Top HubSpot Alternatives & Competitors based on 724 Reviews
| Brand | Rating | Pricing |
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★ ★ ☆ 2.7 | HubSpot offers a free tier with basic features. Paid plans range from $50/month for the Starter tier to over $3,200/month for the Enterprise tier, with additional costs for services like CRMs and marketing automation. |
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★ ★ ★ ☆ 3.9 | Brevo (formerly SendinBlue) offers a free plan for basic email functionalities. Paid plans start at €25/month for the Lite plan and go up to €1,000/month or more for the Premium plan, depending on the features and the number of email sends. |
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★ ★ ☆ 2.2 | Constant Contact offers a 60-day free trial, with its paid plans starting at $20/month for the Email plan and $45/month for the Email Plus plan, scaling with the number of contacts. |
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★ ★ ★ ☆ 3.5 | GetResponse features a 30-day free trial. Paid plans begin at $15/month for the Basic plan, climbing to $99/month for the Professional plan, with features varying by plan level. |
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★ ★ ★ ☆ 3.9 | Klaviyo’s pricing is based on the number of monthly email contacts. It starts free for up to 250 contacts, with paid plans starting at $20/month for up to 500 contacts and additional cost tiers as contacts increase. |
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★ ★ ☆ 2.6 | Mailchimp offers a free plan for up to 500 contacts with limited features. Paid plans start at $13/month for the Essentials plan, $20/month for the Standard plan, and $350/month for the Premium plan, with prices increasing based on the number of contacts. |
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★ ★ ★ ★ ★ 5 | Moosend offers a free plan with basic features up to 1,000 subscribers. Paid monthly plans start at $10/month for 1,001 to 2,000 subscribers, with a pay-as-you-go option also available. |
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★ ★ ★ ☆ 3.7 | Omnisend provides a free plan for up to 500 contacts. Paid plans start at $16/month for the Standard plan, going up to $199/month for the Pro plan, with pricing based on the number of contacts and features accessed. |
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Why should you be looking for a HubSpot alternative?
Users often seek alternatives to HubSpot due to specific feature needs, difficulty of use, budget constraints, and varying support options. Many businesses require tailored solutions that align more closely with their marketing goals or target audience. Top alternatives worth considering include Brevo, Constant Contact, GetResponse, Klaviyo, Mailchimp, Moosend, and Omnisend. This exploration will cover their unique features, pricing structures, and ideal user scenarios, enabling you to find the best fit for your marketing strategy.
Quick Overview of Top HubSpot Competitors
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Brevo
- Main Value Proposition: Affordable, user-friendly email automation platform.
- Unique Features: Extensive template library, SMS marketing capabilities, and integrated CRM.
- Characteristic: Cost-effective "HubSpot" alternative.
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Constant Contact
- Main Value Proposition: Excellent for small businesses with easy-to-use design tools and support.
- Unique Features: Event marketing tools, social media integration, and list segmentation.
- Characteristic: Best for Event Marketing "HubSpot" alternative.
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GetResponse
- Main Value Proposition: Comprehensive marketing solution with advanced automation features.
- Unique Features: Webinar hosting, landing page builder, and advanced analytics.
- Characteristic: Best All-in-One "HubSpot" alternative.
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Klaviyo
- Main Value Proposition: Data-driven email automation tailored for eCommerce businesses.
- Unique Features: Advanced segmentation, powerful predictive analytics, and robust integration with eCommerce platforms.
- Characteristic: Best Data-Driven "HubSpot" alternative.
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Mailchimp
- Main Value Proposition: Budget-friendly with strong marketing automation capabilities for growing businesses.
- Unique Features: A/B testing, detailed reporting, and easy-to-use drag-and-drop editor.
- Characteristic: Most Popular "HubSpot" alternative.
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Moosend
- Main Value Proposition: Intuitive interface with a focus on automation and personalization.
- Unique Features: AI-powered recommendations and extensive analytics tools.
- Characteristic: Easiest to Use "HubSpot" alternative.
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Omnisend
- Main Value Proposition: Specializes in eCommerce email marketing with omnichannel strategies.
- Unique Features: Integrated SMS and push notifications, as well as pre-built automation workflows.
- Characteristic: Best Omnichannel "HubSpot" alternative.
HubSpot Alternatives: Feature by Feature Comparison
| Feature | Brevo | Constant Contact | GetResponse | Klaviyo | Mailchimp | Moosend | Omnisend | HubSpot |
|---|---|---|---|---|---|---|---|---|
| Email Design | Drag-and-drop editor, pre-built templates. | Comprehensive templates, easy customization. | User-friendly drag-and-drop editor and extensive template library. | Advanced design options for e-commerce emails. | Intuitive email builder with customizable templates. | Easy-to-use editor with templates. | Template options tailored for e-commerce. | Basic design templates; limited customization. |
| Automation | Simple automation workflows. | Basic automation features. | Advanced automation workflows, including triggers based on user behavior. | Sophisticated automation features for personalized campaigns. | Basic automated campaigns. | Strong automation for eCommerce. | Excellent automation tools for personalized messaging. | Advanced workflows but requires HubSpot CRM. |
| Integrations | Extensive API, integrates with numerous apps. | Well-integrated with e-commerce and social platforms. | Wide array of integrations including e-commerce and CRM solutions. | Strong integrations with Shopify, Magento, and other e-commerce platforms. | Broad integrations with third-party applications. | Many integrations with e-commerce tools. | Native integrations within HubSpot ecosystem. | |
| Segmentation | Basic segmentation features. | Good segmentation for targeted campaigns. | Advanced segmentation capabilities based on user behavior. | Highly detailed segmentation based on purchase history and user activity. | Basic segmentation options. | Solid segmentation based on user behavior. | Advanced segmentation tied into CRM data. | |
| Analytics & Reporting | Insightful reporting tools, real-time analytics. | Detailed reporting and tracking for campaigns. | Robust analytics and conversion tracking. | In-depth reporting focused on e-commerce metrics. | Basic reporting features. | Comprehensive tracking and reporting tools. | Advanced analytics and reporting within single platform. | |
| SMS Marketing | Not available. | Limited SMS capabilities. | Advanced SMS marketing features included. | Strong SMS marketing capabilities integrated with email. | No SMS feature. | Basic SMS feature available. | Advanced marketing options across channels. | |
| Pricing | Competitive pricing plans with a free tier. | Reasonable pricing options with a free trial. | Flexible pricing tiers based on feature access. | Pricing varies greatly with features focused on e-commerce. | Free tier available, tiered pricing. | Competitive pricing with a free tier. | Higher overall cost, complex pricing based on contacts and features. | |
| Customer Support | Email and chat support, database of resources. | Robust customer support including live chat and phone. | 24/7 live chat and extensive resource center. | Excellent support with dedicated E-commerce managers. | Email and chat support, limited phone support. | Live chat and email support offered. | Extensive support available with all tiers. | |
| Landing Pages | Basic landing page builder. | Simple landing page capabilities. | Versatile landing page builder with A/B testing. | Advanced landing page features specifically for e-commerce. | Basic landing pages offering. | Good landing page tools included. | Advanced landing page builder as part of marketing suite. | |
| E-commerce Features | Limited e-commerce capabilities. | E-commerce focus on integrations. | Strong e-commerce-oriented features. | Optimized for e-commerce with advanced features. | Basic e-commerce features. | Good e-commerce functionality. | Advanced e-commerce tools integrated within CRM. | |
| Social Media Tools | Basic social sharing options. | Robust social media integration tools. | Basic social media integration. | Strong social media tools tailored for campaigns. | Extensive social media features for promotions. | Basic tools available. | Advanced social media management features. |
Unique or Superior Aspects Highlighted
- Brevo: User-friendly design tools, competitive pricing.
- Constant Contact: Strong customer support, comprehensive social media integration.
- GetResponse: Robust analytics, advanced automation workflows.
- Klaviyo: Deep insights into customer behavior and superior e-commerce capabilities.
- Mailchimp: Broad integrations, strong intuitive design.
- Moosend: Excellent automation capabilities and competitive pricing.
- Omnisend: Advanced e-commerce features, highly detailed segmentation.
Summary Points
In summary, while HubSpot offers an extensive range of CRM and marketing tools with strong analytics, competitors like Klaviyo and GetResponse excel in e-commerce integrations and automation capabilities, while Constant Contact provides strong support for a smoother user experience.
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Integration Capabilities for each HubSpot competitor
| Alternative | Supported Integrations | Compatibility Notes |
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| HubSpot | Salesforce, Shopify, Microsoft Dynamics, WordPress, Slack, Zoom | Comprehensive CRM and marketing tool integrations for user engagement. |
| Brevo | Shopify, Salesforce, WooCommerce, Slack, WordPress, Zapier | Strong eCommerce and CRM integrations, extensive automation capabilities. |
| Constant Contact | Shopify, WordPress, Wix, WooCommerce, Salesforce, Zapier | Good for small to medium businesses with essential eCommerce support. |
| GetResponse | Shopify, WordPress, WooCommerce, Zapier, Magento | Focus on marketing and sales funnel, good with eCommerce platforms. |
| Klaviyo | Shopify, Magento, WooCommerce, Salesforce, BigCommerce | Tailored for eCommerce with deep integrations for customer data analytics. |
| Mailchimp | Shopify, WooCommerce, Salesforce, WordPress, Zapier, Magento | Strong focus on eCommerce and content management system (CMS) integrations. |
| Moosend | Shopify, WooCommerce, Zapier, WordPress, Magento | Focus on automation with key eCommerce and CMS platforms. |
| Omnisend | Shopify, BigCommerce, Magento, WooCommerce, Zapier, Salesforce | Emphasis on eCommerce integration with advanced automation features. |
Pros and Cons of each HubSpot Alternative
Here’s a table outlining the primary pros and cons of each alternative to HubSpot, focusing on specific strengths and weaknesses relevant to typical use cases:
| Alternative | Pros | Cons |
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| Brevo | – User-friendly interface | – Limited automation capabilities |
| – Good for small to medium businesses | – Less advanced analytics compared to HubSpot | |
| – Affordable pricing for entry-level users | – Fewer integrations available | |
| Constant Contact | – Strong email marketing features | – Limited CRM functionalities |
| – Excellent customer support | – Higher pricing tier for advanced features | |
| – Great for event marketing and social integration | – Less flexibility in design templates compared to HubSpot | |
| GetResponse | – Comprehensive marketing automation | – Learning curve for complex features |
| – Excellent landing page builder | – Limited customer support options | |
| – Active webinars feature | – Pricing can escalate with advanced features | |
| Klaviyo | – Strong eCommerce integration | – Primarily focused on eCommerce, not all-purpose |
| – Advanced segmentation and targeting | – Higher pricing for large lists | |
| – Robust analytics and reporting | – Steeper learning curve for beginners | |
| Mailchimp | – Wide range of templates | – Pricing can become expensive for larger lists |
| – Good integration options | – Limited CRM capabilities compared to HubSpot | |
| – Strong marketing tools beyond email | – Customer support limitations on lower plans | |
| Moosend | – Cost-effective with strong automation | – Fewer advanced features compared to HubSpot |
| – Real-time analytics | – Limited integration options | |
| – Excellent for small businesses | – User interface may feel less polished | |
| Omnisend | – Strong eCommerce features | – Primarily focused on eCommerce, less versatile |
| – Easy to set up automation workflows | – More limited email design options | |
| – Multi-channel marketing capabilities | – Pricing can become higher for advanced feature access |
This table highlights specific strengths and weaknesses of each alternative compared to HubSpot, helping users to identify the best fit for their needs.
HubSpot vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
HubSpot leads with significantly higher organic traffic, reaching over 5 million visits per month consistently, peaking at 6.1 million in November 2023. Constant Contact follows with a stable performance around 900,000 visits, while Mailchimp maintains around 1 million. Brevo, GetResponse, Klaviyo, Moosend, and Omnisend show substantially lower traffic, ranging from approximately 180,000 to 200,000 visits. This stark difference highlights HubSpot’s dominance in the market compared to the other brands.
Top Performing Keywords:
HubSpot excels with top-ranking keywords such as "hubspot crm," "hubspot marketing," and "email marketing tools" ranked first. Constant Contact shares popular keywords like "email automation" and "email marketing software," also ranking first. Brevo has a stronghold on terms like "email automation tools," while Mailchimp leads with "best email marketing service." The keyword strategies diverge, with HubSpot focusing on a wide range of high-ranking, branded terms, while others like Brevo and GetResponse target specific niches more selectively.
Conclusions on Visibility and Reach:
Based on organic traffic and keyword reach, HubSpot clearly showcases superior online visibility and reach. It dominates in both traffic and keyword rankings, indicating a strong market presence. Constant Contact and Mailchimp follow but with significantly lower figures. Brands like Brevo and GetResponse, while competitive within specific niches, do not approach HubSpot’s overall influence. This performance indicates a need for improvement in visibility strategies among the lower-ranked brands to enhance their market positioning.
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Other “HubSpot” Alternatives & Competitors that you can find for free
Here are five alternatives to HubSpot, along with their key features, strengths, and value propositions:
1. ActiveCampaign
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Key Features:
- Advanced email marketing automation
- CRM and sales automation capabilities
- Marketing automation workflows
- Customer experience automation (CXA)
- A/B testing and segmentation
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Strengths:
- Robust automation capabilities
- Strong integration with various third-party applications
- Enhanced customer experience tools
- Value Proposition: ActiveCampaign focuses on integrating email marketing with customer relationship management to create a seamless customer experience, merging various facets of marketing into one platform.
2. Pardot (by Salesforce)
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Key Features:
- Lead management and scoring
- Email marketing automation
- Landing page creation
- Salesforce CRM integration
- Reporting and analytics tools
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Strengths:
- Deep integration with Salesforce CRM
- Strong lead nurturing and scoring capabilities
- Comprehensive analytics
- Value Proposition: Pardot offers businesses using Salesforce a powerful marketing automation tool that seamlessly integrates with their existing CRM, enhancing lead management and tracking.
3. Sensei
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Key Features:
- AI-driven marketing automation
- Personalized content suggestions
- Customer journey mapping
- Detailed analytics and reporting
- Integration with various e-commerce platforms
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Strengths:
- Unique AI-powered approach to content marketing
- Focus on personalized customer experiences
- Versatile usage across different channels
- Value Proposition: Sensei emphasizes intelligent marketing automation, using AI to personalize customer interactions and optimize marketing strategies based on user behavior.
4. SharpSpring
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Key Features:
- Marketing automation and CRM features
- Social media management tools
- Email marketing and analytics
- Dynamic forms and landing pages
- Integration with third-party platforms
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Strengths:
- Cost-effective solution for marketing automation
- Customizable and flexible platform
- Easy to use for small and medium-sized businesses
- Value Proposition: SharpSpring provides a powerful yet affordable marketing automation platform equipped with advanced CRM capabilities, making it ideal for growing businesses looking for an all-in-one solution.
5. Sendinblue
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Key Features:
- Email marketing and SMS campaigns
- Marketing automation workflows
- Land page builder
- Chat functionality and CRM integration
- Detailed analytics and reporting
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Strengths:
- Offers a variety of communication channels (email, SMS, chat)
- User-friendly interface
- Competitive pricing with flexible plans
- Value Proposition: Sendinblue enables businesses to manage multiple communication channels from one platform, providing a comprehensive marketing solution with a focus on simplicity and affordability.
These alternatives offer a range of features that cater to different business needs while competing in the marketing automation landscape.
Frequently Asked Questions
What is HubSpot and what does it offer?
HubSpot is a marketing, sales, and service software that provides tools for inbound marketing, sales automation, customer relationship management (CRM), and customer service. It offers a scalable solution for businesses of all sizes with features including email marketing, landing page creation, analytics, and automation.
How does HubSpot compare to its competitors?
HubSpot is often compared to platforms like Salesforce, Marketo, and Pardot. It is known for its user-friendly interface and comprehensive tools that cater to marketing, sales, and customer service in one platform, whereas competitors may offer more specialized features or focus on specific aspects of customer relationship management.
Is HubSpot free to use?
HubSpot offers a free tier that includes basic CRM features, email marketing, and limited functionalities. However, to access advanced features and higher usage limits, users may need to upgrade to one of HubSpot’s paid plans.
What are some alternatives to HubSpot?
Some popular alternatives to HubSpot include Salesforce, Mailchimp, Zoho CRM, and ActiveCampaign. Each of these platforms has its strengths and weaknesses, and the best choice depends on specific business needs and preferences.
What industries benefit most from using HubSpot?
HubSpot is beneficial for various industries, including technology, e-commerce, professional services, and education. It particularly excels in sectors that focus on inbound marketing strategies and customer engagement.
Can HubSpot integrate with other tools?
Yes, HubSpot offers extensive integration options with hundreds of tools and platforms, including social media networks, email services, e-commerce platforms, and more, allowing for seamless data flow and enhanced functionality.
Is HubSpot worth the investment?
Whether HubSpot is worth the investment depends on your business objectives, budget, and what features you require. Many users find the platform’s capabilities and ease of use justify the cost, especially when it helps improve lead generation and customer engagement.
