Top HubSpot Alternatives & Competitors based on 2140 Reviews
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| Brand | Pricing |
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HubSpot offers a variety of pricing tiers starting with a free plan that includes basic features. Paid plans are segmented into different categories like Marketing Hub, Sales Hub, and Service Hub, with prices starting at $50/month and going up to $3,200/month depending on the features and level of service chosen. The pricing can vary significantly based on the number of contacts and additional tools required. |
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Brevo (formerly Sendinblue) offers a range of pricing plans starting from a free tier that allows sending up to 300 emails per day. Paid plans start at $25/month for 10,000 emails per month, with scaling options based on email volume and features such as SMS marketing and advanced analytics. They also provide an enterprise plan for larger businesses. |
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Constant Contact provides two main pricing plans: Email and Email Plus, starting at $12/month and $35/month respectively. The tiers are based on the number of contacts, with features like social media integration and custom templates offered at higher pricing levels. Each plan allows for a 60-day free trial. |
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GetResponse features a tiered pricing structure that starts at $15/month for the basic plan, scaling up based on the number of subscribers and additional features like webinars and automation. The plans also include a 30-day free trial and comprehensive marketing tools as you move to higher tiers. |
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Klaviyo offers a flexible pricing model based on the number of contacts and emails sent, with a free-tier available for up to 250 contacts and 500 email sends. Paid plans begin at $20/month, with costs increasing based on your subscriber count and features such as advanced segmentation and reporting. |
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Mailchimp provides a free plan with essential features for up to 2,000 contacts. Paid plans start at $11/month for the Essentials plan, with offerings that increase based on the number of contacts and additional features such as advanced audience insights and automation tools, with options going up to $299/month for the Premium plan. |
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Moosend features a straightforward pricing model, offering a free plan for up to 1,000 subscribers. Paid plans start at $10/month for unlimited emails, with scaling based on the number of subscribers and advanced features like automation and landing pages available in higher tiers. |
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Omnisend offers a free plan for up to 500 contacts with limited features. Paid plans start at $16/month for the Standard plan, with pricing adjusted based on the number of contacts and additional features like segmentation, automation, and reporting included in the higher-priced plans. |
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Why should you be looking for a HubSpot alternative?
Users often seek alternatives to HubSpot due to specific feature needs, budget constraints, user experience, and varying support options. For businesses that require advanced email marketing, affordable pricing tiers, or tailored automation, switching may be essential. Brevo, Constant Contact, GetResponse, Klaviyo, Mailchimp, Moosend, and Omnisend emerge as top contenders. This article will explore each alternative’s unique features, pricing structures, and target user demographics to help you find the right fit for your marketing needs.
Quick Overview of Top HubSpot Competitors
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Brevo – Affordable HubSpot Alternative
Focused on providing cost-effective solutions for small to medium-sized businesses, Brevo offers powerful email marketing tools with an easy-to-use interface. Its strengths include advanced segmentation, a robust transactional email feature, and SMS marketing integration. -
Constant Contact – User-Friendly HubSpot Competitor
Renowned for its simplicity, Constant Contact excels in delivering user-friendly email marketing solutions with excellent customer support. Key features include event marketing tools, social media posting, and comprehensive reporting, making it a strong contender against HubSpot. -
GetResponse – All-in-One HubSpot Alternative
GetResponse offers a comprehensive marketing solution that integrates email marketing, landing pages, and webinar hosting. Its dynamic automation features, conversion-focused design tools, and advanced analytics provide users with everything they need to enhance marketing efficiency compared to HubSpot. -
Klaviyo – Best HubSpot Competitor for E-commerce
Klaviyo specifically caters to e-commerce businesses, providing tailored solutions with powerful data-driven insights. Its unique features include advanced segmentation based on customer behavior, integration with popular e-commerce platforms, and automated workflows, making it a top HubSpot alternative for online retailers. -
Mailchimp – Popular HubSpot Competitor
Mailchimp remains one of the most popular email marketing platforms, offering a freemium model that attracts businesses of all sizes. Its strength lies in its vast template library, user-friendly design tools, and marketing CRM, providing significant value especially for startups and small businesses looking to compete with HubSpot. -
Moosend – Budget-Friendly HubSpot Alternative
Moosend is an affordable choice for businesses looking for a feature-rich email marketing solution without breaking the bank. It provides powerful automation, real-time analytics, and the ability to create dynamic content, making it a strong HubSpot competitor for budget-conscious marketers. -
Omnisend – E-commerce Focused HubSpot Competitor
Omnisend is tailored for e-commerce, enabling businesses to enhance their marketing campaigns through email and SMS. Its standout features include automated workflows that integrate with various sales channels, making it an ideal HubSpot alternative for maximizing sales and customer engagement.
HubSpot Alternatives: Feature by Feature Comparison
| Feature | Brevo | Constant Contact | GetResponse | Klaviyo | Mailchimp | Moosend | Omnisend | HubSpot |
|---|---|---|---|---|---|---|---|---|
| Email Marketing | Advanced template customization with drag-and-drop editor. | Easy-to-use email builder with templates. | A/B testing for emails and landing pages, autoresponders. | A/B testing with performance tracking. | Powerful email customization with an intuitive editor. | Drag-and-drop email builder with customizable templates. | Comprehensive email automation workflows. | Robust email marketing tools with automation. |
| CRM Integration | Integrates smoothly with Brevo’s CRM features. | Limited CRM features; primarily email-focused. | Built-in CRM functionalities. | Strong integration with eCommerce platforms, targeting customer behavior. | Lacks built-in CRM, relies on integrations with third-party tools. | Basic CRM capabilities available. | Comprehensive CRM features tailored for sales. | Comprehensive, highly customizable CRM features. |
| Automation | Advanced workflows for tailored automation. | Automation for emails and social media. | Monthly automation triggers; advanced workflows. | Extensive automation capabilities based on customer interaction and segmentation. | Basic automation; limited to specific triggers. | Visual automation builder for creating workflows. | Multi-channel automation capabilities. | Powerful marketing automation with lead nurturing. |
| Segmentation | Dynamic segmentation based on user behavior. | List segmentation based on different criteria. | Custom audience segmentation based on engagement. | Detailed behavioral segmentation for targeted campaigns. | Basic segmentation; can be improved on data precision. | Easy segmentation options based on user actions. | Highly advanced segmentation based on user data. | Advanced segmentation and personalization features. |
| Analytics & Reporting | Real-time analytics and detailed reporting. | Limited analytics compared to competitors. | In-depth analytics and reporting tools. | Advanced reporting focusing on eCommerce data. | Good reporting tools, but lacks advanced features. | Comprehensive metrics and analytics dashboard. | Robust analytics across all marketing channels. | Advanced reporting and analytics tools integrated. |
| Integrations | Wide range of integration options. | Limited integrations; focuses on core functions. | Extensive app marketplace for various integrations. | Best-in-class integrations with eCommerce platforms. | Numerous integrations but less focused on eCommerce. | Multiple integrations available to connect apps. | eCommerce-ready integrations with numerous platforms. | Extensive third-party integrations across various ecosystems. |
| Pricing | Competitive pricing with scalable plans. | Slightly higher pricing compared to others. | Flexible pricing based on features used. | Pricing based on number of contacts; scalable for growth. | Pricing can increase significantly with more features. | Cost-effective plans with a straightforward pricing model. | Tiered pricing with features scaling up. | Higher pricing structure reflecting advanced features. |
| Customer Support | Multilingual support via chat and email. | Standard customer support with FAQs and guides. | Continuous support through chat and email. | Excellent support with dedicated assistance for high-tiered plans. | Good support options, often limited on free plans. | Strong customer support through various channels. | Dedicated support team for enterprise users. | Comprehensive support options with resources and customer care. |
Unique/Superior Aspects:
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Brevo: Offers a unique blend of email/SMS marketing with real-time analytics, making it versatile for businesses that want to leverage multiple channels.
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Constant Contact: Focuses heavily on user-friendliness with pre-built templates, which is ideal for beginners who want quick setup without technical knowledge.
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GetResponse: Combines email marketing with built-in CRM features, providing a more holistic view of customer interactions.
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Klaviyo: Exceptional for eCommerce due to its focus on behavior-based automation and advanced reporting that drives revenue growth.
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Mailchimp: Known for its user-friendly interface and extensive integration catalogue, making it a good fit for small businesses that want flexibility.
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Moosend: Offers a cost-effective solution with a strong visual automation builder that is simple and intuitive.
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Omnisend: Best for omnichannel marketing strategies allowing businesses to deeply integrate their email and eCommerce strategies.
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HubSpot: Comprehensive CRM and marketing toolset make it highly effective for businesses looking for an all-in-one solution but at a higher price point compared to the other options.
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Integration Capabilities for each HubSpot competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| HubSpot | Shopify, Salesforce, WordPress, Zapier, Slack, Unbounce, WooCommerce, Google Ads, Eventbrite | Extensive support for CRM tools and eCommerce platforms. Strong integration with marketing automation tools. |
| Brevo | Shopify, WooCommerce, Salesforce, Magento, WordPress, Zapier, LiveChat, Salesforce, PayPal | Focuses on eCommerce and CRM integrations, maintaining compatibility with major web platforms. |
| Constant Contact | Shopify, WooCommerce, WordPress, Salesforce, Eventbrite, QuickBooks, Zapier, Google Analytics | Primarily suited for small businesses; good support for event management tools and eCommerce. |
| GetResponse | Shopify, WooCommerce, PayPal, Salesforce, Magento, WordPress, Zapier, BigCommerce | Strong integration with eCommerce platforms, enabling effective sales funnels. |
| Klaviyo | Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Facebook, Google Analytics, Zapier | Optimized for eCommerce, offering advanced segmentation and data sync capabilities. |
| Mailchimp | Shopify, WooCommerce, WordPress, Magento, Zapier, Salesforce, Eventbrite, Facebook, Instagram | Strong API support and wide range of integrations, particularly for social media and eCommerce. |
| Moosend | WordPress, Shopify, WooCommerce, Zapier, Magento, Facebook, Google Analytics | Provides essential eCommerce integrations, with a focus on user experience and lead generation. |
| Omnisend | Shopify, WooCommerce, Magento, BigCommerce, Facebook, Google Analytics, Zapier, Wix, Salesforce | Built specifically for eCommerce; comprehensive integration with popular platforms for marketing automation. |
Pros and Cons of each HubSpot Alternative
Here’s a comparison table of the primary pros and cons of the alternatives to HubSpot: Brevo, Constant Contact, GetResponse, Klaviyo, Mailchimp, Moosend, and Omnisend.
| Alternative | Pros | Cons |
|---|---|---|
| Brevo | – User-friendly interface – Strong automation features – Good SMS capabilities |
– Limited advanced CRM features – Integrations not as extensive as HubSpot |
| Constant Contact | – Excellent customer support – Strong event management tools – Good templates |
– Limited automation compared to others – Higher price for larger lists |
| GetResponse | – Comprehensive marketing features – Integrated webinar solutions – Customizable landing pages |
– Steeper learning curve for some features – Pricing can escalate with advanced options |
| Klaviyo | – Highly advanced segmentation capabilities – Excellent for eCommerce – Strong integrations |
– More expensive, especially at scale – Requires more setup and expertise |
| Mailchimp | – Wide range of templates and design options – Free tier available for startups |
– Limited automation in free tier – Pricing becomes high as list grows |
| Moosend | – Affordable pricing plans – Strong automation features – Intuitive user interface |
– Less recognition compared to bigger brands – Limited advanced analytics features |
| Omnisend | – Tailored specifically for eCommerce – Excellent segmentation and targeting – SMS marketing included |
– Primarily focused on eCommerce; less versatile for other industries – Learning curve for advanced features |
This table provides a concise overview of each platform’s notable strengths and weaknesses relative to HubSpot, catering to typical use cases in marketing automation, email marketing, and customer relationship management.
HubSpot vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
HubSpot leads the organic traffic race with a peak count of approximately 14.2 million visits in December 2025, although there’s a decline noted into 2026. Mailchimp follows closely, maintaining consistent traffic over 6.7 million monthly. GetResponse lags with a modest count, peaking at around 493,000 visits. Brevo, Klaviyo, Moosend, and Omnisend show limited traffic, indicating weaker online presence. Overall, HubSpot’s substantial traffic significantly exceeds that of its competitors, while other brands experience limited visibility.
Top Performing Keywords:
HubSpot dominates with strategic keywords, like "hubspot free" and "best email marketing service," consistently ranking first. Brevo focuses on keywords like "email automation" and "best email marketing software," also ranking highly. GetResponse utilizes similar keywords but with varying effectiveness. Klaviyo and Mailchimp show strengths in niche phrases, with Klaviyo ranking for "email marketing automation." The keyword strategies indicate that HubSpot has a broader reach, while competitors have diverse yet less impactful keyword targets.
Conclusions on Visibility and Reach:
HubSpot clearly stands out with the strongest online visibility due to its high organic traffic and dominant keyword rankings. Mailchimp maintains a solid presence, reflecting its established brand. In contrast, brands like GetResponse and Brevo struggle with lower traffic and less competitive keyword reach, which may limit their market influence. Notably, while HubSpot excels in broad marketing strategies, Brevo shows potential in targeting automation-focused keywords effectively, suggesting opportunities for growth in specific niches.
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Other “HubSpot” Alternatives & Competitors that you can find for free
Here are five alternative competitors to HubSpot, along with their key features, strengths, and value propositions:
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ActiveCampaign
- Key Features: Email marketing automation, CRM, sales automation, lead scoring, and customer segmentation.
- Strengths: Advanced automation capabilities, strong integration options, and excellent customer support.
- Value Proposition: ActiveCampaign offers a powerful combination of email marketing and CRM, making it ideal for businesses looking to automate their marketing and sales efforts effectively.
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Pardot (by Salesforce)
- Key Features: B2B marketing automation, lead management, email marketing, ROI reporting, and CRM integration.
- Strengths: Strong integration with Salesforce, robust tracking and reporting tools.
- Value Proposition: Pardot is designed for B2B marketers who need a comprehensive solution for managing leads and tracking marketing performance within the Salesforce ecosystem.
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SendinBlue
- Key Features: Email marketing, SMS marketing, marketing automation, landing pages, and CRM functionalities.
- Strengths: Affordable pricing, multichannel marketing capabilities, and user-friendly interface.
- Value Proposition: SendinBlue provides an all-in-one marketing platform suitable for small to medium businesses, allowing them to engage customers through multiple channels easily.
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ConvertKit
- Key Features: Email marketing, landing pages, automation, and subscriber tagging.
- Strengths: Focus on content creators, intuitive user interface, and helpful customer support.
- Value Proposition: ConvertKit is tailored for bloggers, creators, and small businesses, focusing on building and nurturing a subscriber base through simple and effective email marketing.
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Zoho Campaigns
- Key Features: Email marketing, automation, audience segmentation, analytics, and integration with Zoho suite.
- Strengths: Cost-effective, extensive feature set, and seamless integration with Zoho CRM.
- Value Proposition: Zoho Campaigns offers a budget-friendly marketing solution with comprehensive features that integrate well with other Zoho products, making it ideal for businesses already using the Zoho ecosystem.
These competitors offer unique features that cater to various business needs while providing valuable marketing solutions similar to HubSpot.
