elements, giving a truly personalized design experience.
-
Templates
- Benefit: With hundreds of templates across various industries, users can start with a design that fits their needs, allowing faster setup and a professional appearance right from the start.
- Unique Aspect: Wix offers fully responsive templates, ensuring that websites look great on both desktop and mobile devices, along with customizable features that let users adapt templates easily.
-
App Market
- Benefit: Users can enhance their websites’ functionality by integrating applications for marketing, social media, SEO, and more, without complex programming.
- Unique Aspect: Wix provides an extensive app marketplace that includes both free and premium options, catering to diverse needs.
-
SEO Tools
- Benefit: Built-in SEO features help users optimize their sites for search engines, increasing visibility and traffic.
- Unique Aspect: Wix’s SEO Wiz specifically guides users through the process, creating tailored plans for site optimization.
-
Mobile Optimization
- Benefit: Users can ensure their websites function well on mobile devices, catering to the increasing number of mobile users.
- Unique Aspect: Wix automatically generates a mobile version of the site, which can be further customized to ensure a better user experience on handheld devices.
BigCommerce Key Features
-
E-commerce Focus
- Benefit: As a dedicated e-commerce platform, BigCommerce provides robust features designed specifically for online stores, such as payment gateways, inventory management, and order processing.
- Unique Aspect: BigCommerce offers a range of built-in sales tools aimed at scaling businesses, including multi-channel selling capabilities on platforms like Amazon and eBay.
-
Responsive and Customizable Templates
- Benefit: Users benefit from themes that adapt seamlessly to various devices, ensuring a consistent shopping experience across all platforms.
- Unique Aspect: BigCommerce’s templates are highly customizable, allowing users to modify their online store based on specific branding or functionality needs.
-
Advanced SEO Features
- Benefit: Improved SEO capabilities help users achieve higher rankings in search results, attracting more organic traffic to their stores.
- Unique Aspect: Unlike many competitors, BigCommerce offers advanced SEO features out-of-the-box, like customizable URLs and extensive metadata options.
-
Robust Analytics and Reporting
- Benefit: Users receive insights into their store’s performance, sales trends, and customer behavior, aiding in data-driven decision-making.
- Unique Aspect: BigCommerce provides built-in reporting tools with real-time analytics, allowing for quick insights and adjustments to marketing and sales strategies.
-
Abandoned Cart Saver
- Benefit: This feature helps users recover potentially lost sales by automatically sending reminders to customers who did not complete their purchases.
- Unique Aspect: BigCommerce’s integrated solutions specifically target e-commerce needs, making it easier for retailers to increase conversion rates.
Summary
Wix is ideal for users looking to create visually appealing websites quickly and conveniently, with its user-friendly interface, vast template library, and flexibility. It targets a wider audience, including personal, business, and portfolio websites, with strong customization features.
On the other hand, BigCommerce is tailored for businesses focusing on e-commerce, offering advanced tools that cater to online retail, including payment processing, analytics, and built-in SEO features targeted at scaling businesses.
Both platforms cater to different user needs, with Wix emphasizing design and usability for general websites, while BigCommerce focuses on comprehensive e-commerce solutions. Ultimately, the choice between them should be based on the primary purpose of the website—whether it’s general information, portfolio creation, or an online store.
Wix vs BigCommerce Pricing Comparison
| Pricing Tier | Wix Pricing | BigCommerce Pricing |
|---|---|---|
| Free Plan | Free with Wix branding, limited storage, and features | Not available |
| Basic Plan | $16/month (billed annually) | $39/month (billed annually) |
| – 3GB Storage | – No transaction fees | |
| – 1GB Bandwidth | – Unlimited products | |
| – Free domain for 1 year | – Multi-channel selling | |
| – Connect a custom domain | – Standard features | |
| – Ads displayed | ||
| Unlimited Plan | $22/month (billed annually) | $105/month (billed annually) |
| – 10GB Storage | – No transaction fees | |
| – Unlimited Bandwidth | – Unlimited products | |
| – Free domain for 1 year | – Multi-channel selling | |
| – Ads removed | – Standard features | |
| – Site booster app | – 24/7 support | |
| Pro Plan | $27/month (billed annually) | $399/month (billed annually) |
| – 20GB Storage | – No transaction fees | |
| – Unlimited Bandwidth | – Unlimited products | |
| – Free domain for 1 year | – Multi-channel selling | |
| – Ads removed | – Advanced reporting tools | |
| – Professional logo | – Custom API (Plus Plan & above) | |
| VIP Plan | $45/month (billed annually) | N/A |
| – 35GB Storage | ||
| – Unlimited Bandwidth | ||
| – Free domain for 1 year | ||
| – Ads removed | ||
| – Professional logo | ||
| Annual Billing Discount | Yes, equal monthly rate for annual payment | Yes, equal monthly rate for annual payment |
| Free Trial | 14 days free trial for premium plans | 15 days free trial |
| Special Rates | Discounts available during promotions | Custom pricing available for enterprises |
Main Differences in Offerings:
- Free Plan: Wix offers a free plan with branding, while BigCommerce does not.
- Basic vs. Starting Plan: The Basic plan on Wix focuses on personal websites with modest storage and features, while BigCommerce’s Starting Plan offers no transaction fees and robust e-commerce capabilities.
- Feature set: BigCommerce plans are more expensive but cater specifically to serious online retailers and include features like advanced reporting and API access on higher tiers.
- Pricing structure: Wix has a more affordable tier structure for those looking for website creation without heavy e-commerce functionalities, while BigCommerce is designed with scalability and larger online retail features in mind.
This comparative analysis clearly delineates the pricing impacts of each platform’s offerings and can assist businesses in making informed decisions based on their specific website and e-commerce needs.
Support Options Comparison: Wix vs BigCommerce
| Support Feature | Wix | BigCommerce |
|---|---|---|
| Live Chat | Available through the Support Center. Offers immediate assistance for users. | Available for Plus plan and above during business hours. Limited hours for Standard plan. |
| Phone Support | Not available; primarily relies on email and chat. | Available for all plans, allowing direct interaction with support staff. |
| Documentation | Extensive Help Center with articles, video tutorials, and step-by-step guides. | Comprehensive documentation covering various aspects of the platform, including guides and FAQs. |
| Webinars & Tutorials | Regular webinars and video tutorials on various features and best practices. | Offers webinars and an extensive resource library with tutorials and guides for enhanced learning. |
| Community Support | Active community forum for peer assistance and information sharing. | Community forum available, alongside a robust developer community for technical support. |
Both Wix and BigCommerce offer solid support options, though they differ in their approach. Wix emphasizes chat and self-help resources, while BigCommerce provides direct phone support, which may be more beneficial for users seeking immediate assistance.
Unique Features of Wix Vs BigCommerce
| Feature | Wix Unique Features | BigCommerce Unique Features | Added Value |
|---|---|---|---|
| Design Flexibility | Drag-and-drop interface with extensive customization options | Advanced responsive design tools | Wix allows complete creative control over website design, while BigCommerce ensures mobile responsiveness for all templates. |
| Integrated App Market | Extensive app market offering plugins for various functions | In-depth integration with third-party services like ERPs and CRMs | Wix’s app marketplace fosters creativity and functionality. BigCommerce’s integrations enhance operational efficiency and scalability. |
| SEO Tools | Integrated SEO wizard and personalized SEO header options | Advanced SEO features including schema implementation | Wix’s user-friendly SEO tools help novices optimize their sites, while BigCommerce’s advanced options cater to SEO experts focusing on e-commerce. |
| E-commerce Options | Wix eCommerce offers simple online store features with customizable templates | Advanced e-commerce tools with built-in features such as abandoned cart recovery | Wix offers straightforward e-commerce for small businesses, but BigCommerce excels with robust features for scaling larger operations. |
| Velo by Wix | Built-in development tools enabling advanced site functionality | No similar in-built advanced coding tools | Velo allows developers to create custom applications directly within Wix, enhancing site customization beyond template limitations. |
| Code Integration | Wix supports HTML iframe and custom code on pages | Complete API access and code integration capabilities | Wix accommodates basic code inputs for personal touches, while BigCommerce offers extensive API access for complex integrations. |
| Multi-channel Selling | Limited multi-channel capabilities; focuses on direct sales | Robust tools for selling across multiple channels, including social media | BigCommerce’s multi-channel capabilities support greater market reach, crucial for growing brands aiming for extensive sales exposure. |
| Marketing Features | Automation through Wix Email Marketing, social media sharing | Advanced analytics and promotional tools | Wix’s marketing tools are designed for engagement, whereas BigCommerce’s features provide detailed guidance for driving sales performance. |
| Hosting Options | Fully hosted services with no external hosting needed | Self-hosting options available for advanced users | Wix’s all-in-one hosting simplifies management for small businesses, while BigCommerce’s self-hosting caters to businesses with specific requirements. |
| Customer Support | 24/7 support is supplemented with an extensive knowledge base | Industry-leading support including personalized consultations | Wix’s community support is beneficial for beginners, but BigCommerce’s comprehensive customer support is focused on more complex business needs. |
Wix offers a strong emphasis on design flexibility and user-friendly features, making it a great choice for individual creators and small businesses looking for an engaging online presence without the need for technical expertise. In contrast, BigCommerce provides powerful e-commerce features and integrations, positioning itself as a leader for businesses aiming for complexity and scalability in their online sales strategies. These unique offerings are vital for users when choosing between platforms, as they cater to different business models and growth ambitions.
Most frequently asked questions about Wix vs BigCommerce
What are the main differences between BigCommerce and Wix?
BigCommerce is primarily designed for e-commerce and offers advanced features tailored for online stores, including extensive product management and multi-channel selling tools. In contrast, Wix is a general website builder with a strong focus on design flexibility, making it suitable for a broader range of websites, from portfolios to small businesses. As one user noted, “BigCommerce is unbeatable for serious online retailers, while Wix excels in creative site design.”
Which platform is better for e-commerce?
When it comes to e-commerce capabilities, BigCommerce is generally considered superior due to its robust features such as built-in payment gateways, real-time shipping options, and comprehensive analytics. A review highlighted, “BigCommerce offers features that can scale with your business growth, unlike Wix, which is more limited in its sales functionalities.”
How easy is it to use each platform?
Wix is often praised for its user-friendly drag-and-drop interface, making it accessible for beginners. One user stated, “I could set up my site in no time with Wix, it’s that easy!” Meanwhile, BigCommerce has a steeper learning curve due to its advanced features, though users appreciate the comprehensive support available, with one noting, “It’s powerful, but be prepared to spend some time getting familiar with it.”
What are the pricing structures of BigCommerce and Wix?
BigCommerce offers various pricing tiers that cater specifically to e-commerce needs, starting from around $29.95 per month, while Wix provides basic free plans and paid tiers starting from $14 per month. A comparison review mentioned, “Wix is more budget-friendly for simple websites, but BigCommerce pricing reflects the extensive e-commerce capabilities that come at a higher cost.”
Which platform offers better templates and customization options?
Wix stands out for its visually appealing templates and customization options, allowing for detailed design adjustments. Users have commented, “Wix templates are gorgeous and fully customizable, perfect for showcasing creativity!” In contrast, BigCommerce templates are more functional, focusing on e-commerce design rather than aesthetic variety, as noted by a reviewer: “BigCommerce templates are efficient for sales, but lack some flair compared to Wix. ”
What customer support options are available for each platform?
BigCommerce provides extensive support including 24/7 live chat, email, and phone support, along with a rich knowledge base. Users commend the support, with a customer stating, “BigCommerce has always been there when I needed help—huge plus!” Wix also offers customer support but has been critiqued for its limited availability, leading some users to mention, “Wix support can be slow, especially during peak times.”
Are there any limitations to using Wix for e-commerce?
Yes, several users have pointed out limitations in Wix’s e-commerce capabilities, such as fewer payment options and limited inventory management features compared to BigCommerce. One user shared, “Wix is fine for a small store, but it struggles as you scale up your inventory and sales mechanisms.”
Can I integrate third-party tools with both platforms?
BigCommerce offers a broader range of integrations with third-party tools especially suited for e-commerce, including inventory management systems and email marketing services. A user highlighted, “The integration possibilities with BigCommerce have streamlined my workflow significantly.” Wix also supports a variety of apps, though some users feel it lacks the depth available with BigCommerce integrations, noting, “Wix’s integrations are decent but they don’t match the flexibility of BigCommerce.”
Which platform is more suitable for SEO?
BigCommerce is often recognized for its robust SEO features, including advanced metadata customization and URL structures, which are crucial for online stores. Users report, “The SEO tools on BigCommerce have been essential for driving organic traffic to my store.” Wix has improved its SEO capabilities but is sometimes considered less efficient than BigCommerce, with one user remarking, “Wix has made strides, but it’s not as SEO-rich as BigCommerce.”
What are user reviews saying about the overall experience with each platform?
Overall, users express satisfaction with both platforms, but with specific emphasis on their respective strengths. BigCommerce users often praise its e-commerce focus and powerful tools, while Wix users highlight ease of use and design flexibility. As one user summed up, “BigCommerce provides all you need for serious selling, while Wix makes it fun to build any kind of website.”
