Top HubSpot Alternatives & Competitors based on 2265 Reviews
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| Brand | Pricing |
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Offers free tools plus paid Starter, Professional, and Enterprise plans across its marketing, sales, service, content, and operations products. Representative US pricing includes Sales Hub Starter at about $20 per seat/month, Professional at about $100, and Enterprise at about $150; Marketing Hub pricing is package-based and rises with contact volume. Onboarding fees and contact or seat limits may apply. |
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Plans are organized into Starter, Plus, Pro, and Enterprise tiers. Entry pricing is around $15/month for a small contact list, with prices increasing based on contact volume, features, and billing term; higher tiers may require a custom quote. |
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Offers Solo, Essentials, Growth, and Scale plans, priced per user. Advertised annual-billing rates start at roughly $9, $35, $99, and $139 per user/month, respectively; monthly billing costs more. |
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Pricing is aimed at small businesses and depends on contacts, users, and selected services. Public starting prices are around $299/month, with onboarding or implementation costs and additional charges possible as usage grows. |
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Adobe Marketo Engage does not generally publish standard plan prices. Pricing is custom-quoted and depends on the package, database size, and business requirements; contact sales for a quote. |
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Offers Lite, Growth, Premium, and Ultimate plans, priced per seat. Annual-billing prices start at approximately $14, $39, $49, and $79 per seat/month, respectively; monthly billing is higher, and add-ons may cost extra. |
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The linked Essentials page may direct visitors to Salesforce’s newer Starter and Pro offerings. Starter Suite is advertised at about $25 per user/month and Pro Suite at about $100 per user/month; larger Sales Cloud plans cost more. Features and billing terms vary by edition. |
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Zendesk Sell plans are priced per user, with annual-billing rates historically starting around $19/month for Team, $55 for Growth, $115 for Professional, and $169 for Enterprise. Confirm current availability and pricing directly, as plan offerings can change. |
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This page covers pricing across Zoho products rather than a single service. For Zoho CRM, a free edition is available for up to three users, while paid editions start at about $14 per user/month with annual billing; higher tiers add features and cost more. |
Compare your brand to your competitors
Why should you be looking for a HubSpot alternative?
Teams seek HubSpot alternatives when they need specific features, a simpler workflow, lower costs, or different support. Top options include ActiveCampaign, Close.io, Keap, Marketo, Pipedrive, Salesforce, Zendesk, and Zoho. We’ll compare their features, pricing, and ideal users to help you find the right fit.
Quick Overview of Top HubSpot Competitors
- ActiveCampaign — HubSpot Alternative for Marketing Automation: Combines email marketing, marketing automation, and CRM features, with visual automation workflows for coordinating customer journeys.
- Close.io — HubSpot Competitor for Sales Teams: Focuses on sales communication and pipeline management, with built-in calling, email, and SMS tools designed to help teams manage outreach from one place.
- Keap — HubSpot Alternative for Small Businesses: Brings CRM, sales and marketing automation, invoicing, and payment features together, particularly for small businesses and service providers.
- Marketo — HubSpot Competitor for Enterprise Marketing: Adobe Marketo Engage specializes in marketing automation, lead management, and campaign measurement for organizations with complex marketing programs.
- Pipedrive — HubSpot Alternative for Visual Sales Pipeline Management: Centers on a customizable, visual sales pipeline and activity tracking, making it a sales-focused option for teams that want a clear view of deals.
- Salesforce — HubSpot Competitor for Customizable CRM: Offers extensive CRM customization, a broad app ecosystem, and products for sales, service, and marketing, making it suited to organizations with complex requirements.
- Zendesk — HubSpot Alternative for Customer Support: Is strongest in customer service, with ticketing and support workflows across channels; its CRM products connect those capabilities with sales.
- Zoho — HubSpot Competitor for an All-in-One Business Suite: Zoho CRM is part of a broad suite of business apps, allowing teams to connect CRM with tools for areas such as finance, marketing, and customer support.
HubSpot Alternatives: Feature by Feature Comparison
| Platform | Key features | How it compares with HubSpot | Distinctive benefits for users |
|---|---|---|---|
| ActiveCampaign | Email marketing and campaign automation; visual automation workflows; contact segmentation; CRM and sales automation; landing pages, forms, and campaign reporting. | Both combine marketing automation with CRM features. ActiveCampaign is more focused on email-led customer journeys and automation; HubSpot offers a broader set of connected marketing, sales, service, content, and commerce tools. | A strong fit for teams that want to build detailed, behavior-triggered email journeys—such as branching follow-ups based on clicks, purchases, or contact attributes—without adopting a larger all-in-one platform. |
| Close | Sales CRM with calling, SMS, email, and workflow tools; call recording and logging; power and predictive dialing; sales sequences; pipeline management and reporting. | HubSpot supports sales emails, calling, sequences, and pipeline management, but Close is more tightly centered on high-volume sales outreach and keeping communications inside the rep’s CRM workflow. | Useful for inside-sales teams that make many calls or send frequent follow-ups. Built-in calling and dialing tools can reduce app-switching and make it easier to log activity and move quickly through prospect lists. |
| Keap | Small-business CRM; marketing automation; email and text messaging; lead capture and follow-up; appointment scheduling; invoicing and payment capabilities. | HubSpot covers a wider range of departments and has a larger platform ecosystem. Keap is oriented toward small businesses that want customer follow-up, sales processes, and business transactions in one system. | Particularly useful for service businesses and small operators that need to turn a new lead into a booked appointment, followed by reminders, invoices, and payment collection. Combining those steps can reduce the need for separate tools. |
| Marketo Engage | B2B marketing automation; lead and account management; lead scoring and nurturing; campaign management; account-based marketing; marketing analytics and integrations with Adobe products. | HubSpot provides an integrated marketing-and-CRM platform that is often easier for teams to get started with. Marketo is built for sophisticated B2B programs and can suit organizations with complex lead lifecycles, account-based campaigns, or established Adobe workflows. | A strong option for enterprise marketing teams that need granular audience rules, multi-step nurture programs, and coordination across large buying groups. Its Adobe ecosystem connections can also benefit organizations already using Adobe products. |
| Pipedrive | Visual sales pipelines; deal and activity management; email synchronization and tracking; automation; sales reporting; lead-management tools and integrations. | HubSpot includes a broader CRM platform with marketing, service, and content tools. Pipedrive concentrates on managing deals and sales activities, keeping the sales pipeline at the center of the user experience. | Its visual, deal-focused workflow helps reps see what needs attention and what action can move a deal forward. That focus can suit teams that want a straightforward sales CRM without adopting a broad marketing suite. |
| Salesforce | Sales, service, marketing, commerce, and analytics products; highly configurable CRM processes; automation and AI features; extensive integrations and AppExchange ecosystem. | HubSpot emphasizes an integrated experience and ease of use across its customer platform. Salesforce offers greater scope for organizations that need extensive customization, specialized products, or a large third-party app ecosystem, though configuration and administration can require more effort. | A fit for complex organizations that need custom objects, permissions, workflows, and processes across many teams or regions. Its broad product range and marketplace can support specialized requirements that a simpler setup may not cover. |
| Zendesk | Customer-service ticketing; agent workspace; support across channels; workflows and routing; knowledge-base and self-service tools; service reporting and AI-assisted capabilities. | HubSpot’s Service Hub connects support activity with its CRM and marketing and sales tools. Zendesk is more purpose-built for customer support operations, particularly teams managing large ticket volumes and multiple service channels. | Helpful for support teams that need structured ticket handling, routing, and agent workflows. Its service-centered design can make it easier to organize queues and manage customer conversations at scale. |
| Zoho | Broad suite of business applications, including CRM, marketing, customer support, finance, collaboration, and analytics; CRM automation and customization; integrations across Zoho products. | HubSpot offers a connected customer platform with a strong focus on marketing, sales, and service. Zoho’s distinguishing strength is the breadth of its wider business-app suite, which can let companies bring more functions into one vendor ecosystem. | Useful for businesses seeking a wide range of applications—from CRM and support to finance and internal collaboration—under one umbrella. The breadth can help reduce vendor sprawl, while Zoho CRM’s customization options can accommodate varied sales processes. |
Feature availability, limits, and integrations vary by product tier and can change over time.
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Integration Capabilities for each HubSpot competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| ActiveCampaign | CRM and sales: Salesforce, Zendesk. Commerce and payments: Shopify, WooCommerce, BigCommerce, Stripe, PayPal. Marketing and productivity: Facebook Lead Ads, Calendly, Slack, Google Sheets, Zapier. | Overlaps with HubSpot on common sales, commerce, and productivity tools. For syncing ActiveCampaign with HubSpot, check the connector’s supported records and sync direction; an automation tool or API may be needed. |
| Close | Communication: Google Workspace, Microsoft 365, Zoom, Slack, Aircall. Sales and workflow: Calendly, Zapier, Make, PandaDoc. | Strong fit for sales calling and email workflows. HubSpot or other CRM data exchange may require a connector, automation platform, or API; verify which records and activities sync. |
| Keap | Commerce and payments: Shopify, WooCommerce, BigCommerce, Stripe, PayPal. Accounting and productivity: QuickBooks, Gmail, Outlook, WordPress, Zapier. | Shares common small-business tools with HubSpot. For a Keap–HubSpot connection, confirm whether the selected integration supports two-way sync and which contacts, deals, or activities it covers. |
| Marketo | CRM: Salesforce, Microsoft Dynamics. Marketing and events: LinkedIn, Facebook, Zoom, ON24, GoToWebinar. Adobe ecosystem: Adobe Experience Cloud and LaunchPoint partner integrations. | Salesforce and Microsoft Dynamics are prominent CRM connections. HubSpot can be connected through third-party tools or APIs, but check the available connector carefully—its coverage may differ from Marketo’s established CRM sync options. |
| Pipedrive | CRM and sales: HubSpot, Salesforce, Microsoft Teams. Productivity: Google Workspace, Microsoft Outlook, Slack, Zoom. Business tools: Mailchimp, QuickBooks, Xero, Trello, Asana, Zapier. | Has overlap with HubSpot across CRM, email, and productivity tools. For CRM-to-CRM connections, confirm whether the app syncs both ways and how it handles duplicate contacts and deal records. |
| Salesforce | CRM and productivity: HubSpot, Microsoft 365, Google Workspace, Slack, Zoom. Business and sales tools: DocuSign, Tableau, Mailchimp, AWS, plus a broad range of AppExchange apps. | One of the broadest app ecosystems in this group. A Salesforce–HubSpot integration is available; mapping, sync rules, and duplicate handling need to be configured for the desired data flow. |
| Zendesk | CRM and collaboration: Salesforce, HubSpot, Slack, Microsoft Teams. Support and business tools: Jira, Shopify, Zoom, Aircall, Mailchimp. | Connects customer-support workflows with CRM and collaboration tools. Zendesk–HubSpot integrations can share customer or ticket context, but available records and sync direction depend on the specific app. |
| Zoho CRM | Zoho suite: Zoho Desk, Books, Campaigns, Projects, Analytics, Flow. Third-party tools: Google Workspace, Microsoft 365, Slack, Mailchimp, Shopify, Zoom, Zapier. | Particularly closely connected to Zoho’s own apps. Zoho CRM can be linked with HubSpot through available connectors or automation tools; check object coverage and sync behavior before relying on it for CRM data migration or ongoing sync. |
Integrations shown are representative, not exhaustive. Availability and features can vary by plan and by whether an integration is native, partner-built, or provided through an automation platform.
Pros and Cons of each HubSpot Alternative
The comparison is relative to HubSpot’s combined CRM, marketing, sales, and service platform. The advantage of each alternative depends on which HubSpot hubs and tiers you’re comparing.
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | Strong email marketing, audience segmentation, and behavior-based automation; useful for businesses prioritizing lifecycle campaigns and nurture sequences. | Less comprehensive as an all-in-one sales and service platform; advanced sales, reporting, and CRM workflows may require integrations or additional products. |
| Close.io (Close) | Sales-focused tools for calling, SMS, email sequences, and managing sales activity are built into the CRM; well suited to teams that prospect and sell directly. | Less breadth in marketing automation, customer service, and content tools than HubSpot; less suited to organizations seeking one platform across the customer lifecycle. |
| Keap | Combines CRM, marketing automation, appointment scheduling, and payment-related tools for small businesses; can support lead follow-up and routine customer workflows in one system. | Less suited to complex sales organizations or larger teams needing extensive customization, specialized reporting, or multiple service workflows. |
| Marketo (Adobe Marketo Engage) | Strong enterprise B2B marketing automation, including lead scoring, nurture programs, and account-based marketing; supports sophisticated campaign operations. | Primarily a marketing automation platform, not a complete CRM; typically needs a separate CRM and more specialist setup and administration than HubSpot. |
| Pipedrive | Sales pipeline and activity management are central to the product; useful for teams that want to track deals, follow-ups, and sales tasks without adopting a broad marketing suite. | Native marketing automation and customer-service capabilities are more limited; broader functionality may depend on add-ons or integrations. |
| Salesforce | Extensive customization, sales and service capabilities, reporting options, and a large integration ecosystem; can support complex processes and large organizations. | Often requires more configuration and administration; capabilities may be spread across separately licensed products, making setup and cost planning more involved than with HubSpot. |
| Zendesk | Strong customer-support workflows, including ticketing, agent tools, knowledge bases, and service operations; a good fit when support is the main requirement. | Not a like-for-like replacement for HubSpot’s combined CRM and marketing capabilities. Zendesk Sell, specifically, is scheduled to reach end of service on August 31, 2027, so check Zendesk’s current migration guidance before choosing it as a CRM. |
| Zoho | Broad suite of business apps, including CRM, marketing, service, and other operational tools; useful for organizations wanting a wide range of functions within one vendor’s ecosystem. | The breadth can mean more configuration and learning across apps; the experience and workflow may require additional setup to match HubSpot’s connected CRM-and-marketing processes. |
HubSpot vs Competitors: Traffic & Marketing Comparison
Traffic comparison
Latest reported monthly estimates: Zendesk leads with 21.15M (Oct 2026), followed by Zoho at 20.04M (Jan 2026; no newer data shown), HubSpot at 7.55M and ActiveCampaign at 0.92M (both Oct). Keap is lowest at about 20K (Oct), down sharply from 1.74M in Nov 2024. Close.io, Marketo, Pipedrive and Salesforce have no traffic series, so they can’t be ranked. Reporting months differ.
Top-performing keywords
The supplied keyword data shows mostly #1 rankings. HubSpot spans CRM, customer management and marketing terms; only “email marketing campaign software” is shown at #8. ActiveCampaign and Marketo emphasize email and marketing automation. Zendesk leads support/help-desk terms, but ranks #2 for service-desk software and #4 for customer messaging. Salesforce centers on CRM, customer data and Tableau; Zoho on business/cloud software. Close.io, Keap and Pipedrive also cover CRM and marketing terms.
Visibility and reach
By reported traffic, Zendesk has the strongest measured visibility, with Zoho close behind despite its older latest datapoint. HubSpot is a clear third and has broad reach across CRM, customer management and marketing searches. Keyword rankings suggest category strengths for Zendesk in customer support, ActiveCampaign and Marketo in email automation, Salesforce in CRM/data, and Zoho in business software. Missing traffic series and differing dates limit comparisons; rankings alone don’t establish traffic volume.
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Other “HubSpot” Alternatives & Competitors that you can find for free
| Competitor | Key features | Notable trend | Value proposition |
|---|---|---|---|
| Freshsales (Freshworks) | Contact and deal management, email and phone tools, sales sequences, lead scoring, workflow automation, and AI assistance. | Bringing AI and multiple customer communication channels into sales workflows. | Combines sales CRM and communication tools in a relatively straightforward platform for growing teams. |
| Brevo | Email and SMS campaigns, marketing automation, transactional messaging, customer data tools, and a sales pipeline. | Expanding from email marketing into broader, omnichannel customer engagement. | Offers marketing and CRM capabilities together, with pricing suited to businesses that want to scale their messaging. |
| Insightly | Contact and opportunity management, workflow automation, reporting, integrations, and project management features. | Connecting sales activity with the work needed to deliver projects after a deal closes. | A fit for businesses that want CRM and project tracking linked in one system. |
| SugarCRM | Sales, marketing, and service tools; pipeline forecasting; automation; customization; and AI features. | Emphasis on configurable workflows and AI-assisted CRM processes. | Provides flexibility for organizations with more specialized processes or deeper customization needs. |
| EngageBay | Marketing automation, email campaigns, landing pages, sales CRM, help desk, and customer support tools. | Consolidating marketing, sales, and service functions into an accessible all-in-one suite. | A budget-conscious option for small and midsize businesses seeking multiple customer-facing tools in one platform. |
Frequently Asked Questions
What is HubSpot?
HubSpot is a customer platform that combines a CRM with tools for marketing, sales, customer service, content management, and operations. Businesses use it to manage customer information and coordinate activities across teams.
Is HubSpot free?
HubSpot offers free CRM tools, including contact and deal management, with limits on some features and usage. Paid plans add more capabilities, automation, reporting, and support; exact pricing depends on the products, plan, and number of users or contacts.
How does HubSpot compare with Salesforce?
HubSpot is often chosen for its approachable interface and closely connected marketing, sales, and service tools. Salesforce offers extensive customization and a broad ecosystem, which can suit complex or highly tailored sales operations. The better fit depends on your team’s needs, budget, and appetite for configuration.
What are the best alternatives to HubSpot?
Common alternatives include Salesforce, Zoho CRM, Microsoft Dynamics 365, Pipedrive, and ActiveCampaign. They differ in areas such as sales pipeline management, customization, marketing automation, integrations, and cost, so compare them against your specific requirements.
Is HubSpot a good CRM for small businesses?
HubSpot can work well for small businesses that want a CRM alongside marketing, sales, and service tools in one platform. Consider whether its paid features fit your budget as your contact database and team grow, and compare it with simpler or lower-cost options.
How much does HubSpot cost compared with competitors?
Costs vary by product, plan, seats, contacts, and required features. HubSpot has free tools and paid tiers; competitors such as Zoho CRM and Pipedrive also offer tiered plans, while Salesforce pricing depends on the edition and add-ons. Compare the total cost for the features and usage you actually need.
Can HubSpot integrate with other business tools?
Yes. HubSpot connects with many business applications through its integrations marketplace, and additional connections can be built using APIs or automation platforms. Before choosing it—or a competitor—check that your essential tools support the data sync and workflows you need.
