Top Pipedrive Alternatives & Competitors based on 2228 Reviews
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| Brand | Pricing |
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Pipedrive offers a tiered pricing model starting from a ‘Essential’ plan at $14.90 per user per month, increasing with additional features across ‘Advanced’, ‘Professional’, and ‘Enterprise’ plans, reaching up to $99 per user per month. |
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ActiveCampaign’s pricing is based on the number of contacts, starting from $9 per month for the ‘Lite’ plan, with subsequent tiers (‘Plus’, ‘Professional’, and ‘Enterprise’) offering more features and ranging up to $399+ per month. |
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Close.com has three pricing tiers: ‘Starter’ at $99 per user per month, ‘Professional’ at $129, and ‘Business’ at $199 per user per month, all providing varying levels of CRM and communication capabilities. |
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HubSpot’s pricing ranges from a free tier to several paid plans. The Sales Hub starts at $45 per month for the ‘Starter’ plan, going up to ‘Enterprise’ plans that cost $1,200 per month, depending on features. |
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Keap offers three main pricing tiers: ‘Lite’ at $79 per month, ‘Pro’ at $169, and ‘Max’ at $199, with prices based on the number of contacts and features included. |
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Marketo does not publicly disclose pricing details, offering quote-based plans. Typically, businesses are encouraged to contact for a custom-priced solution tailored to their needs. |
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Salesforce’s Essentials plan starts at $25 per user per month, with higher tiers (‘Professional’, ‘Enterprise’, ‘Unlimited’) priced at $75, $150, and $300 respectively, each adding more functionality. |
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Zendesk offers several plans for sales teams starting from $19 per user per month for the ‘Essential’ plan, with mid-tier and advanced plans priced at $49 and $99 per user respectively. |
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Zoho’s pricing starts from $14 per user per month for the ‘Standard’ tier, with available options (‘Professional’, ‘Enterprise’) priced higher at $23 and $40 per user per month, respectively. |
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Why should you be looking for a Pipedrive alternative?
Users often seek alternatives to Pipedrive due to specific feature requirements, ease of use, budget constraints, and varying levels of customer support. In their search for more tailored solutions, options like ActiveCampaign, Close.io, HubSpot, Keap, Marketo, Salesforce, Zendesk, and Zoho emerge as top contenders. Each of these alternatives brings unique features, pricing structures, and target audiences, making them suitable for different business needs. This exploration will delve into how these platforms differ in functionality, costs, and the types of users they best serve.
Quick Overview of Top Pipedrive Competitors
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ActiveCampaign – Best Pipedrive Alternative for Marketing Automation
Offers advanced email marketing and automation features alongside CRM capabilities. Unique strengths include powerful segmentation options and a comprehensive automation builder, making it ideal for businesses focusing on customer engagement. -
Close.io – Top Pipedrive Competitor for Sales Teams
Tailored for sales-focused teams, Close.io offers built-in calling and SMS capabilities. Its strength lies in tracking interactions directly within the CRM, which enhances the sales outreach process and reduces the need for multiple tools. -
HubSpot – Popular Pipedrive Alternative for Inbound Marketing
Combines CRM functionality with extensive marketing tools, allowing for seamless integration of customer engagement efforts. Strengths include a free tier and scalable pricing, along with robust analytics and content management features. -
Keap – Best Pipedrive Competitor for Small Businesses
Provides small businesses with a platform that combines CRM software with powerful automation and payments solutions. Unique features include easy-to-use automation workflows and in-built e-commerce tools, enhancing customer relationship management. -
Marketo – Premier Pipedrive Alternative for Enterprise Marketing
Specializes in marketing automation and is ideal for enterprise-level organizations. Strengths include advanced automation workflows, lead nurturing, and predictive analytics, making it an excellent choice for marketing-focused teams. -
Salesforce – Leading Pipedrive Competitor for Customization
Offers extensive customization options and a vast ecosystem of third-party integrations. Its strengths include advanced reporting capabilities, a wide range of features for various business needs, and flexibility for larger organizations. -
Zendesk – Solid Pipedrive Alternative for Customer Support
Primarily known for customer support solutions, Zendesk integrates CRM features that enhance customer service. Its strengths include a focus on ticketing systems, customer support analytics, and multi-channel communication. -
Zoho – Affordable Pipedrive Competitor with Comprehensive Features
Provides a complete suite of business tools, from CRM to project management, at competitive pricing. Unique strengths include flexibility, multi-channel integration capabilities, and automation that streamlines various business processes.
Pipedrive Alternatives: Feature by Feature Comparison
| Feature | ActiveCampaign | Close.io | HubSpot | Keap | Marketo | Salesforce | Zendesk | Zoho | Pipedrive |
|---|---|---|---|---|---|---|---|---|---|
| CRM Functionality | Built-in CRM with sales automation supporting email campaigns and customer journeys | CRM specifically designed for sales teams, integrating communication tools | Full-fledged CRM with marketing, sales, and service tools that scale for any biz | Integrated CRM focused on small businesses with leads & client management | CRM capabilities paired with advanced marketing automation | Comprehensive CRM with extensive customization and automation | Service-focused CRM with ticketing system and support features | Sales CRM designed with focus on pipeline management and simplicity | CRM centers on visual sales pipelines |
| Email Marketing | Advanced email designer, automation workflows, personalized email sequences | Basic email tools integrated with calls and SMS | Full suite with customizable templates & segmentation | Email marketing automation with tag segmentation | Robust marketing automation features for lead nurturing | Email campaigns integrated into sales processes | Not primary focus; can create email notifications | Email marketing tools with automation for campaigns | Email automation focused on lead tracking |
| Sales Automation | Automation features for follow-ups and lead scoring | Call tracking, automated follow-ups, and reporting | Workflow automation for sales processes | Automated reminders, follow-ups, and task creation | Lead scoring, nurturing, and campaign ROI reporting | Advanced automation features with AI insights | Automated responses and SLA tracking | Automation for lead and opportunity conversion | Includes scheduling automation and simple reminders |
| Integrations | Connects with numerous apps, including eCommerce platforms | Limited but essential integrations focusing on communication | Extensive integration capabilities with a wide range of software | Scale with 200+ integrations, including eCommerce | Integrates well with other marketing tools, especially Adobe products | Extremely extensive ecosystem with 2000+ integrations | Integrates with a variety of support and productivity tools | Robust set of app integrations, especially for business solutions | Limited integrations compared to leaders |
| Analytics & Reporting | Comprehensive reporting dashboards for campaigns & sales performance | Detailed sales activity reporting and call analytics | Full reporting suite with marketing analytics, sales performance | Basic sales insights and reporting features | Advanced analytics with AI-driven insights | Powerful reporting tools with customizable dashboards | Customer support analytics, ticket resolutions | Basic reporting with custom dashboards for key metrics | Visual sales reporting, but fewer custom options |
| Customer Support | Email and chat support, extensive documentation | Email, chat, and call support with dedicated accounts | Extensive resources with community support, chat, and email | Email and chat support as well as resources for education | Priority support available for marketing solutions | 24/7 support service for premium users | Strong customer support features and community | Email and chat support with dedicated account management | Email and chat support, ticketing through service team |
| User Interface | Intuitive design, customizable dashboards | Clean and straightforward for sales-focused teams | User-friendly interface with drag-and-drop features | Easy to navigate, but some complexity for new users | Comprehensive but can be complex due to many features | Customizable but with a steeper learning curve | Simple interface focused on customer support | User-friendly with a good layout for sales processes | Visual pipeline is simple but not as feature-rich |
| Mobile App | Fully functional mobile app for managing campaigns and communications | Mobile app focused on managing calls and messages | Full-featured mobile app for managing all aspects of HubSpot | Mobile app for CRM functionality | Marketing-focused mobile app | Mobile app with comprehensive CRM features | Mobile app focused on ticket management | Good mobile app for tracking sales but less automation | Mobile app with basic functionalities focused on sales management |
Unique or Superior Aspects:
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ActiveCampaign: Superior in email marketing automation with highly customizable workflows and robust segmenting features that cater well to varied target audiences.
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Close.io: Stands out with its integrated calling system designed specifically for sales teams, reducing the friction in communication while maintaining sales productivity.
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HubSpot: Offers a comprehensive suite for marketing, sales, and customer service that can seamlessly scale with a business, along with excellent integration capabilities that enhance user flexibility.
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Keap: Provides an intuitive experience for small to medium-sized businesses with powerful automation for client management and scheduling, whilst also focusing heavily on ease of use.
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Marketo: Renowned for its advanced marketing automation tools and analytics capabilities; ideal for larger enterprises looking to deeply analyze and understand their marketing ROI.
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Salesforce: Unmatched in customization and scalability, Salesforce is well-suited for enterprises with complex needs and larger teams requiring extensive support and advanced features.
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Zendesk: Excels in customer support functionalities with ticketing systems and an emphasis on customer service satisfaction, making it ideal for support-centered businesses.
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Zoho: Offers a wide array of integrated business solutions beyond CRM, appealing to companies looking for an all-in-one business management platform.
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Integration Capabilities for each Pipedrive competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| ActiveCampaign | – Shopify – WooCommerce – WordPress – Salesforce – Zendesk |
Strong eCommerce and email marketing integrations; CRM capabilities. |
| Close.io | – Zapier – Notion – Slack – Mailgun – Intercom |
Focuses on sales productivity and communication tools. |
| HubSpot | – Shopify – WordPress – Salesforce – Zapier – Zendesk |
Comprehensive suite of marketing and sales tools; supports various CRMs. |
| Keap | – QuickBooks – PayPal – Stripe – WooCommerce – Zapier |
Strong integration for eCommerce and payment applications. |
| Marketo | – Salesforce – Microsoft Dynamics – Zendesk – Shopify – Zapier |
Primarily focused on marketing automation with CRM compatibility. |
| Salesforce | – HubSpot – Mailchimp – Slack – Zendesk – QuickBooks |
Extensive integration capabilities; leading CRM platform. |
| Zendesk | – Shopify – Salesforce – Intercom – Slack – Microsoft Teams |
Excellent for customer support; integrates with many CRM systems. |
| Zoho | – QuickBooks – Shopify – Mailchimp – Slack – Google Workspace |
Offers a wide range of CRM and business process integrations. |
| Pipedrive | – Zapier – Mailchimp – Slack – Trello – Google Drive |
User-friendly sales-focused CRM with good integration options. |
Pros and Cons of each Pipedrive Alternative
Here’s a table summarizing the primary pros and cons of each alternative compared to Pipedrive, focusing on specific strengths and weaknesses relevant to typical use cases:
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | Strong email automation and marketing features; excellent customer segmentation tools; intuitive user interface for marketing | Less robust sales features than Pipedrive; learning curve for comprehensive functionality |
| Close.io | Excellent for inside sales teams; native calling and SMS capabilities; good automation tools focused on sales | Higher price point; less emphasis on marketing automation compared to Pipedrive |
| HubSpot | Comprehensive free tier; extensive marketing and CRM tools; strong integration capabilities | Some advanced features may require expensive paid plans; can be complex to navigate |
| Keap | Strong customer lifecycle management; good for small businesses; integrated e-commerce capabilities | Limited scalability for larger teams; advanced features may come at an additional cost |
| Marketo | Robust marketing automation capabilities; excellent for enterprise-level businesses; strong analytics tools | High learning curve; expensive and potentially overkill for small businesses |
| Salesforce | Highly customizable; comprehensive range of features and integrations; strong for enterprise CRM | Complexity can lead to long implementation times; higher cost; may lack user-friendly interface as compared to Pipedrive |
| Zendesk | Excellent customer support capabilities; strong ticketing system; good for service-driven organizations | Primarily focused on customer service; may be less effective for pure sales automation |
| Zoho | Affordable and offers a wide range of applications; strong integration across apps; customizable | User interface can be overwhelming; some features may not perform as well as competitors |
This comparison highlights the specific strengths and weaknesses of each alternative in relation to Pipedrive, aiding in decision-making for users considering their options.
Pipedrive vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
In the provided data, HubSpot leads the organic traffic with 14,215,813 visits in December 2025, while Zendesk follows closely with 23,632,862 visits at the same time. ActiveCampaign trails with a peak of 1,164,839 visits, significantly lower than HubSpot and Zendesk. Keap, Close.io, Marketo, and Pipedrive have no recorded traffic data available, indicating either limited online activity or recent entry into the market, reflecting weaker visibility compared to HubSpot and Zendesk.
Top Performing Keywords:
HubSpot ranks prominently across keywords related to customer management and email software, notably in entries like "customer support software" and "email automation tools" at position 1. Zendesk excels in terms like "customer support software" and "help desk software." ActiveCampaign’s strongest terms, such as "email marketing tools" and "best email marketing service," showcase its focus on email automation, unlike the broader customer service emphasis in HubSpot and Zendesk. This diversification highlights distinct keyword strategies among these brands.
Conclusions on Visibility and Reach:
HubSpot and Zendesk exhibit the strongest online visibility, driven by substantial organic traffic and a wide variety of top-ranking keywords in customer management and support areas. ActiveCampaign demonstrates a focused strategy in the email marketing sector, indicating its specialized niche. Pipedrive, Keap, Close.io, and Marketo, lacking significant traffic data or keyword rankings, show limited online presence compared to their counterparts, emphasizing their need for improved digital marketing strategies to enhance visibility.
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Other “Pipedrive” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Pipedrive, along with their key features, strengths, and value propositions:
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Nutshell
- Key Features: Easy-to-use CRM, email tracking, customizable pipelines, reporting and analytics, team collaboration tools.
- Strengths: User-friendly interface, strong email tools, great for small to medium-sized businesses.
- Value Proposition: Nutshell simplifies sales processes with a focus on intuitive design and essential tools that drive productivity.
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Freshsales (Freshworks)
- Key Features: Built-in phone and email, lead scoring, visual sales pipeline, automations, AI-driven insights.
- Strengths: Strong integration with other Freshworks products, streamlined user experience, robust automation features.
- Value Proposition: Freshsales offers a comprehensive suite for sales teams, making it easier to manage leads and close deals efficiently.
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Monday.com
- Key Features: Customizable workflows, visual project management, CRM capabilities, team collaboration, automation features.
- Strengths: Highly flexible and adaptable, user-friendly interface, rich customization options.
- Value Proposition: Monday.com allows businesses to create tailored workflows that integrate CRM functionalities with project management.
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Copper
- Key Features: Deep integration with Google Workspace, project management tools, email tracking, reporting and analytics, relationship management.
- Strengths: Seamless integration with Google tools, easy access to customer information, ideal for teams using Google Workspace.
- Value Proposition: Copper enhances productivity by providing a CRM solution that works organically within Google Workspace, reducing context switching.
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Salesflare
- Key Features: Automated data capture, email tracking, sales pipeline management, contact management, reporting tools.
- Strengths: Automation of repetitive tasks, great usability, specifically designed for small businesses and startups.
- Value Proposition: Salesflare simplifies the sales process by automating data entry and providing actionable insights to help teams focus on building relationships.
These alternatives each offer unique features and strengths, making them valuable options for businesses looking for effective CRM solutions.
