Top Close.io Alternatives & Competitors based on 2265 Reviews
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| Brand | Pricing |
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Per-user pricing with tiered plans for sales teams; plans have generally started around $49 per user/month, with higher tiers around $99–$139 per user/month and custom Enterprise pricing. Features and rates vary by billing term. |
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Tiered Starter, Plus, Pro, and Enterprise plans, with pricing based on contact count and features. Entry pricing has generally started around $15/month; higher tiers cost more, and Enterprise pricing is available by quote. |
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Pricing varies by product hub (Marketing, Sales, Service, Content, and others), plan, seats, and contact volume. Starter plans begin at relatively low monthly rates, while Professional and Enterprise tiers can cost hundreds or thousands of dollars per month; some products also charge per seat. |
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An all-in-one CRM and marketing automation product with pricing based on plan and contact volume. Published entry pricing has generally been around $249–$299/month, with costs increasing as contact lists grow; check the page for current terms. |
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Adobe Marketo Engage does not publish standard self-serve prices on its pricing page. Pricing is customized based on the package, database size, and business requirements; a sales quote is required. |
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Per-user plans with tiered features. Recent plan pricing has generally ranged from about $14 to $79 per user/month with annual billing, with higher-tier or add-on costs depending on the plan and billing term. |
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The linked Essentials page relates to Salesforce’s small-business offerings; current pricing is presented through Starter and higher-tier suites. Starter has generally been listed at about $25 per user/month, while more advanced plans cost more. |
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Sales plans are priced per agent, with tiers for different sales and reporting features. Published rates have generally ranged from about $19 to $115 per agent/month, with higher-tier pricing and billing terms affecting the total. |
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Zoho offers a free tier for limited use and paid CRM plans commonly listed around $14, $23, $40, and $52 per user/month with annual billing. Features and rates vary by edition and billing term. |
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Why should you be looking for a Close.io alternative?
Teams may seek Close.io alternatives for specialized features, simpler workflows, lower costs, or better support. Options include ActiveCampaign, HubSpot, Keap, Marketo, Pipedrive, Salesforce, Zendesk, and Zoho. This guide compares their features, pricing, and ideal users to help you find the right fit.
Quick Overview of Top Close.io Competitors
- ActiveCampaign — Best Close.io Alternative for marketing-led sales: Combines email marketing, customer segmentation, and automation with sales CRM features. It’s a strong fit for teams that prioritize nurturing leads through automated campaigns over Close.io’s sales-calling focus.
- HubSpot — Best all-in-one Close.io Alternative: Offers a CRM alongside dedicated marketing, sales, and service tools, plus a broad integrations ecosystem. Its wider platform can suit teams that want customer activity and campaigns managed in one place.
- Keap — Best Close.io Alternative for small businesses: Brings CRM and email and text-message automation together, with tools for managing sales pipelines, appointments, and payments. Its small-business workflow features go beyond Close.io’s sales-communication emphasis.
- Marketo — Close.io Competitor for enterprise marketing automation: Adobe Marketo Engage specializes in lead management, scoring, and multi-channel campaign automation. It’s primarily a marketing automation platform—not a like-for-like sales CRM replacement—and is often used alongside a CRM.
- Pipedrive — Best Close.io Alternative for visual pipeline management: Centers on a visual sales pipeline and activity tracking, with automation and reporting features. It’s a sales-focused option for teams that want to organize deals and next steps; Close.io puts more emphasis on built-in calling and messaging.
- Salesforce — Best Close.io Alternative for customization: Sales Cloud offers extensive customization, reporting, and integrations, making it suitable for complex sales processes and larger teams. It can support broader workflows than Close.io, though setup and administration may require more effort.
- Zendesk Sell — Close.io Competitor for support-connected sales: Connects sales pipeline and prospecting workflows with Zendesk’s customer-support products. Note: Zendesk has announced that Sell will be retired, so check its current availability and migration plans before choosing it.
- Zoho CRM — Close.io Alternative for an integrated business suite: Provides sales automation, workflow tools, reporting, and AI features, with connections to other Zoho applications. It can suit teams seeking a CRM that fits into a wider business-software suite.
Close.io Alternatives: Feature by Feature Comparison
| Platform | Key features | What it offers beyond Close.io |
|---|---|---|
| ActiveCampaign | • Email marketing and campaign automation, including audience segmentation and triggered messages. • Automation workflows for nurturing leads and customers across marketing and sales activities. • CRM and sales automation features, with integrations for ecommerce and other business tools. |
Stronger marketing-automation focus. ActiveCampaign is a better fit when a team needs sophisticated email campaigns, audience segmentation, and automated customer journeys alongside sales tracking. Close is more centered on sales-team workflows—especially calling, texting, emailing, and managing a sales pipeline—rather than broad campaign marketing. |
| HubSpot | • Connected products for marketing, sales, customer service, content, operations, and commerce. • CRM records that can be used across teams, with tools for marketing campaigns, sales pipelines, customer support, and reporting. • A broad app and integration ecosystem, plus options to add products as a company’s needs grow. |
Broader all-in-one platform. HubSpot can connect marketing, sales, and service activity around a shared CRM, making it useful for organizations that want more than a sales-engagement system. Close is more purpose-built for sales teams that prioritize direct prospect outreach and sales execution. |
| Keap | • Small-business CRM combined with sales and marketing automation. • Tools for capturing and following up with leads, automating email and text communications, and managing appointments. • Business features such as invoicing, payments, and appointment scheduling. |
More small-business operations in one system. Keap combines follow-up automation with practical business workflows such as booking appointments and collecting payments. That can reduce the need for separate tools for a small service business. Close is more focused on the sales pipeline and rep-led communication than on handling these broader business processes. |
| Marketo (Adobe Marketo Engage) | • Marketing automation for lead nurturing, campaign management, and audience segmentation. • Tools to coordinate marketing across channels and measure campaign and pipeline contribution. • Features aimed at managing complex, high-volume marketing programs and connecting marketing activity with sales processes. |
More specialized for enterprise marketing. Marketo is designed for organizations with complex campaigns, larger databases, and detailed marketing measurement needs. It can support multi-stage lead nurturing at a scale and depth beyond Close’s sales-focused outreach tools. Close is generally the more direct fit for teams whose primary need is managing sales conversations and deal activity. |
| Pipedrive | • Visual sales pipelines for tracking deals through stages. • Sales activity management, reminders, and tools to help reps prioritize follow-up. • Lead and deal management, reporting, and optional extensions for prospecting and lead generation. |
Particularly clear pipeline management. Pipedrive’s visual, deal-centered approach makes it easy for reps and managers to see what is moving, stalled, or due for follow-up. It is a strong choice for teams that want a straightforward sales CRM. Close offers a stronger emphasis on built-in calling and sales communication workflows, so the better fit depends on whether pipeline visibility or communication execution is the bigger priority. |
| Salesforce | • A broad CRM platform with products for sales, service, marketing, commerce, and other business functions. • Extensive customization options for records, workflows, permissions, and reporting. • A large ecosystem of third-party applications and integrations, supporting complex business processes and cross-team data. |
More configurable and extensible for complex organizations. Salesforce can be shaped around intricate sales processes and connected to a wide range of business systems. Its broader product family also supports functions outside sales. Close is typically more focused and simpler to deploy for sales teams that want calling, messaging, and pipeline workflows without building a highly customized CRM environment. |
| Zendesk | • Customer-service tools for managing support requests and conversations. • Ticketing and customer-service workflows, with options for self-service resources and knowledge management. • Omnichannel support capabilities and reporting to help teams manage service operations. |
Stronger for customer support than sales. Zendesk is built to help service teams organize, route, and resolve customer issues. It is a better fit than Close when the main requirement is a support desk, rather than a sales CRM. Close is more suited to prospecting and sales follow-up; Zendesk’s service workflows are designed for handling incoming customer needs at scale. |
| Zoho | • A broad suite of business applications, including CRM, marketing, customer service, finance, collaboration, and productivity products. • CRM capabilities for managing leads, accounts, deals, communications, and workflows. • Options to connect CRM activity with other Zoho applications and configure processes across the suite. |
More breadth across business functions. Zoho can connect CRM with a wide range of its own business applications, which can be useful for companies seeking an integrated software suite. Its CRM also offers flexibility for teams that want to tailor workflows. Close is more narrowly focused on sales engagement and is especially relevant when built-in calling, texting, and rep activity management are central requirements. |
Feature availability, integrations, and packaging vary by plan. Close is strongest as a sales-focused CRM with built-in communication and pipeline workflows; several of the platforms above are broader marketing, service, or business suites.
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Integration Capabilities for each Close.io competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| ActiveCampaign | Salesforce, Shopify, WooCommerce, WordPress, Stripe, Calendly, Typeform, Google Sheets, Zapier | Useful for connecting marketing automation with ecommerce and sales tools. Close is not a standard native CRM connection; connecting the two may require Zapier, Make, or an API workflow. |
| HubSpot | Salesforce, Slack, Google Workspace, Microsoft 365, Zoom, Shopify, Stripe, QuickBooks, Zapier, Jira | Its marketplace offers a broad range of sales and support integrations. Close-to-HubSpot data exchange may require a third-party automation platform or API rather than a native connector. |
| Keap | QuickBooks, Gmail, Outlook, Google Calendar, WordPress, Shopify, WooCommerce, Stripe, PayPal, Zapier | Integrations cover small-business sales, payments, and accounting workflows. For Close, check current Zapier or API options; a direct native connection may not be available. |
| Marketo | Salesforce, Microsoft Dynamics, Adobe Experience Cloud, LinkedIn, Google Ads, Zoom, ON24, and other marketing and analytics tools | Particularly strong for enterprise marketing and CRM synchronization. Its established CRM sync options focus on platforms such as Salesforce and Microsoft Dynamics; Close connections may need middleware or custom API work. |
| Pipedrive | Slack, Google Workspace, Microsoft Teams, Zoom, Trello, Asana, Mailchimp, QuickBooks, Xero, Zapier, Make | Marketplace integrations support common sales, productivity, and accounting tools. Close-to-Pipedrive syncing may require Zapier, Make, or an API-based setup. |
| Salesforce | Slack, Microsoft and Google tools, Tableau, DocuSign, Zoom, Marketo, Zendesk, Shopify, and thousands of other AppExchange apps | AppExchange is the broadest marketplace in this group. A Close connection may be possible through third-party automation or custom API integration; confirm the specific connector and supported sync direction. |
| Zendesk | Salesforce, HubSpot, Slack, Jira, Shopify, Zoom, Microsoft Teams, Google tools, and contact-center apps | Integrations center on customer support and service workflows, with CRM connectors available through its app marketplace. Close connectivity may depend on a third-party app, automation platform, or API. |
| Zoho CRM | Google Workspace, Microsoft 365, Slack, Mailchimp, QuickBooks, Xero, Shopify, WordPress, Zoom, Zapier, and other Zoho apps | Offers a broad set of business-app connections, including the wider Zoho suite. Close-to-Zoho integration may require Zapier, another middleware service, or API configuration. |
Integration availability and whether a connection is native, marketplace-based, or middleware-supported can change. Check each provider’s current listing for the exact apps and data-sync capabilities you need.
Pros and Cons of each Close.io Alternative
Close is primarily a sales CRM built around calling, email, SMS, and pipeline activity. The alternatives below may be a better fit when a team’s main need is marketing automation, customer support, or a broader business platform. Features can vary by plan and add-on.
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | Stronger email marketing, audience segmentation, and automated campaigns; useful for nurturing leads and coordinating marketing with basic CRM workflows. | Its CRM is less centered on high-volume sales calling and rep activity; advanced sales-phone workflows may require integrations rather than relying on a Close-style calling-first setup. |
| HubSpot | Combines CRM with marketing, customer service, content, and reporting tools; useful when teams want one platform across the customer lifecycle and a large integration ecosystem. | Broader feature set can mean more setup and tier-dependent capabilities; calling is available, but Close puts calling and outbound sales workflows closer to the center of the product. |
| Keap | Combines CRM and marketing automation with small-business features such as appointment scheduling, invoicing, and payment collection; suits businesses that need to automate customer follow-up and transactions. | Less suited to larger or more complex sales organizations; sales-team calling, dialing, and pipeline workflows are less central than in Close. |
| Marketo (Adobe Marketo Engage) | Designed for enterprise marketing: supports complex campaigns, lead scoring, account-based marketing, and marketing-performance measurement. | It is a marketing-automation platform, not a sales CRM; typically needs to work alongside a CRM, and implementation and ongoing administration can be substantial. |
| Pipedrive | Sales-focused CRM with visual pipelines, deal tracking, and activity management; useful for teams that want a clear view of deal progress and sales tasks. | Marketing automation is less comprehensive than dedicated marketing platforms; phone, SMS, and advanced dialing capabilities may depend on integrations or add-ons rather than being as central as in Close. |
| Salesforce | Highly configurable platform with a broad ecosystem, extensive integrations, and options for complex sales processes, reporting, and larger organizations. | Often requires more configuration and administration; calling and sales-engagement capabilities depend on the Salesforce products, editions, or integrations selected, whereas Close centers those workflows in its CRM. |
| Zendesk | Strong customer-support tools, including ticketing, service workflows, and support analytics; a fit when managing customer requests is the priority. | Not a direct sales-CRM substitute: lead pipelines and outbound sales workflows are not its core focus. Zendesk Sell was sunset in 2024, so Zendesk is best considered here as a support platform. |
| Zoho | Offers a broad suite spanning CRM, marketing, support, and other business applications; useful for teams seeking connected tools and configurable workflows across departments. | The breadth of the suite can add setup and navigation complexity; calling and dialing capabilities vary by product, plan, and integration, while Close provides a more unified sales-calling workflow. |
Close.io vs Competitors: Traffic & Marketing Comparison
Traffic comparison
On the latest available observations, Zendesk leads with 21.15M monthly organic visits (Oct 2026), followed by Zoho at 19.13M (Mar 2026), HubSpot at 7.55M and ActiveCampaign at 0.92M (both Oct 2026). Keap is lowest among brands with data, at about 20K. Dates are uneven, so this is not a same-month comparison. Close.io, Marketo, Pipedrive and Salesforce have no traffic series—not evidence of zero. Keap’s traffic also falls sharply across its reported period.
Top-performing keywords
Rankings indicate potential visibility, not actual traffic contribution; search volumes and clicks aren’t provided. ActiveCampaign (26 listed #1 terms) and Marketo (29) focus strongly on email marketing and automation; Keap (21) shares that emphasis. HubSpot spans CRM, support and email. Close.io and Pipedrive rank #1 for contact management and customer database terms. Salesforce focuses on customer data and CRM. Zendesk is strongest in support/help-desk terms, while Zoho covers broad business and cloud software.
Visibility and reach
Among brands with traffic data, Zendesk has the highest latest reported volume, with Zoho also reaching a large audience; HubSpot is a substantial third. Keyword breadth adds context: Marketo and ActiveCampaign have extensive email/automation coverage, Zendesk stands out in customer support, and Salesforce in CRM and data. Zoho’s rankings span general business software. Close.io and Pipedrive show relevant #1 rankings, but missing traffic data prevents judging their reach against peers.
Compare your brand to your competitors
Other “Close.io” Alternatives & Competitors that you can find for free
| Competitor | Key features | Trend | Value proposition |
|---|---|---|---|
| Freshsales (Freshworks) | Contact and deal management, built-in phone and email, workflow automation, AI-assisted lead scoring | Bringing sales communication, automation, and AI insights together in one CRM | An all-in-one sales CRM for teams wanting integrated engagement tools without a complex setup |
| Salesflare | Automated contact and company data capture, email and meeting tracking, visual pipelines, follow-up reminders | Reducing manual CRM data entry through automation | Helps small B2B sales teams keep records current and follow up consistently |
| Copper | Contact and opportunity management, workflow automation, reporting, Google Workspace integration | Embedding CRM workflows directly into tools teams already use | A natural fit for businesses that work primarily in Gmail, Calendar, and other Google Workspace apps |
| Nutshell | Sales pipelines, contact management, email sequences, reporting, sales automation | Combining CRM and sales outreach in a straightforward platform | Offers growing teams an approachable CRM with useful sales tools and relatively low complexity |
| Insightly | Contact and opportunity management, workflow automation, reporting, project management | Connecting sales activity with post-sale project delivery | Suits businesses that want to manage customer relationships and the work that follows a sale in one system |
Frequently Asked Questions
What is Close, formerly known as Close.io?
Close is a sales-focused CRM designed to help teams manage leads and sales pipelines, communicate with prospects, and track sales activity. It includes built-in calling, email, and SMS features, with availability depending on the plan.
How does Close compare with HubSpot CRM?
Close focuses on sales outreach and pipeline management, with communication tools built into the CRM. HubSpot offers a broader platform that includes marketing, customer service, and sales tools, which may suit businesses wanting more functions in one ecosystem.
How does Close compare with Salesforce?
Close is generally geared toward sales teams that want a focused CRM with built-in communication tools and relatively quick setup. Salesforce offers extensive customization, integrations, and a wide range of business applications, but may require more configuration and administration.
Is Close a good alternative to Pipedrive?
Both are sales-focused CRMs with pipeline management. Close may be a better fit for teams that do frequent calling, emailing, or texting and want those activities integrated into their workflow. Pipedrive is known for its visual pipeline and straightforward sales-management experience.
Who is Close best suited for?
Close is often a fit for small and midsize sales teams, inside-sales teams, and startups that manage prospects through frequent outbound or inbound communication. Teams needing extensive enterprise customization or a broad marketing suite may want to compare it with Salesforce or HubSpot.
Does Close include calling and email, and are there extra costs?
Close includes sales communication features such as calling and email, but available features and usage limits can depend on the plan. Phone usage, numbers, or other services may have separate charges, so check Close’s current plan and pricing details before subscribing.
Can I migrate my data from another CRM to Close?
You can generally bring CRM data into Close using supported import options, such as importing files, and integrations may help with other systems. Before migrating, review how your leads, contacts, activities, and custom fields will map, and test the process with a small sample.
