Top ActiveCampaign Alternatives & Competitors based on 2265 Reviews
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| Brand | Pricing |
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Plans are tiered by features and contact-list size, with Starter, Plus, Pro, and Enterprise options. Pricing generally starts around $15/month when billed annually; higher tiers and larger contact lists cost more. Treat this as indicative, not live-verified. |
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Offers per-user plans, commonly listed as Solo, Essentials, Growth, and Scale. Indicative annual-billing prices have ranged from about $9/user/month for Solo to $35, $99, and $139/user/month for the larger plans; monthly billing costs more. |
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Pricing depends on the HubSpot product hub, edition, seats, and contact volume. Sales Hub has typically included Starter, Professional, and Enterprise tiers, with entry-level pricing around $20/seat/month and substantially higher prices for advanced tiers. Bundles and onboarding may affect the total. |
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Keap’s marketing automation and CRM pricing is generally based on plan, contact volume, and users. Published pricing has typically started in the hundreds of dollars per month; confirm current rates and any setup or onboarding charges directly with Keap. |
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Adobe Marketo Engage does not generally publish fixed plan prices. Pricing is custom and typically depends on database size, selected capabilities, and contract terms; request a quote from Adobe. |
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Offers per-seat plans with increasing automation and reporting features. Indicative annual-billing prices have ranged from about $14/user/month for Lite to $39 for Growth, $49 for Premium, and $79 for Ultimate; monthly billing is usually higher. |
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The Essentials pricing URL may lead to Salesforce’s newer Starter offering. Indicative pricing has been around $25/user/month for Starter, with higher-priced editions such as Pro Suite; verify the current product names, features, and billing terms on Salesforce’s page. |
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Zendesk’s sales-product plans have historically been priced per agent, with tiers such as Team, Growth, Professional, and Enterprise. Zendesk announced the end of life of Zendesk Sell, so availability and pricing may have changed; check the current page or contact Zendesk. |
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The pricing page covers multiple Zoho products, so costs depend on the product selected. For Zoho CRM, indicative annual-billing prices have ranged from about $14/user/month for Standard to $23 for Professional, $40 for Enterprise, and $52 for Ultimate; a limited free edition may also be available. |
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Why should you be looking for a ActiveCampaign alternative?
Users may seek ActiveCampaign alternatives for specialized features, a simpler workflow, lower costs, or better support. Options include Close.io, HubSpot, Keap, Marketo, Pipedrive, Salesforce, Zendesk, and Zoho. We’ll compare their features, pricing, and best-fit users to help you find the right match.
Quick Overview of Top ActiveCampaign Competitors
- Close.io (Close) — Best ActiveCampaign Alternative for sales teams: Combines contact and pipeline management with built-in calling, SMS, email, and power-dialing tools, making it particularly suited to teams that do a lot of outbound selling.
- HubSpot — Best all-in-one ActiveCampaign Alternative: Connects CRM data with sales, marketing, and customer-service tools in one platform. Its broad app marketplace and available free CRM tools are key strengths.
- Keap — Best ActiveCampaign Alternative for small businesses: Pairs contact management and marketing automation with small-business tools such as appointment scheduling, invoicing, and payment collection.
- Marketo Engage — Best ActiveCampaign Competitor for enterprise marketing: Adobe’s platform focuses on advanced marketing automation, lead management, campaign orchestration, and account-based marketing. It’s a marketing-focused option rather than a general-purpose sales CRM.
- Pipedrive — Best ActiveCampaign Alternative for pipeline management: Centers on a visual sales pipeline and activity tracking, with sales reporting and automation to help teams manage deals and follow-ups.
- Salesforce — Best customizable ActiveCampaign Alternative: Offers extensive CRM customization, reporting, integrations, and sales-management capabilities, making it a strong fit for organizations with complex processes.
- Zendesk — Best service-focused ActiveCampaign Competitor: Zendesk’s customer-service platform brings support interactions and customer information together for service teams. It’s a less direct fit for marketing automation; Zendesk Sell was discontinued in 2025.
- Zoho CRM — Best ActiveCampaign Alternative for an integrated business suite: Offers sales automation, multichannel customer communication, and workflow tools, with the option to connect to Zoho’s wider business-app ecosystem.
ActiveCampaign Alternatives: Feature by Feature Comparison
| Platform | Key features | How it compares with ActiveCampaign—and where it stands out |
|---|---|---|
| Close | Sales CRM with lead and contact management, customizable pipelines, task tracking, email, SMS, and calling. Sales teams can use built-in calling tools such as power dialing, call recording, and call coaching, alongside workflows, sequences, and sales reporting. | Stronger for high-volume, phone-led sales. Close brings calling, SMS, email, and sales records together in a workspace designed around reps’ daily outreach. That can mean less reliance on separate dialers and simpler activity tracking than an ActiveCampaign-centered setup. ActiveCampaign is generally the stronger choice when the priority is sophisticated marketing automation, audience segmentation, and campaign journeys; Close is more focused on sales execution and rep productivity. |
| HubSpot | A connected product suite spanning CRM, marketing, sales, customer service, content management, operations, and commerce. Capabilities include contact and deal management, forms, landing pages, email campaigns, automation, reporting, a website/CMS, service tools, and AI features. | Stronger for an all-in-one customer platform. HubSpot’s breadth lets businesses connect marketing, sales, service, and content tools around a shared CRM, with less need to assemble separate products. Its CMS and service capabilities are notable differences from ActiveCampaign’s marketing-automation focus. ActiveCampaign can be a better fit for teams seeking deep email automation and lifecycle campaigns without adopting a broader suite. HubSpot’s functionality and limits can vary substantially by product and subscription tier. |
| Keap | Small-business CRM and marketing automation, including contact and lead management, forms, email and text campaigns, automated follow-up, appointment scheduling, quotes, invoices, and payment collection. It also provides sales-pipeline and client-management tools. | Stronger for small businesses that need sales follow-up and payments in one workflow. Keap connects lead capture and automated nurture with appointment booking, quotes, and invoicing—useful for service businesses that want to move prospects from inquiry to paid client. ActiveCampaign offers flexible marketing automation and segmentation, but Keap’s payment and client-management functions can reduce the need for separate small-business tools. |
| Adobe Marketo Engage | Enterprise marketing automation for lead management, email and campaign execution, lead scoring and nurturing, account-based marketing, personalization, and marketing measurement. It is part of Adobe’s marketing ecosystem and supports complex, multi-step B2B programs. | Stronger for complex enterprise and B2B marketing operations. Marketo is designed for sophisticated lead lifecycle programs, account-based marketing, and coordination across large marketing teams. Its enterprise orientation and Adobe ecosystem are advantages for organizations with complex data, governance, or attribution needs. ActiveCampaign is typically more approachable for smaller teams that want to build and manage automations without the same level of implementation and operational overhead. |
| Pipedrive | Sales CRM organized around visual pipelines and deals. Features include activity and task management, lead capture and qualification, email synchronization, sales automation, scheduling, reporting, and integrations. AI and add-on capabilities may be available depending on plan. | Stronger for straightforward pipeline visibility and rep adoption. Pipedrive makes it easy for sales teams to see deal stages, next actions, and stalled opportunities. Its pipeline-first approach can be more intuitive for sales managers than a marketing-automation-centered workspace. ActiveCampaign is stronger when the core requirement is automated email journeys and marketing segmentation; Pipedrive is more focused on managing deals and sales activity. |
| Salesforce | A broad CRM platform with products for sales, service, marketing, commerce, analytics, and industry-specific workflows. Sales capabilities include account and opportunity management, forecasting, automation, reporting, customization, integrations, and AI features such as Einstein and Agentforce offerings. | Stronger for customization, scale, and a large CRM ecosystem. Salesforce can support complex organizational structures, tailored processes, extensive reporting, and integrations across many departments. Its breadth and configurability suit organizations that need a highly adaptable enterprise CRM. ActiveCampaign is generally easier to adopt for teams prioritizing email marketing and automation; Salesforce may require more configuration, administration, and investment to deliver its full value. |
| Zendesk | Customer service and support tools including ticketing, omnichannel customer conversations, help-center and knowledge-base features, service workflows, reporting, and AI-assisted support. Capabilities are designed to help agents manage requests across channels and help customers find answers. | Stronger for customer support operations—not a direct marketing-automation replacement. Zendesk is purpose-built for handling support requests, organizing tickets, and enabling self-service. Those service-management capabilities are deeper than ActiveCampaign’s customer communication and marketing tools. ActiveCampaign is better suited to marketing campaigns, lead nurturing, and sales automation; Zendesk is the more relevant choice when the main problem is managing customer service at scale. |
| Zoho | A broad suite of business applications, including Zoho CRM, marketing products, customer support, finance, collaboration, and analytics. Depending on the products selected, users can manage leads and deals, automate workflows, run campaigns, handle customer requests, and connect business data across the suite. Zoho CRM also offers customization and Zia AI capabilities. | Stronger for businesses seeking a wide, often cost-conscious suite of connected apps. Zoho’s range can cover CRM, marketing, finance, and operations within one vendor ecosystem, giving businesses options to expand beyond marketing automation. Its breadth and customization can be attractive to teams trying to consolidate tools. ActiveCampaign is more focused on email marketing and automation; Zoho’s specific marketing capabilities depend on which products—such as CRM, Campaigns, or Marketing Automation—a business adopts. |
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Integration Capabilities for each ActiveCampaign competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Close | Google Workspace, Microsoft 365, Slack, Zoom, Aircall, Zapier | Shares common productivity and automation connections with ActiveCampaign. Close’s catalog is more sales- and calling-focused; ActiveCampaign is stronger for marketing automation and ecommerce connections. |
| HubSpot | Salesforce, Google Workspace, Microsoft 365, Slack, Zoom, Shopify, Stripe, WordPress, LinkedIn Sales Navigator, Zapier | Broad overlap with ActiveCampaign across productivity, ecommerce, and automation tools. HubSpot offers a large CRM-focused marketplace; ActiveCampaign emphasizes marketing automation and customer engagement. |
| Keap | QuickBooks, Shopify, WooCommerce, WordPress, Gmail, Outlook, PayPal, Stripe, Zapier | Overlaps with ActiveCampaign on ecommerce, website, payment, and automation connections. Keap’s integrations also cater to small-business accounting and payments workflows. |
| Marketo | Salesforce, Microsoft Dynamics, LinkedIn, Google Ads, Adobe Experience Cloud, Zoom, ON24 | Shares some CRM and marketing-channel connections with ActiveCampaign. Marketo’s integrations are geared toward enterprise marketing operations and CRM data synchronization. |
| Pipedrive | Google Workspace, Microsoft 365, Slack, Zoom, Mailchimp, Xero, QuickBooks, Trello, Zapier | Both platforms connect with common productivity and automation tools. Pipedrive’s catalog centers on sales pipelines; ActiveCampaign puts more emphasis on marketing automation and campaign tools. |
| Salesforce | Slack, Microsoft Outlook, Gmail, Microsoft Teams, Zoom, DocuSign, Tableau, Marketo, Zendesk, Shopify | AppExchange offers a much broader, highly customizable ecosystem than ActiveCampaign’s catalog. Both support connections to common business tools, but Salesforce has more options for complex CRM and enterprise workflows. |
| Zendesk | Salesforce, Slack, Jira, Shopify, HubSpot, Microsoft Teams, Zoom, Mailchimp, Trello, Aircall | Overlaps with ActiveCampaign on CRM, ecommerce, and communication tools. Zendesk’s integrations focus on customer support and service workflows, while ActiveCampaign focuses on marketing and automation. |
| Zoho CRM | Google Workspace, Microsoft 365, Slack, Mailchimp, Zoom, QuickBooks, Shopify, WordPress, WhatsApp, LinkedIn | Shares several productivity, ecommerce, and marketing connections with ActiveCampaign. Zoho also integrates closely with its own business applications, while ActiveCampaign centers on marketing automation. |
Examples are representative, not exhaustive. Integration availability and setup can vary; some connections may require a marketplace app, partner connector, or middleware such as Zapier.
Pros and Cons of each ActiveCampaign Alternative
“Pros” and “Cons” are relative to ActiveCampaign for common sales and marketing use cases. Features and costs can vary by plan.
| Alternative | Pros | Cons |
|---|---|---|
| Close.io (Close) | Sales-focused CRM with built-in calling, SMS, email, and power-dialing tools; useful for teams making frequent outbound calls and managing sales sequences. | Less suited to broad marketing programs: campaign management and customer marketing automation are not as central as they are in ActiveCampaign. |
| HubSpot | Combines CRM with marketing, sales, and service tools; useful for teams that want one platform for inbound marketing, lead management, and customer support. Offers a free CRM tier. | Advanced features and additional hubs can raise costs as a team grows. Its breadth can also mean more setup and product choices than a team needs for email marketing and automation alone. |
| Keap | Brings CRM, marketing automation, payments, invoicing, and appointment workflows together; useful for small service businesses managing leads through to payment. | More oriented toward small-business sales and client operations than larger, campaign-led marketing programs. Its pricing and feature set may be less suitable for businesses seeking a marketing-first platform. |
| Marketo (Adobe Marketo Engage) | Strong for enterprise lead management, complex nurture programs, account-based marketing, and marketing measurement; often used with a separate CRM such as Salesforce. | Requires more implementation and specialist administration than ActiveCampaign. It is typically a less direct fit for small teams wanting a simpler, built-in CRM and email automation setup. |
| Pipedrive | Sales-focused pipeline management with visual deal tracking and sales activity automation; useful for teams that prioritize managing opportunities and sales follow-up. | Marketing campaigns and advanced marketing automation are less central and may require separate tools or add-ons. ActiveCampaign is a closer fit when automated email marketing and contact nurturing are priorities. |
| Salesforce | Highly configurable CRM with a large ecosystem and extensive sales, service, and reporting capabilities; suitable for organizations with complex processes or multiple teams. | More setup, administration, and customization are typically required. Salesforce’s marketing capabilities may involve separate products or integrations, whereas ActiveCampaign brings marketing automation and a lighter CRM together. |
| Zendesk | Strong for customer support workflows such as ticketing, help centers, and service-team management; useful when resolving customer requests is the main need. | Primarily a support platform, rather than a marketing automation platform. Email campaigns, lead nurturing, and marketing-focused CRM workflows are less central than in ActiveCampaign. |
| Zoho | Offers a broad suite of business apps, including CRM and separate marketing tools; useful for organizations seeking connected sales and business software, with options to customize workflows. | Marketing capabilities can involve choosing and configuring multiple Zoho products. That can add setup and coordination compared with ActiveCampaign’s more marketing-centered automation workflow. |
ActiveCampaign vs Competitors: Traffic & Marketing Comparison
Traffic comparison
Zendesk leads the available data, with about 21.1M organic visits in October 2026; Zoho reached 20.0M in January 2026, but its series is incomplete. HubSpot is next, at 7.6M in October 2026, down from 14.2M in December 2025. ActiveCampaign had about 922K in October 2026, while Keap fell to 20K. Close.io, Marketo, Pipedrive and Salesforce have no traffic figures, so they can’t be compared reliably.
Top-performing keywords
The rankings show broad strength across brands, but don’t include keyword-level traffic, so these are visibility signals—not proven traffic drivers. ActiveCampaign ranks #1 for many email marketing and automation terms; “email campaign” is #6. Marketo also has extensive #1 rankings in email and marketing automation. Zendesk’s #1 terms cluster around customer support and help desks. Salesforce and Zoho rank across CRM, customer data and software terms; Zoho’s “contact management software” is #3. Most listed terms for the other brands rank #1.
Visibility and reach
By recorded organic traffic, Zendesk and Zoho have the strongest reach, though their measurement periods differ and Zoho’s data has gaps. HubSpot also has substantial visibility, despite a marked decline across its reported months. Keyword breadth adds another dimension: ActiveCampaign and Marketo stand out in email marketing and automation, while Zendesk dominates support-related terms. Missing traffic data for four brands—and absent keyword rankings for ActiveCampaign in the keywords_order set—limits a complete comparison.
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Other “ActiveCampaign” Alternatives & Competitors that you can find for free
| Competitor | Key features | Notable trend | Value proposition |
|---|---|---|---|
| Brevo | Email and SMS campaigns, marketing automation, CRM, transactional email, and chat tools | Bringing more customer messaging channels into one platform | A broad, accessible marketing toolkit for businesses seeking email, messaging, and CRM together |
| Mailchimp | Email campaigns, audience segmentation, customer journeys, landing pages, forms, and ecommerce integrations | Adding AI-assisted campaign creation and optimization to an established email-marketing suite | An approachable option for small businesses that want to manage campaigns and basic automation in one place |
| GetResponse | Email automation, landing pages, webinar hosting, conversion funnels, and ecommerce features | Combining email marketing with webinars and funnel-building tools | Useful for businesses that want to attract, engage, and convert leads without assembling multiple separate tools |
| Klaviyo | Ecommerce-focused email and SMS, customer data, behavioral segmentation, automated flows, and predictive analytics | Emphasis on first-party customer data and personalized, cross-channel marketing | A strong fit for online retailers looking to tailor campaigns using shopping and customer behavior |
| Omnisend | Ecommerce email, SMS, push notifications, segmentation, and pre-built automation workflows | Making coordinated, multichannel ecommerce campaigns easier to launch | Helps online stores automate customer communications across key channels with relatively little setup |
Frequently Asked Questions
What is ActiveCampaign used for?
ActiveCampaign is a marketing automation platform used to send email campaigns, build automated customer journeys, manage contacts, and support sales processes with CRM features. It is commonly used by small and midsize businesses.
How does ActiveCampaign compare with Mailchimp?
ActiveCampaign is generally better suited to businesses that need detailed automations, segmentation, and sales workflows. Mailchimp is often favored for straightforward email campaigns and ease of use. The best fit depends on the complexity of your marketing needs and budget.
Is ActiveCampaign better than HubSpot?
Neither is universally better. ActiveCampaign is often chosen for email marketing automation and customer journeys, while HubSpot offers a broader suite of marketing, sales, service, and content tools. Compare the features and total cost of the specific plans you need.
How does ActiveCampaign compare with Klaviyo?
Klaviyo is particularly focused on ecommerce marketing, with strong store integrations and product-based targeting. ActiveCampaign serves a wider range of business types and combines marketing automation with sales CRM capabilities.
Does ActiveCampaign offer a free plan?
ActiveCampaign’s plan availability can change, so check its current pricing page for the latest options. It has commonly offered paid plans and a limited trial rather than a permanent free plan.
What are some alternatives to ActiveCampaign?
Popular alternatives include Mailchimp for simpler email marketing, HubSpot for an all-in-one CRM and marketing suite, Klaviyo for ecommerce, and Brevo for email and multichannel campaigns. Compare automation features, integrations, contact limits, and pricing before switching.
