Top Klaviyo Alternatives & Competitors based on 2185 Reviews
Reviews collected from
trustpilot.com
gartner.com
trustradius.com
capterra.com
sitejabber.com
softwareadvice.com
.
| Brand | Pricing |
|---|---|
|
☆ |
Offers a free tier for up to 250 active profiles, with limited monthly email sends. Paid email plans scale with the number of active profiles; entry pricing is around $20/month. SMS and combined email-and-SMS costs depend on usage and destination. |
|
☆ |
Has a free plan with a daily sending limit. Paid plans are primarily priced by monthly email volume, with entry-level plans advertised from around $9/month; higher tiers add features such as automation, analytics, and multi-user access. |
|
☆ ☆ ☆ |
Paid plans include Lite, Standard, and Premium, with pricing that varies by contact count and billing term. Advertised starting prices are approximately $12, $35, and $80 per month, respectively; introductory offers may change the amount billed. |
|
☆ |
Offers a free option and paid plans whose prices depend mainly on contact count and selected features. Entry-level email marketing pricing is around $19/month; automation, ecommerce, and other advanced features are available on higher tiers. |
|
☆ ☆ ☆ |
Offers free tools and paid Marketing Hub tiers. Starter begins at around $20/month, while Professional and Enterprise are substantially more expensive; final costs can depend on seats, marketing contacts, onboarding, and billing terms. |
|
☆ ☆ |
Offers a limited free plan and paid Essentials, Standard, and Premium plans. Advertised entry prices are roughly $13/month for Essentials, $20/month for Standard, and $350/month for Premium; prices scale with audience size and can vary by billing term. |
|
|
Paid Pro pricing scales with the number of subscribers, with plans advertised from around $9/month. Enterprise pricing is custom, and a free trial is available. |
|
☆ |
Offers a free plan and paid Standard and Pro plans, priced according to contact count and messaging needs. Paid plans start at around $16/month for Standard and $59/month for Pro; SMS allowances and email limits differ by tier. |
Compare your brand to your competitors
Why should you be looking for a Klaviyo alternative?
Users may seek a Klaviyo alternative for specific features, a simpler interface, lower costs, or better support. This guide compares Brevo, Constant Contact, GetResponse, HubSpot, Mailchimp, Moosend, and Omnisend, focusing on their features, pricing, and ideal users.
Quick Overview of Top Klaviyo Competitors
- Brevo — Best Klaviyo Alternative for Email and SMS on a Send-Based Plan: Combines email campaigns, SMS, marketing automation, and CRM tools; its pricing is based largely on email volume rather than the number of stored contacts.
- Constant Contact — Best Klaviyo Alternative for Small Businesses and Events: Offers email marketing, automation, event marketing tools, and integrations suited to organizations that want campaign and event promotion features together.
- GetResponse — Best Klaviyo Alternative for Webinars and Funnels: Pairs email automation with landing pages, conversion funnels, and webinar features, making it useful for businesses that market through more than email.
- HubSpot — Best Klaviyo Alternative for CRM-Connected Marketing: Connects email automation with HubSpot’s CRM, sales, and service tools, giving teams a shared view of customer interactions across functions.
- Mailchimp — Best Klaviyo Alternative for Broad Marketing Tools: Provides email campaigns, automation, landing pages, and a large integration ecosystem, making it a flexible option for businesses using multiple marketing channels.
- Moosend — Budget-Friendly Klaviyo Alternative for Email Automation: Focuses on email campaigns, automation workflows, and reporting, offering a more email-centered toolkit for businesses that may not need Klaviyo’s ecommerce-specific capabilities.
- Omnisend — Best Klaviyo Alternative for Ecommerce Messaging: Built for ecommerce, with automated email and SMS campaigns, push notifications, and store integrations that help coordinate messages across channels.
Klaviyo Alternatives: Feature by Feature Comparison
| Platform | Key features | How it compares with Klaviyo | Distinctive benefits for users |
|---|---|---|---|
| Brevo | Email and SMS campaigns, marketing automation, transactional email, WhatsApp messaging, chat, sales CRM and pipeline tools. It can bring marketing conversations and sales activity together in one platform. | Klaviyo is more specialized for ecommerce customer data, shopping behavior and store-focused segmentation. Brevo’s broader communication mix and built-in sales tools can be a better fit when a business also needs transactional messaging, chat or basic pipeline management. | Useful for teams that want several channels in one system. Transactional email suits order confirmations and account messages; WhatsApp and chat add ways to reach customers; and the CRM helps smaller teams track deals without adopting a separate sales tool. |
| Constant Contact | Email marketing, contact-list growth tools, automated campaigns, social media and advertising tools, surveys, and event promotion and registration capabilities. | Klaviyo offers deeper ecommerce event tracking and behavior-based targeting. Constant Contact is more oriented toward small businesses and organizations that need straightforward campaign creation, contact management and event promotion alongside email. | A practical option for event-led and community-based marketing. Organizations can promote events and manage registrations as part of their marketing work, while small teams can use templates and guided campaign tools without building a complex ecommerce automation setup. |
| GetResponse | Email campaigns and automation, landing pages, website-building tools, signup forms, conversion funnels, webinars and ecommerce marketing features. Some capabilities depend on the plan. | Klaviyo is generally more focused on ecommerce customer profiles, store data and purchase-based targeting. GetResponse offers more built-in tools for capturing leads and moving them through a funnel—including webinar promotion and registration. | Helpful for businesses that sell through educational content or lead-generation funnels. Teams can attract subscribers with landing pages, deliver follow-up emails and run webinars in the same platform, reducing the need to connect multiple tools. |
| HubSpot | Marketing tools connected to a CRM, including email, forms, landing pages, automation, ads, social publishing, reporting and tools for sales and customer service. Its product suite supports shared customer records across teams. | Klaviyo is more purpose-built for ecommerce marketing and detailed shopping-based segmentation. HubSpot’s main advantage is the breadth of its CRM and its connection between marketing, sales and service activity. | Strong for organizations that need a shared view of the customer beyond purchases. Marketing and sales teams can work from the same CRM records, coordinate lead follow-up and track activity across the customer lifecycle. This breadth is especially useful for B2B or mixed business models. |
| Mailchimp | Email campaigns and customer journeys, audience management, signup forms, landing pages, websites, surveys, reporting and integrations. It also offers creative and campaign-building assistance; SMS availability varies by location and plan. | Klaviyo is more focused on ecommerce data, purchase behavior and advanced store-specific targeting. Mailchimp’s broader set of entry-level marketing and content tools can suit businesses that want to manage basic digital marketing tasks in one place. | Accessible for small teams building their first email program. Templates, audience tools and campaign guidance help users get campaigns out quickly; landing pages and forms also provide simple ways to collect contacts without assembling a specialized ecommerce stack. |
| Moosend | Email marketing and automation, audience segmentation, landing pages, subscription forms, campaign reporting and transactional email/SMTP capabilities. Automation workflows support common triggers and follow-up sequences. | Klaviyo typically offers more extensive ecommerce data features and a deeper focus on store-driven segmentation and predictive insights. Moosend covers core campaign and automation needs in a more straightforward email-marketing setup. | A good fit for teams that want practical automation without a large platform footprint. Users can build signup pages, nurture subscribers and send transactional messages from a compact toolkit, which can simplify operations for smaller businesses. |
| Omnisend | Ecommerce-oriented email and SMS marketing, automation workflows, audience segmentation, signup forms, product-related messaging and reporting. It also supports web push notifications and offers prebuilt ecommerce workflows. | Klaviyo is also strongly focused on ecommerce and customer behavior. Omnisend’s appeal is its ready-made, cross-channel ecommerce workflows and the ability to combine email, SMS and web push in campaigns. | Useful for online stores that want to launch coordinated campaigns quickly. Prebuilt flows can help automate common tasks such as welcoming subscribers or following up on shopping activity, while multiple messaging channels give merchants more ways to reach shoppers. |
Feature availability can vary by plan, location and connected ecommerce platform.
Compare your brand to your competitors
Integration Capabilities for each Klaviyo competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Brevo | Shopify, WooCommerce, PrestaShop, Adobe Commerce (Magento), WordPress; Salesforce, Pipedrive; Zapier and Make | Covers major ecommerce platforms and common CRM/automation connectors. Klaviyo is generally more ecommerce-lifecycle focused, with a broad set of commerce and customer-data integrations. |
| Constant Contact | Shopify, WooCommerce, Wix, WordPress; Eventbrite, Salesforce, Canva; Zapier | A practical fit for small-business, event, and website workflows. Its ecommerce connections are less central to the product than Klaviyo’s commerce-oriented integrations. |
| GetResponse | Shopify, WooCommerce, Magento, PrestaShop; Salesforce, HubSpot, Pipedrive; Zapier; Facebook and Google tools | Combines ecommerce connections with webinar and funnel capabilities. Klaviyo is more specialized for ecommerce customer and purchase-event marketing; GetResponse has broader webinar-oriented workflows. |
| HubSpot | Shopify, WooCommerce, BigCommerce; Salesforce; WordPress; Google Ads, Facebook, LinkedIn; Slack, Zoom; Zapier | Offers a wide CRM, sales, service, and marketing ecosystem. Ecommerce data may depend on the specific app or connector, while Klaviyo is more directly oriented toward ecommerce messaging and lifecycle automation. |
| Mailchimp | Shopify, WooCommerce, BigCommerce, Wix, WordPress; Salesforce, Canva; Facebook and Google tools; Zapier | The linked page documents Mailchimp’s Marketing API rather than serving as a full integrations catalog. Integrations are available through native connections, partner apps, and APIs; check the individual connector for supported data sync. Klaviyo is more ecommerce-focused. |
| Moosend | Shopify, WooCommerce, Magento; WordPress; Salesforce, Pipedrive; Zapier; Facebook Lead Ads | Supports common store platforms and third-party connectors, though its ecosystem is smaller than Klaviyo’s. Confirm whether a needed connection is native or requires an automation connector. |
| Omnisend | Shopify, WooCommerce, BigCommerce, Wix, Magento, PrestaShop; Gorgias, Yotpo, Recharge, Smile.io, Judge.me; Zapier | Closest to Klaviyo in its ecommerce focus, with integrations for stores, reviews, loyalty, and subscriptions. Compare the specific app connections and data sync you need; Klaviyo also has a broad ecommerce integration ecosystem. |
Examples are not exhaustive. Availability and sync capabilities can vary by connector, plan, and platform.
Pros and Cons of each Klaviyo Alternative
Klaviyo is strongest as an ecommerce-focused customer-data and messaging platform. The alternatives below may suit other priorities—such as a broader CRM, simpler email campaigns, or an all-in-one marketing toolkit—but can involve trade-offs in ecommerce-specific data, automation, or analytics. Features and limits vary by plan and region.
| Alternative | Pros | Cons |
|---|---|---|
| Brevo | • Combines email with CRM and transactional messaging, which can suit businesses that need both marketing and operational email. • Pricing is generally based more on sending volume than the size of the contact list, which may work well for large, infrequently mailed lists. • Supports multiple channels, including SMS and, in some regions, WhatsApp. |
• Ecommerce segmentation and customer-lifecycle reporting are less specialized than Klaviyo’s. • Volume-based pricing can be less predictable for businesses that send frequently. • Channel availability and limits can depend on plan and region. |
| Constant Contact | • Straightforward campaign creation and list management for small businesses, nonprofits, and local organizations. • Offers tools such as signup forms, event-related marketing features, and social posting that can support basic outreach beyond email. • Phone support can be useful for teams that want hands-on help. |
• Less suited to complex, behavior-driven ecommerce journeys and detailed product or purchase-based segmentation. • Ecommerce reporting and personalization are less central to the product than they are in Klaviyo. • Contact-based pricing may become a consideration as a list grows. |
| GetResponse | • Combines email automation with tools such as landing pages, webinars, and conversion funnels—useful for creators, course sellers, and businesses running lead-generation campaigns. • Can consolidate several marketing activities into one platform. • Provides automation tools for nurturing leads as well as customers. |
• Its ecommerce features are not as specialized as Klaviyo’s for product-level targeting and purchase-based customer lifecycle marketing. • The breadth of tools can mean more setup than a business needs if its main requirement is ecommerce email and SMS. • Some capabilities depend on the plan selected. |
| HubSpot | • Connects marketing with CRM, sales, and service records, which helps teams manage longer buying cycles and cross-team handoffs. • Supports broader lead-management and marketing workflows beyond ecommerce campaigns. • Useful when a business wants customer activity tracked across multiple departments. |
• Can be more complex to configure and administer than a dedicated email marketing platform. • Costs can increase as a business adds contacts, features, or HubSpot hubs. • Ecommerce-specific campaign workflows and messaging may require more setup or integrations than in Klaviyo; SMS availability also depends on plan and region. |
| Mailchimp | • Offers a broad set of email campaign, template, form, and landing-page tools for general-purpose marketing. • Its familiar interface and integrations can suit small teams starting with email marketing. • Can support businesses that need basic campaigns across a range of industries, not only ecommerce. |
• Ecommerce behavioral targeting and complex, purchase-driven automation are less central than in Klaviyo. • Advanced capabilities may require higher-tier plans. • Costs and contact management can become less attractive as a list and feature needs grow. |
| Moosend | • Provides email campaigns, forms, and automation tools that can cover common small-business marketing needs. • Can be a fit for teams seeking email automation without adopting a broader CRM or marketing suite. • Supports ecommerce use cases, though the depth depends on integrations and setup. |
• Its ecommerce integration ecosystem and customer-data capabilities are less extensive than Klaviyo’s. • Less suited to businesses that depend on highly customized ecommerce segments or detailed lifecycle analytics. • SMS and other-channel marketing are less prominent than email, so may require separate tools. |
| Omnisend | • Built for ecommerce, with email, SMS, and push messaging available in coordinated workflows. • Prebuilt ecommerce automations can help teams launch common campaigns—such as cart and post-purchase messages—without building every journey from scratch. • Often a practical fit for online stores that want an ecommerce-focused platform with a relatively direct setup. |
• Businesses with complex customer-data models or highly customized lifecycle analytics may find it less flexible than Klaviyo. • Its integration ecosystem and reporting options may not cover every specialized workflow a larger retailer needs. • Channel features and usage limits vary by plan. |
Klaviyo vs Competitors: Traffic & Marketing Comparison
Traffic Comparison: Among brands with traffic data, HubSpot has the highest reported organic traffic, reaching about 14.2M in Nov 2025 and 7.55M in Oct 2026. Mailchimp is next, with about 8.0M in Nov 2025 and 6.70M in Oct 2026. GetResponse is lowest among those measured, at about 0.44M in Oct 2026. Brevo reached 2.62M in Mar 2026. Data ends in different months; no traffic figures are provided for Klaviyo, Constant Contact, Moosend, or Omnisend.
Top Performing Keywords: Most listed keywords rank #1, suggesting broad search coverage. Klaviyo is strong on email automation and campaign terms, with some #2–7 rankings. Brevo leads on many email terms but ranks #6 for “free email marketing” and “sms marketing automation.” Constant Contact and Moosend show many #1 email-marketing rankings. GetResponse has a #4 for “email automation”; HubSpot ranks #1 across CRM and software terms, but #8 for “email marketing campaign software.” Mailchimp and Omnisend also have broad #1 coverage, with a few lower rankings.
Visibility and Reach: HubSpot and Mailchimp have the strongest demonstrated visibility by organic traffic, while HubSpot also spans CRM, customer-management, and marketing-software queries. Brevo has notable traffic and broad email-related rankings; GetResponse has substantially less reported traffic. Klaviyo, Constant Contact, Moosend, and Omnisend show strong keyword rankings, often at #1, but their traffic data is missing. Rankings alone don’t show search volume or actual visits, so keyword breadth shouldn’t be treated as a direct traffic comparison.
Compare your brand to your competitors
Other “Klaviyo” Alternatives & Competitors that you can find for free
| Competitor | Key features | Notable trend | Value proposition |
|---|---|---|---|
| ActiveCampaign | Email and SMS automation, CRM, behavioral segmentation, lead scoring, and sales workflows | Marketing and sales automation are increasingly combined in one platform | A good fit for businesses that want sophisticated automation plus built-in sales CRM capabilities |
| Drip | Ecommerce-focused email and SMS, purchase-based segmentation, visual workflows, and revenue attribution | More personalized campaigns driven by customer behavior and order data | Helps online retailers build targeted customer journeys without adopting a broad enterprise marketing suite |
| Sendlane | Ecommerce email and SMS, automation, segmentation, deliverability tools, and campaign analytics | Ecommerce platforms are consolidating email and SMS campaign management | Offers online stores a focused toolkit for lifecycle marketing and campaign performance |
| Attentive | SMS and email marketing, subscriber acquisition tools, segmentation, and automated journeys | Brands are investing in conversational, opt-in messaging across channels | Particularly suited to retailers prioritizing mobile engagement and SMS list growth |
| Dotdigital | Email, SMS, push notifications, customer data tools, and ecommerce integrations | Omnichannel campaigns and first-party customer data are becoming more central | A flexible option for growing and larger businesses seeking coordinated customer engagement across channels |
Frequently Asked Questions
What is Klaviyo used for?
Klaviyo is a marketing automation platform commonly used by ecommerce businesses for email and SMS marketing. It helps businesses manage customer data, create audience segments, send campaigns, and automate messages such as welcome emails and abandoned-cart reminders.
Is Klaviyo better than Mailchimp?
It depends on your needs. Klaviyo is often preferred by ecommerce businesses that want detailed customer segmentation, purchase-based automation, and ecommerce integrations. Mailchimp serves a broader range of businesses and may suit teams looking for general-purpose email marketing tools. Compare current features and costs against your specific requirements.
What are the best alternatives to Klaviyo?
Common alternatives include Omnisend, Mailchimp, ActiveCampaign, HubSpot, and Shopify Email. Omnisend is another ecommerce-focused option; Mailchimp and HubSpot support broader marketing needs; ActiveCampaign offers email automation and CRM features; and Shopify Email is designed for merchants using Shopify.
How does Klaviyo compare with Omnisend?
Both platforms offer ecommerce-focused email and SMS marketing, automation, segmentation, and store integrations. Klaviyo is known for its customer-data and analytics capabilities, while Omnisend is often considered for its approachable campaign tools and multichannel workflows. The better fit depends on your store, required integrations, and budget.
Does Klaviyo have a free plan?
Klaviyo has offered a free tier with limits on contacts, messages, or features, but plan details can change. Check Klaviyo’s current pricing page to confirm eligibility, usage limits, and what happens as your audience grows.
Does Klaviyo work with Shopify?
Yes. Klaviyo integrates with Shopify to use store and customer activity—such as purchases and browsing behavior—for segmentation, campaign targeting, and automated messaging. Available data and setup requirements can vary, so check the integration documentation for your store configuration.
How much does Klaviyo cost compared with its competitors?
Pricing varies by plan, contact count, message volume, and selected channels, and providers may update their rates. Compare the total cost at your expected audience size, including email and SMS usage, rather than relying only on a starting price.
