Apollo.io vs. Clearbit
Apollo.io combines a B2B contact and company database with prospecting and sales-engagement tools. Clearbit is best known for enriching business records and identifying website visitors; its capabilities are now part of HubSpot’s Breeze Intelligence. Users often compare them to find accurate prospect data and fit it into their sales or marketing workflows.
A useful comparison looks at data coverage and accuracy, features, pricing, ease of use, integrations, and fit: Apollo.io may suit teams that want prospecting and outreach in one platform, while Clearbit/Breeze Intelligence may appeal to teams focused on data enrichment and HubSpot workflows.
Apollo.io VS Clearbit: Which tool is the most popular?
| Tool | Reviews | Average rating | Review sentiment | Summary |
|---|---|---|---|---|
| Apollo.io | 49 | 2.77/5 | 22 positive, 1 neutral, 26 negative | Most reviewed, but its lower average rating and more negative than positive reviews suggest weaker user satisfaction. |
| Clearbit | 11 | 4.18/5 | 10 positive, 0 neutral, 1 negative | Highest-rated, despite having fewer reviews. |
Popularity takeaway: Apollo.io is the most reviewed tool, while Clearbit has the strongest ratings. Apollo.io ranks lowest by average rating; Clearbit ranks lowest by review volume.
Apollo.io and Clearbit: Quick Comparison Overview
| Category | Ahrefs | Semrush |
|---|---|---|
| Primary features | SEO research tools for backlink analysis, keyword research, site audits, rank tracking, and content research. | Broader digital-marketing suite covering SEO, competitor research, site audits, rank tracking, content marketing, local SEO, PPC, and social media. |
| Target audience | SEO specialists, content teams, and agencies focused on organic search and link building. | In-house marketing teams, agencies, and businesses managing several digital-marketing channels. |
| Main advantages | Strong backlink and competitor research, with a focused toolkit for finding SEO and content opportunities. | Wider range of marketing tools in one platform, especially useful for combining SEO with paid, local, and social campaigns. |
| Core value proposition | Make organic-search research and link-building workflows more effective. | Manage and measure a broader digital-marketing program from one platform. |
| Ideal use cases | Analyzing competitors’ backlinks, researching keywords and content gaps, auditing a site, and tracking organic rankings. | Coordinating SEO with PPC, local visibility, content, and social efforts; conducting cross-channel competitor research. |
Sources: Ahrefs features · Semrush features
Feature availability varies by plan and may change.
Most liked vs most disliked features of Apollo.io and Clearbit
| Product | Overall sentiment | What users like | Common concerns |
|---|---|---|---|
| Apollo.io | Generally valued for affordable, efficient prospecting and outreach, though confidence in data quality and support is mixed. | Easy-to-use interface, a large contact database, useful email and phone details, and sales automation for outreach. Users also appreciate its pricing compared with competitors. | Users report invalid contact details, especially in some regions, and slow or inadequate customer support. Some find advanced features hard to learn, the mobile version limited, and parts of the interface clunky. |
| Clearbit | Appreciated for data enrichment, integrations, and support, but its cost and setup can be drawbacks. | Accurate company and contact data, real-time Salesforce enrichment, an intuitive interface, and tools for turning website visitors into leads. Users say it saves research time, and customer support is praised. | Some data points, including phone numbers, may be inaccurate. Users also cite high pricing, tricky initial configuration, limited fit for smaller firms, and missed benefits when refreshes or feature updates aren’t clearly communicated. |
Key Features of Apollo.io vs Clearbit
Apollo.io vs. Clearbit for B2B databases
Both tools help teams find and use B2B company and contact data, but they serve different needs: Apollo combines a prospect database with sales-engagement tools, while Clearbit is best known for enriching business data and identifying visiting companies.
| Brand and feature | How it benefits users | What’s distinctive |
|---|---|---|
| Apollo: searchable company and contact database | Lets sales teams build prospect lists using filters such as role, company, industry, location, and other business attributes. | Connects database search directly to prospecting and outreach workflows. |
| Apollo: business contact details | Provides work email addresses and phone numbers so teams can reach relevant contacts. | Prospecting details are part of the same platform used to run sales campaigns. |
| Apollo: data enrichment | Adds or updates company and contact information in records, helping keep CRM data more complete. | Users can combine enrichment with Apollo’s prospecting and engagement features. |
| Apollo: sales engagement | Supports outreach through tools such as email sequences and calling, helping teams act on the records they find. | Offers a broader prospect-to-outreach workflow than a database-only product. |
| Apollo: buying signals and workflow tools | Helps teams prioritize accounts and automate parts of prospecting based on available signals and rules. | Brings prospect data, prioritization, and sales execution together in one platform. |
| Clearbit: company and contact enrichment | Adds business attributes to CRM records, helping teams segment accounts, personalize messages, and fill gaps in their data. | Clearbit’s core strength has been data enrichment and APIs that add data to other systems. |
| Clearbit: Reveal website visitor identification | Helps identify which companies are visiting a business’s website, so marketing and sales teams can follow up with promising accounts. | Identifies visiting companies; it should not be treated as definitive identification of an individual visitor. |
| Clearbit: shorter forms and progressive profiling | Can reduce the information a visitor has to enter on a form, while using business data to help complete or build out records. | Connects data enrichment to lead-capture and website-conversion experiences. |
| Clearbit: integrations and data tools | Enrichment and data services can support CRM, marketing, and other go-to-market workflows. | Its capabilities are closely associated with HubSpot following HubSpot’s acquisition of Clearbit. |
In short
- Choose Apollo if you want a prospect database with sales outreach tools built into the same platform.
- Consider Clearbit’s capabilities if your priority is enriching existing records, improving form conversion, or learning which companies visit your website—particularly if you use HubSpot.
Availability note: HubSpot acquired Clearbit, and Clearbit’s capabilities have been incorporated into HubSpot offerings. Product names, packaging, and availability may differ from older descriptions of Clearbit as a standalone service.
Official pages: Apollo · Clearbit · HubSpot Clearbit
Apollo.io vs Clearbit Pricing Comparison
| Brand / tier | Monthly subscription | Annual subscription | Main offering differences |
|---|---|---|---|
| Apollo.io — Free | $0 | $0 | Entry-level access to Apollo’s prospect and company database, search, and basic sales-engagement tools. Usage and credits are limited. |
| Apollo.io — Basic | $59 per user/month | $49 per user/month, billed annually | Adds more prospecting and engagement capacity, including expanded credits and access to sales sequences and data tools. |
| Apollo.io — Professional | $99 per user/month | $79 per user/month, billed annually | Adds more advanced sales automation, reporting, and engagement capabilities, with higher usage limits than Basic. |
| Apollo.io — Organization | $149 per user/month | $119 per user/month, billed annually | Designed for larger teams, with expanded team and administrative controls, higher limits, and organization-level capabilities. A minimum seat count may apply. |
| Clearbit — paid plans | Not listed publicly | Not listed publicly | Clearbit’s pricing page does not show a public tier-by-tier price list or standard monthly/annual subscriptions. Pricing is handled through HubSpot or a sales quote, depending on the product and requirements. |
| Clearbit — free access | No standalone paid-tier price shown | No standalone paid-tier price shown | Clearbit is now part of HubSpot’s Breeze Intelligence. The Clearbit pricing page does not provide a comparable public free-to-paid plan ladder with published subscription rates. |
Discounts and trials: Apollo’s annual billing reduces the listed monthly equivalent by about 17–20% versus paying month to month. Apollo also advertises a 14-day free trial for paid-plan features; availability can depend on the plan or account. Clearbit’s pricing page does not publish a standard free trial, annual discount, or special rate for paid subscriptions.
Apollo prices are per user and may change; confirm current rates and seat requirements on the Apollo pricing page. Clearbit’s pricing information is at clearbit.com/pricing.
Support Options Comparison: Apollo.io vs Clearbit
| Support option | Apollo.io | Clearbit |
|---|---|---|
| Live chat | Offers in-app chat with the support team. Access and availability may depend on the account or plan. | The Help Center does not prominently advertise live chat; its main support route is submitting a request. |
| Phone support | No general support phone number is listed on the public support site. | No support phone number is listed on the Help Center. |
| Documentation | The Apollo Support Center provides searchable help articles and product guidance. | The Clearbit Help Center provides searchable articles and product documentation. |
| Additional resources | Apollo also provides learning materials, including tutorials and educational content, alongside its support articles. | Clearbit’s help articles are the main resource linked from the Help Center; additional learning materials may be available through its broader educational content. |
| Overall | Offers a direct chat option in addition to self-service documentation, with no public phone option listed. | Primarily self-service and request-based support; no live chat or phone support is prominently listed on the Help Center. |
Unique Features of Apollo.io Vs Clearbit
| Brand | Uncommon feature compared with a basic B2B database | Added value and why it could decide the choice |
|---|---|---|
| Apollo.io | Built-in sales engagement: Apollo combines prospect data with email sequences, a dialer, and sales workflows. | Reps can find prospects and act on them in the same platform, rather than exporting lists to separate outreach tools. That can simplify the sales stack and make Apollo a better fit for teams that need both prospecting and outbound execution. Apollo features |
| Apollo.io | Automated prospecting and sales workflows: Its platform supports automated steps for researching, contacting, and managing prospects. | Automation can reduce repetitive work and help teams run a more consistent outbound process. This matters when a team’s priority is scaling outreach, not just accessing contact records. Apollo features |
| Clearbit | Website visitor identification: Clearbit Reveal can associate some otherwise anonymous website traffic with companies. | Marketing and sales teams can use company-level visit signals to prioritize accounts showing interest, even when visitors have not filled out a form. This is useful for account-based marketing and timely follow-up. Clearbit |
| Clearbit | Real-time enrichment for inbound forms and records: Clearbit can add company and contact details to submitted information or existing records. | Teams can collect less information from prospects while still enriching their records, reducing form friction and manual data entry. This can make Clearbit the stronger option for businesses focused on inbound conversion and keeping CRM data current. Clearbit |
These capabilities are not exclusive to either vendor, but they go beyond what a basic B2B database typically provides. Apollo’s distinction is combining data with outbound execution; Clearbit’s is using enrichment and visitor identification to improve inbound marketing and account targeting.
Most frequently asked questions about Apollo.io vs Clearbit
Which has the better B2B contact and company database: Clearbit or Apollo.io?
It depends on what you need the database to do. Apollo.io is generally reviewed as the more self-contained prospecting database, with contact and company search built into sales workflows. Clearbit has been especially associated with company and contact enrichment—adding information to records you already have. In review discussions, Apollo users often value being able to find prospects and act on them in one product, while Clearbit users tend to emphasize enriching or identifying existing leads. Clearbit is now part of HubSpot’s product portfolio, so check current availability and packaging before comparing it as a standalone option.
Which platform has more accurate B2B data?
Neither is consistently described by reviewers as perfectly accurate. Apollo reviewers commonly praise the breadth of searchable records but also mention that some contact details can be outdated or need verification. Clearbit feedback often highlights useful enrichment, while users note that coverage and match quality can vary by company, person, and market. The practical takeaway from these review themes is to test both against a sample of your own target accounts and measure match rate, email validity, and freshness. These are paraphrased review themes, not verbatim quotes or a live statistical analysis.
Which is better for finding prospect email addresses and phone numbers?
Apollo.io is often the more direct choice when a team wants to search for prospects and access contact details as part of an outbound workflow. Reviewers value the convenience of having prospecting features alongside contact data, though some report that individual records still require checking. Clearbit is more commonly discussed as a way to enrich records or identify people and companies from available signals; it may not be the same kind of all-in-one prospecting experience. Compare the specific fields and verification options included in each current plan.
How do Clearbit and Apollo.io compare on data enrichment?
Clearbit has historically been strongly associated with enrichment—appending company or person attributes to records and supporting lead identification. Review feedback often points to the convenience of enriching existing records and connecting data to marketing workflows. Apollo also offers enrichment capabilities, but reviewers more often describe it as a broader prospecting and sales-engagement tool. If your main use case is filling gaps in a CRM or qualifying inbound leads, evaluate Clearbit’s current HubSpot offering alongside Apollo’s enrichment workflow using the same test records.
Which is easier to use?
Apollo reviewers often like having search, prospecting, and outreach functions together, but some describe the platform as feature-dense and say it takes time to learn. Clearbit’s enrichment use cases are often described as straightforward once connected to a team’s existing systems, though setup and product fit depend on the workflow. In practice, Apollo may feel more convenient for reps working directly in a prospecting tool; Clearbit may feel simpler for teams focused on adding data to an established CRM or marketing process.
Which is better value for money?
Reviewers commonly see Apollo as attractive when they can replace or consolidate several sales tools, though the value depends on plan limits, credits, and the features a team actually uses. Clearbit’s value is more tied to the quality and scale of enrichment or identification it provides, and historical reviews sometimes describe it as a more expensive option. Because Clearbit is now within HubSpot’s portfolio and packaging can change, compare current quotes and total costs—including seats, usage limits, and any separate verification or engagement tools—rather than relying on older price comparisons.
Which has better integrations with CRM and sales tools?
Clearbit has commonly been valued for fitting into existing CRM and marketing-data workflows, particularly for teams using HubSpot. Apollo is also reviewed as useful for connecting prospecting and outreach activity with sales systems. Reviewers’ practical concern in either case is often less about whether an integration exists and more about how reliably records sync, how fields map, and whether duplicate or stale records are created. Test the exact CRM connection and sync behavior your team needs before choosing.
Does Apollo.io offer more than Clearbit for outbound sales?
Generally, yes: Apollo is positioned and reviewed as a broader sales platform, combining prospect search with outreach and sales-engagement capabilities. Users often appreciate being able to move from finding a prospect to running an outbound sequence in the same system. Clearbit’s traditional strength is data enrichment and lead identification rather than being a full outbound-sales workspace. If sequences, rep workflows, and prospecting are central requirements, compare Apollo’s current feature set directly with the HubSpot tools you would pair with Clearbit.
Which is better for inbound lead identification and marketing?
Clearbit has historically been a strong fit for identifying or enriching inbound leads and supplying firmographic context to marketing and revenue teams. Reviewers often value having additional company information available for qualification or personalization. Apollo can support prospecting and data workflows too, but its review reputation leans more toward outbound sales use. For inbound use, check whether the current Clearbit/HubSpot offering supports your traffic, identification, enrichment, and routing requirements, and validate results against your own lead mix.
How should a company choose between Clearbit and Apollo.io?
Choose Apollo.io if you want a prospecting database bundled with sales workflows and are prepared to verify important records. Consider Clearbit if your priority is enriching existing CRM or marketing records, especially within a HubSpot-centered stack. Review feedback for both products points to a common best practice: run a small pilot using your actual industries, regions, and target roles, then compare coverage, data accuracy, workflow effort, integration behavior, and total cost. The review observations here are paraphrased themes rather than direct quotations; product capabilities and packaging can change.
