Top HubSpot Alternatives & Competitors based on 852 Reviews
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| Brand | Pricing |
|---|---|
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HubSpot offers a free plan with limited features, along with paid tiers for Marketing Hub starting at $50/month. Higher plans include additional features, scaling up to over $3,200/month for the Enterprise tier. |
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Brevo, previously known as Sendinblue, features a free plan up to 300 emails/day. Paid plans start at €25/month for the Lite plan, with pricing increasing based on email volume, with advanced features available in the Premium plan. |
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Constant Contact offers a free trial for 60 days. Their paid plans start at $12/month for the Email Plan, with the Email Plus Plan starting at $35/month, pricing varies based on contact list size. |
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GetResponse provides a free 30-day trial. Paid subscriptions start at $15/month, with tiered pricing based on the number of contacts and additional features, like webinars and CRM tools available in higher tiers. |
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Klaviyo’s pricing is based on the number of contacts and email sends. It has a free tier for up to 250 contacts and 500 email sends, with paid plans starting around $20/month and scaling up based on usage. |
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Mailchimp offers a free plan for up to 500 contacts. Pricing for paid plans starts at $13/month for the Essentials plan, with features and costs increasing for Standard and Premium plans based on subscriber count and additional features. |
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Moosend has a free plan for up to 1,000 subscribers. Their paid plans start at $10/month, based on the number of subscribers with customizable features added at higher pricing tiers. |
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Omnisend offers a free plan with basic features for up to 500 contacts. Paid plans start at $16/month, with pricing depending on the number of contacts and additional features like automation and integrations. |
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Why should you be looking for a HubSpot alternative?
Many users seek alternatives to HubSpot due to specific feature requirements, ease of use, budget constraints, and varying support options. For businesses focused on cost-effectiveness or specialized functionalities, options like Brevo and Moosend present viable solutions. Constant Contact and GetResponse cater to different marketing needs, while Klaviyo and Omnisend excel in e-commerce integrations. Mailchimp remains a popular choice for startups and small businesses. This article will explore these top alternatives, examining their features, pricing, and target user demographics.
Quick Overview of Top HubSpot Competitors
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Brevo (Formerly Sendinblue) – Best HubSpot Alternative for Affordability
Offers a comprehensive free plan and competitive pricing for paid plans. Unique features include SMS marketing integration and an intuitive drag-and-drop email builder, making it ideal for small businesses looking to save on costs while still accessing robust functionality. -
Constant Contact – Top HubSpot Competitor for User-Friendliness
Known for its easy-to-use interface and excellent customer support. It provides customizable templates, social media integration, and advanced email analytics, making it a great choice for users new to email marketing. -
GetResponse – Strong HubSpot Alternative for Comprehensive Marketing Solutions
Combines email marketing with landing page creation and webinar hosting capabilities. Its unique marketing automation workflows and conversion funnel tools provide a holistic approach to digital marketing. -
Klaviyo – Best HubSpot Competitor for E-Commerce Integration
Tailored specifically for e-commerce businesses with features that allow for highly personalized email campaigns based on user behavior. Offers powerful analytics and segmentation tools that enable targeted marketing strategies to boost sales. -
Mailchimp – Popular HubSpot Alternative for All-in-One Marketing Platform
Renowned for its vast features beyond email marketing, including social media posting and customer relationship management. Its user-friendly design and robust integrations with numerous apps make it an appealing choice for a wide range of businesses. -
Moosend – Cost-Effective HubSpot Competitor for Small Businesses
Provides a simple and affordable email automation solution, with features like landing page creation and segmentation. Its AI-driven recommendations enhance the email marketing experience while keeping costs low. -
Omnisend – Best HubSpot Alternative for Omnichannel Marketing
Focuses on integrating email marketing with other channels such as SMS and web push notifications. Its strong automation capabilities and pre-built workflows make it an excellent choice for e-commerce brands looking to streamline their marketing efforts.
HubSpot Alternatives: Feature by Feature Comparison
| Feature | Brevo | Constant Contact | GetResponse | Klaviyo | Mailchimp | Moosend | Omnisend | HubSpot |
|---|---|---|---|---|---|---|---|---|
| Email Marketing | Drag-and-drop editor; A/B testing; automation workflows | Easy-to-use templates; list segmentation; social posting | Autoresponders; segmentation; A/B testing | Advanced targeting & segmentation; dynamic content | Extensive template library; automation workflows | Drag-and-drop editor; automation; A/B testing | Email campaign automation; dynamic content | Full Marketing Hub with integrated email capabilities. |
| Automation | Multi-step workflows; real-time triggers | Basic automation; limited triggers | Advanced automation; webhook integrations | Highly customizable workflows; event-driven triggers | Basic automation features; limited workflows | Step-by-step automation workflows | Advanced automation; various pre-built workflows | Advanced nurturing and pipelines, needs more setup. |
| Analytics | Advanced reporting analytics; performance metrics | Real-time reporting; engagement tracking | Comprehensive analytics dashboard; performance metrics | Detailed revenue analytics; attribution reporting | Email campaign performance tracking | Real-time analytics; simple reporting | Advanced reporting; conversion tracking | Extensive analytics across multiple marketing channels. |
| Integrations | Over 1,000 integrations with apps | 100+ integrations; easy connection with social media | Wide range of integrations; API access | Deep integrations with eCommerce platforms (Shopify, etc.) | Extensive app integrations; customizable API | Numerous integrations; easy linkage with eCommerce | Well-rounded integrations for eCommerce and marketing | Extensive CRM integrations; native tools for lead management. |
| Customer Support | 24/7 support via chat and email | Email and phone support; knowledge center | Extensive knowledge base; 24/7 support | Comprehensive support with dedicated success managers | Email and chat support; extensive help center | 24/7 support; dedicated customer success | 24/7 support; dedicated account management | Extensive customer service; premium support options. |
| Pricing | Affordable tiers for startups; free plan available | Flexible pricing; discount for yearly plans | Free trial; affordable pricing based on features | Pricing based on contacts and features; scalable | Free tier available; pay-as-you-go option | Free trial available; competitive pricing | Pricing based on contacts; scales with features | More premium pricing model reflecting its extensive features. |
| SMS Marketing | SMS campaigns included; engagement tracking | Limited SMS capabilities; mainly email-focused | SMS marketing integrated; real-time targeting | SMS features designed for eCommerce; better ROI | Limited SMS options; not as robust | SMS marketing functionalities; integration with email | Integrated SMS marketing; segmentation options available | SMS features available but can be cumbersome to set up. |
| Social Media Integration | Robust social campaigns; sync with email marketing | Integrated social media sharing and promotions | Social media integrations available | Deep social insights and syncing | Limited social integration; basic features | Integrated into automation; focuses on audience targeting | Integrated social media tools; detailed audience insights | Social media integrated extensively; multi-channel engagement. |
| Landing Pages | Customizable landing page builder | Basic landing page capabilities | Advanced landing page builder with templates | Integrates well with eCommerce landing pages | Basic landing pages; needs more advanced features | Easy-to-use landing page builder | Strong eCommerce focused landing pages | Comprehensive landing page tools as part of the whole marketing suite. |
Unique/Superior Aspects:
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Brevo: Excellent pricing model with comprehensive features that suit startups; unique SMS campaigns included.
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Constant Contact: Offers a solid template library and social media integration, which is tailored for small businesses looking for a holistic approach to email marketing.
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GetResponse: Known for its advanced landing page features and comprehensive analytics which are superior for users focused on webinars and complex marketing strategies.
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Klaviyo: Exceptional for eCommerce integration, offering detailed analytics related to revenue generation and customer behavior insights.
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Mailchimp: A very user-friendly interface with a robust free tier; great for beginners.
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Moosend: Offers easy-to-use automation and SMS features at competitive pricing, making it ideal for small to medium businesses.
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Omnisend: Best suited for eCommerce with a focus on multi-channel marketing (email + SMS + web push), making it more versatile for online sellers.
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HubSpot: Provides a broader marketing automation ecosystem, perfectly integrated with CRM features but at a higher price point, necessitating a more substantial commitment.
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Integration Capabilities for each HubSpot competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| HubSpot | Salesforce, Shopify, Zapier, WordPress, Eventbrite, QuickBooks | Extensive support for CRM and eCommerce platforms, APIs available. |
| Brevo | Shopify, WooCommerce, Salesforce, WordPress, Zapier | Strong focus on eCommerce and CRM; easy integration with popular platforms. |
| Constant Contact | Shopify, WordPress, WooCommerce, Salesforce, Google Ads | Primarily focused on small businesses; integration with various eCommerce tools. |
| GetResponse | WooCommerce, Shopify, Salesforce, Magento, Zapier | E-commerce friendly with several third-party tools; API available. |
| Klaviyo | Shopify, Magento, WooCommerce, Salesforce, Facebook | Highly optimized for eCommerce platforms, strong data syncing capabilities. |
| Mailchimp | Shopify, WooCommerce, WordPress, Zapier, Salesforce | Widely used; robust integrations with various CRMs and eCommerce tools. |
| Moosend | WooCommerce, Shopify, Magento, Zapier, WordPress | Good integration options for eCommerce; user-friendly API. |
| Omnisend | Shopify, WooCommerce, Magento, BigCommerce, Zapier | Focused on eCommerce and SMS channels; strong integration capabilities. |
This table summarizes the major third-party integrations supported by each email automation platform, providing a clear comparison for those considering different tools in relation to HubSpot’s compatibility with popular systems.
Pros and Cons of each HubSpot Alternative
Here’s a comparative analysis of the email marketing platforms you mentioned, focusing on their pros and cons in relation to HubSpot:
| Alternative | Pros | Cons |
|---|---|---|
| Brevo | – Affordable pricing tiers with a rich feature set. | – Limited advanced CRM features compared to HubSpot. |
| – User-friendly interface for campaign creation. | – May lack in-depth automation compared to HubSpot. | |
| – Good customer support and resources. | – Integrations may not be as extensive as HubSpot’s. | |
| Constant Contact | – Strong customer support and educational resources. | – Limited automation features compared to HubSpot. |
| – Easy-to-use editor with customizable templates. | – Generally more expensive for advanced features. | |
| – Nonprofit pricing discounts are available. | – Analytics are less robust compared to HubSpot analytics. | |
| GetResponse | – Comprehensive marketing automation tools. | – User interface may be less intuitive than HubSpot’s. |
| – Advanced landing page creator and webinar features. | – Customer support may not be as responsive as HubSpot’s. | |
| – Flexible pricing structures with a broad feature set. | – Integration options may be limited compared to HubSpot. | |
| Klaviyo | – Advanced segmentation and targeting capabilities. | – Best suited for eCommerce, may not cater as well to other industries. |
| – Strong eCommerce integrations, particularly with Shopify. | – More expensive for larger lists than HubSpot. | |
| – High deliverability rates and performance analytics. | – Features may be overwhelming for beginners. | |
| Mailchimp | – Free plan available for small businesses. | – Pricing can escalate significantly with higher subscriber numbers. |
| – Extensive integrations with various platforms. | – User interface can be complex for users unfamiliar with email marketing. | |
| – Good design templates and campaign customization. | – Limited automation compared to HubSpot. | |
| Moosend | – Very cost-effective pricing, especially for startups. | – Fewer features compared to HubSpot’s comprehensive marketing suite. |
| – Simple, clean user interface and easy list management. | – Lacks advanced CRM features. | |
| – Strong automation capabilities for small to mid-sized businesses. | – Limited third-party integrations compared to HubSpot. | |
| Omnisend | – Strong focus on eCommerce, beneficial for online retailers. | – Pricing may become costly for larger lists and businesses. |
| – Integrated SMS marketing features. | – Limited features outside of eCommerce. | |
| – Good automation workflows specifically tailored for sales funnels. | – User interface is less polished than HubSpot’s. |
This table summarizes the key strengths and weaknesses of each alternative to HubSpot in relation to common email marketing use cases.
HubSpot vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
HubSpot leads the organic traffic with a staggering peak of over 213 million visits in May 2023, showcasing its dominant presence in the market. In stark contrast, Brevo generates around 3 million visits at its peak, indicating significantly lower traffic. Mailchimp also sees strong performance, peaking at around 34 million. The other brands, including Constant Contact and GetResponse, hover around the 5-8 million mark. This considerable disparity indicates HubSpot’s powerful appeal, while Brevo and others struggle for visibility.
Top Performing Keywords:
HubSpot’s keyword strategy is remarkable, ranking first for crucial terms like "hubspot marketing," "hubspot crm," and "email marketing tools." Brevo excels in terms like "email marketing software" and "best email marketing," but ranks lower for others, indicating a niche focus. Mailchimp ranks well for "best email marketing service," illustrating its competitive edge in email marketing. Brands like Constant Contact and GetResponse have weaknesses in critical keywords, reflecting variability in their keyword strategies that may hinder growth.
Conclusions on Visibility and Reach:
HubSpot stands out for its exceptional traffic and keyword rankings, establishing it as a leader in online visibility and reach. Mailchimp also shows strength, particularly in email marketing niches. Brevo, while ranking high for specific keywords, struggles with overall traffic, impacting its visibility. Constant Contact and others may need to refine their keyword strategies to boost traffic. Ultimately, HubSpot and Mailchimp dominate their respective categories, showcasing robust online presence while others lag behind in both traffic and keyword strength.
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Other “HubSpot” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to HubSpot, along with their key features, strengths, and value propositions:
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ActiveCampaign
- Key Features: Email marketing automation, CRM functionality, sales automation, customer experience automation (CXA).
- Strengths: Advanced automation capabilities, easy-to-use interface, powerful segmentation and personalization options.
- Value Proposition: ActiveCampaign combines email marketing with robust CRM and automation tools to enhance customer relationships and drive engagement.
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AWeber
- Key Features: Email marketing, landing page creation, automation tools, reporting and analytics.
- Strengths: User-friendly, strong focus on small businesses, comprehensive support and educational resources.
- Value Proposition: AWeber offers simple yet effective tools for small business owners to deliver quality email campaigns with ease.
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Sendinblue
- Key Features: Email marketing, transactional emails, SMS marketing, marketing automation, CRM.
- Strengths: Cost-effective pricing structure, multi-channel marketing capabilities, high deliverability rates.
- Value Proposition: Sendinblue provides an all-in-one platform that integrates email and SMS marketing for comprehensive communications management.
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Pardot (by Salesforce)
- Key Features: B2B marketing automation, lead nurturing, email marketing, ROI reporting.
- Strengths: Strong integration with Salesforce CRM, robust lead management features, extensive customization options.
- Value Proposition: Pardot is ideal for B2B companies looking to automate and optimize their marketing efforts while leveraging Salesforce integration.
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MailerLite
- Key Features: Email marketing, automation, landing pages, pop-ups, surveys.
- Strengths: Minimalist design, budget-friendly pricing, excellent customer support, easy to use.
- Value Proposition: MailerLite delivers a simple and effective platform for individuals and small businesses that want powerful email marketing tools without breaking the bank.
These alternatives provide diverse features and benefits tailored to different business needs and marketing strategies.
