Top ActiveCampaign Alternatives & Competitors based on 712 Reviews
Reviews collected from
trustpilot.com
trustradius.com
gartner.com
reviews.io
capterra.com
.
| Brand | Pricing |
|---|---|
|
|
ActiveCampaign offers four pricing tiers: Lite, Plus, Professional, and Enterprise. Prices range from $15/month for Lite to custom pricing for Enterprise, based on the number of contacts and features included. |
|
|
Close.com features three main pricing plans: Starter, Professional, and Business. Monthly costs start at $49/user for Starter, going up to $149/user for Business, with each tier offering a progressively broader range of features. |
|
|
HubSpot provides a range of pricing options divided into free tools, Starter, Professional, and Enterprise plans. The Starter plan starts at $45/month and scales upward based on selected add-ons and the number of users. |
|
|
Keap offers three main pricing tiers: Lite, Pro, and Max. Prices begin at $79/month for Lite, with options for additional users and more advanced features that can increase costs. |
|
|
Marketo does not provide explicit pricing on its website, opting instead for a custom quote approach. Potential customers must contact sales to get pricing based on their specific needs. |
|
☆ |
Pipedrive’s pricing comes in four plans: Essential, Advanced, Professional, and Enterprise, starting at $14.90/month per user for Essential and going up to $99/month per user for Enterprise, each with progressively more features. |
|
|
Salesforce Essentials is priced at $25/user/month, providing core features for small businesses, with scalability options through additional modules that can increase overall pricing based on requirements. |
|
☆ ☆ ☆ |
Zendesk’s sales pricing page outlines various tiers like Support Team, Support Professional, and Support Enterprise, starting at $5/month per agent, with rising costs as more advanced features and capabilities are included. |
|
☆ ☆ ☆ |
Zoho offers a wide variety of pricing plans for its suite of apps, including free options and paid plans ranging from $12/month per user to $100/month per user, with varying features and scalability based on the chosen plan. |
Compare your brand to your competitors
Why should you be looking for a ActiveCampaign alternative?
Users may seek alternatives to ActiveCampaign for several reasons, including the need for specific features, a more intuitive user experience, budget constraints, or improved customer support. To help you explore your options, we’ll examine top alternatives like Close.io, HubSpot, Keap, Marketo, Pipedrive, Salesforce, Zendesk, and Zoho. Each platform offers unique features catering to different budgets and target users, making it essential to analyze these factors to find the best fit for your business needs.
Quick Overview of Top ActiveCampaign Competitors
-
Close.io – Best ActiveCampaign Alternative for Sales-Driven Teams
Focused on sales automation, Close.io offers built-in calling, SMS, and email capabilities, allowing teams to manage communication seamlessly within the CRM. Its robust pipeline management tools and reporting features are tailored for high-volume sales environments. -
HubSpot – Most Comprehensive ActiveCampaign Competitor
HubSpot provides a full suite of marketing, sales, and service tools with extensive integrations. Its user-friendly interface, powerful email marketing features, and free tier make it an excellent choice for businesses of all sizes looking to grow their customer base. -
Keap – Best ActiveCampaign Alternative for Small Businesses
Keap specializes in small business automation, combining CRM and marketing tools tailored for entrepreneurs. Its features include customer segmentation, automated workflows, and integration with e-commerce platforms, helping small teams streamline outreach efforts. -
Marketo – Most Advanced ActiveCampaign Competitor for Enterprises
Owned by Adobe, Marketo excels in enterprise-level marketing automation. It offers sophisticated lead management, analytics, and personalized campaigns, making it ideal for larger organizations looking to implement complex marketing strategies. -
Pipedrive – Best ActiveCampaign Alternative for Sales Focus
Pipedrive’s simplicity and ease of use make it a top choice for sales teams. Its visual pipeline, activity reminders, and customizable workflows focus on improving sales processes, making tracking deals straightforward and efficient. -
Salesforce – Leading ActiveCampaign Competitor for Customization
Salesforce is renowned for its extensive customization and scalability, providing a tailored solution for businesses of all sizes. Its robust cloud-based platform includes advanced reporting, integration capabilities, and a vast ecosystem of apps. -
Zendesk – Top ActiveCampaign Alternative for Customer Support Integration
Primarily known for its customer support solutions, Zendesk offers CRM capabilities that seamlessly integrate customer interactions across multiple channels. Its strengths lie in ticketing systems, reporting, and customer satisfaction tools. -
Zoho – Most Affordable ActiveCampaign Competitor with Extensive Features
Zoho provides a comprehensive suite of applications at a lower price point, featuring CRM, email marketing, project management, and more. Its extensive integration capabilities and customizable solutions make it suitable for businesses looking for an all-in-one approach.
ActiveCampaign Alternatives: Feature by Feature Comparison
| Feature / Tool | Close.io | HubSpot | Keap | Marketo | Pipedrive | Salesforce | Zendesk | Zoho | Comparison with ActiveCampaign |
|---|---|---|---|---|---|---|---|---|---|
| CRM | Integrated CRM for managing leads and communication. | Full CRM suite including marketing automation. | CRM with a strong focus on automation and integration. | Enterprise-level CRM focused on lead management. | User-friendly CRM for small to medium businesses. | Highly customizable CRM with numerous integrations. | Customer Support CRM with ticketing and helpdesk. | Comprehensive CRM suite covering various applications. | ActiveCampaign focuses on email marketing automation rather than a full-fledged CRM. Close.io offers a more cohesive solution for sales teams with built-in communication tools. |
| Email Marketing | Automated email sequences tied to workflows. | Advanced email marketing with segmentation. | Email campaigns with CRM integration for lead tracking. | Highly robust email marketing platform. | Basic email features focused on sales automation. | Email integration with extensive workflow options. | Integrated email support feature in ticketing. | Email marketing with CRM features included. | ActiveCampaign excels in email automation, allowing for complex workflows, while HubSpot offers advanced segmented campaigns that can be more sophisticated. |
| Calling Features | In-built calling tools to connect directly with leads. | No built-in calling feature. | No robust calling features; relies on integrations. | Basic calling capabilities as part of lead management. | Integrated calling features for sales calls. | Extensive call center functionalities including VoIP. | No specific calling features; focuses on support. | Integrated VoIP features with calling capabilities. | Close.io is superior in offering built-in calling, facilitating instant communication with prospects which is unique compared to ActiveCampaign. |
| Automation | Simple automation features to streamline sales tasks. | Powerful workflow automation across platforms. | Basic automation especially for small business workflows. | Advanced automation for advertising and email workflows. | Basic workflow automation centered on sales tasks. | Extensive automation capabilities across all processes. | Automation only concerning helpdesk tickets and responses. | Offers automation across all applications and workflows. | ActiveCampaign provides strong automation capabilities particularly for email; however, HubSpot offers broader automation across marketing and sales dimensions which can be seen as superior. |
| Sales Pipeline | Intuitive sales pipeline management with visual tracking. | Customizable pipeline management, integrates with marketing functions. | Simple sales pipeline management for small businesses. | Advanced pipeline features tied with lead scoring and nurturing. | Highly visual sales pipeline management. | Extremely sophisticated pipeline management options with AI capabilities. | Limited pipeline management focused on support metrics. | Offers customizable pipelines across different verticals. | ActiveCampaign has strong pipeline features but Close.io is geared more towards users needing detailed call and interaction logs directly within the pipeline, which is a notable advantage. |
| Integration | Integrates with numerous apps for a seamless experience. | Extensive app marketplace for every need. | Integrates primarily with small business tools. | Strong integrations focused on marketing tools. | Good integrations, particularly for sales tools. | Very high integration capabilities with various business applications. | Limited third-party app integration focused primarily on ticketing systems. | Wide range of integrations across business applications. | While ActiveCampaign offers decent integrations, HubSpot stands out for its extensive app marketplace, offering tools that can significantly enhance performance and functionality. |
| Reporting & Analytics | Basic reporting tools for sales metrics. | Comprehensive reporting across sales and marketing. | Basic reporting features mostly on customer behavior. | Advanced analytics for marketing campaigns. | User-friendly reporting focused on sales performance. | Sophisticated reporting features with customizable dashboards. | Basic analytics concerning support performance. | Comprehensive reporting covering various business functions. | ActiveCampaign provides insightful reporting on email campaigns unlike Close.io which focuses on sales metrics, but Salesforce offers far more robust reporting and analytics capabilities. |
| User Experience | Simple and clean interface aimed at efficiency. | User-friendly with many resources and support. | An intuitive interface tailored for small business users. | More advanced interface, potentially steep learning curve. | Highly intuitive and visually appealing design. | Flexible but can be overwhelming—high learning curve. | User-friendly for customer support teams. | Interface designed with an emphasis on user experience across applications. | ActiveCampaign offers a clean user experience focused on email automation, whereas Close.io has a simpler interface designed for immediate sales engagement which may appeal more to sales teams. |
| Support | Offers standard support with accessible resources. | Extensive knowledge base and customer support. | Prioritizes customer support for small business users. | Dedicated support for enterprise customers. | Excellent support through various channels. | Extensive support options; large documentation base. | Strong customer support tailored to helpdesk users. | Robust support options including ticketing for users. | While ActiveCampaign has good support, HubSpot provides a comprehensive customer service approach that includes a wealth of training resources which many users find beneficial. |
This table compares key features of selected CRM and marketing automation platforms against ActiveCampaign, emphasizing unique or superior aspects of each tool that cater to specific user needs.
Compare your brand to your competitors
Integration Capabilities for each ActiveCampaign competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| ActiveCampaign | – Shopify – WooCommerce – Zapier – Salesforce – Facebook Ads – WordPress – Magento |
Strong integration with eCommerce and marketing tools. |
| Close.io | – Zapier – Slack – Quickbooks Online – Mailgun – Google Calendar – Intercom |
Focus on sales tools and productivity apps, limited marketing tools. |
| HubSpot | – Salesforce – Zapier – Shopify – Mailchimp – Eventbrite – Google Ads |
Comprehensive range of integrations across CRM, marketing, and sales. |
| Keap | – Quickbooks – PayPal – Gmail – Shopify – Zapier – WordPress |
Best for small businesses; focus on invoicing and email marketing. |
| Marketo | – Salesforce – Microsoft Dynamics – Zapier – Google Analytics |
Primarily suited for enterprise-level marketing and automation tools. |
| Pipedrive | – Zapier – Mailchimp – Google Drive – Slack – Trello – Quickbooks |
Integrates well with project management and automation tools. |
| Salesforce | – Marketing Cloud – Slack – Gmail – Zoom – Mailchimp – DocuSign |
Extensive integrations, leading the CRM market with vast tool compatibility. |
| Zendesk | – Slack – Salesforce – Zapier – Shopify – Mailchimp – JIRA |
Designed for customer service integrations and productivity tools. |
| Zoho | – Google Workspace – Mailchimp – Quickbooks – Slack – Salesforce |
Strong suite of integrations across its diverse product offerings. |
Pros and Cons of each ActiveCampaign Alternative
Here’s a comparison table that outlines the primary pros and cons of each alternative compared to ActiveCampaign:
| Alternative | Pros | Cons |
|---|---|---|
| Close.io | Strong built-in communication tools (call/email), great for sales teams | Limited marketing automation compared to ActiveCampaign |
| HubSpot | Comprehensive marketing, sales, and customer service features, user-friendly | Higher cost for full features, learning curve for complex tools |
| Keap | Excellent for small businesses, intuitive interface, automation tools | Limited integrations compared to ActiveCampaign |
| Marketo | Advanced marketing automation capabilities, robust reporting features | Can be expensive, steep learning curve |
| Pipedrive | Simple sales pipeline management, great for sales-focused users | Limited marketing automation compared to ActiveCampaign |
| Salesforce | Highly customizable, extensive third-party integrations | Can be overwhelming for new users, expensive |
| Zendesk | Strong customer support tracking, great for service-oriented businesses | Less focus on marketing automation, mainly a support tool |
| Zoho | Affordable pricing, extensive suite of applications, good integrations | User interface less intuitive, uneven support quality |
This table summarizes the key strengths and weaknesses of each alternative to ActiveCampaign based on typical use cases in businesses.
ActiveCampaign vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Among the brands analyzed, HubSpot attracts the highest organic traffic, peaking at approximately 128 million visits. Following closely is Salesforce with around 37 million visits, and Zendesk at 38 million. Conversely, Marketo lags significantly with only 95419 visits. Both Close.io and Keap show modest traffic figures under 1 million, indicating a more niche audience, while Pipedrive falls in the mid-range with about 5 million visits. This indicates potential growth opportunities for the lower-traffic brands.
Top Performing Keywords:
HubSpot excels with high-ranking keywords like "hubspot crm" and "inbound lead generation," holding multiple top positions, driving significant traffic. Salesforce also dominates with "sales software," maintaining a rank of 1 and several critical terms, indicating robust keyword visibility. Pipedrive and Keap leverage focused niche keywords like "pipeline software" and "crm email marketing," respectively. In contrast, Marketo has a lower keyword performance, despite ranking well for essential terms, indicating potential areas for improvement.
Conclusions on Visibility and Reach:
Overall, HubSpot showcases the strongest online visibility, driven by substantial organic traffic and a comprehensive keyword strategy. Salesforce follows closely, particularly in the sales and CRM sectors. Zendesk also maintains a healthy presence with robust support-related keywords. However, Marketo, despite its strong keyword rankings, lacks the traffic to match its competitors, suggesting a need to enhance outreach. Brands like Close.io and Keap should refine their strategies to maximize visibility further within their market segments.
Compare your brand to your competitors
Other “ActiveCampaign” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to ActiveCampaign along with their key features, strengths, and value propositions:
-
Infusionsoft by Keap
- Key Features: Automation functionality, CRM, email marketing, eCommerce, and landing page builder.
- Strengths: Offers tailored solutions for small businesses with powerful automation tools, invoicing, and billing features, as well as robust customer support.
- Value Proposition: Infusionsoft is designed to simplify complex processes for small businesses, enabling them to increase sales and streamline operations without needing extensive technical knowledge.
-
Mailchimp
- Key Features: Email marketing, marketing automation, landing pages, audience segmentation, and analytics.
- Strengths: Known for its user-friendly interface and extensive educational resources. Ideal for small to medium businesses looking to scale their email marketing efforts.
- Value Proposition: Mailchimp provides an all-in-one marketing platform that is particularly accessible for beginners, with flexible pricing and effective segmentation tools.
-
Drip
- Key Features: E-commerce CRM, email segmentation, visual workflow builder, and advanced personalization.
- Strengths: Specifically designed for e-commerce businesses, which makes it great for online retailers seeking to enhance customer engagement through automation and personalized marketing.
- Value Proposition: Drip delivers a focused and powerful marketing automation solution for e-commerce brands, helping them to understand customer behavior and drive conversion rates.
-
Constant Contact
- Key Features: Email marketing, social media integration, event marketing, and list segmentation.
- Strengths: Offers excellent customer support and a library of educational tools and resources, ideal for small businesses and nonprofits.
- Value Proposition: Constant Contact is perfect for businesses needing straightforward email marketing tools and supportive resources to maximize their outreach and engagement efforts.
-
GetResponse
- Key Features: Email marketing automation, landing pages, webinars, and CRM functionality.
- Strengths: Combines email marketing with additional features like webinar hosting and simplified list management, enabling users to conduct comprehensive marketing campaigns.
- Value Proposition: GetResponse provides a versatile marketing platform that emphasizes comprehensive email marketing and user engagement strategies, catering to businesses looking for a multi-functional solution.
These alternatives provide unique functionalities that can cater to different business needs, making them solid options for those considering a switch from ActiveCampaign.
