Constant Contact and Moosend are two prominent players in the email automation software landscape, each catering to a diverse range of businesses seeking effective marketing communication solutions. Constant Contact is well-known for its user-friendly interface and robust set of tools that help businesses create, send, and analyze their email marketing campaigns. On the other hand, Moosend offers advanced automation capabilities and flexible pricing plans that appeal to startups and enterprises alike.
Both platforms are frequently considered by users for their unique strengths: Constant Contact’s extensive template library and customer support make it ideal for beginners, while Moosend’s powerful automation features and affordability attract users looking for scalability and advanced functionalities.
Key aspects of comparison include:
- Features: Examining available tools for designing, sending, and analyzing email campaigns.
- Pricing: Analyzing the cost structures and plans suited for different business sizes and needs.
- Ease of Use: Evaluating the user experience and learning curve for both platforms.
- Customer Support: Comparing the availability and quality of support resources.
Understanding these factors can aid users in selecting the email automation software that best aligns with their marketing goals.
Constant Contact VS Moosend: Which tool is the most popular?
| Tool | Number of Reviews | Average Rating | Positive | Neutral | Negative |
|---|---|---|---|---|---|
| Moosend | 10 | 5.0 | 10 | 0 | 0 |
| Constant Contact | 247 | 2.21 | 73 | 2 | 172 |
Moosend is the most popular tool based on its high average user rating of 5.0 despite having fewer reviews (10). It received all positive ratings with no neutral or negative feedback. In contrast, Constant Contact is the least popular tool, with a significant number of reviews (247), but a much lower average rating of 2.21, along with a majority of negative reviews (172).
Constant Contact and Moosend: Quick Comparison Overview
| Feature/Aspect | Ahrefs | SEMrush |
|---|---|---|
| Primary Features | – Site Explorer – Keyword Explorer – Backlink Checker – Content Explorer – Rank Tracker |
– Keyword Research – Site Audit – Position Tracking – Content Analyzer – Marketing Insights |
| Target Audience | – SEO professionals – Digital marketers – Agencies focusing on content marketing and backlink analysis |
– Digital marketers – SEO experts – Content marketers – Social media marketers and PPC specialists |
| Main Advantages | – Robust backlink analysis – Comprehensive keyword data – Intuitive user interface – Constantly updated index |
– All-in-one digital marketing tool – Extensive competitor analysis – Wide array of tools for SEO and PPC – Integrated social media management |
| Core Value Proposition | Focused on providing in-depth SEO insights, particularly strengths in backlink profiles and organic keyword rankings. Ideal for users prioritizing content strategy and link-building efforts. | Offers a holistic view of digital marketing, making it easier to manage all aspects of online presence through an extensive range of tools for SEO, PPC, and social media marketing. |
| Ideal Use Cases | – Conducting comprehensive link audits – Developing effective content strategies – Tracking backlinks and organic rankings – Keyword planning for SEO campaigns |
– Managing and optimizing PPC campaigns – Conducting competitive analysis for market positioning – Comprehensive content analytics and SEO tracking – Social media metrics and management |
Most liked vs most disliked features of Constant Contact and Moosend
| Service | Most Liked Features | Most Disliked Features |
|---|---|---|
| Constant Contact | – Praise for effective customer support representatives. – Intuitive platform that becomes easier with familiarity. – Attentive technical support that resolves issues well. – Long-term user satisfaction with consistent service. – Proactive follow-up and improvements shown by the company. |
– Negative experiences with long wait times and unhelpful representatives. – Cancellation requires inconvenient phone calls. – Relatively high cost for small businesses. – Technical problems affecting email functionalities. – Unclear communication regarding account statuses and billing. |
| Moosend | – Pre-paid credit system is economical for businesses with fewer subscribers. – Easy navigation for hassle-free campaign creation. – Responsive live chat support praised. – E-commerce automations enhance customer engagement. – Strong deliverability rates improve performance. |
– Absence of phone support limits user experience. – Desire for more advanced features and integrations expressed by users. |
Key Features of Constant Contact vs Moosend
Sure! Here’s a comparison of key features between Constant Contact and Moosend for their email automation software, along with the benefits of each feature and notable unique aspects.
Constant Contact
-
Email Templates
- Benefit: Constant Contact offers a wide range of customizable email templates that allow users to create visually appealing emails. This feature saves time for users who might not be proficient in design and helps in maintaining brand consistency.
- Unique Aspect: They provide a vast library of templates specifically tailored for different industries, making it easier for businesses to find a suitable design.
-
List Segmentation
- Benefit: Users can segment their email lists based on various criteria (e.g., demographics, engagement) to target specific groups. This enhances the effectiveness of campaigns by ensuring that the right message reaches the right audience.
- Unique Aspect: Constant Contact’s easy-to-use interface makes list segmentation accessible even for beginners, allowing users to create targeted campaigns quickly.
-
Automation Tools
- Benefit: Constant Contact offers automation features that allow users to set up campaigns triggered by user behavior (e.g., sign-ups, clicks). This ensures timely follow-ups and personalized interactions with subscribers.
- Unique Aspect: The software provides a simple walkthrough to create automation workflows, making it beginner-friendly.
-
Reporting and Analytics
- Benefit: Users can access real-time analytics on email performance, including open rates, click rates, and bounces. These insights allow businesses to optimize their campaigns based on performance metrics.
- Unique Aspect: Constant Contact’s extensive reporting tools help users understand not only the “what” but also the “why” behind their campaign performance.
-
Social Media Integration
- Benefit: Users can easily share their campaigns across social media platforms, increasing their reach and promoting brand engagement.
- Unique Aspect: Constant Contact provides tools to create social media ads directly from the platform, integrating email and social marketing efforts seamlessly.
Moosend
-
Drag-and-Drop Email Builder
- Benefit: Moosend features a user-friendly drag-and-drop email builder that allows users to create professional emails without any coding knowledge. This feature enhances user experience by simplifying the design process.
- Unique Aspect: The extensive library of customizable blocks enables quick assembly of emails for varied use cases, emphasizing versatility.
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Behavioral Targeting
- Benefit: This feature allows users to send targeted emails based on subscriber behavior (e.g., website actions, previous interactions). It improves engagement rates by ensuring that the content is relevant to individual users.
- Unique Aspect: Moosend’s highly refined targeting capabilities allow for deep personalization that enhances user interaction clearly based on real-time activities.
-
Landing Pages
- Benefit: Moosend enables users to create landing pages within the platform. This feature allows businesses to capture leads effectively and direct traffic from email campaigns to specific pages.
- Unique Aspect: The ability to create and host landing pages without a separate tool provides a more integrated approach to marketing campaigns.
-
Advanced Analytics
- Benefit: Users have access to detailed analytics and reporting, including real-time data on opens, clicks, and conversions. This helps users understand the effectiveness of their campaigns and adjust strategies accordingly.
- Unique Aspect: Moosend offers in-depth A/B testing analysis that allows for continuous optimization of email designs and content based on performance data.
-
Subscription Forms
- Benefit: Moosend allows users to create highly customizable subscription forms to grow their email lists effectively. This is beneficial for capturing targeted leads right from the start.
- Unique Aspect: The variety of form types (pop-ups, embedded forms) and design options available enables businesses to align forms with branding seamlessly.
Conclusion
Both Constant Contact and Moosend offer robust email automation features, enhancing the overall email marketing experience. Constant Contact shines with its easy-to-use interface and extensive template options, ideal for businesses looking for simplicity and design variety. On the other hand, Moosend excels in personalization and targeting capabilities, making it suitable for users who want advanced features with flexibility in campaign strategies. Choosing between the two largely depends on the specific needs and preferences of the user.
Constant Contact vs Moosend Pricing Comparison
| Feature / Pricing Tier | Constant Contact | Moosend |
|---|---|---|
| Free Trial | 60 days free for first-time users | 30 days free trial available |
| Monthly Subscription (Basic) | $9.99/month for up to 500 contacts | $9/month for up to 1,000 subscribers |
| Annual Subscription (Basic) | $8.50/month billed annually ($102/year) | $8/month billed annually ($96/year) |
| Monthly Subscription (Email Plus) | $45/month for up to 500 contacts | $16/month for up to 1,000 subscribers |
| Annual Subscription (Email Plus) | $39/month billed annually ($468/year) | $14/month billed annually ($168/year) |
| Contact Limit for Basic Tier | Up to 500 contacts | Up to 1,000 subscribers |
| Contact Limit for Email Plus Tier | Up to 500 contacts | Up to 1,000 subscribers |
| Main Features (Basic) | Email creation tools, mobile app, and list segmentation | Email creation tools, landing pages, and pop-ups |
| Main Features (Email Plus) | Advanced list segmentation, A/B testing, and automated campaigns | A/B testing, automation, and landing pages |
| Support | 24/7 phone & chat support | 24/7 email and chat support |
| Discounts | 15% discount for annual payment | 20% discount for non-profit organizations and educational institutions |
| Automation Features | Available in Email Plus only | Available in all plans |
| Reporting & Analytics | Basic analytics in Basic; advanced in Email Plus | Available in all plans |
| Customization Options | Limited in Basic; more in Email Plus | Higher customization options in all tiers |
Summary of Key Differences:
- Pricing Structure: Constant Contact’s basic plan starts at a higher price point but offers a 60-day free trial, while Moosend provides a lower starting price and a 30-day free trial.
- Contact Limit: Moosend offers a higher contact limit in its basic plan compared to Constant Contact.
- Features by Tier: Constant Contact differentiates features more significantly between basic and email plus tiers, while Moosend provides robust features, including automation, across all plans.
- Support Options: Constant Contact offers 24/7 phone support, which is not explicitly stated for Moosend.
- Discounts: Moosend offers additional discounts for non-profit organizations, which may be beneficial for eligible users.
Support Options Comparison: Constant Contact vs Moosend
| Support Options | Constant Contact | Moosend |
|---|---|---|
| Live Chat | Available on support page during business hours. | Available on support page with 24/7 access. |
| Phone Support | Offers dedicated phone support during business hours. | Phone support is available, but may come with limitations based on the plan. |
| Documentation | Extensive knowledge base with articles and FAQs. | Detailed documentation available covering various topics. |
| Webinars/Tutorials | Provides regular webinars and video tutorials. | Offers webinars, along with tutorial resources for users. |
| Community Support | Community forums for user discussions and tips. | Moosend has an FAQ section but lacks a dedicated community forum. |
In summary, Constant Contact focuses on phone support and community resources, while Moosend offers round-the-clock live chat and comprehensive documentation. Both platforms feature webinars and tutorials to enhance user experience.
Unique Features of Constant Contact Vs Moosend
| Feature | Constant Contact | Moosend | Added Value |
|---|---|---|---|
| Social Media Integration | Built-in social media posting and integration | Advanced social media analytics and reporting | Constant Contact allows users to manage posts alongside email campaigns, while Moosend provides in-depth analytics, enabling targeted adjustments for better performance. |
| Event Marketing | Specialized tools for managing events (ticketing, RSVPs) | Not applicable | Constant Contact’s event marketing capabilities can streamline event promotion and attendee management, appealing specifically to businesses that organize events. |
| Email Builder | Intuitive and customizable drag-and-drop editor | Pre-designed landing pages and forms | Constant Contact’s user-friendly builder allows less tech-savvy users to create professional campaigns easily, while Moosend emphasizes conversion with focused landing page designs. |
| List Segmentation | Advanced segmentation options based on custom behaviors | AI-driven audience segmentation | Constant Contact offers detailed segmentation based on user interactions to improve targeted marketing, contrasting with Moosend’s AI capabilities that enhance segmentation efficiency. |
| Surveys and Polls | Integrated survey creation and management | Not applicable | Constant Contact’s survey feature enables direct feedback collection, helping businesses gauge customer sentiment and adjust strategies accordingly. |
| eCommerce Tools | Add-ons for eCommerce integration (Shopify, WooCommerce) | Product recommendation engine | Constant Contact’s integration tools simplify eCommerce operations directly from email marketing, while Moosend’s product recommendation enhances upselling through personalized suggestions. |
| Backup Options | Automatic backups of email lists and campaigns | Not specified | Regular backups provide peace of mind for users relying on email marketing, ensuring that no valuable data is lost. |
| Mobile App | Full-featured mobile app for managing campaigns on-the-go | Limited mobile functionality | Constant Contact’s comprehensive mobile app allows users to operate campaigns anytime, enhancing flexibility for busy marketers. |
| Real-Time Tracking | Real-time analytics and reporting on email performance | Advanced tracking for specific campaign actions | Constant Contact provides immediate insights for rapid adjustments, whereas Moosend’s tracking centers on micro-actions for granular optimization. |
These features differentiate Constant Contact and Moosend from other standard email automation software. Constant Contact’s emphasis on event marketing, built-in social media capabilities, and survey tools makes it suitable for businesses focused on community engagement and customer feedback. Moosend’s AI-driven segmentation and product recommendation engine appeals to eCommerce merchants looking to optimize sales strategies. The choice between these platforms may hinge on specific business needs, such as event management for Constant Contact users or advanced AI capabilities desired by Moosend users.
Most frequently asked questions about Constant Contact vs Moosend
How do Moosend and Constant Contact compare in terms of pricing?
Pricing is a key factor for users. Moosend is often praised for its affordability, with one user noting, ‘Moosend offers a free plan and competitive pricing that won’t break the bank.’ In contrast, Constant Contact tends to be more expensive, with many commenters stating, ‘While Constant Contact provides robust features, the cost can be prohibitive for small businesses compared to Moosend.’
What features do Moosend and Constant Contact offer?
Both platforms provide a wide array of features, but users highlight that Moosend’s automation capabilities are particularly strong. One reviewer said, ‘Moosend’s automation workflow is incredibly intuitive and allows for advanced segmentation.’ Constant Contact, while also feature-rich, is frequently mentioned for its ease of use, with users stating, ‘The interface is user-friendly, making it great for beginners.’
Which platform has better customer support?
Customer support experiences vary. Moosend users often commend the responsiveness of their support team, stating, ‘I had a quick response time and effective solutions with Moosend.’ Contrarily, some Constant Contact users have reported mixed experiences, with comments like, ‘While their resources are extensive, response times can be slow during peak hours.’
How do the reporting and analytics of both platforms compare?
When it comes to reporting, users appreciate Moosend’s comprehensive analytics, with feedback like, ‘The reports provided by Moosend give me insights that help me improve my campaigns.’ Constant Contact users also appreciate its analytics but often express a desire for more in-depth insights, stating, ‘While useful, Constant Contact’s analytics are not as detailed as I would like.’
Is one platform easier to use than the other?
Ease of use is a common consideration. Many users find Moosend’s interface straightforward, commenting, ‘Setting up campaigns in Moosend is a breeze.’ In contrast, while Constant Contact offers a clean interface, some users have noted, ‘It can feel overwhelming due to the number of features available.’
What are the integration options for Moosend and Constant Contact?
Integration capabilities are essential for many businesses. Moosend boasts a wide range of integrations, with one user mentioning, ‘I love how easily Moosend integrates with my eCommerce platform.’ Meanwhile, Constant Contact also excels in this area, but users frequently mention, ‘The integrations are extensive, yet sometimes they are a bit complex to set up.’
Which platform is better for small businesses?
Small businesses often lean towards Moosend due to its pricing and functionality, with feedback like, ‘Moosend fits perfectly for my small business and provides all I need for a fraction of the cost.’ Conversely, Constant Contact offers many resources aimed at small businesses but is often seen as pricier. One user noted, ‘While I love Constant Contact’s features, I could only justify the cost as a larger company.’
How do users feel about the email design capabilities?
Email design is a significant aspect of both platforms. Moosend users often laud their template selection, stating, ‘The templates are modern and look professional.’ Constant Contact also receives positive feedback for its design features, but some users have commented, ‘I wish there were more customizable options within their templates.’
Are there any notable limitations for Moosend or Constant Contact?
Users have pointed out some limitations with both platforms. Moosend users have mentioned, ‘While powerful, their customer support could have more channels.’ On the other hand, Constant Contact users often cite, ‘The higher price point can limit our usage, especially for larger lists.’
Which platform is better for email automation?
Email automation is where Moosend truly shines, with one user claiming, ‘Moosend’s automation is far superior; it allows for complex sequences with ease.’ Conversely, Constant Contact has made strides in automation features, yet some users feel, ‘It’s not as intuitive as Moosend’s system, which makes a difference in campaign effectiveness.’
