Top Shopify Alternatives & Competitors based on 254 Reviews
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| Brand | Pricing |
|---|---|
Shopify ☆ ☆ ☆ ☆ |
Shopify offers three main pricing plans: Basic ($39/month), Shopify ($105/month), and Advanced ($399/month). Each plan includes features like online store capabilities, payment processing, and sales channels, with increasing levels of reporting and administrative capabilities. |
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BigCommerce has four pricing tiers: Standard ($39/month), Plus ($105/month), Pro ($399/month), and Enterprise (custom pricing). Each tier adds features like advanced SEO tools, multi-currency capabilities, and different levels of API access. |
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ClickFunnels provides two primary pricing options: Basic ($149/month) and Platinum ($297/month). The Basic plan allows for building funnels and includes limited features, while the Platinum plan expands on features like email automation and advanced funnels. |
Squarespace ☆ ☆ |
Squarespace’s pricing comprises four plans: Personal ($16/month), Business ($23/month), Basic Commerce ($27/month), and Advanced Commerce ($49/month). The plans vary based on features like e-commerce capabilities, transaction fees, and analytics. |
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Webflow features multiple pricing options including Site plans (starting at $15/month) and Account plans (starting at $24/month). The plans are structured for individuals and businesses, offering features like form submissions, CMS access, and e-commerce capabilities. |
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Weebly offers four pricing tiers: Free, Connect ($6/month), Pro ($12/month), and Business ($25/month). Each tier increases storage, e-commerce functionalities, and marketing tools, with the Business plan supporting advanced e-commerce features. |
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Wix has several pricing plans, including a free option, and premium plans ranging from $14/month to $49/month. These plans cater to individual websites, business needs, and provide varying levels of storage, bandwidth, and e-commerce capabilities. |
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WooCommerce is an open-source plugin for WordPress with no official pricing. Users can download and use it for free, but costs can arise from hosting, premium extensions, and themes tailored for added functionalities. |
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WordPress.org is free to use, as it is open-source software. However, users must pay for hosting, domains, and any premium themes or plugins they wish to use to enhance their website. |
Compare your brand to your competitors
Why should you be looking for a Shopify alternative?
Users may seek alternatives to Shopify for various reasons, including specific feature requirements, budget constraints, ease of use, and customer support options. While Shopify excels in many areas, it’s not a one-size-fits-all solution. This article explores top alternatives like BigCommerce, ClickFunnels, Squarespace, Webflow, Weebly, Wix, WooCommerce, and WordPress. Each option will be evaluated based on key factors such as features, pricing, and target users, helping you identify the best e-commerce platform that aligns with your needs.
Quick Overview of Top Shopify Competitors
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BigCommerce – Best Shopify Competitor for Large Businesses
Offers advanced built-in features such as SEO tools, multi-channel selling, and a robust API for large-scale businesses. Ideal for users needing extensive product options without transaction fees. -
ClickFunnels – Best Shopify Alternative for Sales Funnels
Focuses on creating high-converting sales funnels with automated marketing capabilities. Great for users who want to streamline their sales process and boost conversions. -
Squarespace – Best Shopify Alternative for Beautiful Design
Known for its stunning, customizable designs and templates. Ideal for creatives and small businesses looking to showcase their brand effectively while simplifying website management. -
Webflow – Best Shopify Competitor for Customization
Offers powerful design capabilities that allow users to create fully custom websites without coding. Beneficial for designers who want complete control over their site’s aesthetics and layout. -
Weebly – Cheapest Shopify Alternative for Beginners
Provides a user-friendly drag-and-drop interface for building websites quickly. Excellent for small businesses and beginners who want an affordable eCommerce solution with basic online tools. -
Wix – Best Shopify Competitor for Versatility
Features an extensive app market and flexible design options, enabling easy site customization. Great for small-to-medium businesses seeking a versatile, user-friendly website builder. -
WooCommerce – Best Shopify Alternative for WordPress Users
A powerful and flexible eCommerce plugin for WordPress. Ideal for users already comfortable with WordPress who want to integrate an online store without sacrificing control or customization. -
WordPress – Best Shopify Competitor for Content Management
The world’s most popular content management system (CMS) with eCommerce capabilities via plugins. Perfect for users prioritizing content alongside eCommerce, offering unparalleled flexibility and customization options.
Shopify Alternatives: Feature by Feature Comparison
| Platform | Key Features | Comparison with Shopify | Unique/Superior Aspects |
|---|---|---|---|
| BigCommerce | – Built-in SEO tools | Shopify has strong SEO but lacks some advanced features. | Advanced SEO capabilities with editable meta tags, breadcrumb navigation, and optimized URLs. |
| – No transaction fees | Shopify charges transaction fees unless using Shopify Payments. | BigCommerce’s lack of transaction fees is a significant cost-saving benefit for merchants. | |
| – Multi-channel selling | Shopify supports multi-channel but may require add-ons. | Seamless integration with numerous platforms (e.g., Amazon, eBay) without needing third-party apps. | |
| – Advanced analytics | Shopify offers analytics, but less customization. | In-depth reporting and analytics tools for comprehensive insights into sales and customer behavior. | |
| – 600+ integrations | Shopify has 3,200+ apps for integrations. | Offers necessary functionality out-of-the-box, often reducing reliance on third-party apps. | |
| ClickFunnels | – Sales funnel building | Shopify offers basic sales funnel capabilities. | Robust funnel creation tools specifically designed to optimize conversion and sales processes. |
| – A/B testing capabilities | Shopify has limited A/B testing options. | Extensive A/B testing to maximize conversion rates on landing pages and sales funnels. | |
| – Membership site support | Shopify doesn’t natively support memberships. | Built-in membership site functionality, enhancing product offerings. | |
| – Email marketing | Shopify requires third-party apps for email campaigns. | Integrated email marketing tools to manage campaigns directly within the platform. | |
| Squarespace | – Design-focused templates | Shopify’s templates are more commerce-oriented. | Visually stunning and customizable templates ideal for creative industries and artists. |
| – Built-in blogging platform | Shopify includes blogging but is less robust. | Stronger blogging capabilities, making it easier for content-driven e-commerce. | |
| – Integrated analytics | Shopify offers good analytics but less depth. | Simple and visually appealing analytics for tracking site performance. | |
| – SSL security included | Shopify includes SSL but can complicate setup at times. | Automatically included SSL for all sites without additional steps. | |
| Webflow | – Design flexibility | Shopify is more rigid in design customization. | Greater freedom to customize designs without coding, appealing to designers and agencies. |
| – CMS capabilities | Shopify has basic blogging functionality. | Strong CMS capabilities that allow for complex content structures and layouts. | |
| – Custom animations | Shopify doesn’t support custom animations as extensively. | Advanced animation and interaction features for more dynamic websites. | |
| – Code export option | Shopify doesn’t allow code exports. | Users can export their code if they decide to move away from Webflow, offering greater flexibility. | |
| Weebly | – User-friendly drag-and-drop builder | Shopify’s builder is slightly more complex. | Extremely intuitive and simple drag-and-drop interface, ideal for beginners. |
| – Free plan availability | Shopify requires a subscription from the start. | Offers a free plan with basic features, allowing users to test the platform before committing. | |
| – E-commerce features included | Basic e-commerce features require higher-tier plans on Shopify. | Comprehensive e-commerce functionalities available even on lower-tier plans. | |
| – Email marketing integration | Shopify uses external apps for this. | Built-in email marketing capabilities catering to small businesses without additional costs. | |
| Wix | – Versatile template selection | Shopify has fewer customizable templates. | Over 500 templates across various niches, giving users diverse options for their storefront. |
| – User-friendly interface | Shopify is generally user-friendly but more e-commerce focused. | Extremely intuitive site builder with personalized elements. | |
| – App Market Integration | Shopify has a robust app ecosystem. | Wide array of apps, although not as extensive as Shopify’s, often more tailored for design. | |
| – Video backgrounds | Shopify has limited support for dynamic visuals. | Ability to incorporate video backgrounds in digital storefronts to enhance branding. | |
| WooCommerce | – Highly customizable | Shopify is ultimately less flexible in terms of customization. | Open-source nature allows for unlimited customization and scalability tailored to specific needs. |
| – Cost-effective | Shopify has a recurring fee structure. | Low setup cost with no monthly subscription fee; users only pay for hosting and extensions. | |
| – Extensive plugin ecosystem | Shopify offers fewer plugins. | A vast library of WordPress plugins for any functionality you need, from SEO to performance boosts. | |
| – Content management | Shopify’s CMS features are limited. | Fully integrated WordPress CMS capabilities for robust content management. | |
| WordPress | – Complete control over customization | Shopify is more constrained in terms of customization. | Full access to code and functionalities for complete control over design and features. |
| – SEO plugins availability | Shopify has basic SEO features built-in. | Extensive plugins like Yoast SEO for advanced search optimization strategies. | |
| – Blogging capabilities | Blogging on Shopify is less powerful. | Historically strong blogging platform with integrated features helping to drive traffic. | |
| – Community support | Shopify has large community support as well. | Massive developer community and extensive documentation to help with custom builds. |
Compare your brand to your competitors
Integration Capabilities for each Shopify competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Shopify | Over 6,000 apps including payment gateways (PayPal, Stripe), CRMs (HubSpot), shipping solutions (ShipStation), marketing tools (Mailchimp) | Strong compatibility with various e-commerce and marketing tools. |
| BigCommerce | PayPal, Stripe, Square, Mailchimp, Constant Contact, Salesforce, QuickBooks | Focuses more on enterprise-level integrations compared to Shopify. |
| ClickFunnels | Actionetics, Zapier, PayPal, Stripe, Mailchimp, GoToWebinar | Primarily focuses on sales funnels; limited in broader e-commerce plugins compared to Shopify. |
| Squarespace | Zapier, Mailchimp, Google Workspace, G Suite, Unsplash | More content-oriented but integrates well with email and analytics tools. |
| Webflow | Zapier, Mailchimp, Google Analytics, Stripe, Airtable | Strong design focus; fewer e-commerce tools compared to Shopify. |
| Weebly | Square, Mailchimp, Google Analytics, Facebook, Etsy | Primarily tied to Square services with limited third-party e-commerce integrations. |
| Wix | Zapier, Mailchimp, Google Analytics, PayPal, Facebook | Offers a wide range of marketing integrations; some limitations with advanced e-commerce features compared to Shopify. |
| WooCommerce | PayPal, Stripe, Mailchimp, QuickBooks, Zapier, Xero, HubSpot | Strong compatibility with a wide range of e-commerce tools due to WordPress. |
| WordPress | Thousands of plugins including WooCommerce, Yoast SEO, Mailchimp, MonsterInsights | Highly customizable with a vast array of integrations; flexibility varies by theme and hosting. |
This table summarizes the major third-party integrations and compatibility notes of each platform in comparison with Shopify, focusing on e-commerce and website building capabilities.
Pros and Cons of each Shopify Alternative
Here’s a comparison of various e-commerce platforms with respect to their pros and cons compared to Shopify.
| Alternative | Pros | Cons |
|---|---|---|
| BigCommerce | – No transaction fees on any plan | – More complex interface may require a longer learning curve |
| – Built-in features (e.g., multi-channel selling) | – Limited themes compared to competitors | |
| – Strong SEO capabilities | – Monthly costs can be high for advanced features | |
| ClickFunnels | – Excellent for funnel-based marketing | – Focused primarily on sales funnels rather than full eCommerce |
| – High conversion optimization tools | – Monthly fees can be expensive for full functionality | |
| – Integrated email marketing | – Limited customization options compared to standard eCommerce sites | |
| Squarespace | – Visually appealing templates | – Less flexibility for eCommerce-specific functionalities |
| – User-friendly drag-and-drop interface | – Limited payment processing options | |
| – Great for portfolio sites and content-driven businesses | – Higher transaction fees on lower-tier plans | |
| Webflow | – Advanced design capabilities | – Steeper learning curve for non-developers |
| – Customizable CSS and JavaScript | – Requires additional tools to set up eCommerce functionality | |
| – No transaction fees | – Hosting costs can increase quickly | |
| Weebly | – Easy to use for beginners | – Less scalability for larger businesses |
| – Affordable pricing plans | – Limited advanced e-commerce features | |
| – Integrated email marketing | – Design flexibility is somewhat limited | |
| Wix | – Drag-and-drop builder for ease of use | – Lesser scalability for larger stores |
| – Many design templates available | – App integrations can be inconsistent | |
| – Affordable plans | – Limited SEO capabilities compared to other platforms | |
| WooCommerce | – Highly customizable as a WordPress plugin | – Requires separate hosting and maintenance |
| – Extensive plugin ecosystem | – Can be complex to set up for non-technical users | |
| – No transaction fees (with self-hosting) | – Ongoing maintenance is necessary | |
| WordPress | – Ultimate flexibility and control on design | – Requires additional plugins for eCommerce functionality |
| – Large community and extensive support | – Steep learning curve for non-technical users | |
| – SEO friendly | – Requires self-hosting and upkeep |
This table summarizes the main pros and cons of each e-commerce platform compared to Shopify, focusing on relevant features and functionalities for different use cases.
Shopify vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Shopify leads significantly with the highest overall organic traffic, peaking at over 136 million visits in December 2023. In contrast, brands like ClickFunnels and WooCommerce struggle with lower traffic levels, with ClickFunnels recording only around 396,000 visits in January 2025. BigCommerce and Webflow experience moderate traffic, while Wix and Weebly maintain respectable numbers. Overall, Shopify demonstrates substantial dominance, while WooCommerce and ClickFunnels trail significantly behind in attracted traffic.
Top Performing Keywords:
Shopify’s top keywords include "shopify app" and "shopify store," indicating a strong e-commerce focus. BigCommerce excels with keywords like "ecommerce software" and "best ecommerce platform for small business." ClickFunnels targets lead generation strategies, with keywords like "lead generation" and "digital marketing." Squarespace emphasizes website creation with strong rankings for "my website" and "design a website." This diversity in keyword strategy highlights Shopify’s comprehensive market reach compared to ClickFunnels’ niche focus.
Conclusions on Visibility and Reach:
Shopify emerges as the brand with the strongest online visibility, leveraging high traffic and an extensive array of top-ranking keywords. BigCommerce also maintains a solid position, particularly in e-commerce niches. In contrast, ClickFunnels shows strength in lead generation, despite lower visibility. Squarespace and Webflow excel in website creation terms, indicating a specialized strategy. Ultimately, Shopify’s combination of high traffic and keyword reach highlights its unparalleled dominance in the e-commerce landscape.
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Other “Shopify” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Shopify, along with their key features, strengths, and value propositions:
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Magento
- Key Features: Highly customizable platform, extensive marketplace for plugins, multi-store management, and built-in SEO tools.
- Strengths: Best for large businesses with complex needs due to its scalability and flexibility.
- Value Proposition: Offers robust features for e-commerce operations, allowing businesses to tailor their shopping experience to their unique requirements.
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PrestaShop
- Key Features: Open-source capabilities, 600+ features out-of-the-box, a vast array of add-ons, and multi-language support.
- Strengths: Cost-effective alternative for growing businesses and provides extensive customization options.
- Value Proposition: Enables users to create a powerful e-commerce site without breaking the bank, while also providing unlimited flexibility.
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Shopney
- Key Features: Mobile app builder for e-commerce stores, seamless integration with existing Shopify stores, and customizable layouts.
- Strengths: Specialized in enhancing the mobile shopping experience, making e-commerce more accessible.
- Value Proposition: Allows businesses to offer a native mobile shopping experience without the complexity of developing a mobile app from scratch.
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Shopify Plus
- Key Features: Enterprise-grade functionality, advanced reporting, customizable checkout, and dedicated account management.
- Strengths: Scalable for high-volume merchants, offering greater control and power for large businesses.
- Value Proposition: Provides a robust platform for established brands with high sales, combining Shopify’s ease of use with enterprise-level capabilities.
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Zyro
- Key Features: AI-driven design tools, easy drag-and-drop website builder, integrated e-commerce features, and affordable pricing.
- Strengths: User-friendly interface makes it accessible for beginners and small businesses.
- Value Proposition: Offers a simple yet effective platform for building an online store quickly, with tools that cater to novice users who want to get online without technical hassles.
These platforms cater to a range of business sizes and needs, providing various features that can help businesses build and manage their online stores effectively.
