Top Wix Alternatives & Competitors based on 878 Reviews
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| Brand | Pricing |
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US pricing typically starts at $17/month for Light, then $29 for Core, $36 for Business, and $159 for Business Elite. Prices depend on billing term and location; annual plans may include a free domain for the first year. |
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US plans start at about $39/month for Standard, $105 for Plus, and $399 for Pro; Enterprise pricing is custom. Annual billing may reduce the effective monthly cost. |
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Plans typically start at $97/month for Launch, followed by Scale at $197/month and Optimize at $297/month. Plan features and prices can vary by billing term. |
Shopify ☆ ☆ ☆ ☆ |
US plans include Starter at about $5/month, Basic at $39/month ($29/month billed annually), Shopify at $105/month ($79 annually), and Advanced at $399/month ($299 annually). Shopify Plus starts around $2,300/month on a multi-year term. |
Squarespace ☆ ☆ |
US annual-billing prices typically start at $16/month for Basic, then $23 for Core, $39 for Plus, and $99 for Advanced. Month-to-month billing costs more. |
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Site plans include a free Starter option and paid plans starting around $14/month for Basic, $23 for CMS, and $39 for Business when billed annually. Ecommerce plans start around $29/month; Workspace plans are priced separately. |
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A free plan is available. Paid US plans typically start at about $10/month for Personal, $12 for Professional, and $26 for Performance with annual billing; monthly rates may be higher. |
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The core WooCommerce plugin is free and open source. Costs are separate for hosting, a domain, paid extensions, and payment processing, so total pricing depends on the store setup. |
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WordPress.org software is free and open source. Running a site generally requires separately paid hosting and a domain; themes, plugins, and other services may also add costs. |
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Why should you be looking for a Wix alternative?
Users may leave Wix for more specialized features, a simpler editing experience, lower costs, or stronger support. Top alternatives include BigCommerce, ClickFunnels, Shopify, Squarespace, Webflow, Weebly, WooCommerce, and WordPress. This guide compares their features, pricing, and ideal users to help you choose.
Quick Overview of Top Wix Competitors
- BigCommerce — Ecommerce-Focused Wix Alternative: A hosted ecommerce platform with built-in catalog, payment, and sales-channel features, suited to businesses managing larger or more complex online stores.
- ClickFunnels — Sales-Funnel Wix Alternative: Focuses on building landing pages and sales funnels, with tools for connecting pages, forms, and checkout steps into a customer journey.
- Shopify — Online-Store Wix Alternative: Centers on ecommerce, offering product, inventory, payment, and order-management tools alongside sales channels such as social media and marketplaces.
- Squarespace — Design-Focused Wix Alternative: Known for professionally designed templates and an integrated platform for creating websites, portfolios, and online stores.
- Webflow — Custom-Design Wix Alternative: Provides a visual design interface with detailed layout and styling controls, plus a CMS for managing structured content.
- Weebly — Simple-Building Wix Alternative: Offers a straightforward drag-and-drop site builder and ecommerce features; it is part of Square, now known as Block.
- Woocommerce — WordPress Ecommerce Wix Alternative: An open-source ecommerce plugin for WordPress that adds store functionality and offers extensive control over the site and its extensions.
- WordPress — Flexible-Platform Wix Alternative: The open-source WordPress software supports a large ecosystem of themes and plugins, giving site owners broad customization options and control over hosting.
Wix Alternatives: Feature by Feature Comparison
| Platform and source | Key features | Where it stands out compared with Wix | Specific benefit for users | Considerations compared with Wix |
|---|---|---|---|---|
| BigCommerce — Product features | Hosted ecommerce platform with product catalog and inventory tools, payment and shipping integrations, sales-channel connections, and options for B2B commerce and headless or API-led builds. Supports complex catalogs and multiple storefront use cases. | More ecommerce-oriented depth for complex operations. Its catalog, B2B, and API capabilities can suit businesses with more demanding selling requirements than Wix’s all-in-one website-and-store approach. BigCommerce also advertises no added transaction fees for using third-party payment providers; payment-provider charges still apply. | Useful for merchants managing many products, multiple brands or storefronts, wholesale customers, or custom commerce experiences. | More commerce-focused than general-purpose site builders, and the breadth of options can require more setup. Wix may be simpler for a small store that also needs a straightforward website, bookings, or other built-in business tools. |
| ClickFunnels — ClickFunnels | Funnel-building tools for landing pages, checkout flows, lead capture, and sales campaigns. Its offering is organized around moving visitors through a defined journey, with sales and marketing features such as upsells, email follow-up, and funnel performance tracking. | More purpose-built for conversion funnels. Wix can build landing pages and automate marketing, but ClickFunnels centers its product around connected sales steps rather than the broader task of building and managing a general-purpose website. | Helpful for campaign teams, creators, and businesses selling through lead-generation or multi-step purchase flows who want pages and follow-up organized around a specific offer. | It is less suited to users whose main need is a flexible, content-rich website or a conventional online store. Wix provides a broader site-building environment and a wider range of general website features. |
| Shopify — Shopify tools | Ecommerce platform with tools for running an online store, managing products and orders, and selling through multiple channels. Shopify’s wider ecosystem includes point-of-sale (POS) options, payment and shipping integrations, and a large selection of commerce apps. | A deeper commerce ecosystem for retail. Shopify is especially strong when a business needs to coordinate online selling with in-person sales, sales channels, and commerce-specific integrations. | A good fit for retailers that expect to grow their product range, sell across channels, or connect online orders with physical-store operations. | Shopify’s tools page is a tools hub rather than a full feature catalogue. Some capabilities depend on apps, plans, payment setup, and region. Wix can be more convenient when store functions are just one part of a small business site. |
| Squarespace — Features | Website templates and visual editing, alongside features for commerce, blogging, marketing, and business services. Its product ecosystem also includes offerings such as scheduling and member areas, depending on the service and plan selected. | A polished, design-led publishing experience. Squarespace is a strong option for users who want a cohesive visual style for a portfolio, brand site, or editorial content without assembling a site from many separate tools. | Benefits designers, photographers, restaurants, and other brand-led businesses that prioritize presentation and want website and business features in one ecosystem. | Wix offers more granular drag-and-drop customization and a broad app marketplace. Squarespace’s structured design approach can be less flexible for users who want extensive layout changes or niche integrations. |
| Webflow — Features | Visual website design tools with fine control over layout and responsive behavior, plus a CMS for structured content, animations and interactions, and hosting and publishing options. | More control over front-end design and interactions. Webflow gives designers more precise control over how a site is built and behaves than a typical template-led builder, including Wix. | Useful for designers and teams building custom marketing sites, content-driven sites, or branded experiences that need detailed layout control without hand-coding every element. | The added control comes with a steeper learning curve. Wix is generally easier for beginners and may be quicker for standard business sites, especially when users want built-in business features rather than detailed design control. |
| Weebly — Features | A drag-and-drop website builder with features for websites, blogging, and online selling. Its relationship with Square is relevant for merchants who want to connect an online presence with Square’s commerce tools; availability and capabilities can vary by region and product setup. | Simplicity and Square-oriented commerce. Weebly can be appealing to small businesses already using Square who want a relatively straightforward way to establish a website or online store. | Helps users who value a simple editor and want a basic web presence tied to familiar payment or point-of-sale tools. | Wix generally offers more design flexibility, a larger range of site features, and a broader app ecosystem. Weebly may be a better fit for simpler sites than for businesses needing advanced customization or complex commerce. |
| WooCommerce — WooCommerce | An ecommerce plugin for WordPress that adds product, cart, checkout, and store-management capabilities. Users can extend it with themes, plugins, and integrations for payments, shipping, subscriptions, and other store requirements. | More control and extensibility over the store setup. Unlike Wix’s hosted, integrated approach, WooCommerce lets users build a store within a WordPress site and choose their hosting and many of their extensions. | Suits merchants who want to tailor their store, connect it to a WordPress content site, or choose their own hosting and technical stack. It can be particularly useful when a store needs specific extensions or workflows. | Users are responsible for arranging hosting and managing updates, security, backups, and extension compatibility. Wix is usually easier to maintain as a bundled hosted service; WooCommerce costs and complexity depend on hosting, extensions, and payment providers. |
| WordPress — Features | Open-source publishing software with themes, plugins, content-management tools, media management, user roles, and options to customize a site’s appearance and functionality. WordPress itself is a general-purpose CMS; ecommerce typically requires a plugin such as WooCommerce. | Flexibility, extensibility, and control over the publishing setup. WordPress can support a wide range of site types and can be extended through its large theme and plugin ecosystem. Users can choose their hosting and have greater control over their site and content than with a fully hosted builder. | A strong choice for publishers, organizations, and businesses that need extensive content management, custom functionality, or the ability to change hosting and site components over time. | Greater control also means more responsibility for hosting, maintenance, security, and plugin compatibility. Wix is more turnkey and can be easier for users who prefer one hosted service with website and business features bundled together. |
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Integration Capabilities for each Wix competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| BigCommerce | Marketing and sales channels: Google, Meta, TikTok, Amazon, eBay, Walmart. Payments: PayPal, Stripe, Klarna. Operations: ShipStation, Avalara, QuickBooks. Marketing and support: Klaviyo, Mailchimp, Yotpo, Gorgias. | Its app marketplace offers broad ecommerce and multichannel-selling options, comparable to Wix’s commerce integrations. Some connections require paid apps or separate accounts. |
| ClickFunnels | Email marketing: ActiveCampaign, AWeber, Mailchimp, GetResponse. Payments: Stripe, PayPal. Automation: Zapier. Other tools: webinar and CRM services, depending on the plan and connection method. | Strongest for sales funnels, payments, and email workflows; less suited to broad website operations than Wix. Some integrations rely on Zapier, APIs, or account-specific setup. |
| Shopify | Sales channels: Google, Meta, TikTok, Pinterest, Amazon, eBay. Payments: PayPal, Klarna and regional providers. Marketing and support: Klaviyo, Mailchimp, Gorgias, Zendesk. Operations: ShipStation, QuickBooks, Xero, Yotpo. | Its app ecosystem is particularly deep for ecommerce and sales channels, often exceeding Wix’s store-focused options. Availability and fees can vary by app, country, and payment provider. |
| Squarespace | Marketing and analytics: Google Analytics, Google Search Console, Meta Pixel, Mailchimp. Scheduling and local services: Acuity Scheduling, OpenTable, ChowNow. Automation and commerce: Zapier, ShipStation, Printful and accounting or shipping extensions. | Offers useful built-in and partner connections, but its third-party selection is generally narrower than Wix’s. Some integrations are limited to particular plans or use cases. |
| Webflow | Marketing and CRM: HubSpot, Mailchimp. Automation and data: Zapier, Make, Airtable, Google Sheets. Forms and content: Typeform. Site functionality: Memberstack, Jetboost, Weglot, Finsweet tools. | Supports a wide range of extensions and automation tools, but some connections require embeds, third-party services, or custom setup. Wix tends to offer more turnkey options for common marketing tasks. |
| Weebly | Commerce and payments: Square, Stripe, PayPal. Marketing and social: Mailchimp, Facebook and Instagram tools. Store operations: shipping, print-on-demand and other apps available through the Weebly/Square ecosystem. | Its integration options are more limited than Wix’s, and availability can depend on the Weebly/Square product and account. Check current App Center support before choosing a specific tool. |
| WooCommerce | AutomateWoo-compatible extensions: WooCommerce Subscriptions, Memberships, Bookings, Pre-Orders, Points and Rewards, Product Bundles and Composite Products. External services: connections may be available through extensions or automation tools such as Zapier. | The cited page covers AutomateWoo integrations, not every WooCommerce integration. WooCommerce is highly extensible, but connections may need separate plugins and maintenance; Wix is more managed. |
| WordPress | Common plugin integrations: Google Site Kit and analytics tools, WooCommerce, Mailchimp, HubSpot, Salesforce, Stripe and PayPal, social platforms, forms, SEO tools and automation services. | WordPress’s plugin directory offers a very broad range of connections—often more flexibility than Wix—but compatibility depends on the plugin, theme, WordPress version, and hosting setup. |
Integration availability, pricing, and plan requirements can change. Some listed connections are provided through third-party apps or plugins rather than built in to the platform.
Pros and Cons of each Wix Alternative
The comparison below treats WordPress as self-hosted WordPress.org and focuses on typical use cases. Features, fees, and plan limits can vary by country and change over time.
| Alternative | Pros compared with Wix | Cons compared with Wix |
|---|---|---|
| BigCommerce | Stronger built-in tools for larger product catalogs, complex promotions, and advanced commerce operations; no additional BigCommerce transaction fee on sales (payment processing fees still apply). | More setup and configuration for a general-purpose site; storefront design and content editing can be less approachable than Wix’s visual builder. |
| ClickFunnels | More specialized tools for sales funnels, such as funnel-step analytics, upsells, and order bumps; useful for businesses centered on lead generation or direct-response sales. | Less suited to building a broad content site or managing a large conventional store; funnel-focused features can add complexity and cost for businesses that only need a website. |
| Shopify | More extensive ecommerce operations, including inventory and order workflows, retail POS, and multichannel selling; large app ecosystem for extending a store. | General page design is less free-form than Wix’s; advanced features may require paid apps. Third-party payment-provider fees may apply, depending on plan and region. |
| Squarespace | Strong fit for portfolios, blogs, and brand-led sites, with templates and content tools designed around consistent presentation. | Less flexibility for custom layouts and a narrower extension ecosystem than Wix; some specialized business or ecommerce needs may require workarounds or third-party services. |
| Webflow | More precise control over page layout, responsive behavior, and interactions; capable CMS tools for structured content and custom-designed sites. | Requires more design and web-production knowledge; routine editing and setup can be less straightforward than Wix for nontechnical users. |
| Weebly | A simpler option for basic sites and small stores; Square integration can suit businesses already using Square payments or POS. | More limited design control, extensions, and advanced site or commerce features; Wix offers a broader set of built-in tools and customization options. |
| WooCommerce | Highly configurable ecommerce on WordPress, with control over hosting, code, and store data; large ecosystem of extensions and themes. | Requires choosing and managing hosting, updates, security, backups, and performance; plugin conflicts and maintenance are the site owner’s responsibility, unlike Wix’s managed hosting. |
| WordPress | More control over content structure, themes, plugins, and hosting; well suited to content-heavy sites or projects needing custom functionality. | Usually requires more setup and ongoing maintenance, including hosting, updates, security, and backups. Ecommerce generally needs WooCommerce or another plugin, whereas Wix provides an integrated hosted platform. |
Wix vs Competitors: Traffic & Marketing Comparison
Traffic comparison: Shopify leads by a wide margin, with monthly organic traffic of roughly 50.7–85.1 million in the reported 2025 months. Wix and Squarespace follow, generally around 16.9–28.4 million and 19.9–25.7 million, respectively. Among brands with traffic data, BigCommerce and WooCommerce are lowest overall, each mostly below 6.4 million monthly. ClickFunnels, Webflow, Weebly, and WordPress have no traffic figures, so they can’t be compared reliably.
Top-performing keywords: The keyword data lists BigCommerce at #1 for ecommerce SEO, PIM, and fulfillment-related terms. WooCommerce is #1 for ecommerce website builder, marketing, and SEO terms. Webflow is #1 for web design-related terms, while WordPress is #1 for several blog/design terms and #8 for “online blog.” ClickFunnels has four listed #1 marketing terms. These rankings suggest different niche strategies, but the data doesn’t show keyword traffic or prove how much each term contributes.
Visibility and reach: Shopify has the strongest demonstrated reach by organic traffic. Wix and Squarespace also show substantial traffic, while BigCommerce and WooCommerce have smaller reported volumes but specific ecommerce keyword strengths. ClickFunnels, Webflow, and WordPress show notable listed keyword positions, yet their traffic data is absent; Wix and Shopify also have no supplied keyword rankings. Therefore, traffic supports Shopify’s lead, but keyword reach is incomplete and doesn’t allow a full visibility ranking.
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Other “Wix” Alternatives & Competitors that you can find for free
| Wix competitor | Key features | Notable trends | Value proposition |
|---|---|---|---|
| GoDaddy Website Builder | AI-assisted site creation, templates, built-in hosting, online store and appointment booking | Bringing website creation together with domains, email, marketing and commerce tools | Convenient all-in-one setup for small businesses that want to manage their web presence in one place |
| Hostinger Website Builder | AI site generation, drag-and-drop editing, hosting, ecommerce tools and AI writing features | Emphasis on AI-assisted building and affordable bundled hosting | A budget-friendly way to launch a website and hosting without managing separate services |
| Duda | Responsive templates, client management, team collaboration, ecommerce and white-label options | Focus on agency workflows, reusable site components and AI-supported site creation | Strong fit for agencies and freelancers building and managing websites for multiple clients |
| Jimdo | Guided site setup, templates, basic ecommerce, SEO tools and business features | Streamlined, beginner-oriented setup with more automation | A simple option for individuals and small businesses that want to publish quickly |
| SITE123 | Guided editor, mobile-ready templates, multilingual support, forms and ecommerce | Prioritizes quick setup and straightforward editing over extensive customization | Suits users who want a functional website with minimal design or technical effort |
Features and plan availability can vary by region and subscription.
Frequently Asked Questions
Is Wix better than Squarespace?
It depends on what you need. Wix offers more design flexibility and a wider range of apps, while Squarespace is known for polished templates and a more streamlined editing experience. Compare their features, pricing, and templates before choosing.
How does Wix compare with WordPress?
Wix is an all-in-one website builder that bundles hosting, editing tools, and support. WordPress.org offers more control and customization, but you typically need to arrange hosting and manage updates, plugins, and security yourself.
Is Wix free, and what do its paid plans include?
Wix offers a free plan with Wix branding and a Wix subdomain. Paid plans can let you connect a custom domain and include additional features; ecommerce and other advanced tools may require a plan that supports them. Pricing and plan details vary by region and can change.
Can you build an online store with Wix?
Yes. Wix supports online stores with tools for product listings, payments, orders, and shipping. Compare its transaction costs, payment options, inventory features, and sales-channel integrations with ecommerce-focused platforms such as Shopify.
Is Wix good for SEO?
Wix provides SEO tools for tasks such as editing page titles, meta descriptions, URLs, and image alt text. Search visibility still depends on factors like useful content, site performance, mobile usability, and links to your site.
Can I move a Wix website to another platform?
You can move a domain and manually transfer or recreate some content, but a Wix site generally cannot be exported as a fully functioning website and imported unchanged into another builder. Check what can be transferred before committing.
What are the best Wix alternatives?
Popular alternatives include Squarespace for design-focused sites, Shopify for ecommerce, WordPress for flexibility and control, and Webflow for detailed visual design. The best choice depends on your budget, technical experience, and the features your site needs.
