Top Moz Alternatives & Competitors based on 715 Reviews
Reviews collected from
capterra.com
trustpilot.com
gartner.com
sitejabber.com
facebook.com
trustradius.com
softwareadvice.com
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| Brand | Pricing |
|---|---|
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Moz offers three pricing tiers: Moz Standard at $99/month, Moz Medium at $179/month, and Moz Large at $299/month, all featuring SEO tools including keyword research and link building with varying limits on queries and projects. |
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Ahrefs has four pricing plans: Lite at $99/month, Standard at $199/month, Advanced at $399/month, and Agency at $999/month. Each tier offers increasing levels of features such as site audits, keyword tracking, and additional data allowances. |
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Majestic provides three pricing options: Lite at $49.99/month, Pro at $99.99/month, and API at $399/month. Each plan includes various benefits such as backlink analysis and keyword tracking, with the Pro and API plans offering more comprehensive features. |
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Rank Math offers a free version and two premium plans: Pro at $59/year and Business at $199/year. The premium versions unlock additional features like advanced SEO analysis and support. |
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Semrush features three main pricing tiers: Pro at $119.95/month, Guru at $229.95/month, and Business at $449.95/month. Plans are geared towards different levels of usage and include access to SEO tools, analytics, and reporting. |
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Neil Patel’s pricing page indicates a free version of its tools, along with a premium plan available for $97/month. The premium plan provides advanced features for business growth and detailed SEO analysis. |
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Yoast offers a freemium model with a free version and a premium version priced at $99/year for a single site. The premium version includes features like redirect management and multiple keyword optimization. |
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Why should you be looking for a Moz alternative?
Users often seek alternatives to Moz due to specific feature requirements, ease of use, budget constraints, or the need for better support. Tools like Ahrefs, Majestic, Rank Math, Semrush, Ubersuggest, and Yoast cater to diverse user needs, offering unique strengths in SEO analytics, keyword research, and site optimization. In this exploration, we’ll delve into the features each alternative provides, their pricing structures, and which user demographics they best serve, helping you make an informed choice for your SEO strategy.
Quick Overview of Top Moz Competitors
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Ahrefs – Best Moz Alternative for Comprehensive Backlink Analysis
Offers extensive backlink data along with a powerful site audit tool, keyword explorer, and content analysis. Known for its user-friendly interface and in-depth analysis of competitors’ SEO strategies. -
Majestic – Top Moz Competitor for Backlink Intelligence
Specializes in creating detailed backlink profiles with its unique metrics like Trust Flow and Citation Flow. Ideal for in-depth link analysis and understanding link-building strategies. -
Rank Math – Cheapest Moz Alternative for On-Page SEO
A WordPress SEO plugin that integrates seamlessly to optimize on-page elements. Offers advanced features such as schema markup and instant SEO insights without the high cost. -
Semrush – Best Moz Competitor for All-in-One SEO Solutions
Provides a wide array of tools for keyword research, site audits, and content marketing, with its strength in competitive analysis and PPC research. Highly regarded for its robust reporting capabilities. -
Ubersuggest – Most Affordable Moz Alternative for Keyword Research
Delivers keyword suggestions and SEO metrics at a lower price point. User-friendly dashboard with useful insights into site performance and competitor strategies, making it accessible for beginners. -
Yoast – Best Moz Competitor for WordPress SEO
A leading plugin for optimizing content directly within WordPress. Excels in guiding users through on-page SEO best practices, readability checks, and providing actionable feedback for content improvement.
Moz Alternatives: Feature by Feature Comparison
| Feature | Ahrefs | Moz | Majestic | Rank Math | Semrush | Ubersuggest | Yoast |
|---|---|---|---|---|---|---|---|
| Backlink Analysis | Comprehensive index; 1.6 billion links; Advanced filtering. | Provides good backlinks data, but less comprehensive than Ahrefs. | Focused solely on link analysis; unique link intelligence features. | Not primarily focused on links. | Offers backlink analysis with contextual metrics. | Simplified backlink information; limited depth. | Basic backlink data; less robust than competitors. |
| Keyword Research | Extensive database with 7 billion keywords; advanced filtering. | Solid but smaller database; unique word suggestions. | No dedicated keyword tool. | In-depth keyword suggestions and optimization. | Robust keyword analysis; intent-focused suggestions. | Limited keyword tracking; good for basic needs. | Excellent for on-page SEO keywords. |
| Site Audit | Comprehensive site auditing capabilities; real-time updates. | Good site audit with actionable insights. | No site audit tool. | Detailed audit with critical errors highlighted. | Extensive site audit; competitive analysis included. | Basic site overview; lacks depth. | Detailed on-page analysis & readability scores. |
| Content Explorer | Allows for trending topics, content ideas by URL; rich data. | No direct feature. | No direct feature. | No specific content exploration feature. | In-depth content analysis for targeting. | Basic content ideas; limited analysis. | No content explorer but guides for optimization. |
| Rank Tracking | Advanced rank tracking with daily updates; local & global rankings. | Offers rank tracking but with less frequency. | No rank tracking feature. | Integrated rank tracking with monitoring features. | Extensive rank tracking with competitive insights. | Basic tracking for selected keywords only. | Provides rank tracking in terms of snippets & local SEO. |
| Competitor Analysis | Detailed competitor analysis with robust metrics. | Standards for basic analysis exist; less robust. | Focuses on link metrics; less on broader SEO. | Allows comparison against competitors but less in-depth. | In-depth competitive analysis with extensive data points. | Competitor insights are basic with limited metrics. | Basic competitive insights with no extensive analytics. |
| API Access | Robust API for data extraction; ideal for large-scale users. | Limited API capabilities. | Offers useful API for link data retrieval. | No API access currently. | Comprehensive API for extensive data extraction. | Basic API functionalities available. | Limited API features available. |
| User Interface | Clean, intuitive interface; easy navigation. | User-friendly but slightly dated. | Focused on functionality; can be overwhelming. | Modern UI optimized for quick access. | Comprehensive UI with trial/test capabilities. | Simple and straightforward, great for newcomers. | User-friendly plugin; easy for WordPress integration. |
| Pricing | Premium pricing but offers superior features. | Competitive but can be high for what you get. | Subscription based with unique pricing structure. | Free and premium plans; good flexibility. | Offers a range of pricing options scalable to users. | Affordable with basic features for all users. | Generally free, paid version for advanced features. |
Unique/ Superior Aspects:
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Ahrefs: Outstanding backlink and keyword research capabilities, unmatched data insights, and user-friendly interface.
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Majestic: Unparalleled focus on link intelligence and historical data, making it ideal for link builders and SEO professionals focused on backlinking.
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Rank Math: Seamless WordPress integration with superior content suggestions and optimization features, allowing easy on-page SEO management.
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Semrush: Comprehensive suite covering all aspects of digital marketing including content discovery and competitive analysis, making it ideal for full-fledged campaigns.
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Ubersuggest: Cost-effective solution with simple functionalities that cater to newcomers and small businesses looking for basic SEO insights.
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Yoast: Excellent integration for WordPress with a focus on on-page SEO guidance, readability, and snippet previews, making it a top choice for bloggers and site owners.
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Integration Capabilities for each Moz competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Moz | Zapier, Google Analytics, Google Search Console, SEMrush, WordPress, Google Sheets | Good compatibility with popular SEO and analytics tools. |
| Ahrefs | Google Data Studio, Google Sheets, Zapier, WordPress, Facebook, Slack | Seamless integration with analytics and reporting tools. |
| Majestic | API access for custom integrations, WordPress, Google Sheets | Primarily focused on API integrations for developers. |
| Rank Math | Google Search Console, Schema, Web Stories, WooCommerce, Google Analytics | Integrates well with WordPress and Google services. |
| Semrush | WordPress, HubSpot, Google Sheets, Zapier, Google Analytics | Extensive integration capabilities with marketing platforms. |
| Ubersuggest | Google Analytics, Google Search Console, WordPress, HubSpot | Focuses on basic marketing tools; less extensive than others. |
| Yoast | Google Analytics, Google Search Console, WooCommerce, Zapier | Strong integration with WordPress and marketing analytics. |
Pros and Cons of each Moz Alternative
Here’s a comparison table outlining the primary pros and cons of each alternative to Moz, based on key factors relevant to typical use cases in SEO.
| Alternative | Pros | Cons |
|---|---|---|
| Ahrefs | – Extensive backlink analysis and data | – Pricier than Moz, especially for more advanced features |
| – Robust keyword research tools with a large database | – Interface can be complex for beginners | |
| – Site audit capabilities are comprehensive | – Limited local SEO features compared to others | |
| Majestic | – Strong focus on backlinks with unique metrics (Trust Flow, Citation Flow) | – Lacks certain on-page SEO features found in competitors |
| – Large historical backlink index | – User interface is less intuitive | |
| – Great for in-depth backlink analysis | – Limited keyword research capabilities | |
| RankMath | – Free version available with strong on-page SEO features | – Primarily a WordPress plugin; may not suit non-WordPress users |
| – Integrates easily with Google Search Console | – Limited multichannel tracking features | |
| – Regular updates and feature enhancements | – Support may be less robust compared to larger platforms | |
| Semrush | – Comprehensive toolset covering SEO, content marketing, and PPC | – Higher pricing tiers can be challenging for small businesses |
| – Excellent competitor analysis features | – Data accuracy can vary, particularly for smaller sites | |
| – User-friendly interface | – Some users report a steep learning curve for complete feature utilization | |
| Ubersuggest | – Affordable pricing, including a free tier | – Limited data compared to higher-tier tools |
| – User-friendly and straightforward interface | – In-depth analysis can lack compared to competitors | |
| – Solid keyword tracking and suggestions | – Less robust backlink analysis compared to other tools | |
| Yoast | – Strong on-page SEO guidance for WordPress users | – Lacks advanced off-page SEO tools |
| – Offers content optimization suggestions and readability analysis | – Primarily focuses on content rather than a comprehensive SEO suite | |
| – Free and premium versions available | – Limited ability to analyze competitors effectively |
This table provides a concise overview of each alternative’s strengths and weaknesses in comparison to Moz, enabling users to make informed decisions based on their specific SEO needs.
Moz vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
Ahrefs and Semrush dominate the organic traffic landscape, consistently attracting the highest numbers with peaks of over 40 million visits per month. In contrast, Majestic has the lowest traffic, averaging around 500,000 visits, indicating its niche focus. Moz lies in the middle, experiencing fluctuations around 3.8 million to over 5 million visits. Rankmath shows moderate performance, while Ubersuggest has variable traffic levels, peaking significantly in 2023 but dropping significantly in early 2025. This variance showcases different audience engagement levels.
Top Performing Keywords
Moz excels with numerous high-ranking keywords such as "free SEO tools" and "SEO keyword analysis," primarily focusing on providing accessible tools for users. Ahrefs leverages a range of keywords related to its premium features, like "ahrefs trial" and "backlink tools," aiming at an audience looking for comprehensive services. Notably, Semrush has a diverse keyword strategy involving marketing tools and competitor analysis. Rankmath focuses on WordPress-specific keywords. Each brand demonstrates strategic emphasis on their unique offerings, shaping their visibility.
Conclusions on Visibility and Reach
Overall, Ahrefs and Semrush emerge with the strongest online visibility, soaring traffic figures and expansive keyword dominion. They appeal to broader digital marketing needs. Moz asserts significant visibility with free tools but competes less aggressively. Rankmath thrives within the WordPress ecosystem, signaling niche expertise. Ubersuggest and Majestic maintain reasonable reach, primarily within specific keyword segments. The comparative analysis indicates that a concentrated, varied keyword strategy significantly enhances traffic potential and online presence.
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Other “Moz” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Moz, along with their key features, strengths, and value propositions:
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SpyFu
- Key Features: Competitor research, keyword tracking, PPC analysis, backlink tracking.
- Strengths: Great for SEO and PPC analysis, extensive historical data on keywords and competitors.
- Value Proposition: Helps businesses uncover competitors’ strategies and discover profitable keywords, making it a solid choice for comprehensive market analysis.
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Serpstat
- Key Features: Keyword research, SERP analysis, site audits, backlink analysis, and rank tracking.
- Strengths: All-in-one SEO platform that offers a range of tools and features, including competitive research.
- Value Proposition: Affordable pricing model, making it accessible for small businesses while still providing powerful tools for advanced SEO professionals.
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SEO PowerSuite
- Key Features: Rank tracking, website auditing, backlink analysis, and on-page optimization.
- Strengths: Desktop-based software that allows for extensive project management and detailed reports.
- Value Proposition: Ideal for agencies and freelancers who need a comprehensive suite of tools for managing SEO campaigns without ongoing subscription costs.
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WooRank
- Key Features: Website reviews, SEO audits, competition monitoring, keyword tracking.
- Strengths: User-friendly interface with clear reporting, making it suitable for beginners and experienced marketers alike.
- Value Proposition: Focuses on providing actionable insights for improving site performance, making it ideal for small businesses looking to boost their online presence.
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SE Ranking
- Key Features: Keyword tracking, website audits, competitor analysis, and social media management tools.
- Strengths: Flexible pricing plans tailored for businesses of all sizes, user-friendly dashboard, and comprehensive features.
- Value Proposition: Provides an all-in-one SEO tool with excellent pricing options, helping users manage all aspects of their SEO strategies efficiently.
