Top Amplitude Alternatives & Competitors based on 274 Reviews
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Hotjar offers a tiered pricing model that includes a Free Basic plan, which allows for limited features and a capped number of sessions per day. Paid plans (Plus, Business, and Scale) offer additional features such as unlimited data, advanced reporting, and priority support, with pricing starting from $39/month and increasing based on the number of sessions recorded. |
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Kissmetrics does not feature a public pricing page; instead, it encourages interested users to request a demo or a custom quote. This typically indicates a flexible pricing strategy based on the specific needs of the customer, focusing on analytics and marketing tools. |
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Mixpanel utilizes a usage-based pricing model with a Free plan that includes basic features for up to 1,000 monthly tracked users. Paid plans (Growth and Enterprise) provide more advanced features, custom data analysis, and priority support, with pricing scalable based on user count and features needed, starting from $25/month. |
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Tableau pricing is tiered into several plans including Tableau Creator ($70/month/user), Tableau Explorer ($35/month/user), and Tableau Viewer ($12/month/user). They also have an On-premise option that varies based on deployment needs. Each tier offers different levels of features and capabilities, catering to varying user requirements. |
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Why should you be looking for a Amplitude alternative?
Users may seek alternatives to Amplitude for various reasons, including the need for specific features, ease of use, budget constraints, or better support options. While Amplitude excels in product analytics, companies frequently look for tailored solutions that align more closely with their unique requirements. Notable alternatives include Google Analytics, Heap Analytics, Hotjar, Kissmetrics, Looker, Microsoft Power BI, Mixpanel, and Tableau. This exploration will delve into their distinct features, pricing structures, and target user demographics to help you find the right fit for your analytics needs.
Quick Overview of Top Amplitude Competitors
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Google Analytics – Best Overall Amplitude Alternative
Offers comprehensive web analytics capabilities, with advanced tracking and reporting features. Its real-time data and seamless integration with Google Ads and other Google services provide robust insights into user behavior. -
Heap Analytics – Most User-Friendly Amplitude Competitor
Specializes in automatic event tracking, capturing user interactions without manual instrumentation. Its intuitive interface and focus on ease of use make it ideal for teams looking to empower non-technical users to analyze data. -
Hotjar – Best Amplitude Alternative for User Experience
Focuses on user behavior analysis through heatmaps, session recordings, and feedback tools. Hotjar’s unique strengths lie in understanding user journeys, making it a great complement to traditional analytics tools like Amplitude. -
Kissmetrics – Best Amplitude Competitor for E-commerce
Tailors its analytics solutions for businesses focused on conversion rates and customer journeys. Kissmetrics provides detailed customer insights, making it easier to track cohorts and optimize marketing strategies compared to Amplitude. -
Looker – Advanced BI Amplitude Alternative
Offers powerful business intelligence capabilities with data modeling and visualization features. Looker excels in creating custom reports and dashboards, providing in-depth insights that can be tailored to specific business needs, setting it apart from Amplitude. -
Microsoft Power BI – Best Affordable Amplitude Competitor
Provides versatile data visualization and reporting features at a competitive price. Power BI integrates seamlessly with Microsoft products, enabling users to create customized dashboards and insights that elevate data analysis beyond Amplitude’s offerings. -
Mixpanel – Strongest Amplitude Alternative for Product Analytics
Features in-depth user segmentation and cohort analysis capabilities tailored for product teams. Mixpanel’s event-based tracking and focus on user retention provide more granular insights compared to Amplitude’s more generalized approaches. -
Tableau – Best Amplitude Competitor for Data Visualization
Renowned for its advanced visualization capabilities and user-friendly dashboard creation. Tableau stands out with its ability to handle complex data from multiple sources, enabling interactive and sophisticated multi-dimensional analysis that complements or exceeds Amplitude’s visualization options.
Amplitude Alternatives: Feature by Feature Comparison
| Feature | Google Analytics | Heap Analytics | Hotjar | Kissmetrics | Looker | Microsoft Power BI | Mixpanel | Tableau | Amplitude |
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| Real-Time Data | Offers real-time tracking of user activity | Real-time tracking with auto-capture events | Real-time user session recording | Limited real-time capabilities | Real-time analytics not a main focus | Real-time dashboard capabilities | Real-time event tracking | Real-time visualization | Real-time user journey tracking |
| Event Tracking | Manual event tracking setup | Automatic event tracking (no manual setup) | Limited event tracking via heatmaps | Strong emphasis on user behavior tracking | Custom event tracking within dashboards | Limited event tracking capabilities | Easy event tracking with custom funnels | Flexible event tracking and visualization | Advanced event tracking with user paths |
| User Segmentation | Basic segmentation capabilities | Advanced segmentation without coding | Limited segmentation based on heatmaps | Strong user segmentation and cohort analysis | Advanced user segmentation | Various segmentation options | Strong segmentation capabilities | User segmentation through calculated fields | Advanced cohort analysis and segmentation |
| Data Visualization | Basic visualization options | Custom dashboard creation | Visualize user flow through heatmaps | Some visualization tools available | Advanced visualization options | Powerful dashboard and visualization tools | Advanced data visualization with custom dashboards | Industry-leading visualization capabilities | Strong visualization capabilities |
| Integration | Integrates with various Google tools | Comprehensive integrations with popular platforms | Integrates with CRM and marketing tools | Good integration with marketing platforms | Wide integrations with big data sources | Strong integrations with Microsoft services | Integrates with various third-party apps | Extensive third-party integration options | Seamless integrations with other tools |
| User Behavior Analysis | Standard user behavior reporting | Deep behavioral analysis with auto-capturing | Heatmaps and session recordings for insights | Strong focus on individual customer metrics | Behavior is aggregated for easy analysis | Aggregated analytics but not behavior-focused | Behavioral analytics with cohort analyses | Limited behavioral analysis compared to Amplitude | Detailed behavioral analytics across user journeys |
| Custom Reporting | Custom reports with pre-defined templates | Customizable reports based on captured data | Limited custom reporting capabilities | Good reporting options | Advanced custom reporting and dashboards | Strong custom report creation capabilities | Easy custom report creation | Custom dashboard and reporting capabilities | Customizable dashboards and exploratory analysis |
| User Interface | Intuitive but may have a learning curve | User-friendly interface with auto-enabled tracking | Straightforward interface for session insights | Simple interface but limited foundational data | Clean interface focused on data exploration | User-friendly with a focus on visual data representation | Intuitive UI with a focus on analytics | User-friendly with drag and drop features | Intuitive UI focused on product analytics |
| Pricing | Free to premium plans available | Free tier and pricing based on usage | Pricing based on session volume | Pricing based on features and usage | Varies by license and infrastructure | Tiered pricing based on usage | Pricing based on volume and features | Pricing based on licenses and users | Pricing based on users and features |
Unique/Superior Aspects:
- Google Analytics: Superior in integration with Google products and delivers solid basic analytics for free, making it an attractive choice for small to medium businesses.
- Heap Analytics: Unique for its automatic data capture which eliminates the need for manual event tracking, allowing users to set up tracking effortlessly.
- Hotjar: Best known for its heatmapping and session recording capabilities, providing visual insights into user behavior that can help in UX design.
- Kissmetrics: Stands out with a strong focus on understanding individual customer journeys and cohort analysis, helping businesses optimize their conversion processes.
- Looker: Notable for its integration flexibility and powerful data exploration features, making it suitable for organizations with heavy data needs.
- Microsoft Power BI: Offers a seamless integration with other Microsoft services and robust visualization features, making it ideal for businesses already using Microsoft products.
- Mixpanel: Particularly strong in event tracking and analytics focused on user retention and engagement over time, offering insights specific to product usage.
- Tableau: Renowned for its exceptional data visualization capabilities and custom dashboard creation, making it highly effective for businesses focused on data storytelling.
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Integration Capabilities for each Amplitude competitor
| Alternative | Supported Integrations | Compatibility Notes |
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| Amplitude | Segment, Salesforce, HubSpot, Zendesk, Marketo, Slack, Intercom, Zapier | Strong integration with marketing and customer support tools. |
| Google Analytics | Segment, Shopify, Salesforce, WordPress, Mailchimp, Google Ads, YouTube, Zapier | Widely used; offers seamless integrations across various Google services. |
| Heap Analytics | Segment, Salesforce, Intercom, Marketo, HubSpot, Slack, Zapier | Focus on CRM and marketing automation tools; strong real-time analysis. |
| Hotjar | Segment, Slack, HubSpot, WordPress, Zapier | Primarily focused on qualitative analytics and user feedback tools. |
| Kissmetrics | Segment, Shopify, WordPress, Zapier, Salesforce, Mailchimp | Focused on e-commerce and marketing integrations; limited compared to others. |
| Looker | BigQuery, Google Analytics, Salesforce, Slack, Snowflake, Redshift | Strong integration with Google Cloud and data warehousing services. |
| Microsoft Power BI | Azure, Salesforce, Google Analytics, SharePoint, Excel, Mailchimp | Excellent for Microsoft ecosystem; offers a variety of reporting options. |
| Mixpanel | Segment, Shopify, Salesforce, HubSpot, Intercom, Zapier, Stripe | Focus on user behavior analytics; integrates well with various SaaS applications. |
| Tableau | Salesforce, Google Analytics, SQL Server, Excel, Snowflake, AWS | Strong visualization capabilities; integrates with major data sources. |
Pros and Cons of each Amplitude Alternative
Here’s a comparison table outlining the primary pros and cons of each alternative to Amplitude:
| Alternative | Pros | Cons |
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| Google Analytics | – Free plan available for small websites – Extensive integration with other Google services – Strong reporting capabilities |
– Limited in-depth user behavior tracking – Learning curve for new users – Data sampling in free version |
| Heap Analytics | – Automatic event tracking without code – Strong cohort analysis capabilities – Ideal for mobile and web applications |
– Higher cost for larger teams – Data accuracy can vary – May require setup time |
| Hotjar | – Effective for heatmaps and visitor session recordings – Ideal for user feedback via surveys – Easy to implement |
– Lacks in-depth analytics features – Limited data reporting capabilities – Primarily qualitative data focus |
| Kissmetrics | – Strong focus on customer lifecycle and retention metrics – Good for e-commerce tracking – Visual funnel analysis |
– Higher cost – More complex setup – Limited integrations compared to others |
| Looker | – Robust data exploration and visualization – Strong integration with various data sources – Customizable dashboards |
– Requires technical knowledge to set up – Higher cost – May be overkill for smaller projects |
| Microsoft Power BI | – Wide range of connectors and data sources – Flexible and powerful data modeling – Competitive pricing for Microsoft users |
– Steeper learning curve – Performance can lag with large datasets – Limited native analytics capabilities compared to Amplitude |
| Mixpanel | – Strong event tracking capabilities – Advanced A/B testing features – In-depth user segmentation |
– Pricing can become high quickly – Requires implementation effort for tracking – Interface can be complex for beginners |
| Tableau | – Exceptional data visualization capabilities – Strong community support and resources – Connects to numerous data sources |
– High licensing costs – Requires considerable training to fully utilize – Primarily focused on visualization rather than user behavior metrics |
This overview provides a focused assessment of the strengths and weaknesses of each alternative compared to Amplitude, considering typical use cases for analytics tools.
Amplitude vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
In April 2024, Tableau has the highest organic traffic at approximately 10.37 million visits, significantly outpacing other brands. Hotjar follows with 2.79 million, while Microsoft Power BI also ranks high with about 2.22 million. Conversely, Google Analytics suffers from low traffic in 2025, peaking at just 2.54 million in January 2024 but dropping thereafter. Brands like Amplitude and Mixpanel experience moderate flows, indicating varied reach with significant differences among them, showcasing a clear divide between the top-tier and lower-tier players.
Top Performing Keywords
Key strengths in keyword strategy indicate Amplitude dominates with prominent rankings, securing first place for crucial terms like "product analytics tools" and "amplitude platform." In contrast, Google Analytics excels mainly with keyword variations around "analytics," holding the first spot in many but appearing less optimized overall. Hotjar and Mixpanel employ similar strategies but rank lower on key analytics-related terms, revealing gaps in competitive positioning. The keyword performance reflects varying strengths in niche areas and overall digital marketing strategy.
Conclusions on Visibility and Reach
Tableau stands out with unmatched online visibility, leveraging a substantial organic traffic flow alongside strong keyword rankings in business intelligence and analytics. Hotjar also exhibits robust reach, particularly through website and web traffic analysis keywords. Amplitude and Microsoft Power BI appear competitive but lack the extensive reach of Tableau and Hotjar. Consequently, brands should focus on refining content strategies and optimizing keyword targeting to enhance their visibility amid aggressive competition in the analytics landscape.
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Other “Amplitude” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Amplitude that you might find interesting:
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Funnel.io
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Key Features:
- Data integration from various marketing platforms.
- Customizable data pipelines.
- Advanced reporting and visualization tools.
- Trends: Increasing focus on marketing attribution and multi-channel analysis.
- Value Proposition: Simplifies the aggregation of marketing data from disparate sources, enabling businesses to visualize performance across channels effortlessly.
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Key Features:
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Piwik PRO
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Key Features:
- GDPR-compliant analytics platform.
- Customizable data tracking.
- User-centric analytics and audience segmentation.
- Trends: Growing demand for privacy-focused analytics solutions.
- Value Proposition: Offers a robust alternative to traditional analytics, with a focus on privacy, security, and detailed user insights.
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Key Features:
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Amplitude Analytics
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Key Features:
- Advanced segmentation and cohort analysis.
- Real-time data tracking.
- Behavioral analysis with product analytics specific tools.
- Trends: Rising emphasis on product-led growth strategies in businesses.
- Value Proposition: Provides in-depth insights into user behavior to enhance product development and marketing strategies effectively.
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Key Features:
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Segment (now part of Twilio)
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Key Features:
- Customer data infrastructure for unifying user data.
- Built-in integrations with various analytics and marketing tools.
- Real-time data streaming and audience segmentation.
- Trends: Growing need for extensive customer journey tracking across multiple touchpoints.
- Value Proposition: Facilitates a holistic view of customer interactions, helping brands understand their users better and improve engagement.
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Key Features:
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Matomo (formerly Piwik)
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Key Features:
- Open-source analytics platform.
- Full control over data privacy and ownership.
- Heatmaps, session recordings, and A/B testing features.
- Trends: Increased preference for open-source solutions due to data privacy concerns.
- Value Proposition: Combines powerful analytics capabilities with complete data ownership, appealing to organizations focused on privacy while still wanting robust insights.
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Key Features:
These alternatives offer various features and unique selling points suitable for different analytics needs and organizational priorities.
