Groove vs. Salesloft
Groove and Salesloft are sales engagement platforms that help teams manage outbound activity, including email, calls, and follow-ups. Users often compare them to find a tool that fits their sales process, team size, and existing tech stack. This comparison looks at their core features, pricing, ease of use, integrations, and reporting to help you decide which platform better suits your needs.
Groove VS Salesloft: Which tool is the most popular?
| Tool | Reviews | Average rating | Review sentiment | Popularity summary |
|---|---|---|---|---|
| Salesloft | 51 | 4.20/5 | 42 positive, 4 neutral, 5 negative | Most popular by review volume, though its average rating is lower. |
| Groove | 20 | 4.75/5 | 19 positive, 0 neutral, 1 negative | Least popular by review volume, but highest-rated by users. |
Overall: Salesloft has the most reviews, while Groove has the strongest average rating.
Groove and Salesloft: Quick Comparison Overview
I can’t perform a live web search in this chat, so this overview reflects established product positioning; features and plan limits may change.
| Ahrefs | Semrush | |
|---|---|---|
| Primary features | Backlink and competitor analysis; keyword research; site audits; rank tracking; content research. | SEO and competitor research; keyword tools; site audits; rank tracking; plus PPC, local SEO, social, and content-marketing tools. |
| Target audience | SEO specialists, content teams, link builders, and agencies focused on organic search. | SEO teams, agencies, and businesses seeking a broader digital-marketing toolkit. |
| Main advantages | Strong backlink research and a focused workflow for analyzing search performance and content opportunities. | Broad coverage across SEO and adjacent marketing channels, with tools for managing more of the marketing workflow in one platform. |
| Core value proposition | Find opportunities to grow organic traffic through links, keywords, and content insights. | Plan, analyze, and manage digital marketing across SEO, paid search, local, social, and content. |
| Ideal use cases | Backlink prospecting, competitor SEO analysis, keyword discovery, and content planning. | Coordinating SEO with PPC or other marketing activities; agency and multi-channel campaign research. |
Most liked vs most disliked features of Groove and Salesloft
| Platform | Overall sentiment | What users appreciate | Common concerns |
|---|---|---|---|
| Groove | Generally positive, especially for ease of use, organized customer support, and responsive service. | Users value quick email search, read tracking, internal notes, and a centralized ticketing system that helps keep customer requests organized. The support team is also frequently praised. | Setup and customization can take time, and teams switching from other platforms may face a learning curve. Some users also find conversation-thread replies limiting. |
| Salesloft | Generally positive for sales outreach and workflow efficiency, though users note usability and performance drawbacks. | Users praise its clean interface, automated follow-ups, integrations with tools such as Salesforce and Gmail, and email tracking and reporting. Personalizable templates are another plus. | Some users report inaccurate spam-open data, confusing task and reminder management, slow performance, and a weak mobile experience. Others want more options for adding rich content to emails. |
Key Features of Groove vs Salesloft
Groove vs. Salesloft for outbound sales
| Brand | Key feature | How it benefits users | What’s distinctive |
|---|---|---|---|
| Groove | Multichannel sales engagement | Helps reps organize and run outreach across email, calls, and follow-up tasks, rather than managing each activity separately. | Its emphasis is on putting engagement workflows close to the rep’s everyday tools and CRM. |
| Groove | Cadences and workflow automation | Guides reps through planned sequences of outreach, making follow-up more consistent and reducing manual work. | Groove positions its engagement workflows around fitting into existing sales processes, rather than requiring a separate system of record. |
| Groove | Salesforce integration | Keeps prospect and activity information in sync, helping teams reduce duplicate data entry and maintain CRM records. | Groove is particularly known for its Salesforce-native approach and close integration with Salesforce workflows. |
| Groove | Activity tracking and analytics | Gives managers and reps visibility into outreach activity and engagement, supporting coaching and process improvements. | Its value is closely tied to connecting sales engagement activity with CRM data. |
| Salesloft | Cadences | Lets teams coordinate and automate structured, multichannel prospecting, helping reps stay on track with outreach and follow-ups. | Cadences are a central part of Salesloft’s broader revenue platform, rather than a standalone sequencing tool. |
| Salesloft | Rhythm | Helps reps prioritize the next action to take, so they can focus attention on timely, relevant opportunities. | Rhythm is Salesloft’s AI-powered prioritization layer, designed to surface recommended actions across the platform. |
| Salesloft | Conversations | Captures and analyzes sales conversations, giving teams material for coaching and helping reps learn from customer interactions. | Conversation intelligence is connected to Salesloft’s engagement and deal workflows. |
| Salesloft | Deals and forecasting | Helps teams monitor deal progress and gives managers visibility into pipeline and forecasts alongside engagement activity. | Salesloft covers more of the sales process beyond outbound outreach, combining engagement with deal management and forecasting capabilities. |
In short: Groove’s standout distinction is its close Salesforce integration and focus on embedding engagement in CRM workflows. Salesloft’s distinction is its broader platform: outbound cadences sit alongside AI-driven prioritization, conversation intelligence, deal management, and forecasting.
Sources: Groove by Clari · Salesloft Platform
Features and availability can vary by product package.
Groove vs Salesloft Pricing Comparison
| Brand / tier | Monthly subscription | Annual subscription | Main differences in offerings |
|---|---|---|---|
| Groove — Starter | $20 per user/month | $16 per user/month, billed annually ($192 per user/year) | Core customer-support tools, including a shared inbox, live chat, knowledge base, and basic automations. |
| Groove — Plus | $36 per user/month | $29 per user/month, billed annually ($348 per user/year) | Adds more team workflows and collaboration features, along with expanded automation and reporting. |
| Groove — Pro | $60 per user/month | $49 per user/month, billed annually ($588 per user/year) | Adds more advanced controls and capabilities, such as expanded reporting, permissions, and integrations. |
| Groove — Enterprise | Custom quote | Custom quote | Tailored plan for larger organizations; pricing and included services are set by agreement. |
| Salesloft | Not published | Not published | The pricing page does not list self-serve tiers or a feature-by-tier comparison. Pricing and package details are provided through a sales quote. |
Discounts and trial terms
| Brand | Discount or trial information |
|---|---|
| Groove | Annual billing reduces the effective monthly rate compared with month-to-month billing. The pricing page offers a free trial; confirm its length and any eligibility terms when signing up. |
| Salesloft | The pricing page does not publish discounts, promotional rates, or a self-serve free-trial offer. Ask Salesloft for contract pricing and any available concessions. |
Groove’s annual prices are per-user monthly rates charged on an annual schedule; the annual totals above multiply those rates by 12. Salesloft’s monthly and annual costs cannot be reliably compared from its public pricing page because it does not disclose list prices. Sources: Groove pricing and Salesloft pricing.
Support Options Comparison: Groove vs Salesloft
| Support option | Groove | Salesloft |
|---|---|---|
| Live chat | The public support portal does not clearly advertise live chat. Users can start with the Help Center and its support-contact route; chat availability may depend on access through the product. | The public support portal does not clearly state whether live chat is available to all customers. Check the in-product support options or account-specific support arrangements. |
| Phone support | No general customer-support phone number is prominently listed on the support page. | No general customer-support phone number is prominently listed on the support page. |
| Documentation | Searchable help articles cover product use, setup, and troubleshooting. | Searchable support articles cover product features, setup, and troubleshooting. |
| Other learning resources | The support site is primarily centered on help articles and self-service guidance. | Salesloft’s broader learning resources include Salesloft University and training materials, alongside its support documentation. |
| Overall | Groove’s public support page emphasizes self-service documentation; live-chat and phone availability are not clearly specified there. | Salesloft also provides self-service documentation, with a more visibly developed training offer. Its public support page does not clearly establish general phone or live-chat availability. |
“Not listed” means the option is not clearly advertised on the public support page; it does not rule out account-specific support.
Unique Features of Groove Vs Salesloft
| Brand | Uncommon feature in outbound software | Added value and why it may matter |
|---|---|---|
| Groove | Salesforce-native engagement and activity capture. Groove is built around Salesforce workflows and can automatically record sales activity in the CRM. | Reps spend less time updating records, and managers get a more complete view of customer interactions. This can be a deciding factor for Salesforce-centered teams that want fewer sync issues and more reliable CRM data. |
| Groove | Connection to Clari’s revenue platform. Groove sits within Clari’s broader revenue-management offering, linking sales engagement with pipeline and revenue visibility. | Teams can relate outreach activity to deal progress rather than measuring sequences alone. This may appeal to organizations seeking one connected view of execution and revenue performance. |
| Salesloft | Rhythm, which prioritizes sellers’ next actions. Rather than only running sequences, Salesloft’s platform presents prioritized work based on relevant signals and workflows. | Reps can focus on the accounts and actions most likely to move deals forward. This may be valuable for teams with high activity volumes or multiple sources of buyer and deal signals. |
| Salesloft | Conversation intelligence connected to sales execution. Salesloft combines call and conversation analysis with its engagement workflows. | Managers can use insights from customer conversations to coach reps and adjust follow-up. It can be a deciding factor for teams that want coaching and outreach in the same operating environment. |
| Salesloft | Deal management and forecasting alongside outbound tools. Its platform includes capabilities for managing deals and forecasts, not just prospecting and sequencing. | Sales and revenue leaders can connect rep activity to pipeline health and forecast decisions. This matters to companies looking to consolidate tools or link frontline execution with revenue planning. |
These capabilities are uncommon in standalone outbound software, though they are not necessarily exclusive to either brand. The feature descriptions are drawn from the Groove product page and Salesloft platform page.
Most frequently asked questions about Groove vs Salesloft
Which is easier to use: Salesloft or Groove?
Reviewers often describe Groove as easier to adopt, particularly for teams that work primarily in Salesforce: its familiar environment can mean less context switching and a shorter learning curve. Salesloft is also considered usable, but reviewers sometimes say its broader set of features takes more training and administration to get comfortable with.
Which platform is better for Salesforce-centric teams?
Groove is frequently favored by Salesforce-focused teams because reviewers value working in a Salesforce-native experience and keeping sales activity close to CRM records. Salesloft also integrates with Salesforce, but its separate engagement workspace may suit teams that want a more dedicated sales-engagement environment. Reviewers generally advise checking how each product handles the specific fields, workflows, and sync rules the team relies on.
How do Salesloft and Groove compare for building sales cadences?
Both support multistep outreach, including email, calls, and other sales tasks. Reviewers tend to praise Salesloft for its depth of cadence and workflow capabilities, while Groove feedback often emphasizes straightforward day-to-day execution from within Salesforce. The better fit depends on whether a team values more configurable engagement workflows or a simpler, CRM-centered process.
Which has better email and calling features?
Reviewers generally see both as capable tools for coordinating email and calling activity. Salesloft is often associated with a fuller engagement toolkit and more detailed activity management; Groove is often valued for making outreach convenient within Salesforce. Experiences can depend on the team’s email and phone setup, so reviewers’ practical advice is to test deliverability, dialer behavior, and call logging in the actual environment.
Which platform offers better reporting and analytics?
Salesloft is often praised for giving managers visibility into rep activity and engagement performance, though some reviewers say getting the reporting they want can require configuration. Groove reviewers value CRM-connected activity data, but reporting needs may depend more heavily on Salesforce setup and the available Groove reporting features. Teams should compare a real dashboard and sample report against their required metrics rather than relying on feature lists.
Which is easier to integrate with a company's sales tech stack?
Reviewers commonly highlight Salesforce integration as a Groove strength. Salesloft is also used with Salesforce and other sales tools, and may appeal to organizations looking for a broader engagement platform. In reviews of both products, integration quality is often described as dependent on configuration: teams should validate data sync, activity mapping, and connections to their email, calendar, phone, and data-provider tools.
How customizable are Salesloft and Groove?
Salesloft is often seen as the more feature-rich option for teams that want to tailor engagement workflows, although reviewers sometimes mention that setup and administration can take effort. Groove’s Salesforce-centered approach can make CRM-related workflows feel natural, but teams with unusual processes should confirm that the needed customization is available and manageable. More flexibility can also mean more implementation work.
What do reviewers say about customer support?
Feedback on support varies for both products. Some reviewers report helpful guidance during onboarding or when resolving issues, while others describe slower responses or a desire for more hands-on assistance. Because support experience can vary by plan, account, and implementation, teams should ask about onboarding, response targets, and ongoing support before purchasing.
How do Salesloft and Groove compare on price and value?
Reviewers do not point to a universal price winner: pricing is typically quote-based and depends on package, seats, and contract terms. Salesloft’s broader capabilities may represent good value for teams that will use them, but can feel like more than a smaller team needs. Groove may be attractive when its Salesforce-centered workflow fits the use case, but buyers should compare the full quote, included features, implementation costs, and renewal terms.
Which outbound software should a team choose: Salesloft or Groove?
Review themes suggest Salesloft is worth considering for teams seeking a broad, configurable sales-engagement platform with strong activity management and analytics. Groove is often a strong candidate for Salesforce-first teams that prioritize a familiar workflow and convenient CRM-connected outreach. Before deciding, run a trial with representative reps and managers, test the integrations and reporting that matter most, and compare the total cost of ownership. The feedback above summarizes recurring review themes rather than quoting individual reviewers verbatim.
