Constant Contact and GetResponse are two prominent contenders in the realm of email automation software, both designed to help businesses efficiently manage their email marketing campaigns. Constant Contact primarily focuses on small businesses, offering user-friendly tools to create engaging emails and manage lists effectively. On the other hand, GetResponse caters to a broader audience, incorporating advanced features like landing pages and marketing automation to enhance its appeal to marketers looking for comprehensive solutions.
Users often choose these platforms for their ability to simplify email marketing, automate repetitive tasks, and analyze campaign performance. When comparing Constant Contact and GetResponse, several key aspects come into play:
- Features: Evaluate the variety of tools each service offers, such as list segmentation, A/B testing, and reporting capabilities.
- Pricing: Consider the cost structures, including free trials, subscription plans, and overall value for the features provided.
- Ease of Use: Assess the user interface and how readily users can navigate through the software and execute tasks.
- Integration Options: Look at how well each platform can connect with other tools and services to streamline marketing efforts.
By examining these aspects, users can make informed decisions tailored to their business needs and marketing goals.
Constant Contact VS GetResponse: Which tool is the most popular?
| Tool | Number of Reviews | Average Rating | Positive Reviews | Neutral Reviews | Negative Reviews |
|---|---|---|---|---|---|
| Constant Contact | 247 | 2.21 | 73 | 2 | 172 |
| GetResponse | 170 | 3.91 | 123 | 8 | 39 |
GetResponse is the most popular tool with a total of 170 reviews and a significantly higher average rating of 3.91. It also has the highest number of positive reviews at 123. In contrast, Constant Contact, with 247 reviews, is the least popular tool. It reflects a lower average rating of 2.21, alongside a substantial number of negative reviews totaling 172.
Constant Contact and GetResponse: Quick Comparison Overview
| Feature/Aspect | Ahrefs | SEMrush |
|---|---|---|
| Primary Features | – Site Explorer – Keyword Explorer – Backlink Checker – Content Explorer – Rank Tracker |
– Keyword Research – Site Audit – Position Tracking – Content Analyzer – Marketing Insights |
| Target Audience | – SEO professionals – Digital marketers – Agencies focusing on content marketing and backlink analysis |
– Digital marketers – SEO experts – Content marketers – Social media marketers and PPC specialists |
| Main Advantages | – Robust backlink analysis – Comprehensive keyword data – Intuitive user interface – Constantly updated index |
– All-in-one digital marketing tool – Extensive competitor analysis – Wide array of tools for SEO and PPC – Integrated social media management |
| Core Value Proposition | Focused on providing in-depth SEO insights, particularly strengths in backlink profiles and organic keyword rankings. Ideal for users prioritizing content strategy and link-building efforts. | Offers a holistic view of digital marketing, making it easier to manage all aspects of online presence through an extensive range of tools for SEO, PPC, and social media marketing. |
| Ideal Use Cases | – Conducting comprehensive link audits – Developing effective content strategies – Tracking backlinks and organic rankings – Keyword planning for SEO campaigns |
– Managing and optimizing PPC campaigns – Conducting competitive analysis for market positioning – Comprehensive content analytics and SEO tracking – Social media metrics and management |
Most liked vs most disliked features of Constant Contact and GetResponse
| Feature | Constant Contact | GetResponse |
|---|---|---|
| Most Liked | – Effective customer support with recognized representatives. | – Well-designed user panel that is easy to navigate. |
| – Intuitive platform that enhances user experience after familiarization. | – Strong integration with tools like Zapier and a good API for advanced functionality. | |
| – Attentive technical support that resolves issues, with noted improvements based on feedback. | – Availability of AI features that enhance tool effectiveness. | |
| – Long-term users report satisfaction with consistent service quality. | – Prompt and helpful responses from customer support. | |
| – Company shows a willingness to address grievances through improvements and follow-ups. | – The automated email sending feature via autoresponder is a significant advantage. | |
| Most Disliked | – Long wait times and unhelpful representatives leading to significant negative experiences. | – Negative experiences reported with customer service, particularly regarding billing practices. |
| – Inconvenience of requiring phone calls for cancellation requests. | – Automatic annual billing without prior notification frustrates users. | |
| – Relative high cost concerns for small businesses, especially those with large email volumes. | – Challenging refund process for annual subscriptions leaves users dissatisfied. | |
| – Technical problems affecting functionalities like email sending and subscriber management. | – Migration issues from other services suggest potential technical problems. | |
| – Unclear communication regarding account statuses and billing issues, leading to dissatisfaction. | – Some users perceive dishonesty and would not recommend the service. |
Key Features of Constant Contact vs GetResponse
Certainly! Here’s a comparison of key features of Constant Contact and GetResponse for email automation, along with benefits to users and unique aspects of each platform.
Constant Contact
-
Email Templates
- Benefit: Users can choose from a wide range of customizable email templates, making it easy to create visually appealing emails without coding knowledge.
- Unique Aspect: Offers industry-specific templates that cater to various business sectors, allowing users to align their emails with their brand more effectively.
-
Email Scheduling
- Benefit: Users can schedule emails to be sent at optimal times, which can increase open and engagement rates.
- Unique Aspect: Provides advanced scheduling features like A/B testing to determine the best time for audience engagement.
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List Segmentation
- Benefit: Enables users to segment email lists based on various criteria (e.g., demographics, engagement levels), ensuring targeted messaging.
- Unique Aspect: Dynamic segmentation that automatically updates when a subscriber meets or no longer meets certain criteria.
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Social Media Integration
- Benefit: Users can promote their emails on social media platforms, enhancing reach and engagement.
- Unique Aspect: Capability to create social media ads directly from the platform that can be targeted at email contacts.
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Analytics and Reporting
- Benefit: Detailed insights into email campaign performance (open rates, click-through rates, etc.) help users optimize future campaigns.
- Unique Aspect: Provides marketing performance metrics to assess overall campaign effectiveness, not just email metrics.
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Event Marketing
- Benefit: Allows users to promote and manage events through email campaigns, facilitating RSVP management and ticket sales.
- Unique Aspect: An all-in-one solution for event promotion and management that integrates seamlessly with email campaigns.
GetResponse
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Email Creator
- Benefit: A drag-and-drop email builder allows users to create highly customized emails easily.
- Unique Aspect: The ability to create responsive emails that adjust automatically to different devices (mobile, tablet).
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Automation Builder
- Benefit: Users can set up complex workflows with triggers and actions based on user behavior or segmentation.
- Unique Aspect: Offers visual automation design that allows users to see the flow of emails and actions clearly, making it easier to strategize.
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Advanced Analytics
- Benefit: Detailed analytics on user interactions, allowing for the refinement and optimization of email content and strategy.
- Unique Aspect: Predictive analytics tools that can forecast subscriber behavior, enabling proactive campaign adjustments.
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Landing Page Creation
- Benefit: Users can create dedicated landing pages for their campaigns, enhancing conversion and lead collection.
- Unique Aspect: Built-in A/B testing for landing pages, allowing users to optimize their pages in real time.
-
Webinars
- Benefit: Users can host webinars directly through the platform, offering a complete solution for engagement and lead generation.
- Unique Aspect: Integrates email campaigns with webinars, allowing users to send follow-up emails and increase attendee interaction.
-
Marketing Automation
- Benefit: Users can automate various marketing tasks, reducing manual labor and allowing for more focus on strategy.
- Unique Aspect: Advanced segmentation and behavior-based triggers that provide deeper personalization opportunities.
Summary
Both Constant Contact and GetResponse offer robust features for email automation. Constant Contact excels in its user-friendly templates and unique event marketing capabilities, making it appealing for businesses focusing on events and community engagement. Meanwhile, GetResponse shines in advanced automation, landing page creation, and webinars, making it more suitable for users looking to integrate broader marketing strategies and capture leads through varied methods. Each platform addresses different needs, enabling users to choose according to their specific marketing goals and preferences.
Constant Contact vs GetResponse Pricing Comparison
| Feature/Provider | Constant Contact | GetResponse |
|---|---|---|
| Monthly Pricing | Basic Plan: $9.99/month (up to 500 contacts) | Basic Plan: $15/month (up to 1,000 contacts) |
| Email Plan: $20/month (up to 500 contacts) | Plus Plan: $49/month (up to 1,000 contacts) | |
| Email Plus Plan: $45/month (up to 500 contacts) | Professional Plan: $99/month (up to 1,000 contacts) | |
| Email and Marketing Automation: $70/month (up to 500 contacts) | Max Plan: Custom pricing for over 1,000 contacts | |
| Annual Pricing | Basic Plan: $95/year | Basic Plan: $12/month billed as $144/year |
| Email Plan: $240/year (saves $60 annually) | Plus Plan: $36/month billed as $432/year | |
| Email Plus Plan: $408/year (saves $132 annually) | Professional Plan: $87/month billed as $1,044/year | |
| Free Trial | 60-day free trial available for all plans | 30-day free trial available for all plans |
| Main Features | Basic: Email creation tools, social media engagement | Basic: Email marketing, landing pages |
| Email: All Basic features + automation, surveys | Plus: All Basic features + automation, webinars | |
| Email Plus: All Email features + advanced automations | Professional: All Plus features + marketing automation tools | |
| Max: Advanced features and dedicated account manager | ||
| Key Offerings | Advanced reporting, list segmentation, event marketing | Autoresponders, webinars, sales funnels |
| Great for small to medium-sized businesses | Ideal for growing businesses with advanced marketing needs | |
| Discounts/Special Rates | 20% off annual plans for non-profits | Discount for annual billing (saves up to 25%) |
| Early adopter discounts during promotional periods |
Summary
- Pricing: Constant Contact offers lower starting prices for basic plans but limits contacts to 500, whereas GetResponse has a higher base price but allows for up to 1,000 contacts on the basic tier.
- Features: Both platforms provide various automation and marketing features tailored for different business sizes and needs, with GetResponse supporting more advanced functionalities in higher tiers.
- Free Trials: Constant Contact offers a longer trial period compared to GetResponse, which may appeal to users trying to assess the platform’s fit for their needs.
Support Options Comparison: Constant Contact vs GetResponse
| Feature | Constant Contact | GetResponse |
|---|---|---|
| Live Chat | Yes, available during business hours | Yes, available 24/7 |
| Phone Support | Yes, 24/7 support available for all plans | Yes, but only available for Pro plans and higher |
| Documentation | Extensive documentation, FAQs, and user guides | Comprehensive Help Center with articles and user guides |
| Webinars | Regularly scheduled webinars on various topics | Offers a wide range of webinars and video tutorials |
| Tutorials | Numerous video tutorials available | Extensive library of tutorials covering key features |
| Community Support | Active user community for peer support | Community forum available for user interaction |
| Email Support | Email support available depending on plan | Email support provided across all plans |
In summary, both Constant Contact and GetResponse offer robust support options, with differences in availability and the level of support offered. Constant Contact provides 24/7 phone support for all plans while GetResponse restricts it to Pro and higher plans. Live chat is available for both, but GetResponse provides this round-the-clock. Documentation, webinars, and tutorials are well-developed in both services, helping users leverage the platforms effectively.
Unique Features of Constant Contact Vs GetResponse
| Feature | Constant Contact | GetResponse | Added Value | Deciding Factors |
|---|---|---|---|---|
| Email Plus | Offers advanced real-time reporting & analytics for emails | Not specifically highlighted | Enables users to track email performance instantly with actionable insights, improving future campaigns. | Businesses that rely on data-driven decisions might find this feature crucial for optimization. |
| Email Automation | Automated email workflows based on user behavior | Also offers automation, but with fewer options | Simplifies marketing efforts by triggering emails based on user interactions, enhancing engagement. | Businesses aiming for personalized marketing might prioritize this ease of use. |
| Social Media Integration | Integrates seamlessly with multiple social platforms | Social sharing capabilities available but less extensive | Expands reach and increases engagement across various channels. | Businesses focused on multi-channel marketing could benefit from this broader integration. |
| Event Management | Built-in tools to create and manage events | No event management features | Provides a centralized platform for organizing events and communicating with attendees. | Companies organizing regular events may find this feature essential. |
| Survey Tools | Features customizable surveys for audience feedback | Survey options are available but are less integrated | Gathers direct customer feedback to improve products or services. | Businesses looking to enhance customer relationships and service offerings may consider this an advantage. |
| E-commerce Integration | Strong integration with e-commerce platforms, especially for retail | E-commerce functionalities present but less robust | Facilitates targeted email campaigns based on purchase data, leading to higher conversion rates. | Retail businesses can leverage this feature for tailored marketing strategies and improved sales. |
| List Building Tools | Offers unique landing pages and sign-up forms | Offers similar tools, but with fewer customization options | Helps businesses capture leads effectively and grow their contact lists. | Companies dedicated to list building might prioritize Constant Contact’s unique offerings. |
| Mobile App | User-friendly mobile app for on-the-go email management | Mobile capabilities present but less intuitive | Allows for campaign monitoring and adjustments anywhere, anytime. | Organizations with active marketers on the go may find this mobility to be a key feature. |
| Image Library | Includes a built-in stock image library for marketing assets | Limited image options available | Saves time by providing immediate access to high-quality visuals for campaigns. | Companies that prioritize visual content may value this feature for easier asset management. |
| Customer Support | 24/7 customer support with various channels | Solid support but not as comprehensive | Ensures users receive timely assistance, enhancing user experience and satisfaction. | Businesses valuing strong customer support may lean towards Constant Contact for peace of mind. |
This comparison highlights unique features offered by Constant Contact and GetResponse that set them apart from standard email automation software. These differentiators not only add value by enhancing marketing effectiveness but can also be pivotal in influencing a business’s choice of platform based on specific requirements and strategic goals.
Most frequently asked questions about Constant Contact vs GetResponse
What are the key features of GetResponse compared to Constant Contact?
GetResponse offers a more comprehensive suite of features including advanced automation capabilities, landing page creators, and webinar hosting, which many reviews highlight as superior. Users note, ‘GetResponse’s automation is game-changing for our workflow’, while Constant Contact is praised for its simplicity and ease-of-use for beginners.
How do the pricing structures compare?
Users frequently mention that GetResponse provides better value for money, especially for larger mailing lists. One review states, ‘For the features you get, GetResponse is more affordable than Constant Contact.’ Conversely, Constant Contact is perceived as pricier, yet some users appreciate the extensive support it offers.
Which platform offers better email templates?
GetResponse is often highlighted for its diverse selection of customizable email templates that appeal to various business needs. A user noted, ‘The template designs are modern and user-friendly.’ Constant Contact also has a solid library but is seen as less versatile according to some reviews, which mentioned, ‘The templates feel a bit old-school.’
How intuitive is the user interface for both platforms?
Users generally find GetResponse’s interface comprehensive but slightly overwhelming for novices. One user indicated, ‘There’s a lot of functionality, which can be daunting at first.’ In contrast, Constant Contact is celebrated for its straightforward, user-friendly interface, making it ideal for beginners: ‘It’s easy to navigate; I started sending emails in no time!’
What automation capabilities do GetResponse and Constant Contact offer?
GetResponse is praised for its robust automation features, such as triggered emails based on user behavior. A user stated, ‘The automation workflows are very versatile and have improved my marketing results dramatically.’ On the other hand, Constant Contact’s automation features are simpler, which some users feel suits their basic needs but offers less flexibility.
How effective are the customer support services for GetResponse and Constant Contact?
Constant Contact often receives accolades for its responsive customer service with one user commenting, ‘Their support team is incredibly helpful’. GetResponse provides adequate support, but a few reviews mention longer wait times, with one mentioning, ‘Getting timely help can be a challenge at peak times.’
Which platform has better integration with other tools?
GetResponse integrates seamlessly with a wide range of third-party applications, making it highly adaptable to various business needs. A review commented, ‘The ability to connect with our CRM and e-commerce tools is invaluable.’ While Constant Contact also offers integrations, some reviews suggest it has fewer options available compared to GetResponse.
Are there any limitations in the features offered by either platform?
Some reviews of Constant Contact mention limitations related to automation complexity, saying, ‘It’s great for basics, but I wish it had more advanced features.’ GetResponse, however, does have a learning curve due to its extensive features, as one user noted, ‘It has everything you need, but there’s a lot to learn.’
How well do GetResponse and Constant Contact handle list segmentation?
GetResponse is favored for its detailed segmentation capabilities, allowing users to tailor their messaging effectively. A review states, ‘The segmentation tools are excellent for targeting specific audiences.’ Constant Contact also offers segmentation, but some users find it less nuanced, indicating, ‘It’s good but not as advanced as GetResponse.’
What are the customer reviews saying about deliverability rates for both platforms?
GetResponse tends to receive higher ratings for deliverability, with reviewers stating, ‘My emails land in inboxes much more often since switching to GetResponse.’ Constant Contact also has satisfactory deliverability, but some users express concern about occasional bumps, saying, ‘While generally good, I sometimes see emails end up in spam.’
