Top ZoomInfo Alternatives & Competitors based on 321 Reviews
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| Brand | Pricing |
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ZoomInfo offers a flexible pricing model tailored to the needs of sales and marketing teams. Pricing details require direct consultation, but they provide various packages based on features and team size, including options for individual users and larger enterprises. Key features may include access to a vast database of business contacts, advanced search capabilities, and integration with CRM tools. |
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Apollo.io provides a tiered pricing structure with several plans including a free tier and paid options starting at $39/month. The paid plans include various features such as access to contact databases, email outreach tools, and analytics. Advanced features are available in higher tiers, catering to different sizes of teams and needs. |
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Clearbit operates on a customized pricing model depending on the services selected, including its data enrichment and lead generation tools. Pricing is generally tailored to the specific needs of businesses and can include add-ons for more extensive API access. Interested users must contact sales for exact pricing information. |
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Jasper AI offers several pricing plans starting from $29/month for individuals, with options for teams and larger organizations that require more collaboration features. Each tier provides varying amounts of monthly word usage and access to different capabilities such as templates and advanced features. |
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Lusha provides a pay-as-you-go model alongside subscription options. The pricing starts at $39/month for a basic subscription with a limited number of credits for accessing contact information, and there are higher-tier plans that offer more credits and additional features for teams and enterprises. |
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RocketReach offers multiple pricing tiers starting from $39/month for individuals with access to a database of business contacts, and higher tiers that provide additional features like real-time verification and API access. The pricing scales based on usage and feature requirements. |
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UpLead offers several subscription options, starting at $39/month, with access to its B2B database and lead generation tools. Higher-tier plans include more credits for leads and enhanced features like integration capabilities. UpLead emphasizes ease of use and high data accuracy. |
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Why should you be looking for a ZoomInfo alternative?
Users often seek alternatives to ZoomInfo for various reasons, including specific feature requirements, ease of use, budget constraints, and customer support options. Solutions like Apollo.io, Clay, Clearbit, Cognism, Jasper, Lusha, RocketReach, SalesIntel, and UpLead address these needs with tailored functionalities. In this overview, we’ll explore how these platforms compare in terms of features, pricing, and target user demographics, helping businesses make informed decisions based on their unique requirements.
Quick Overview of Top ZoomInfo Competitors
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Apollo.io – Best ZoomInfo Alternative for Lead Generation
Comprehensive platform combining a B2B database with multichannel outreach capabilities. Offers detailed insights on prospect engagement, helping users optimize campaigns effectively. -
Clay – Most Innovative ZoomInfo Competitor
Focuses on enriching customer profiles with data from various sources and enables personalized outreach. Automates tasks to streamline sales outreach processes effectively. -
Clearbit – Top ZoomInfo Competitor for Real-time Data Enrichment
Known for its real-time data processing and API integration, Clearbit allows businesses to enrich their CRM data with accurate, up-to-date information about leads and customers quickly. -
Cognism – Leading ZoomInfo Alternative for Global Lead Generation
Emphasizes European data compliance with a vast B2B database. Offers automated lead generation with AI-driven insights and predictive Dialer solutions for sales teams. -
Jasper – Best ZoomInfo Alternative for AI Writing Assistance
While primarily an AI writing assistant, Jasper aids in content creation for sales pitches and marketing emails, which can enhance outreach effectiveness when paired with lead databases. -
Lusha – Cheapest ZoomInfo Competitor for Contact Data
Offers a freemium model with affordable pricing tiers. Lusha provides direct access to verified contact details of decision-makers, making it highly budget-friendly for startups and small businesses. -
RocketReach – Most User-friendly ZoomInfo Alternative for Outreach
Features a user-friendly interface with options for finding emails and phone numbers. RocketReach enhances user experience with an extensive API integration, making it easy to sync data with other tools. -
SalesIntel – Best ZoomInfo Competitor for Data Accuracy
Prioritizes data accuracy with human-verified contacts and competitive analytics features. SalesIntel provides insights based on deep research, making it a valuable resource for targeted outreach. -
UpLead – Reliable ZoomInfo Alternative for Small to Medium Businesses
Offers a simple pricing structure with pay-as-you-go options. UpLead boasts a straightforward interface and advanced filtering criteria for prospect searches, ideal for businesses with specific targeting needs.
ZoomInfo Alternatives: Feature by Feature Comparison
| Feature | Apollo.io | Clay | Clearbit | Cognism | Jasper | Lusha | RocketReach | SalesIntel | UpLead | ZoomInfo |
|---|---|---|---|---|---|---|---|---|---|---|
| Data Coverage | Extensive database with diverse company and contact data. | Focuses on personalized data linking individuals and their contact networks. | Strong emphasis on real-time data updating and enrichment for lead quality. | Extensive database with European data compliance and GDPR suitability. | Primarily focused on AI-driven content creation rather than database. | Provides direct email and phone number information sourced from various parties. | Combines public data with user-contributed data to enhance accuracy. | Offers a vast array of company insights, including tech stack and funding rounds. | Database includes comprehensive B2B contact information, improving targeting precision. | Features a massive dataset with deep insights across various sectors. |
| Search Flexibility | Advanced filtering options for precise search capabilities. | AI-driven suggestions for potential connections and relationship mapping. | Highly customizable with extensive filters for niche market targeting. | Offers advanced filtering and segmentation by company-specific data fields. | No search filters; content-focused tool rather than a lead generator. | Advanced search filters for targeting specific industries and roles. | Enables searching by multiple criteria including- job title, location, and company size. | Offers multi-dimensional search capabilities that combine various attributes. | Advanced filters for job titles, company types, and location attributes. | Robust and customizable search with deep integration capabilities. |
| Integration Options | Seamless integration with CRM systems and various tools for streamlined workflows. | Integrates with Google Workspace and other productivity tools for seamless operation. | Robust API and friendly integration options for CRM and marketing tools. | Integrates with major CRMs and marketing platforms, facilitating automated workflows. | Integrates with content management tools but may lack native CRM integrations. | Integrates with Salesforce and other CRMs for effective data utilization. | Offers integrations with multiple platforms to enhance data utility. | Built-in integrations available for most CRMs and automation tools. | Offers multiple integrations enhancing data management across tools. | Extensive integration options with top CRMs and analytic tools. |
| AI Features | AI-driven suggestions for potential leads based on user activity. | Unique AI capabilities for relationship and network visualizations. | AI-powered data enrichment tools for CRM systems, enhancing lead profiles. | AI algorithms for data accuracy and lead scoring. | Advanced AI tools for content generation tailored to specific audiences. | Limited AI features focused primarily on data sourcing rather than insights generation. | Offers predictive insights based on user data to enhance targeting. | Utilizes AI for lead scoring and prioritization for sales efforts. | AI-driven quality scoring system to determine lead viability. | AI features focused on data accuracy and predictive analytics. |
| Pricing Model | Flexible pricing structures that scale with user needs. | Pricing model reflects personalized services; may vary based on connection depth. | Transparent pricing models with tiered packages based on the number of users. | Flexible pricing geared towards sales teams looking for data compliance. | Various pricing packages tailored for different organizational needs. | Competitive pricing for small teams; pay-as-you-go options available. | Tiered pricing structures based on usage and features. | Monthly subscriptions with options for additional features and database access. | Tiered pricing based on data access and usage levels. | Pricing based on tiered packages with added services for enterprise customers. |
| Unique Selling Proposition | Combines sales engagement and prospecting capabilities seamlessly. | Emphasizes relationship-building with personal, encompassing data management. | Unique focus on real-time data enrichment that sets it apart from static databases. | Focus on compliance and lead generation in European markets. | Focuses on content creation, allowing companies to leverage leads creatively. | Strong emphasis on providing verified contacts with direct interaction capabilities. | User-driven data contributions allow for dynamic updates and accuracy. | Prioritizes detailed data insights tailored for hyper-targeting. | Integrated multi-layered insights making it versatile for different market needs. | Powerful analytics and data-driven insights with deep market coverage. |
This table summarizes how Apollo.io, Clay, Clearbit, Cognism, Jasper, Lusha, RocketReach, SalesIntel, and UpLead compare to ZoomInfo across various features. Each tool brings unique aspects to the table, allowing users to choose the best fit for their specific requirements in sales intelligence and lead generation.
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Integration Capabilities for each ZoomInfo competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Apollo.io | Salesforce, HubSpot, Outloook, Zapier, Google Workspace, Pipedrive, Freshworks CRM | Seamless integration with popular CRM and sales tools for effective lead management. |
| Clay | Notion, HubSpot, Google Sheets, Airtable | Primarily focuses on productivity and CRM tools; lacks direct integrations with traditional B2B databases. |
| Clearbit | Salesforce, HubSpot, Marketo, Segment, Slack | Integrates with major CRMs and marketing platforms; enhances lead scoring and enrichment. |
| Cognism | Salesforce, HubSpot, LinkedIn, Zapier | Strong integration with CRMs and productivity tools to enhance lead generation and sales processes. |
| Jasper | Not directly focused on B2B database integrations, supports tools like Google Docs and Surfer SEO | Primarily a content generation tool; limited connecting to CRM and sales databases. |
| Lusha | Salesforce, HubSpot, Pipedrive, Zapier, Google Chrome Extension | Aids in building and managing contact databases; strong compatibility with major CRMs. |
| RocketReach | Salesforce, HubSpot, Slack, Zapier | Integrates with leading CRMs and messaging tools; enhances outreach and lead generation. |
| SalesIntel | Salesforce, HubSpot, LinkedIn, Zapier | Provides robust connections with CRMs and lead generation tools, comparable to leading B2B solutions. |
| UpLead | Salesforce, HubSpot, Pipedrive, Zapier | Focused on lead generation and integrates smoothly with popular sales CRMs. |
| ZoomInfo | Salesforce, HubSpot, Microsoft Dynamics, Marketo, LinkedIn, Slack | One of the most extensive integration libraries, covering a wide array of B2B tools for data enrichment and sales automation. |
Pros and Cons of each ZoomInfo Alternative
Here’s a table summarizing the primary pros and cons for each alternative compared to ZoomInfo:
| Alternative | Pros | Cons |
|---|---|---|
| Apollo.io | – Affordable pricing structure | – Data accuracy can vary |
| – Comprehensive lead and engagement tracking | – Limited integrations compared to some competitors | |
| – User-friendly interface | – Less robust filtering options for data | |
| Clay | – Strong automation features | – Smaller database compared to ZoomInfo |
| – Excellent for personalized outreach | – May lack some advanced analytics features | |
| – Easy integration with CRM tools | – Primarily focused on small to mid-sized businesses | |
| Clearbit | – Real-time data enrichment | – Higher cost for premium features |
| – Integration with many popular tools (CRMs, marketing, etc.) | – Potentially steep learning curve for new users | |
| – Strong focus on B2B insights and data quality | – Limited functionality for lead generation | |
| Cognism | – High-quality lead generation and data accuracy | – Price tag may be prohibitive for small businesses |
| – Extensive global coverage | – Complexity of the platform can lead to learning curve | |
| – GDPR-compliant data sourcing | – Less intuitive interface compared to competitors | |
| Jasper | – Leading AI copywriting tool, great for content creation | – Not primarily a lead generation platform |
| – Offers various templates for marketing | – Limited features for data management or contacts | |
| – Can enhance email outreach effectiveness | – Lacks CRM functionalities altogether | |
| Lusha | – Cost-effective and user-friendly interface | – Data may not be as extensive or detailed as ZoomInfo |
| – Quick access to contact info for sales teams | – Limited search and filtering capabilities | |
| – Great integration options with CRMs and other tools | – Focus primarily on contact info, lacking comprehensive data | |
| RocketReach | – Focus on email sourcing and verification | – Smaller database compared to ZoomInfo |
| – Provides outreach capabilities | – Data accuracy may not consistently match ZoomInfo’s | |
| – Competitive pricing for startups and smaller teams | – Limited advanced analytics features | |
| SalesIntel | – Strong emphasis on data accuracy with human-verified leads | – Pricing can be high for smaller teams |
| – Comprehensive contact and company data | – User interface may lack modernity compared to others | |
| – Focus on intent data to identify buying signals | – Some features may require additional configuration | |
| UpLead | – Affordable pricing with a pay-as-you-go model | – Smaller database leading to fewer contacts |
| – High accuracy of data through rigorous verification | – Limited advanced search functionality | |
| – Easy integration with major CRMs | – May not offer as many features as higher-priced competitors |
This table provides a comparative overview of each alternative’s strengths and weaknesses in relation to ZoomInfo, helping to identify which tools might fit specific business needs effectively.
ZoomInfo vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
ZoomInfo dominates with the highest organic traffic, peaking at over 45 million in November 2023, followed by RocketReach at around 15 million. Lusha and Jasper show respectable figures, but remain lower, with Jasper reaching about 2 million. Apollo.io struggles significantly, with under 7 million, indicative of its lower visibility. Clearbit, Clay, Cognism, SalesIntel, and UpLead also exhibit modest traffic levels, suggesting a competitive landscape where ZoomInfo significantly outperforms its peers.
Top Performing Keywords:
ZoomInfo stands out with key terms like "data enrichment" and "sales intelligence," holding top positions that drive substantial traffic. Apollo.io leverages similar keywords but lacks ranking strength in high-traffic areas, such as "sales process." Lusha and Jasper utilize specific terms like "ai for sales," reflecting strategic targeting of niche markets. Conversely, brands like SalesIntel and UpLead rely on keywords with lower competitive ranking, indicating room for improvement in keyword strategies.
Conclusions on Visibility and Reach:
ZoomInfo’s robust organic traffic and dominant keyword rankings grant it unmatched online visibility compared to competitors. RocketReach and Lusha also show strong niches in lead generation but lack the same traffic scale. In contrast, brands like Cognism and Clearbit, while present, fall behind in traffic and keyword strength, indicating potential growth opportunities. Overall, ZoomInfo’s strategic positioning in data-driven keywords secures its market leadership, showcasing the importance of targeted keyword strategy in achieving visibility.
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Other “ZoomInfo” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to ZoomInfo, along with their key features, strengths, and value propositions:
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LeadFeeder
- Key Features: Identifies businesses visiting your website, tracking their behavior; integrates with CRM and marketing tools.
- Strengths: Focused on B2B lead generation and website visitor tracking; easy integration with Google Analytics.
- Value Proposition: Helps businesses convert web traffic into actionable leads, providing insight into the companies that are interested in their services.
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Hunter.io
- Key Features: Email verification and search, domain search for finding professional emails, workflow automation for lead generation.
- Strengths: User-friendly interface with a strong focus on email finding; ideal for small to medium-sized businesses.
- Value Proposition: Simplifies the process of gathering emails and connecting with prospects, streamlining outreach efforts.
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VoilaNorbert
- Key Features: Email finder, email verification, and lead enrichment tools; provides bulk email searching capabilities.
- Strengths: Known for its accuracy in email searches and a simple pricing model that scales with usage.
- Value Proposition: Efficiently uncovers potential leads through targeted email searches, enhancing outreach efficiency.
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LeadIQ
- Key Features: Web-based prospecting, capturing and enriching data, and integration with Salesforce and other CRMs.
- Strengths: Strong focus on sales intelligence and prospecting; allows teams to build enriched lead lists quickly.
- Value Proposition: Streamlines the lead generation process, helping sales teams focus on relationships rather than data entry.
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Zoho CRM
- Key Features: Comprehensive CRM capabilities, sales automation, lead management, and analytics; extensive integration options.
- Strengths: Cost-effective solution for small to large businesses; highly customizable to fit various business needs.
- Value Proposition: Offers all-in-one CRM functionality that combines lead generation with customer relationship management, driving sales and marketing alignment.
These tools can serve as effective alternatives to ZoomInfo, each offering unique features tailored to different business needs in lead generation and sales intelligence.
