Top Keap Alternatives & Competitors based on 2265 Reviews
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| Brand | Pricing |
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Paid plans are geared toward small businesses and bundle CRM, marketing automation, sales pipelines, and payments. Pricing has been listed from about $299/month, with contact limits, user counts, and add-ons affecting the total; no permanent free tier is advertised. |
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Plans are priced mainly by contact volume and billing term. At a low contact-count tier, advertised starting prices have been around $15/month for Starter, $49 for Plus, $79 for Pro, and $145 for Enterprise; higher contact counts cost more. |
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Offers per-user plans, commonly listed from about $9/user/month for Solo, with Essentials, Growth, and Scale tiers at higher prices. Annual billing generally lowers the monthly equivalent; plan level determines calling, automation, and reporting features. |
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Pricing varies by product hub, bundle, seat count, and tier. Free tools are available; paid Starter plans begin at roughly $20/seat/month, while Professional and Enterprise plans cost substantially more and may include onboarding fees. |
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Adobe Marketo Engage does not publish standard plan prices on its pricing page. Pricing is customized through a sales quote and generally depends on database size, selected capabilities, and contract terms. |
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Per-seat CRM plans are typically advertised from about $14/user/month with annual billing, with higher tiers around $39, $59, and $79/user/month. Monthly billing costs more; features and add-ons vary by tier. |
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The small-business pricing page centers on Starter Suite at about $25/user/month and Pro Suite at about $100/user/month, generally with annual billing. Larger Salesforce editions and add-ons have separate pricing. |
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Zendesk Sell was discontinued effective August 31, 2025, so its former sales CRM plans are no longer available for new customers. Check Zendesk directly for current sales-product options and any transition information. |
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This is a catalog covering many Zoho products, so there is no single overall price. For Zoho CRM, plans have commonly started with a free tier for up to three users, followed by paid tiers around $14, $23, $40, and $52/user/month with annual billing. |
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Why should you be looking for a Keap alternative?
Users may seek alternatives to Keap for specialized features, a simpler experience, lower costs, or better support. Top options include ActiveCampaign, Close.io, HubSpot, Marketo, Pipedrive, Salesforce, Zendesk, and Zoho. Compare their features, pricing, and ideal users to find the right fit.
Quick Overview of Top Keap Competitors
- ActiveCampaign — Best Keap Alternative for Marketing Automation: Combines email marketing, marketing automation, and sales CRM features. Its visual automation builder and customer-journey tools make it a strong fit for businesses focused on personalized campaigns.
- Close.io — Best Keap Competitor for Outbound Sales: Built around sales communication, with calling, SMS, email, and sales sequences alongside CRM and pipeline tools. It suits teams that prioritize prospecting and follow-up.
- HubSpot — Best Keap Alternative for an All-in-One CRM Platform: Offers a CRM alongside separate marketing, sales, service, and content tools. Its connected product suite and available free CRM tools are useful for businesses that want to expand their setup over time.
- Marketo — Best Keap Competitor for Enterprise Marketing Automation: Adobe Marketo Engage focuses on campaign automation, lead management, and account-based marketing. It is geared toward organizations with complex marketing programs and integration needs.
- Pipedrive — Best Keap Alternative for Sales Pipeline Management: Centers on visual deal pipelines and sales activities, with automation and reporting features. Its sales-focused interface can suit teams that want a straightforward way to track deals and follow-ups.
- Salesforce — Best Keap Competitor for Customizable CRM: Provides extensive CRM customization, sales and service products, and a large integration ecosystem. It can accommodate complex workflows, though setup and administration may require more effort.
- Zendesk — Best Keap Alternative for Customer Support CRM: Focuses on customer service, with tools for managing support tickets and customer conversations across channels. It is a better fit for support-led teams than for businesses seeking a marketing-first CRM.
- Zoho — Best Keap Competitor for a Broad Business Suite: Zoho CRM includes sales automation, pipeline management, and reporting, while the wider Zoho suite offers connected business apps. Its range of products makes it appealing to businesses seeking an integrated set of tools.
Keap Alternatives: Feature by Feature Comparison
| Platform | Key features | Compared with Keap: specific advantages and user benefits |
|---|---|---|
| ActiveCampaign | Email marketing and campaign automation; visual automation workflows; audience segmentation; forms and landing pages; sales CRM and sales automation on eligible plans; integrations with other business tools. | Stronger for sophisticated customer journeys. Its automation and segmentation tools let users build detailed, behavior-triggered campaigns—for example, changing follow-up based on what a contact clicks or buys. That can suit teams prioritizing targeted email marketing over Keap’s combined small-business CRM and commerce workflows. Trade-off: CRM and other capabilities vary by plan, so check that the selected tier includes the tools needed. |
| Close | Sales CRM; email, SMS, and calling tools; power and predictive dialers; sales sequences; workflow automation; call coaching and sales reporting. | Stronger for high-volume outbound sales. Calling and texting are built into the sales workspace, helping reps contact more leads and record activity without switching between separate tools. Dialers and sequences are particularly useful for teams measured on calls, meetings, and pipeline activity. Compared with Keap, Close is more focused on rep-led sales execution; Keap offers a broader small-business mix of marketing automation and payment-related workflows. |
| HubSpot | A CRM platform spanning Marketing, Sales, Service, Content, Operations, and Commerce products; contact and company records; marketing campaigns; sales tools; customer support; website and content tools; reporting and integrations. | Stronger for managing multiple customer-facing functions on one platform. Businesses can connect marketing, sales, and service activity to shared CRM records, while adding tools such as a CMS or customer-service workspace as they grow. HubSpot also offers a free CRM entry point. Compared with Keap, it has broader product coverage and is a better fit when several teams need a shared system; Keap can be more direct for small businesses seeking a compact marketing-and-sales setup. |
| Adobe Marketo Engage | B2B marketing automation; lead management and scoring; email and campaign management; account-based marketing; personalization; marketing analytics and revenue measurement; integrations with CRM systems. | Stronger for complex B2B demand generation. Lead scoring, account-based marketing, and campaign measurement help marketing teams coordinate long buying cycles and assess campaign contribution to revenue. Its capabilities are suited to organizations managing large databases and multiple campaigns. Compared with Keap, Marketo is more specialized in enterprise marketing operations; it is not as focused on providing a small-business CRM, sales pipeline, and payment workflow in one package. |
| Pipedrive | Visual sales pipelines; deal and activity management; lead tracking; email synchronization; sales automations; reporting and forecasting; integrations and optional tools for marketing or project workflows. | Stronger for visual, rep-friendly pipeline management. The deal pipeline makes it easy for salespeople to see what needs attention and move opportunities through defined stages. Automation and activity reminders can help reps maintain follow-up discipline. Compared with Keap, Pipedrive centers on sales execution and pipeline visibility; Keap combines sales tools with more built-in small-business marketing and commerce functions. Some capabilities may depend on plan, add-on, or integration. |
| Salesforce | Sales, service, marketing, commerce, and data products; configurable CRM records and workflows; automation and AI features; analytics; extensive integrations and partner ecosystem. | Stronger for customization, scale, and complex operations. Organizations can configure workflows around specialized sales processes, connect multiple departments, and extend the platform through integrations and the Salesforce ecosystem. This can be valuable for larger teams with complex reporting or governance needs. Compared with Keap, Salesforce offers more flexibility and breadth, but typically requires more planning and administration; Keap is generally a more focused option for small businesses that want core sales and marketing tools together. |
| Zendesk | Customer-service workspace; ticket management; customer messaging and support channels; help center; support automation and workflows; service reporting and AI features. | Stronger for customer support at scale. Zendesk is designed to organize incoming support requests, route work to the right agents, and help teams manage service across channels. Its help-center and service-management capabilities make it a better fit when resolving customer issues is the primary need. Compared with Keap, Zendesk is a support platform rather than a like-for-like small-business marketing and sales CRM, so businesses may pair it with a separate CRM or marketing system. |
| Zoho | A broad suite including CRM, marketing, customer support, finance, project management, analytics, and other business applications; connected products and workflow tools across the suite. | Stronger for businesses seeking a broad set of connected business apps. A company can add tools for functions such as finance, support, and project work alongside CRM, rather than relying on a single sales-and-marketing system. That breadth can reduce the need to assemble separate vendors as requirements expand. Compared with Keap, Zoho has a wider application ecosystem; Keap can be simpler for businesses whose main need is managing contacts, marketing follow-up, sales activity, and payments in one place. |
Feature availability, integrations, and limits can vary by product, plan, and add-on.
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Integration Capabilities for each Keap competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| ActiveCampaign | Salesforce; Shopify, WooCommerce and BigCommerce; WordPress; Slack; Calendly; Stripe; Zapier; Google Workspace | Overlaps with Keap on ecommerce, website and automation connections. Salesforce and other CRM connections may depend on the specific app or connector. |
| Close.io (Close) | Google Workspace/Gmail; Microsoft 365/Outlook; Slack; Zoom; Aircall and other calling tools; Zapier | Stronger emphasis on sales calling and communication workflows. Like Keap, it connects to common productivity tools; some links to other CRMs may require Zapier or another connector. |
| HubSpot | Salesforce; Slack; Zoom; Gmail and Outlook; Shopify; Stripe; QuickBooks; Zendesk; Zapier | Its app marketplace offers broader options than Keap’s, including connections to major CRM and service platforms. Availability and sync features vary by app and HubSpot plan. |
| Marketo (Adobe Marketo Engage) | Salesforce Sales Cloud; Microsoft Dynamics 365; Adobe Experience Cloud; Zoom and ON24; additional marketing and data apps through LaunchPoint | Designed for enterprise marketing systems and CRM data flows; substantially more enterprise-oriented than Keap. Some connections require LaunchPoint partners, configuration or API work. |
| Pipedrive | Google Workspace; Microsoft 365; Slack; Zoom; Mailchimp; QuickBooks; Xero; Trello; Asana; Zapier | Shares common small-business integrations with Keap, including accounting and productivity tools. Connections to other CRMs may require a marketplace app or automation connector. |
| Salesforce | Slack; Gmail and Outlook; Microsoft 365; Zoom; DocuSign; Tableau; Shopify; QuickBooks; many more through AppExchange | AppExchange is a large marketplace rather than a single fixed integration list. Salesforce can connect with tools that overlap with Keap, but CRM-to-CRM connections often rely on third-party apps or middleware. |
| Zendesk | Salesforce; Slack; Jira; Microsoft Teams; Zoom; Shopify; HubSpot and other CRM or support tools through apps | Best suited to customer service and support workflows, rather than Keap-style small-business sales and marketing automation. Some CRM connections require third-party apps. |
| Zoho CRM | Google Workspace; Microsoft 365; Slack; Mailchimp; QuickBooks; Shopify; WordPress; Zoom; Zapier; Zoho Books, Desk and Campaigns | Overlaps with Keap on small-business, ecommerce and productivity tools. Zoho’s connected product suite provides broader in-house options; external integrations may vary by plan or connector. |
Examples are representative, not exhaustive. Integrations, sync capabilities and plan requirements can change; some connections are provided by third-party marketplace apps or automation services.
Pros and Cons of each Keap Alternative
Keap combines small-business CRM, sales and marketing automation, and payment-related workflows. The alternatives below differ in focus: some are stronger for sales teams, enterprise marketing, or customer support, but may require additional products or integrations to cover Keap’s range.
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | Strong email marketing, audience segmentation, and behavior-triggered automations; useful for customer journeys and follow-up sequences. | Its CRM is less central than its marketing tools, and payment and broader small-business workflows may require integrations that Keap can handle more directly. |
| Close.io (Close) | Built for sales teams doing high-volume outreach, with calling, SMS, email, and sales sequences closely tied to lead records. | Less suited to end-to-end marketing automation, payment workflows, and broader small-business operations; Keap offers more in one sales-and-marketing system. |
| HubSpot | Connects CRM with marketing, sales, and service tools; offers a broad ecosystem of integrations and reporting options. | Features and limits vary by product and plan, and costs can rise as a business adds capabilities. Keap may be a more focused fit for small businesses seeking bundled sales and marketing automation. |
| Marketo | Strong for complex B2B marketing programs, including lead nurturing, scoring, and account-based marketing. | Primarily a marketing-automation platform rather than an all-in-one small-business CRM. It typically needs a separate CRM and more setup than Keap’s combined sales-and-marketing workflows. |
| Pipedrive | Provides a visual sales pipeline and tools for managing deals and sales activities; well suited to sales-led teams. | Marketing automation is less central, and campaign capabilities may require an add-on. Keap is better suited to businesses that want marketing automation and sales workflows together. |
| Salesforce | Highly configurable CRM with extensive reporting, integrations, and tools for larger or more complex sales organizations. | Often requires more administration and implementation. Marketing capabilities may involve separate products, whereas Keap is more oriented toward an integrated small-business setup. |
| Zendesk | Strong for customer support, including ticket management and service workflows across support channels. | It is service-focused rather than a direct substitute for Keap’s marketing automation and lead-to-sale workflows. Businesses may need separate tools for those functions. |
| Zoho | Broad suite spanning CRM, marketing, support, and other business applications; useful when a company wants connected tools across multiple functions. | Some workflows may involve configuring or connecting separate Zoho apps. Keap offers a more focused combination of CRM and marketing automation in one system. |
Note: Exact capabilities and costs depend on plan, add-ons, and integrations. Marketo, Salesforce, and Zendesk are generally aimed at different needs or organizational scales than Keap, so they are not always direct replacements.
Keap vs Competitors: Traffic & Marketing Comparison
Traffic Comparison: Using each brand’s latest available month, Zendesk leads with about 21.15M organic visits (Oct 2026), followed by Zoho at 19.13M (Mar 2026) and HubSpot at 7.55M (Oct 2026). Zoho’s latest reading is older, and it previously peaked at 23.70M in June 2025. ActiveCampaign recorded about 922K and Keap about 20K in October 2026; Keap fell sharply from 1.74M in November 2024. No traffic data is provided for Close.io, Marketo, Pipedrive, or Salesforce.
Top Performing Keywords: Most listed terms rank #1, but keyword breadth and niche focus differ. Marketo has the broadest list, spanning email marketing, automation, campaigns, SMS, and social media. ActiveCampaign also emphasizes email and drip marketing, though “best email marketing software” ranks #7. HubSpot’s list covers CRM, customer data, support, and marketing; its “performance marketing software” ranks #9. Zendesk stands out in service: “service desk software” is #2 and “customer messaging platform” #4. Rankings alone don’t show search volume or traffic contribution.
Conclusions on Visibility and Reach: Zendesk has the strongest clearly comparable recent traffic, while Zoho also shows substantial reach, though its latest observation is from March 2026. HubSpot combines millions of visits with rankings across CRM, support, and marketing topics. Marketo has the broadest listed keyword coverage, especially in email and marketing automation, but no traffic data is supplied to confirm its reach. Zendesk’s rankings are notably concentrated in customer service and help-desk categories; Keap’s traffic decline contrasts with its many reported #1 rankings.
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Other “Keap” Alternatives & Competitors that you can find for free
| Competitor | Key features | Trend / positioning | Value proposition |
|---|---|---|---|
| EngageBay | CRM, email marketing, sales automation, landing pages, help desk | All-in-one tools for small businesses | Combines sales, marketing, and support in one platform, often at a lower entry cost than larger suites. |
| Ontraport | CRM, marketing automation, email/SMS, payments, membership and landing-page tools | Deeper automation for online businesses | Connects customer journeys, payments, and follow-up workflows without needing several separate tools. |
| Brevo | Email and SMS campaigns, marketing automation, CRM, transactional messaging | Omnichannel customer communication | A practical choice for businesses focused on email/SMS engagement and straightforward CRM capabilities. |
| Nutshell | Contact and pipeline management, sales automation, email marketing, reporting | Simplicity and usability for small sales teams | Offers an approachable CRM with built-in marketing tools and less operational complexity. |
| Freshsales | Contact and deal management, sales sequences, email, phone, AI-assisted insights | AI-supported sales productivity | Helps sales teams manage leads and conversations in one workspace, with automation to reduce routine work. |
Frequently Asked Questions
What is Keap?
Keap is a CRM and marketing automation platform designed primarily for small businesses. It combines contact management, sales pipeline tools, email marketing, automated follow-ups, appointment scheduling, and payment features.
How much does Keap cost?
Keap’s pricing depends on the plan, number of contacts, and any add-ons or services included. Because pricing and promotions can change, check Keap’s current pricing page for an up-to-date quote.
What are the best alternatives to Keap?
Common alternatives include HubSpot, ActiveCampaign, GoHighLevel, and Salesforce. The right choice depends on your needs: HubSpot offers a broad CRM ecosystem, ActiveCampaign is known for email automation, GoHighLevel focuses on agencies, and Salesforce supports complex sales operations.
How does Keap compare with HubSpot?
Both offer CRM and marketing automation. Keap is geared toward small businesses that want sales and follow-up workflows in one platform, while HubSpot offers a wider range of connected products and a free CRM tier. Compare the features, pricing at your contact volume, and integrations you need.
Is Keap a good CRM for small businesses?
Keap can suit small businesses that want to organize contacts and automate tasks such as lead follow-up, appointment reminders, and sales processes. It may be less suitable if you need a very low-cost CRM or highly advanced enterprise customization.
Can Keap automate email marketing and follow-ups?
Yes. Keap supports email campaigns and automated workflows that can trigger messages or tasks based on customer actions, tags, or stages in a sales process. Available features depend on the plan.
