Top HubSpot Alternatives & Competitors based on 2185 Reviews
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| Brand | Pricing |
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Offers free tools and paid Marketing Hub tiers. Paid pricing varies by plan, seats, marketing-contact volume, and billing terms; higher tiers add automation, reporting, and more advanced features. Check the page for current rates and any onboarding fees. |
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Has a free plan, with paid plans generally priced around email-send volume rather than contact count. Higher tiers add features such as automation, landing pages, and advanced reporting; custom options are available for larger needs. |
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Uses paid, contact-based plans, with higher tiers adding features such as automation, segmentation, and advanced marketing tools. Promotions and rates can vary by billing term and audience size. |
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Offers a free option and paid plans whose prices scale with contact-list size. Plans range from email marketing to automation and ecommerce-focused features; larger or more advanced requirements cost more. |
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Offers a free tier for smaller audiences. Paid email pricing scales with active profiles, while SMS can add separate charges; the free allowance and paid rates depend on profile and message volume. |
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Offers several paid tiers, with pricing generally based on contact count and plan features; availability and limits for the free option may vary. Higher tiers include more automation, audience tools, and reporting. |
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Provides a paid Pro plan, typically priced by subscriber count, plus custom options for larger businesses. A trial may be available; advanced features and support depend on the plan. |
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Offers a free plan and paid plans that scale with contact and message volume. Higher tiers add more email and SMS capacity, automation, and support; SMS charges may be separate. |
Compare your brand to your competitors
Why should you be looking for a HubSpot alternative?
Users may seek a HubSpot alternative for more specialized features, a simpler interface, lower costs, or better-fit support. This guide compares Brevo, Constant Contact, GetResponse, Klaviyo, Mailchimp, Moosend, and Omnisend by features, pricing, and the types of users each serves best.
Quick Overview of Top HubSpot Competitors
- Brevo — Best HubSpot Alternative for budget-conscious multichannel marketing: Combines email campaigns, SMS, transactional email, and basic CRM tools. Its pricing is based largely on email volume rather than contact count, which can suit businesses with large lists.
- Constant Contact — Best HubSpot Alternative for small-business marketing: Offers email campaigns, event promotion and registration tools, social media features, and surveys in a relatively straightforward platform for small organizations.
- GetResponse — Best HubSpot Alternative for webinars and funnels: Combines email automation with landing pages, conversion funnels, and webinar tools, making it useful for businesses that want to manage lead-generation campaigns in one platform.
- Klaviyo — Best HubSpot Alternative for ecommerce personalization: Focuses on ecommerce customer data and personalized email and SMS campaigns. Its store integrations and predictive analytics are designed to help merchants target customers based on shopping behavior.
- Mailchimp — Best HubSpot Competitor for approachable email marketing: Provides campaign templates, audience segmentation, automation, landing pages, and a broad integration ecosystem. It’s a familiar option for businesses prioritizing email campaigns and basic marketing workflows.
- Moosend — Best HubSpot Alternative for visual email automation: Offers a visual workflow builder, audience segmentation, campaign reporting, and ecommerce-focused automation features, giving teams a more email-centered alternative to HubSpot’s broader marketing suite.
- Omnisend — Best HubSpot Alternative for ecommerce omnichannel campaigns: Connects email and SMS marketing with web push notifications and ecommerce integrations. Its prebuilt automation workflows are aimed at common retail use cases, such as cart and order follow-ups.
HubSpot Alternatives: Feature by Feature Comparison
| Platform | Key features | Where it can be stronger or more specialized than HubSpot | Specific user benefit compared with HubSpot |
|---|---|---|---|
| Brevo | Email campaigns and automation; SMS, WhatsApp and push messaging; transactional email; forms and landing pages; chat; and sales CRM tools. | Multichannel messaging and transactional email are central to the product. Brevo brings marketing messages, customer conversations and transactional communications into one platform. | A small business can coordinate promotional and service messages across several channels without building its marketing stack around HubSpot’s broader CRM. It can be a practical fit for teams that send frequent transactional email or want SMS and WhatsApp alongside email. HubSpot offers a broader connected sales, service and marketing suite, but Brevo is more communication-focused. |
| Constant Contact | Email marketing and automation; templates and list management; sign-up forms and landing pages; social media tools; surveys; and event promotion and registration tools where available. | Accessible campaign creation and small-business marketing tools. Its event and social promotion capabilities can be useful for organizations that need to publicize activities as well as send email. | A small organization, local business or event organizer can get started with familiar email workflows and tools for promoting an event without adopting HubSpot’s wider CRM and marketing environment. HubSpot generally offers more depth in CRM-based automation and cross-team reporting; Constant Contact’s appeal is a simpler, campaign-led workflow. |
| GetResponse | Email marketing and automation; landing pages and website tools; conversion funnels; webinars; forms; ecommerce features; and audience growth tools. Some features vary by plan. | Built-in webinar and funnel capabilities. GetResponse combines email campaigns with tools for capturing leads and delivering online events, rather than relying as heavily on separate products. | A creator, consultant or small business can promote a webinar, collect registrations and follow up with automated emails in one platform. HubSpot has broader CRM and sales functionality, while GetResponse may be more convenient when webinars and conversion funnels are central to the marketing plan. |
| Klaviyo | Email and SMS marketing; automated flows; customer profiles and segmentation; ecommerce integrations; campaign analytics; and predictive insights and product recommendations on eligible plans. | Ecommerce-focused customer data and automation. Klaviyo is designed to use shopping and behavioral data—such as browsing, purchases and order history—to tailor messages and trigger flows. | An online retailer can build segments and automations around customer activity and product interest, making it easier to send relevant campaigns such as abandoned-cart or post-purchase messages. HubSpot is more versatile across sales, service and B2B use cases; Klaviyo is often a closer fit when ecommerce revenue and shopper behavior are the main marketing focus. |
| Mailchimp | Email campaigns and automation; customer journey tools; landing pages and forms; websites; social marketing tools; audience segmentation; reporting; and ecommerce integrations. SMS and some advanced features depend on plan and availability. | An approachable campaign-building environment with a broad set of small-business marketing tools. Templates, audience tools and campaign workflows make it useful for teams that want to manage several basic marketing activities together. | A small team can create campaigns and basic customer journeys without taking on a full CRM implementation. HubSpot provides a more extensive native CRM and connected sales and service tools; Mailchimp can be a more straightforward choice when the priority is email-led marketing and a familiar campaign workflow. |
| Moosend | Email campaigns; visual marketing automation workflows; landing pages and subscription forms; audience segmentation; ecommerce-oriented automation and product recommendations; and campaign reporting. Feature access varies by plan. | A focused email-and-automation toolkit. Its workflow builder and lead-capture tools concentrate on common campaign needs without requiring users to adopt a larger customer platform. | A small business can set up automated follow-ups, capture subscribers and measure campaign results without managing HubSpot’s wider feature set. HubSpot is stronger when marketing must connect closely to sales pipelines, service processes and a broader CRM; Moosend is a focused option for email-led programs. |
| Omnisend | Ecommerce email and SMS marketing; push notifications; automated workflows; segmentation; signup forms; campaign reporting; and ecommerce integrations. Channel and feature availability can depend on plan and region. | Coordinated ecommerce messaging across email, SMS and push. Omnisend’s workflows are geared toward online-store events and common retail use cases. | An online store can coordinate promotional and automated messages across channels—for example, using email and SMS in the same customer journey—without assembling a general-purpose CRM first. HubSpot offers a wider CRM and business-function suite; Omnisend is more specialized for store-focused lifecycle marketing. |
Feature availability, channel access and limits can vary by plan, region and integration. HubSpot also offers many of these capabilities, but its distinguishing strength is the breadth of its connected CRM, marketing, sales and service platform.
Compare your brand to your competitors
Integration Capabilities for each HubSpot competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Brevo | Shopify, WooCommerce, WordPress, PrestaShop, Magento, Wix, Salesforce, Stripe, Zapier, Make, Google Analytics, Facebook | Covers common ecommerce and website platforms, with automation connectors for other apps. HubSpot generally offers a broader CRM, sales, and customer-service integration ecosystem. |
| Constant Contact | Shopify, WooCommerce, WordPress, Wix, Eventbrite, Canva, Facebook and Instagram, QuickBooks, Zapier | Strong fit for small-business websites, online stores, and event marketing. HubSpot has broader native CRM and sales-tool connections; some Constant Contact connections may rely on third-party connectors. |
| GetResponse | Shopify, WooCommerce, Magento, PrestaShop, WordPress, Salesforce, PayPal, Stripe, Facebook, Google Ads, Zapier | Supports major ecommerce and website platforms, plus payment and advertising tools. HubSpot generally has wider coverage across CRM, support, and productivity applications. |
| Klaviyo | Shopify, WooCommerce, BigCommerce, Adobe Commerce, Salesforce, Gorgias, Recharge, Yotpo, Zendesk, Facebook and Instagram, Google Ads, TikTok | Particularly well suited to ecommerce, customer support, reviews, and subscription tools. Its commerce integrations are a strength; HubSpot offers a broader general-purpose CRM ecosystem. |
| Mailchimp | Shopify, WooCommerce, BigCommerce, WordPress, Wix, Squarespace, Salesforce, Canva, Zapier, Stripe, Meta, Google Analytics | The linked page documents Mailchimp’s Marketing API rather than serving as a full integrations directory; the API can support custom connections. HubSpot’s marketplace is a more direct way to browse its wider range of CRM and business-app integrations. |
| Moosend | Shopify, WooCommerce, Magento, PrestaShop, WordPress, Salesforce, Zapier, Google Analytics, Facebook | Covers common store and website platforms, with automation connectors extending compatibility. HubSpot typically has more options for connecting marketing with sales, service, and CRM workflows. |
| Omnisend | Shopify, WooCommerce, BigCommerce, Wix, Magento, PrestaShop, Gorgias, Recharge, Yotpo, Judge.me, Smile.io, Facebook, Google, Zapier | Strong ecommerce coverage, including customer-support, subscription, reviews, and loyalty tools. HubSpot is broader across business functions, while Omnisend is more focused on ecommerce marketing. |
Integrations and connection methods can change; availability may depend on the app, plan, region, or use of a third-party connector such as Zapier.
Pros and Cons of each HubSpot Alternative
The main trade-off is focus versus breadth: these tools may be a better fit for particular marketing channels or business types, while HubSpot combines marketing with CRM, sales, and service tools. Features and plan limits change, so check current plan details before choosing.
| Alternative | Pros compared with HubSpot | Cons compared with HubSpot |
|---|---|---|
| Brevo | Combines email and SMS marketing with transactional email, making it useful for businesses that send both campaigns and operational messages. Its pricing model can suit teams with large contact lists but lower sending volumes. | Its CRM and sales tools are less extensive than HubSpot’s broader CRM platform. Teams needing advanced reporting, a large integrations ecosystem, or connected sales and service workflows may find it more limited. |
| Constant Contact | Offers a straightforward setup for email campaigns and includes tools suited to small businesses, nonprofits, and event organizers, such as event-related marketing features. | Its automation, segmentation, and CRM capabilities are less developed than HubSpot’s. It is a weaker fit for complex customer journeys or teams that want marketing, sales, and service activity in one system. |
| GetResponse | Brings email automation, landing pages, webinars, and conversion-funnel tools together, which can suit businesses running campaigns, online events, or lead-generation funnels. | Its CRM and sales-management capabilities are not as broad as HubSpot’s. Businesses with complex sales pipelines or a need for tightly connected service and marketing records may need additional tools. |
| Klaviyo | Is built for ecommerce marketing, with store data, customer segmentation, and automated email and SMS flows suited to online retailers. Its integrations with ecommerce platforms make it useful for purchase- and behavior-based campaigns. | It is less suited to businesses that need a general-purpose CRM, sales pipeline, or customer-service platform. Costs can also rise as a retailer’s contact list and messaging volume grow. |
| Mailchimp | Provides accessible email campaign tools, templates, and integrations for small businesses starting with email marketing. It can be a practical choice when a team’s main need is newsletters and simpler campaigns. | Its CRM and cross-team capabilities are narrower than HubSpot’s, and advanced automation or reporting needs may require plan upgrades or other tools. It is less suited to managing a connected marketing, sales, and service operation. |
| Moosend | Focuses on email campaigns and marketing automation, including segmentation and landing-page features. It can suit businesses looking for core email-marketing functions without adopting a broad CRM platform. | It has a smaller ecosystem and less extensive CRM, sales, and service functionality than HubSpot. Businesses relying on many integrations or sophisticated cross-channel workflows may face more limitations. |
| Omnisend | Is geared toward ecommerce, combining email, SMS, and push messaging with store integrations and ready-made automation for common retail events, such as cart abandonment. | Its ecommerce focus makes it less suitable as a general-purpose CRM or sales platform. HubSpot offers broader tools for managing sales pipelines, service interactions, and customer relationships beyond an online store. |
HubSpot vs Competitors: Traffic & Marketing Comparison
Traffic comparison
Among brands with traffic data, HubSpot leads: its latest figure is about 7.55 million (October 2026), ahead of Mailchimp at 6.70 million and GetResponse at 436,000. Brevo’s latest available figure is 2.62 million (March 2026), but it cannot be directly compared with October figures. Traffic data is missing for Constant Contact, Klaviyo, Moosend, and Omnisend, so their traffic—and the true lowest overall—cannot be determined.
Top-performing keywords
Rankings show strong coverage of generic email-marketing searches. HubSpot ranks #1 for many terms, including “email marketing software” and “marketing automation.” Brevo, Constant Contact, GetResponse, Mailchimp, Moosend, and Omnisend also hold numerous #1 positions across email tools, campaigns, and automation. Klaviyo stands out in CRM/email marketing, but ranks lower for some terms, including “email platform” (#6). Rankings alone don’t reveal search volume or traffic contribution.
Visibility and reach
By reported traffic, HubSpot and Mailchimp have the widest reach, with HubSpot ahead in the latest comparable month. Their keyword data also shows broad visibility, especially for HubSpot’s marketing and CRM-related terms. Several other brands demonstrate strong organic keyword reach despite lower or unavailable traffic data: Brevo and GetResponse rank highly across email marketing and automation, while Klaviyo has a notable CRM/email-marketing niche. Missing traffic figures prevent a complete visibility ranking.
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Other “HubSpot” Alternatives & Competitors that you can find for free
| Competitor | Key features | Notable trend | Value proposition |
|---|---|---|---|
| ActiveCampaign | Email marketing, marketing automation, CRM, sales workflows, customer segmentation | More AI-assisted campaign creation and automation | Strong automation and personalization without needing an enterprise platform |
| Salesforce (Marketing Cloud / Starter Suite) | CRM, email and campaign management, lead tracking, analytics, integrations | Connecting customer data and AI across sales and marketing | A highly extensible option for organizations with complex processes and room to scale |
| Zoho CRM | Lead and deal management, email campaigns, workflow automation, reporting, broad app integrations | Expanding its connected business suite and AI capabilities | A broad, comparatively budget-friendly toolkit for managing sales and marketing together |
| Pipedrive | Visual sales pipeline, contact and deal management, email sync, sales automation, reporting | Adding more AI-supported sales guidance and automation | A straightforward, sales-focused CRM that’s easy for teams to adopt |
| Keap | CRM, email and SMS marketing, automation, forms, appointments, payments and invoicing | Bundling more small-business operations into one platform | Combines CRM, marketing follow-up and business admin for small businesses and service providers |
Pipedrive is primarily a sales CRM; Keap is geared toward small businesses. Their fit depends on whether you need HubSpot-style marketing breadth or a more focused tool.
Frequently Asked Questions
What is HubSpot?
HubSpot is a customer platform that combines a CRM with tools for marketing, sales, customer service, content management, and operations. Businesses use it to manage customer information and coordinate activities across teams.
Is HubSpot free?
HubSpot offers free CRM tools, including contact and deal management, with limits on some features and usage. Paid plans add more capabilities, automation, reporting, and support; exact pricing depends on the products, plan, and number of users or contacts.
How does HubSpot compare with Salesforce?
HubSpot is often chosen for its approachable interface and closely connected marketing, sales, and service tools. Salesforce offers extensive customization and a broad ecosystem, which can suit complex or highly tailored sales operations. The better fit depends on your team’s needs, budget, and appetite for configuration.
What are the best alternatives to HubSpot?
Common alternatives include Salesforce, Zoho CRM, Microsoft Dynamics 365, Pipedrive, and ActiveCampaign. They differ in areas such as sales pipeline management, customization, marketing automation, integrations, and cost, so compare them against your specific requirements.
Is HubSpot a good CRM for small businesses?
HubSpot can work well for small businesses that want a CRM alongside marketing, sales, and service tools in one platform. Consider whether its paid features fit your budget as your contact database and team grow, and compare it with simpler or lower-cost options.
How much does HubSpot cost compared with competitors?
Costs vary by product, plan, seats, contacts, and required features. HubSpot has free tools and paid tiers; competitors such as Zoho CRM and Pipedrive also offer tiered plans, while Salesforce pricing depends on the edition and add-ons. Compare the total cost for the features and usage you actually need.
Can HubSpot integrate with other business tools?
Yes. HubSpot connects with many business applications through its integrations marketplace, and additional connections can be built using APIs or automation platforms. Before choosing it—or a competitor—check that your essential tools support the data sync and workflows you need.
