Top HubSpot Alternatives & Competitors based on 2199 Reviews
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| Brand | Pricing |
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HubSpot offers a free plan with limited features, and its paid plans are divided into Starter, Professional, and Enterprise tiers. Starter plans begin at $50/month for basic features, while the Professional tier starts at $800/month, and the Enterprise tier starts at $3,200/month for more advanced functionalities and additional customizability. |
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ActiveCampaign provides pricing across four tiers: Lite, Plus, Professional, and Enterprise. Prices start at $15/month for the Lite plan, which includes email marketing and automation features. The Plus plan starts at $70/month, Professional at $159/month, and Enterprise pricing is available upon request for advanced features. |
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Close offers three pricing tiers: Starter, Professional, and Business. The Starter plan begins at $29/user/month, aimed at smaller teams, while the Professional plan starts at $69/user/month and includes added functionality. The Business plan is priced at $149/user/month and offers the most comprehensive features. Yearly payment options provide discounts. |
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Keap has three main pricing tiers: Lite, Pro, and Max. The Lite plan starts at $79/month and is tailored for small businesses needing basic CRM and marketing tools. Pro starts at $169/month with more advanced features, while the Max plan is priced at $199/month, designed for larger teams needing robust automation and analytics. |
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Marketo does not have publicly listed pricing. It offers customized solutions depending on business needs, requiring potential customers to contact their sales team for quotes. Marketo typically targets larger enterprises and offers powerful marketing automation features. |
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Pipedrive features four pricing plans: Essential, Advanced, Professional, and Enterprise. The Essential plan starts at $14.90/user/month, while Advanced begins at $29.90/user/month. The Professional plan is priced at $59.90/user/month and the Enterprise plan at $119/user/month and includes enhanced features like reporting and custom solutions. |
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Salesforce Essentials pricing starts at $25/user/month for the basic CRM features. This plan includes core sales and support capabilities. Organizations seeking more comprehensive features must opt for advanced plans, which have tiered pricing depending on additional features and user count. |
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Zendesk offers a variety of pricing plans starting with the Support Team plan at $5/agent/month, scaling up to more advanced packages like the Support Professional plan at $89/agent/month and Support Enterprise at $149/agent/month, which include additional functionalities like advanced reporting and customization. |
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Zoho’s pricing is competitive, offering a free plan and multiple tiers including Standard, Professional, and Enterprise. The Standard plan starts at $12/user/month, Professional at $20/user/month, and Enterprise at $35/user/month, with additional features and user limits. Custom pricing is available for larger teams. |
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Why should you be looking for a HubSpot alternative?
Users often seek alternatives to HubSpot due to specific feature needs, ease of use, budget constraints, and varying support requirements. Platforms like ActiveCampaign, Close.io, Keap, Marketo, Pipedrive, Salesforce, Zendesk, and Zoho are noteworthy alternatives that cater to diverse business needs. Each offers unique features, pricing structures, and target audiences, making it essential to evaluate these options based on functionality, affordability, and customer support. This guide will delve into these factors to help you make an informed decision.
Quick Overview of Top HubSpot Competitors
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ActiveCampaign (Best HubSpot Alternative for Email Marketing)
Offers advanced email marketing automation, providing personalized customer experiences through powerful segmentation. The integration of CRM features enhances its usability for small to mid-sized businesses focused on email-driven sales funnels. -
Close.io (Top HubSpot Competitor for Sales Teams)
Prioritizes sales teams with built-in calling, SMS, and email automation. Close.io is designed to increase productivity and streamline communication, making it ideal for businesses that rely on proactive outreach. -
Keap (Cheapest HubSpot Alternative for Small Businesses)
Combines CRM with marketing automation at an affordable price, tailored for small businesses. Its intuitive interface simplifies customer management and offers lead scoring, allowing users to focus on high-potential leads. -
Marketo (Best HubSpot Competitor for Enterprise Marketing)
Provides robust marketing automation solutions ideal for large enterprises. Marketo’s advanced analytics and multi-channel marketing capabilities enable sophisticated lead nurturing and customer engagement strategies. -
Pipedrive (Most User-Friendly HubSpot Alternative)
Features a visually engaging pipeline management system that simplifies tracking sales processes. Pipedrive’s focus on usability is enhanced with automation and forecasting tools, making it great for sales-oriented teams. -
Salesforce (Top HubSpot Competitor for Scalability)
The most extensive CRM platform offering a vast array of features and integrations. Salesforce is designed for businesses of all sizes looking to scale operations with customizable solutions that adapt to complex requirements. -
Zendesk (Best HubSpot Alternative for Customer Support)
Focuses on customer service and support solutions, integrating ticketing systems and helpdesk functionality. Zendesk enhances user satisfaction through streamlined communication channels, making it excellent for businesses prioritizing customer feedback. -
Zoho (Budget-Friendly HubSpot Competitor with Versatile Features)
A comprehensive suite that includes CRM, project management, and finance tools at a competitive price. Zoho’s flexibility and integration capabilities make it a suitable HubSpot alternative for companies looking for an all-in-one solution.
HubSpot Alternatives: Feature by Feature Comparison
| Feature | ActiveCampaign | Close.io | Keap | Marketo | Pipedrive | Salesforce | Zendesk | Zoho | Comparison with HubSpot |
|---|---|---|---|---|---|---|---|---|---|
| Email Marketing | Advanced automation, A/B testing, segmenting capabilities | Basic email marketing features, focused on follow-up emails | Automated campaigns but limited customization compared to HubSpot | Extensive A/B testing and personalization features, AI recommendations | Email tracking and sales automation focused | Advanced email marketing features, but can be complex | Not primarily focused on email marketing, offers basic capabilities | Basic email marketing with automation capabilities | ActiveCampaign offers superior automation and segmentation options compared to HubSpot, while Marketo excels in AI-driven recommendations. |
| CRM | Integrated CRM with automation triggers | Built-in CRM with focus on sales pipeline management | CRM functionality integrated with invoicing and payment processing | Strong CRM features integrated with marketing automation | Effective sales pipeline management | Comprehensive CRM capabilities, customizable but often complex | Service-oriented CRM, focused on support and ticketing | Integrated CRM with varied options for business management | Close.io excels with pipeline management, while Salesforce offers a comprehensive yet complex CRM solution compared to HubSpot’s straightforward tools. |
| Sales Automation | Notable for email automation triggers based on user behavior | Strong sales process automation focused on follow-ups | Limited in sales-specific automation compared to HubSpot | Comprehensive with multi-channel engagement capabilities | User-friendly sales-based automation and lead prioritization | Robust sales automation options but requires configuration | Not focused on sales automation | Streamlined sales automation with stage tracking | Pipedrive stands out for user-friendly sales automation compared to HubSpot’s offering. |
| Customer Support | Email and chat support, knowledge base | Email and chat but limited compared to support platforms | Good customer support with CRM capabilities | Dedicated support and extensive resources | Basic support options with email integration | Extensive support capabilities; high configurability | Very strong in customer support with ticketing systems | Basic customer support tools | Zendesk is superior in dedicated support ticketing compared to HubSpot’s general support. |
| Integrations | Highly flexible, over 850 integrations available | Limited integrations | Limited integration options compared to HubSpot | Extensive integrations tailored for large-scale companies | Numerous integrations focused on sales tools | Highly customizable but may require technical expertise | Good integration options for support systems | Over 45 integrations available, though fewer than HubSpot’s extensive options | HubSpot remains unmatched in the sheer number of available integrations. |
| Reporting & Analytics | Robust reporting tools with customization options | Basic reporting focused on sales metrics | Standard reporting tools, lacks in-depth analysis | Industry-leading in marketing analytics and ROI tracking | Strong visual reporting tools | Advanced analytics capabilities, but can be overwhelming | Standard analytics focused on support metrics | Comprehensive business reporting, but not as intuitive | Marketo excels in advanced reporting capabilities compared to HubSpot, while Salesforce offers detailed analytics, often at a complexity cost. |
| Lead Management | Advanced lead scoring and tracking | Strong focus on sales leads and follow-ups | Good lead management tools but not as dynamic | Excellent lead nurturing and scoring features | Solid visual lead management insights | Powerful lead management features with customization options | Basic lead management focused on support | Solid lead management, but alignment with marketing is weaker | HubSpot integrates lead management effectively, but ActiveCampaign’s lead scoring is superior. |
| User Interface | Modern and user-friendly UI, easy navigation | Simplistic but efficient | User-friendly for small businesses | Complex UI that requires a learning curve | Visually appealing pipeline layout | Comprehensive but can be challenging for new users | Clean interface, focused on interactions | Functional, but less polished than HubSpot | HubSpot’s UI is often rated more favorably for new users compared to Pipedrive or Marketo. |
| Pricing | Competitive pricing caters to small and medium businesses | Pricing geared towards B2B with a single pricing model | Varied pricing plans for different business needs | Higher cost, targeting enterprises | Affordable with straightforward pricing | Customizable pricing but typically higher costs | More affordable but fewer features | Tiered pricing model catering to varied business sizes | HubSpot offers flexible pricing which is competitive against most of these tools, but ActiveCampaign provides better value for smaller businesses. |
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Integration Capabilities for each HubSpot competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| HubSpot | 1000+ integrations including Salesforce, Zapier, Shopify, Mailchimp, Slack | Strong integration with various CRM tools; native integration with HubSpot CRM. |
| ActiveCampaign | 850+ integrations including Shopify, WooCommerce, Salesforce, Zapier | Works well with e-commerce platforms and CRM tools like Salesforce. |
| Close.io | 55+ integrations including Zapier, Slack, Mailchimp | Limited third-party integrations; focuses on seamless customer communication. |
| Keap | 250+ integrations including WordPress, Stripe, PayPal, QuickBooks | Good integration with e-commerce and payment systems; less emphasis on CRMs. |
| Marketo | 115+ integrations including Salesforce, Microsoft Dynamics, Zapier | Strongest integration with major CRM systems, especially Salesforce. |
| Pipedrive | 400+ integrations including Mailchimp, Slack, Google Apps, Zendesk | Extensive compatibility with other tools; focuses on sales automation. |
| Salesforce | 4000+ integrations via AppExchange, including HubSpot, Mailchimp, Zoom | Known for having the most extensive app ecosystem in CRM tools. |
| Zendesk | 1000+ apps including Salesforce, Slack, Mailchimp, Zoom | Strong integrations for customer support solutions and various CRMs. |
| Zoho | 100+ integrations including Mailchimp, QuickBooks, Google Workspace | Integrates well with various business applications; CRM-oriented. |
Pros and Cons of each HubSpot Alternative
Here’s a comparison of various CRM and marketing automation platforms compared to HubSpot, presented in a table format:
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | – Advanced email automation and segmentation | – Can be complex for beginners due to steep learning curve |
| – Robust CRM features integrated with marketing | – Limited integration options compared to HubSpot | |
| – Affordable pricing for small to mid-sized businesses | – Support may not be as extensive as larger platforms | |
| Close.io | – Strong focus on sales communication and call features | – Limited marketing automation tools compared to HubSpot |
| – Built-in calling and SMS functionality | – Higher pricing for advanced features | |
| – User-friendly interface for sales teams | – Less suitable for businesses needing comprehensive marketing | |
| Keap | – Strong e-commerce and invoicing capabilities | – Could be overkill for businesses that only need CRM |
| – Automation tools that are easy to set up | – Limited reporting features compared to HubSpot | |
| – Good customer support options | – Pricing can be higher for advanced automation features | |
| Marketo | – Powerful marketing automation tools | – Primarily targeted at larger enterprises, lacks easy scalability |
| – Strong analytics and reporting capabilities | – High cost and complex setup | |
| – Comprehensive integration with other tools | – Steeper learning curve for users not familiar with advanced tools | |
| Pipedrive | – Intuitive sales pipeline management | – Limited marketing automation capabilities |
| – Extensive customization options for sales processes | – Less comprehensive reporting and analytics than HubSpot | |
| – Affordable pricing models for startups and SMEs | – Lacks email marketing features inherent in HubSpot | |
| Salesforce | – Exceptional customization and scalability | – Complexity can be overwhelming for small businesses |
| – Extensive app marketplace and integrations | – Higher pricing, especially for advanced features | |
| – Strong analytics and reporting capabilities | – Requires significant setup and administrative management | |
| Zendesk | – Excellent customer support and ticketing system | – More focused on customer support, less on marketing automation |
| – Good integration with various communication channels | – Not as comprehensive for CRM as HubSpot | |
| – User-friendly and efficient support management | – Marketing tools are limited in comparison | |
| Zoho | – Comprehensive suite of applications including CRM and finance | – User interface can feel cluttered |
| – Competitive pricing and good scalability | – Integration between Zoho products can sometimes be cumbersome | |
| – Strong automation features | – Analytics and reporting may require additional configuration |
This table presents specific pros and cons of each alternative in comparison to HubSpot based on typical use cases, focusing on their strengths and weaknesses.
HubSpot vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Among the brands listed, Zendesk attracts the highest organic traffic, with around 19.237 million visits in August 2026, experiencing consistent growth since the previous year. HubSpot follows closely, boasting approximately 7.981 million visits in the same month but showcasing a decreasing trend. ActiveCampaign remains lower with around 1.057 million visits, while Keap’s traffic dips significantly to 27,111. Overall, Zendesk and HubSpot dominate, while Close.io, Marketo, Pipedrive, and Salesforce show no significant data, indicating low visibility.
Top Performing Keywords:
HubSpot excels with top keywords such as "hubspot free," "customer database," and "email marketing software," all ranking first. ActiveCampaign also performs well, particularly with "best email marketing tools" and "email automation software," enhancing its niche visibility. In contrast, Keap’s keyword visibility appears limited, focusing primarily on email automation and client management terms. Notably, multiple brands rank similarly in overlapping keywords like "customer support software," demonstrating competitive keyword strategies.
Conclusions on Visibility and Reach:
Overall, Zendesk boasts the strongest online visibility, indicated by its high organic traffic and a comprehensive keyword strategy focused on customer support software. HubSpot remains a robust competitor, especially in marketing-related phrases. ActiveCampaign distinguishes itself in the email marketing segment. Brands like Close.io, Marketo, and Salesforce require improvement in visibility, as their lack of traffic data suggests minimal organic reach. Keap’s niche performance also highlights limitations in traffic and keyword strength, illustrating its lower market presence.
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Other “HubSpot” Alternatives & Competitors that you can find for free
Here are five alternatives to HubSpot, along with their key features, strengths, and value propositions:
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Freshsales
- Key Features: AI-based lead scoring, built-in phone and email, user-friendly interface, workflow automation, and customizable reports.
- Strengths: Excellent user experience, affordable pricing, strong integration capabilities, and a solid mobile app.
- Value Proposition: Freshsales offers a comprehensive CRM solution that is intuitive and combines sales automation with customer engagement tools, making it ideal for small to mid-sized businesses.
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Salesflare
- Key Features: Automatic data capture, timeline view of customer interactions, powerful integrations, and customizable pipelines.
- Strengths: Focuses on small businesses and startups, minimal manual data entry, and insightful analytics.
- Value Proposition: Salesflare simplifies CRM by automating much of the data entry process, allowing sales teams to focus on building relationships rather than managing data.
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Nimble
- Key Features: Social media integration, contact management, relationship tracking, and engagement metrics.
- Strengths: Excellent for networking and relationship-driven sales, strong social media capabilities, and user-friendly interface.
- Value Proposition: Nimble is a smart CRM primarily for small businesses that seamlessly combines contact management with social listening to enhance networking and relationship-building efforts.
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SharpSpring
- Key Features: Email marketing automation, lead scoring, behavioral tracking, and landing page builder.
- Strengths: Cost-effective compared to competitors, robust marketing automation features, and flexibility in deployment (market or partner).
- Value Proposition: SharpSpring caters to marketing agencies and businesses looking for an all-in-one marketing automation platform that offers powerful tools without breaking the bank.
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Copper
- Key Features: Native integration with Google Workspace, robust pipeline management, task automation, and detailed reporting.
- Strengths: Deep integration with Gmail and other Google apps, intuitive user interface, and excellent collaboration features.
- Value Proposition: Copper provides a CRM solution that works seamlessly within Google Workspace, facilitating collaboration among teams and making it ideal for businesses already embedded in the Google ecosystem.
These alternatives offer various features and benefits, allowing businesses to choose a CRM solution that aligns with their specific needs and operational structures.
