Top BuzzSumo Alternatives & Competitors based on 54 Reviews
Reviews collected from
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capterra.com
softwareadvice.com
trustradius.com
gartner.com
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| Brand | Pricing |
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BuzzSumo offers a range of plans including a free trial, with paid options starting at $99/month for the ‘Pro’ plan, which includes increased search limits and additional features. The ‘Plus’ plan starts at $179/month, and the ‘Large’ plan is available at $299/month. |
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Awario provides two main pricing tiers: ‘Starter’ at $39/month and ‘Pro’ at $149/month. They also offer an annual billing option for additional savings. There’s a trial period available for users to test the service. |
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Brandwatch customizes its pricing based on client needs, aiming at businesses with advanced analytics requirements. Interested users need to contact sales for detailed pricing information and potential demos. |
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Mention has three primary plans: ‘Solo’ at $29/month, ‘Pro’ at $99/month, and ‘Enterprise’ with custom pricing tailored to specific needs. Each plan offers varying features and capacities. |
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Talkwalker offers an enterprise-level solution with custom pricing that is tailored based on user requirements. Interested customers need to contact their sales team for specific costs and features. |
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Why should you be looking for a BuzzSumo alternative?
Users often seek alternatives to BuzzSumo due to specific feature requirements, ease of use, budget constraints, and varying support options. Effective content marketing and social listening demand tools that match unique needs and preferences. Top alternatives include Awario, Brandwatch, Mention, and Talkwalker, each offering distinct features tailored for different user types and budgets. This overview will delve into their capabilities, pricing structures, and target audiences, helping users make informed decisions based on their strategic goals.
Quick Overview of Top BuzzSumo Competitors
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Awario – Comprehensive BuzzSumo Competitor
Offers real-time social listening and monitoring capabilities, allowing brands to track mentions across platforms. Unique features include advanced sentiment analysis and the ability to filter results by language, making it ideal for global campaigns. -
Brandwatch – Powerful BuzzSumo Alternative
Known for its extensive analytics and data visualization tools. It excels in uncovering consumer insights through large-scale data analysis, allowing businesses to make data-driven marketing decisions. Offers a wide array of integrations and customizable dashboards. -
Mention – User-Friendly BuzzSumo Alternative
Combines social listening with media monitoring in an intuitive interface. Its strengths lie in the ability to engage with audiences directly from the platform and provide competitive analysis, making it suitable for real-time brand engagement. -
Talkwalker – Insightful BuzzSumo Competitor
Stands out with its AI-powered analytics that provide detailed insights and visualizations. It is effective for tracking brand sentiment and discovering trends, making it a powerful tool for strategizing marketing campaigns based on consumer perception.
BuzzSumo Alternatives: Feature by Feature Comparison
| Feature | Awario | Brandwatch | Mention | Talkwalker | BuzzSumo |
|---|---|---|---|---|---|
| Real-time Monitoring | Offers real-time monitoring of mentions across platforms, with alerts for new conversations. Superior due to instant notifications for actionable insights. | Provides extensive social media monitoring with real-time updates and alerts, but not as user-friendly in terms of setup. | Similar real-time alerts, highly customizable. Unique sentiment analysis feature enhances context. | Excellent real-time monitoring with robust analytic capabilities but requires deeper understanding of complex data visualizations. | Provides alerts but not as comprehensive or customizable for real-time engagement. |
| Sentiment Analysis | Advanced sentiment analysis that is immediate and actionable, aiding users in understanding audience perception quickly. | Offers comprehensive sentiment analysis with historical data insights. While extensive, may overwhelm casual users. | Provides strong sentiment analysis integrated within its monitoring, emphasizing user-friendly dashboards. | Advanced AI-driven sentiment analysis that provides deep insights but can be complex to interpret. | Lacks deep sentiment analysis capabilities relative to others. |
| Competitive Analysis | Identifies and monitors competitors’ mentions along with their engagement levels. Provides comparable metrics for strategizing content. | Offers extensive and detailed competitive insights, far superior for large brands needing in-depth analysis. | Features basic competitive tracking but is more user-friendly. Great for small to medium businesses. | Excellent competitive analysis tool with benchmarking features against industry trends. | Basic competitor insights, less detailed than others. |
| Historical Data | Offers a robust historical data feature that allows users to track past mentions and trends over time. | Rich historical data with deep analytics, ideal for brands wanting to analyze long-term trends. | Provides limited historical data access focused primarily on recent mentions, making it less effective for long-term analyses. | Excellent historical data access which is beneficial for comprehensive market research and long-term brand strategy. | Limited historical data compared to other tools, making it less effective for trend analysis. |
| Custom Dashboards | Highly customizable dashboards that allow users to tailor views to specific metrics they care about most. | Robust dashboards but may require more effort to customize, potentially deterring new users. | User-friendly dashboard customization that allows for quick insights tailored to individual preferences. | Offers advanced dashboard customization but may include a steeper learning curve. | Basic dashboard features, less versatile compared to others. |
| Influencer Identification | Provides tools for identifying social media influencers relevant to a brand’s industry, with metrics for engagement. | Unmatched influencer identification tools with depth of analytics for effective collaboration strategy. | Offers influencer tracking but lacks depth in data analysis compared to top players. | Strong influencer identification tools with comprehensive metrics but can be complicated to navigate. | Minimal influencer tracking capabilities, lacking depth of analysis. |
| Integration Capabilities | Integrates well with various platforms and tools, ensuring seamless workflow for users. | Extensive integration capabilities suited for enterprise-level needs, but may require dedicated resources to manage. | Good integrations, though slightly less extensive than Brandwatch. More suitable for smaller teams. | Excellent integrations but can be cumbersome to set up effectively. | Basic integration capabilities, primarily focused on social media. |
| Customer Support | Robust customer support with a focus on helping users maximize tool efficiency. | Excellent customer support, but enterprise focus can lead to slower responses for smaller brands. | Fast and responsive customer support with a strong focus on user experience. | Excellent support with different tiers, but smaller businesses might find it less personal. | Average customer support; may take longer for responses. |
| Pricing | Competitive pricing structure that offers value for small to medium businesses. | Higher price point aimed at larger enterprises, offering a comprehensive suite of tools. | More budget-friendly options for startups and smaller businesses, good value for number of features. | Higher tiered pricing for advanced features, justified by high-caliber analytics. | Affordable for basic needs but lacks the advanced features of competitors. |
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Integration Capabilities for each BuzzSumo competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| BuzzSumo | Slack, Zapier, HubSpot, Google Analytics, Mailchimp | Focuses on content marketing and social media analysis tools; limited direct social listening integrations. |
| Awario | Zapier, Slack, Email Notifications, Google Sheets | Allows integration with multiple apps through Zapier; primarily enhances the workflow automation aspect. |
| Brandwatch | Zapier, HubSpot, Salesforce, Hootsuite, Google Data Studio | Offers a wide range of integrations to extend its analytics capabilities across various platforms. |
| Mention | Zapier, Slack, Hootsuite, Discord, HubSpot | Strong focus on real-time alerts; accepts various platforms via Zapier for enhanced workflow. |
| Talkwalker | API access, Google Sheets, Power BI, Tableau | Integrates with various BI tools; flexibility in custom integrations through its marketplace. |
Pros and Cons of each BuzzSumo Alternative
Here’s a comparative table outlining the primary pros and cons of each alternative—Awario, Brandwatch, Mention, and Talkwalker—compared to BuzzSumo.
| Alternative | Pros | Cons |
|---|---|---|
| Awario | – Real-time monitoring of brand mentions across various platforms. – Affordable pricing, especially for startups and small businesses. – User-friendly interface with easy setup for tracking keywords. |
– Limited advanced analytics compared to BuzzSumo. – Smaller social media database may miss some niche mentions. – Less comprehensive content research features. |
| Brandwatch | – Extensive data analytics capabilities with powerful segmentation features. – Robust social listening tools with sentiment analysis. – Allows for in-depth competitor analysis and trend tracking. |
– Higher price point, making it less accessible for smaller businesses. – Steeper learning curve due to its advanced features. – Can be overwhelming for users seeking simple insights. |
| Mention | – Strong real-time alert system and easy monitoring of online mentions. – Affordable with good collaboration features for teams. – Integrates well with various social media and content management platforms. |
– Limited depth in content analysis and insights compared to BuzzSumo. – Some users report issues with data accuracy. – Less focus on influencer identification features. |
| Talkwalker | – Comprehensive social media and web analytics, including image recognition tools. – Offers deep insights into audience behavior and sentiment analysis. – Good for large-scale campaign tracking and visualization of data. |
– More expensive, thus pricing may exclude small businesses. – Complexity in setup and usage for new users. – Can be resource-intensive in terms of loading times and functionality. |
This table provides a straightforward comparison of each tool’s general strengths and weaknesses in relation to BuzzSumo, tailored to specific use cases in social media monitoring and content analysis.
BuzzSumo vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
In analyzing organic traffic from January 2023 to February 2025, Brandwatch leads significantly with over 1.19 million visits in February 2025, reflecting exceptional growth. Following closely is Mention with approximately 2.77 million visits, while Awario maintains a competitive edge with nearly 250,000 visits. BuzzSumo trails with fluctuating traffic, peaking around 163,479 visits. Notably, Talkwalker has minimal recorded traffic, indicating a weaker presence compared to its competitors in this period.
Top Performing Keywords
Brandwatch’s strategy leverages a diverse array of keywords, notably "social media monitoring software" and "social media marketing," ranking consistently within the top 10. BuzzSumo excels with first positions in highly competitive terms like "social media management tools" and "social media marketing services," dominating its niche. In contrast, Awario’s rankings include "media monitoring software" but fluctuate in strength, revealing opportunities for improvement in keyword diversity and ranking stability.
Conclusions on Visibility and Reach
Brandwatch demonstrates the strongest online visibility, bolstered by high organic traffic and a robust keyword presence. Mention shows solid traffic growth as well, particularly in social media monitoring, while Awario’s visibility is commendable but uneven. BuzzSumo’s effective niche keyword targeting elevates it in social media management. Talkwalker, despite limited visibility, demonstrates potential through targeted keyword efforts. Overall, Brandwatch stands out for its comprehensive approach and traffic dominance, setting benchmarks for others.
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Other “BuzzSumo” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to BuzzSumo, along with their key features, strengths, and value propositions:
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SEMrush
- Key Features: Content marketing tools, keyword research, SEO analysis, social media analytics, paid ad tracking.
- Strengths: Comprehensive SEO capabilities alongside content analysis, robust keyword research tools, and competitive analysis.
- Value Proposition: Ideal for digital marketers looking for an all-in-one solution to enhance website traffic and content strategy.
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Ahrefs
- Key Features: Backlink analysis, SEO audit, keyword explorer, content gap analysis, site explorer.
- Strengths: Powerful backlink analysis and comprehensive keyword data, user-friendly interface with actionable insights.
- Value Proposition: Best for SEO professionals who want in-depth insight into their content performance and optimization opportunities.
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ContentStudio
- Key Features: Content discovery, publishing, social media management, content calendar, analytics.
- Strengths: Effective content curation and social media scheduling, collaborative features for teams, and robust analytics.
- Value Proposition: Perfect for content marketers seeking a platform that combines content discovery and social media management.
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Social Search
- Key Features: Social listening, brand monitoring, sentiment analysis, trend tracking.
- Strengths: Focus on social media insights and customer sentiment, real-time data tracking for brand mentions.
- Value Proposition: Excellent for brands interested in customer engagement and social media strategies, offering a real-time approach to brand presence.
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NetBase
- Key Features: Social media analytics, consumer insights, brand health tracking, competitive analysis.
- Strengths: Deep consumer insight capabilities, powerful sentiment analysis, real-time data processing.
- Value Proposition: Ideal for brands looking to derive actionable insights from social media conversations and enhance their marketing strategies based on consumer sentiment.
