Top Wix Alternatives & Competitors based on 533 Reviews
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| Brand | Pricing |
|---|---|
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Wix offers a variety of pricing plans categorized into Website, Business & eCommerce plans. The pricing starts from a free plan with Wix branding and goes up to premium plans ranging from $14 to $49 per month. Features include unlimited bandwidth, custom domain, and additional value-added services on higher tiers. |
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BigCommerce provides pricing options featuring three main plans: Standard ($39/month), Plus ($105/month), and Pro ($399/month). Each plan scales features including online sales capabilities, no transaction fees, and advanced reporting tools, with varying limits on sales and additional features available at each tier. |
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ClickFunnels has two primary pricing plans: the Basic plan at $147/month and the Platinum plan at $197/month. Each plan offers a different number of funnels, pages, and marketing features designed for building sales funnels and enhancing marketing efforts. |
Shopify ☆ ☆ ☆ ☆ |
Shopify offers three main pricing plans: Basic ($39/month), Shopify ($105/month), and Advanced ($399/month). These plans cater to varying business needs, providing different fees for online credit card rates, staff accounts, and advanced reporting. |
Squarespace ☆ ☆ |
Squarespace’s pricing starts from a Personal plan at $16/month and goes up to an advanced Business plan at $33/month, with a separate eCommerce plan range from $27 to $54/month. Features include templates, domains, and eCommerce capabilities, depending on the plan. |
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Webflow has pricing tiers for sites and eCommerce plans. Basic plans start at $12/month for sites and $29/month for eCommerce. Plans increase based on features such as custom code, CMS capabilities, and transaction limits for stores. |
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Weebly offers a free plan, with paid plans starting at $6/month for the Personal plan. Additional tiers include the Professional plan at $12/month and the Business plan at $25/month, each with varying features like eCommerce capabilities and marketing tools. |
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WooCommerce is a free plugin for WordPress, making it highly cost-effective. However, users may incur costs for hosting, additional plugins, themes, and payment processing fees, offering flexibility based on user requirements. |
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WordPress itself is free to use as a content management system, but users may face costs for hosting, themes, and plugins. The overall expense varies widely based on user needs, making it accessible for all budget levels. |
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Why should you be looking for a Wix alternative?
Many users seek alternatives to Wix due to specific feature needs, ease of use, budget constraints, and varying support options. While Wix offers a range of tools for website creation, users may find that platforms like BigCommerce, ClickFunnels, Shopify, Squarespace, Webflow, Weebly, WooCommerce, and WordPress better align with their requirements. Each alternative presents distinct features, pricing models, and target audiences, making it essential to explore these factors in-depth to help users choose the best fit for their online presence.
Quick Overview of Top Wix Competitors
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BigCommerce – Best Wix Competitor for E-commerce
Focused on large-scale e-commerce operations, BigCommerce offers advanced features like multi-channel selling, SEO tools, and customizable APIs, making it ideal for businesses needing robust online store capabilities without the limitations of Wix. -
ClickFunnels – Top Wix Alternative for Sales Funnels
Specializing in creating high-converting sales funnels, ClickFunnels allows users to build entire marketing funnels, landing pages, and follow-up systems easily, which Wix doesn’t emphasize as much in its offerings. -
Shopify – Leading Wix Competitor for E-commerce
Shopify is tailored for e-commerce, featuring a comprehensive app ecosystem, secure payment gateways, and customizable templates specifically designed for online stores, making it more suited for retailers than Wix. -
Squarespace – Elegant Wix Alternative for Design
Known for its stunning design templates and user-friendly interface, Squarespace offers visually appealing websites with strong built-in blogging capabilities, making it a great choice for creatives compared to Wix. -
Webflow – Best Wix Competitor for Advanced Customization
Webflow provides designers with advanced customization options through a visual editor and CMS, allowing for greater creative control and flexibility in web design that goes beyond Wix’s template limitations. -
Weebly – User-Friendly Wix Alternative for Small Businesses
Weebly offers a straightforward drag-and-drop interface with essential e-commerce features, making it ideal for small businesses seeking simplicity and ease of use, similar to Wix but with a more focused approach. -
WooCommerce – Powerful Wix Competitor for WordPress Users
As a plugin for WordPress, WooCommerce is ideal for those seeking extensive e-commerce functionality and customization, offering users features like product variations and advanced analytics that surpass Wix’s offerings for stores. -
WordPress – Versatile Wix Alternative for Content Creation
Known for its flexibility and extensive plugin marketplace, WordPress is a robust solution for creating any type of website, offering unmatched customization options and scalability that Wix can’t match for larger or more complex sites.
Wix Alternatives: Feature by Feature Comparison
| Platform | Key Features | Comparison to Wix | Unique/Superior Aspects |
|---|---|---|---|
| BigCommerce | – Advanced SEO optimization – Multi-channel selling – Comprehensive analytics – Built-in payment processing – No transaction fees |
– Wix offers basic SEO tools but lacks extensive e-commerce capabilities. – More limited in analytics and multi-channel integrations. |
– Ideal for larger businesses needing robust scalability and advanced features. – Seamless integration with various marketplaces. |
| ClickFunnels | – Sales funnel creation – A/B split testing – Email marketing tools – Membership site capability – Upsell/downsell features |
– Wix provides basic landing page functionalities but lacks focused sales funnel capabilities. – No integrated email marketing. |
– Specialized in conversion optimization. – Tailored for marketers aiming to maximize sales through automated funnels. |
| Shopify | – Extensive app ecosystem – Multi-currency support – Built-in point-of-sale (POS) – 24/7 customer support – High-level security features |
– Wix does not provide extensive app marketplace or POS features. – Lacks robust multi-currency support. |
– Best for dedicated e-commerce with a wide range of features and support. – Extensive customization through apps. |
| Squarespace | – Stunning templates – E-commerce capabilities – Built-in SEO tools – Blogging platform – Integration with Squarespace extensions |
– Wix has drag-and-drop capabilities but lacks the sophistication of templates. – Basic SEO features compared to Squarespace. |
– Exceptional design aesthetic for creatives and small businesses. – Strong blogging capabilities integrated with e-commerce. |
| Webflow | – High customization capabilities – Visual web design tool – CMS functionality – E-commerce features – SEO controls |
– Wix allows easy website building but doesn’t provide the same level of design freedom and customization. | – Targeted at designers and developers for advanced custom sites. – Flexibility in design and hosting. |
| Weebly | – Simple drag-and-drop interface – App Center for additional features – E-commerce capabilities – SEO optimization tools – Membership options |
– Wix offers similar drag-and-drop facilities but often considered easier to use. – Weebly’s e-commerce features more streamlined. |
– Particularly user-friendly for beginners starting with e-commerce. – Better pricing for small businesses. |
| WooCommerce | – Fully customizable via WordPress – Wide range of extensions – Large community support – Detailed analytics – Multi-vendor capability |
– Wix lacks the depth of customization that WooCommerce offers. – No direct multi-vendor functionality like WooCommerce. |
– Extremely flexible for existing WordPress users wanting tailored e-commerce solutions. – Large plugin library enhances functionality. |
| WordPress | – Full content management system – Custom themes and plugins – SEO capabilities – Community-driven support – Wide range of integrations |
– Wix is simpler to use but offers less scalability for complex sites. – No direct plugin utilization like WordPress. |
– Best for complex sites needing detailed content management and flexibility. – Perfect for users seeking customization with plugins. |
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Integration Capabilities for each Wix competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Wix | Google Analytics, Mailchimp, Facebook, PayPal, Stripe | Easy integration with popular marketing and payment tools. |
| BigCommerce | Mailchimp, QuickBooks, Google Analytics, PayPal, Stripe | Strong eCommerce focus with advanced payment processing. |
| ClickFunnels | Mailchimp, ActiveCampaign, Zapier, Stripe, PayPal | Primarily for sales funnels, integrates well with email and payment services. |
| Shopify | Mailchimp, Klaviyo, Google Analytics, PayPal, Facebook | Extensive app store; strong eCommerce and marketing tool integration. |
| Squarespace | Mailchimp, Google Analytics, Instagram, PayPal, Facebook | Integrates well with design-focused marketing tools. |
| Webflow | Mailchimp, Zapier, Google Analytics, Stripe | Great for designers; integrates with tools for marketing and analytics. |
| Weebly | Mailchimp, Google Analytics, PayPal, Facebook, Stripe | User-friendly with essential marketing integrations. |
| WooCommerce | Mailchimp, HubSpot, Stripe, PayPal, Zapier | Vast integration options due to WordPress ecosystem; flexibility in eCommerce tools. |
| WordPress | Mailchimp, WooCommerce, Yoast SEO, Google Analytics, Jetpack | Highly customizable; integrates with a myriad of plugins across various functionalities. |
Pros and Cons of each Wix Alternative
Here’s a comprehensive table comparing "BigCommerce," "ClickFunnels," "Shopify," "Squarespace," "Webflow," "Weebly," "WooCommerce," and "WordPress" against "Wix" in terms of their primary pros and cons:
| Alternative | Pros | Cons |
|---|---|---|
| BigCommerce | – Advanced e-commerce features suitable for large catalogs. – No transaction fees on all plans. – Built-in SEO and marketing tools. |
– Limited design flexibility compared to drag-and-drop builders like Wix. – More complex for beginners. |
| ClickFunnels | – Excellent for creating sales funnels and landing pages. – Useful built-in email marketing. – High conversion rate optimization tools. |
– Limited e-commerce capabilities compared to dedicated platforms like Shopify. – Higher pricing tiers may not be justifiable for small businesses. |
| Shopify | – Extensive app ecosystem for customization. – Strong customer support. – Highly scalable for growing businesses. |
– Monthly fees can add up with app usage. – Less design flexibility compared to Wix’s drag-and-drop interface. |
| Squarespace | – High-quality templates for visually appealing sites. – Great all-in-one solution for portfolios and blogs. – Built-in e-commerce features. |
– Less suitable for larger e-commerce operations. – Limited third-party app integrations. |
| Webflow | – Advanced design control for custom site creations. – Excellent for responsive design. – Powerful CMS features. |
– Steeper learning curve for users unfamiliar with web design. – Limited e-commerce features compared to Shopify. |
| Weebly | – User-friendly interface with drag-and-drop functionality. – Owned by Square, facilitating easy integration with payment processing. – Affordable pricing. |
– Limited customization and design capabilities compared to Wix. – E-commerce features are basic for larger businesses. |
| WooCommerce | – Highly flexible and customizable for WordPress users. – No monthly fees; pay only for hosting and plugins. – Large community support. |
– Requires technical knowledge for setup and maintenance. – Performance can suffer with many plugins. |
| WordPress | – Strong content management capabilities and flexibility. – Extensive plugin ecosystem. – Large community for support. |
– Higher learning curve compared to Wix. – Requires self-hosting and additional maintenance efforts. |
This table provides a clear comparison of each alternative, highlighting specific strengths and weaknesses relevant to typical use cases.
Wix vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
In terms of organic traffic, Shopify leads significantly with a peak of approximately 136 million visits in December 2023, followed by Wix and Weebly with around 52 million and 43 million visits respectively. BigCommerce, ClickFunnels, and Webflow trail behind significantly, with BigCommerce achieving a maximum of around 15 million visits. WordPress shows reasonable traffic, but it varies, peaking at around 21 million. ClickFunnels remains at the bottom with roughly 400,000 visits, highlighting its niche focus compared to others.
Top Performing Keywords
Shopify excels with keywords like "Shopify shop" and "Shopify app," ranking consistently at the top. Wix and Squarespace capitalize on "make your own website," capturing high-ranking keywords related to website creation. BigCommerce stands out with its focus on eCommerce keywords such as “best ecommerce platform.” Woocommerce, however, struggles with keyword rankings compared to competitors, often ranking much lower. ClickFunnels emphasizes marketing terms, signifying a strategic pivot from broad traffic to targeted lead generation.
Conclusions on Visibility and Reach
Overall, Shopify has the strongest online visibility, dominating both traffic and keyword rankings. Wix and Weebly follow closely, benefiting from high search queries for website-building terms. BigCommerce showcases solid performance in the eCommerce niche, while ClickFunnels targets a narrower audience. Woocommerce and Webflow exhibit limited reach and low traffic, emphasizing the importance of strategic keyword focus. Shopify’s robust keyword strategy grants it superior reach, establishing it as a leader in both visibility and user engagement.
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Other “Wix” Alternatives & Competitors that you can find for free
Here are five alternatives to Wix, along with their key features, strengths, and value propositions:
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Jimdo
- Key Features: AI-driven website creation, e-commerce functionality, SEO optimization tools, and mobile optimization.
- Strengths: Easy to use for beginners with a focus on simplicity, offers both a free and pro version, and supports e-commerce.
- Value Proposition: Ideal for small businesses and individuals looking for a straightforward way to establish an online presence quickly without technical expertise.
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Zyro
- Key Features: AI tools for content creation, an intuitive drag-and-drop editor, customizable templates, and e-commerce support.
- Strengths: Cost-effective pricing options, rapid website creation, and includes tools for branding and marketing.
- Value Proposition: Perfect for startups and entrepreneurs seeking affordability combined with robust features and ease of use.
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Site123
- Key Features: Multilingual support, responsive website designs, user-friendly editor, and integrated dashboard for management.
- Strengths: Quick setup process, straightforward user interface, and a variety of templates.
- Value Proposition: Best for users who want to get a website up and running quickly without deep technical knowledge.
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Strikingly
- Key Features: One-page website design, e-commerce capabilities, mobile optimization, and social media integration.
- Strengths: Focus on one-page websites suitable for personal portfolios or small business landing pages, and seamless mobile view.
- Value Proposition: Great for personal brands and small businesses that want to create visually appealing and focused single-page sites.
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Duda
- Key Features: Responsive design, website personalization, white-label solutions, and collaboration tools for teams.
- Strengths: Strong focus on agencies and freelance designers, offering tools for client management and collaboration.
- Value Proposition: Ideal for web professionals and agencies looking to provide customizable websites to clients with enhanced collaborative features.
These alternatives cater to different needs and preferences, providing a range of functionalities suitable for various user types, from individual entrepreneurs to agencies and small businesses.
