
Introduction: SurveyMonkey vs. Google Forms
SurveyMonkey and Google Forms are two widely used tools for gathering surveys and feedback. Both platforms allow users to create surveys, collect responses, and analyze data, making them essential for businesses, educators, and researchers seeking insights. Users commonly consider these tools for their user-friendly interfaces, the ability to customize templates, and the potential to reach a broad audience.
Key Comparison Aspects:
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Features:
- SurveyMonkey offers advanced analytics, branching logic, and a variety of question types, making it suitable for more complex surveys.
- Google Forms provides basic features with straightforward question formats and real-time collaboration capabilities.
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Pricing:
- SurveyMonkey operates on a freemium model, with paid plans adding more advanced features and response limits.
- Google Forms is entirely free to use, with unlimited surveys and responses, integrated within the Google Workspace.
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Ease of Use:
- SurveyMonkey has a steeper learning curve due to its extensive options but offers guided templates to ease the process.
- Google Forms is known for its simplicity, making it quick to set up and share.
By comparing these aspects, users can determine which tool best meets their needs for effective survey creation and data collection.
SurveyMonkey VS Google Forms: Which tool is the most popular?
Tool | Number of Reviews | Average Rating | Positive Reviews | Neutral Reviews | Negative Reviews |
---|---|---|---|---|---|
SurveyMonkey | 34 | 2.91 | 18 | 0 | 16 |
Google Forms | 1 | 5.00 | 1 | 0 | 0 |
SurveyMonkey is the most popular tool based on the number of reviews, with a total of 34 reviews and an average rating of 2.91. However, it also has a higher number of negative reviews (16). In contrast, Google Forms, though it has only 1 review, received a perfect average rating of 5.00 and has no negative feedback. This indicates that while SurveyMonkey may be more utilized, Google Forms, despite limited feedback, has achieved a higher satisfaction level among its users.


SurveyMonkey and Google Forms: Quick Comparison Overview
Feature/Aspect | Ahrefs | SEMrush |
---|---|---|
Primary Features | – Site Explorer – Keyword Explorer – Backlink Checker – Content Explorer – Rank Tracker |
– Keyword Research – Site Audit – Position Tracking – Content Analyzer – Marketing Insights |
Target Audience | – SEO professionals – Digital marketers – Agencies focusing on content marketing and backlink analysis |
– Digital marketers – SEO experts – Content marketers – Social media marketers and PPC specialists |
Main Advantages | – Robust backlink analysis – Comprehensive keyword data – Intuitive user interface – Constantly updated index |
– All-in-one digital marketing tool – Extensive competitor analysis – Wide array of tools for SEO and PPC – Integrated social media management |
Core Value Proposition | Focused on providing in-depth SEO insights, particularly strengths in backlink profiles and organic keyword rankings. Ideal for users prioritizing content strategy and link-building efforts. | Offers a holistic view of digital marketing, making it easier to manage all aspects of online presence through an extensive range of tools for SEO, PPC, and social media marketing. |
Ideal Use Cases | – Conducting comprehensive link audits – Developing effective content strategies – Tracking backlinks and organic rankings – Keyword planning for SEO campaigns |
– Managing and optimizing PPC campaigns – Conducting competitive analysis for market positioning – Comprehensive content analytics and SEO tracking – Social media metrics and management |
Most liked vs most disliked features of SurveyMonkey and Google Forms
Platform | Most Liked Features | Most Disliked Features |
---|---|---|
SurveyMonkey | – Intuitive and easy to navigate without extensive training. | – Important options often not easily visible, impacting survey creation. |
– Cost-effective solution suitable for small businesses and non-profits. | – High pricing perceived, particularly for non-profits needing discounts. | |
– Availability of customizable professionally designed templates. | – Demand for more diverse functionalities and templates for various survey types. | |
– Robust features for data analysis, skip logic, and detailed statistics. | – Challenges with formatting complex question types indicate areas for improvement. | |
– Helpful support guides available for troubleshooting. | – Lack of instructional guide or tutorial for new users could improve the initial experience. | |
Google Forms | – User sentiment not provided. | – User sentiment not provided. |
Key Features of SurveyMonkey vs Google Forms
Key Features of SurveyMonkey and Google Forms
SurveyMonkey
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Pre-built Templates
- Benefit: Users can quickly create surveys using professionally designed templates tailored for various industries and needs.
- Unique Aspect: Offers a wide array of specialized templates for market research, customer feedback, event planning, and more, making it easier for users to choose a fitting design.
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Advanced Question Types
- Benefit: Provides users with diverse question formats (multiple choice, open-ended, rating scales) that can help gather more insightful responses.
- Unique Aspect: Introduces logic and branching to tailor the survey based on respondent answers, enhancing engagement and response accuracy.
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Data Analysis Tools
- Benefit: Users can easily analyze responses with built-in reporting tools and dashboards, leading to actionable insights.
- Unique Aspect: Offers advanced analytics options, such as cross-tabulation and comparative analysis, to deeply explore response patterns.
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Collaboration Features
- Benefit: Multiple users can collaborate in real-time, allowing teams to contribute to survey design and analysis equally.
- Unique Aspect: Supports collaboration across different organizations, providing flexibility for partnerships and joint projects.
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Integration Capabilities
- Benefit: Users can integrate with various business tools (like Slack, Mailchimp, Salesforce) to streamline workflow and enhance functionality.
- Unique Aspect: Extensive API options for developers to customize and enhance survey capabilities further.
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Custom Branding
- Benefit: Businesses can personalize surveys with their branding, enhancing professional presentation and improving engagement.
- Unique Aspect: Allows for deeper customization beyond basic logos and colors, potentially including custom HTML features.
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Mobile Optimization
- Benefit: Surveys are automatically optimized for mobile devices, allowing for reach to respondents on any platform.
- Unique Aspect: Advanced mobile features, such as offline responses and a dedicated mobile app for survey creation and analysis.
Google Forms
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User-Friendly Interface
- Benefit: Intuitive and easy to use, which lowers the barrier for users unfamiliar with survey tools or technology.
- Unique Aspect: Seamless integration with other Google Workspace apps, making it particularly convenient for those already using tools like Google Docs and Sheets.
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Real-Time Collaboration
- Benefit: Multiple users can create and edit forms simultaneously, fostering teamwork and efficiency.
- Unique Aspect: Since it’s a Google product, collaboration features are robust and familiar to those accustomed to Google Docs/Sheets experiences.
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Automatic Data Collection
- Benefit: Responses are automatically collected and stored in Google Sheets, which aids in data management and real-time analysis.
- Unique Aspect: Intuitive data visualization within Google Sheets, allowing users to create charts and graphs directly from collected responses.
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Customizable Themes
- Benefit: Users can easily personalize forms with themes and images to make them visually appealing.
- Unique Aspect: Offers a straightforward interface for customization, but it may have less depth than SurveyMonkey’s customization options.
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Free Access
- Benefit: Google Forms is completely free to use, making it accessible for individuals and small businesses with limited budgets.
- Unique Aspect: No premium subscription required, providing full features without payment, which is less common among survey services.
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Add-ons and Extensions
- Benefit: Users can extend functionality with various add-ons, improving capabilities like data analysis and survey distribution.
- Unique Aspect: The variety and integration of third-party add-ons available through Google Workspace give it a customizable edge.
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No Response Limit
- Benefit: Users can collect unlimited responses without additional fees, making it an ideal choice for larger surveys and events.
- Unique Aspect: Unmatched by many competitors where response limits are imposed unless opting for paid plans.
Summary
While both SurveyMonkey and Google Forms offer powerful survey and feedback tools, they cater to different user needs. SurveyMonkey thrives on its advanced features and extensive customization, making it suitable for businesses requiring detailed insights and professional presentations. In contrast, Google Forms excels in ease of use and cost-effectiveness, serving individuals and small businesses that may prefer straightforward solutions without financial barriers. Each platform has distinct advantages depending on user requirements and project scopes.
SurveyMonkey vs Google Forms Pricing Comparison
Feature/Plan | SurveyMonkey | Google Forms |
---|---|---|
Free Tier | Yes, limited to 10 questions per survey, basic templates, 40 responses per survey | Yes, no limit on questions or responses, basic features |
Basic Monthly | $32/month (billed monthly) | Free |
Basic Annual | $23/month (billed annually at $276) | Free |
Standard Monthly | $42/month (billed monthly) | Free |
Standard Annual | $34/month (billed annually at $408) | Free |
Advanced Monthly | $83/month (billed monthly) | Free |
Advanced Annual | $64/month (billed annually at $768) | Free |
Team Access | Available in Standard and Advanced tiers | No dedicated team features |
Data Collection Limit | 1,000 responses per month at Basic; increasing with higher tiers | Unlimited responses |
Export Options | Export to various formats (Excel, CSV, etc.), higher tiers allow PDF exports | Export as CSV and print options only |
Survey Logic | Available in Standard and Advanced tiers | Basic skip logic |
Customization | Theme customization, branding options available in Standard and Advanced tiers | Limited customization |
Collaboration Features | Available in Advanced tier only | Collaboration features are easy, and accessible to anyone with the link |
Free Trial | 7-day free trial for Standard and Advanced tiers | No free trial, as it is free |
Educational/Non-Profit Discounts | 10% discount for eligible organizations | N/A |
Main Differences
- Pricing Structure: SurveyMonkey has tiered paid plans and a free tier with limitations, while Google Forms offers free access with no tiered plans.
- Response Limits: SurveyMonkey has limits on the number of responses per month based on the plan, whereas Google Forms allows unlimited responses.
- Export and Customization Options: SurveyMonkey’s higher tiers provide advanced export formats and full customization. Google Forms offers limited customization and basic export options.
- Logic and Features: Advanced survey logic is available with SurveyMonkey at higher tiers. Google Forms has basic skip logic.
- Collaboration: While both platforms allow collaboration, SurveyMonkey’s features are more focused in the higher tiers, whilst Google Forms is more accessible for team contributions.
Support Options Comparison: SurveyMonkey vs Google Forms
Feature | SurveyMonkey | Google Forms |
---|---|---|
Live Chat | Available for paid users only. | Not available. |
Phone Support | Available for premium plans; varies by plan. | Not available. |
Documentation | Extensive help center with articles and FAQs. | Comprehensive support articles and user guides. |
Webinars/Tutorials | Offers webinars for users with premium plans. | Provides various tutorials and guides through Google Help and YouTube. |
This comparison highlights the differing levels of customer support between SurveyMonkey and Google Forms, showcasing SurveyMonkey’s premium offerings while Google Forms primarily relies on self-help resources.
Unique Features of SurveyMonkey Vs Google Forms
Brand | Unique Features | Added Value | Deciding Factors |
---|---|---|---|
SurveyMonkey | – Customizable templates and design options | Enables organizations to align surveys with branding, enhancing professionalism and recognition. | A strong brand presence can lead to higher response rates and credibility. |
– Advanced analytics and reporting tools | Provides in-depth insights into data trends, aiding in more informed decision-making. | Better understanding of survey data can influence strategic planning and resource allocation. | |
– A/B testing capabilities | Allows comparison between different versions of surveys to identify most effective formats. | Ensures optimal survey design for reaching target audiences. | |
– Integration with other business tools (e.g., Salesforce, HubSpot) | Streamlines workflow and enhances data management through interconnected platforms. | Facilitates a cohesive operational structure, improving efficiencies across departments. | |
– Logic features (skip/branching logic) | Personalizes survey experience, increasing engagement and completion rates. | Tailored surveys lead to more relevant data, thus improving survey quality. | |
Google Forms | – Real-time collaboration feature | Allows multiple users to work on survey design simultaneously, promoting teamwork. | Enhanced collaboration can lead to creative and diverse survey approaches. |
– Integration with Google Workspace (Docs, Sheets, etc.) | Simplifies data analysis and sharing through seamless integration within the widely used Google ecosystem. | Streamlines processes for users already invested in the Google ecosystem. | |
– Automatic data visualization through Google Sheets | Visualizes data instantly, making analysis more user-friendly for those with limited analytical skills. | Quick visual insights can facilitate faster decision-making. | |
– Free-to-use with extensive features | Accessibility encourages widespread usage, making it ideal for individuals and small organizations. | Cost-effectiveness can be a crucial factor for budget-constrained entities. | |
– QR Code generation for survey distribution | Simplifies the process of sharing surveys in physical locations or events. | Enhances accessibility for respondents, increasing response rates. |