Top WordPress Alternatives & Competitors based on 533 Reviews
| Brand | Rating | Pricing |
|---|---|---|
|
|
★ ★ ☆ 2.8 | WordPress.org is free to use as it is an open-source platform. Users might incur costs for hosting, themes, and plugins, but the software itself does not have a payment structure. |
|
|
★ ★ ★ ☆ 3.6 | BigCommerce offers a tiered pricing structure starting from $39/month for the Standard plan, with additional plans (Plus at $105/month, Pro at $399/month, and Enterprise) offering more features, including advanced reporting and integrations. |
|
|
★ ★ ★ ★ ☆ 4.8 | ClickFunnels provides three pricing options: the Starter plan at $147/month, the Platinum plan at $197/month, and the Collective plan at $297/month, each offering varying features like the number of funnels and additional training resources. |
Shopify |
★ ☆ 1.1 | Shopify offers a range of plans: Basic at $39/month, Shopify at $105/month, Advanced at $399/month, and a custom plan for larger businesses. Prices vary based on features like payment processing fees and reporting capabilities. |
Squarespace |
★ ★ ☆ 2.7 | Squarespace has four pricing plans: Personal at $16/month, Business at $23/month, Basic Commerce at $27/month, and Advanced Commerce at $49/month, with features ranging from custom domains to e-commerce capabilities. |
|
|
★ ★ ☆ 2.6 | Webflow’s pricing includes a free plan for basic use, alongside paid plans starting at $16/month for the Basic site plan, with additional plans (CMS at $20/month, Business at $45/month, and Enterprise) providing more features and content capabilities. |
|
|
★ 1 | Weebly offers a free plan and three paid plans: Personal at $6/month, Professional at $12/month, and Performance at $26/month, each offering increasing levels of features such as e-commerce and customization options. |
|
|
★ ★ ☆ 2.8 | Wix has a free plan along with premium plans starting at $16/month for the Combo plan, up to $45/month for the VIP plan. These plans vary in terms of ads removal, storage, and e-commerce features. |
|
|
★ ☆ 1.9 | WooCommerce is a free plugin for WordPress, but users may incur additional costs for hosting, premium extensions, and themes. Pricing is largely dependent on the specific add-ons chosen by the user. |
Compare your brand to your competitors
Why should you be looking for a WordPress alternative?
Users often seek alternatives to WordPress due to specific feature needs, ease of use, budget constraints, and support options. For instance, e-commerce-focused users might prioritize platforms with robust shopping tools, while those wanting drag-and-drop interfaces may find better options elsewhere. Popular alternatives include BigCommerce, ClickFunnels, Shopify, Squarespace, Webflow, Weebly, Wix, and WooCommerce. This article will explore their unique features, pricing structures, and target user bases, helping you make an informed choice for your website needs.
Quick Overview of Top WordPress Competitors
-
BigCommerce
- Main Value Proposition: Comprehensive eCommerce platform with built-in features for scalability.
- Unique Features: Advanced SEO capabilities, multi-channel selling, no transaction fees.
- Characteristic: Best for Large eCommerce Businesses.
-
ClickFunnels
- Main Value Proposition: Focused on creating high-converting sales funnels quickly and easily.
- Unique Features: Pre-built funnel templates, integrated email marketing, and membership site capabilities.
- Characteristic: Best for Marketing and Sales Funnels as a WordPress alternative.
-
Shopify
- Main Value Proposition: User-friendly eCommerce platform allowing quick store setup with extensive app support.
- Unique Features: Over 4,000 apps, 100+ themes, secure payments and inventory management.
- Characteristic: Best Overall eCommerce WordPress Alternative.
-
Squarespace
- Main Value Proposition: Visually stunning website designs with intuitive drag-and-drop functionality.
- Unique Features: Integrated blogging, SEO tools, and social media integration.
- Characteristic: Best for Creative Professionals as a WordPress alternative.
-
Webflow
- Main Value Proposition: Design flexibility with the capability to build fully responsive websites without code.
- Unique Features: Visual editor, CMS capabilities, and custom animations.
- Characteristic: Best for Designers and Developers seeking a WordPress alternative.
-
Weebly
- Main Value Proposition: Easy-to-use interface perfect for small businesses and startups.
- Unique Features: Built-in eCommerce tools, SEO features, and mobile-responsive designs.
- Characteristic: Cheapest WordPress Alternative for Beginners.
-
Wix
- Main Value Proposition: Versatile website builder with a wide variety of templates and features.
- Unique Features: Drag-and-drop editor, App Market, and AI website builder.
- Characteristic: Best for Small Businesses as a WordPress alternative.
-
WooCommerce
- Main Value Proposition: Customizable eCommerce solution for WordPress users.
- Unique Features: Extensive extensions, flexible product management, and complete control over store functionalities.
- Characteristic: Best for Existing WordPress Users needing eCommerce Functionality.
WordPress Alternatives: Feature by Feature Comparison
| Platform | Key Features | Comparison to WordPress | Unique/Superior Aspects |
|---|---|---|---|
| BigCommerce | – Robust e-commerce tools – Built-in SEO features – Multi-channel selling (eBay, Amazon) – No transaction fees |
WordPress requires plugins like WooCommerce for e-commerce; may have transaction fees depending on payment processors. | BigCommerce is a dedicated e-commerce platform with built-in features that allow for seamless multi-channel selling, making it easier for businesses to scale. |
| ClickFunnels | – Sales funnel creation – A/B testing – Membership site capabilities – Email marketing integration |
WordPress can create sales funnels using plugins, but requires additional plugins for email marketing and membership functionalities. | ClickFunnels provides an all-in-one solution for sales funnels, which is specifically designed for conversion optimization, making it superior for targeted marketing efforts. |
| Shopify | – Simple setup and user-friendly interface – Extensive app marketplace – Integrated payment gateway |
WordPress setup can be more complex; requires external plugin for a full e-commerce experience (WooCommerce). | Shopify’s streamlined onboarding and extensive app marketplace offer businesses rapid scaling options with less technical configuration compared to WordPress. |
| Squarespace | – Visually stunning templates – Built-in website analytics – E-commerce capabilities |
WordPress offers numerous themes and analytics through plugins, but may require customization for aesthetic appeal. | Squarespace provides users with elegant, professionally designed templates that require little to no customization, making it appealing for creative industries without a design background. |
| Webflow | – Visual design tools with flexible layout options – CMS capabilities – SEO-friendly infrastructure |
WordPress provides design capabilities through themes and block editors but lacks the same level of visual development control. | Webflow allows designers to create highly customized and responsive layouts visually, catering to users who want full design control without coding. |
| Weebly | – Drag-and-drop website builder – Integrated e-commerce features – Simple dashboard |
WordPress has many page builders, but Weebly’s implementation is more intuitive for total beginners. | Weebly’s combination of ease of use with built-in e-commerce features makes it a great starting point for small business owners and those new to web design. |
| Wix | – Extensive template selection – Wix ADI (Artificial Design Intelligence) – App Market assistance |
WordPress has diverse templates, but Wix’s ADI offers automated user customization, simplifying setup for novices. | Wix’s innovative ADI provides a unique advantage by automating the design process based on users’ answers, creating a personalized site quickly and easily. |
| WooCommerce | – Highly customizable with themes and extensions – Open-source flexibility – Extensive payment options |
WordPress + WooCommerce is a common combination, creating an effective e-commerce solution with more flexibility but requiring setup. | WooCommerce’s open-source nature allows for unparalleled customization and scalability, giving businesses the capability to tailor their online shopping experience uniquely, beyond what basic WordPress offers. |
Compare your brand to your competitors
Integration Capabilities for each WordPress competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| BigCommerce | Google Analytics, Mailchimp, ShipStation, QuickBooks, eBay, Amazon, Facebook, Instagram, PayPal, Stripe | Integrates with major marketing, analytics, and shipping platforms, suitable for high-volume sales. |
| ClickFunnels | Actionetics, Shopify, Mailchimp, Zapier, Stripe, PayPal, WordPress, WebinarJam | Primarily focused on funnel building and marketing automation, suitable for lead generation. |
| Shopify | Google Analytics, Facebook, Instagram, Mailchimp, QuickBooks, Amazon, eBay, Zapier, MailerLite | Extensive app store with a wide range of integrations, ideal for e-commerce growth. |
| Squarespace | Google Analytics, Mailchimp, Instagram, Facebook, Stripe, PayPal, Zapier, Square, OpenTable | Solid integrations for small to medium businesses focused on design and content management. |
| Webflow | Zapier, Mailchimp, Google Analytics, Shopify, Typeform, Airtable | Emphasizes design flexibility with integration options for automation and analytics. |
| Weebly | Mailchimp, Etsy, Google Analytics, Facebook, Instagram, Square | Good for small businesses, integrates essential marketing and analytics tools easily. |
| Wix | Google Analytics, Mailchimp, Shopify, Facebook, Instagram, Zapier, Google Ads | Diverse options for marketing and site management, caters well to small businesses. |
| WooCommerce | PayPal, Stripe, Mailchimp, QuickBooks, Google Analytics, Zapier, Amazon, Facebook | Highly flexible for e-commerce solutions, leverages WordPress’s vast ecosystem for extensive integration. |
| WordPress | WooCommerce, Google Analytics, Mailchimp, Yoast SEO, Jetpack, Zapier, Stripe, Facebook, Instagram | The most extensive range of plugins and tools for diverse functionalities across all website types. |
Pros and Cons of each WordPress Alternative
Here’s a comparison of the primary pros and cons for each alternative to WordPress, organized in a table format:
| Alternative | Pros | Cons |
|---|---|---|
| BigCommerce | – Built-in SEO features – Scalable for large inventories – No transaction fees |
– Limited customization options – Higher starting price |
| ClickFunnels | – Excellent for sales funnels – Prebuilt templates for conversions – User-friendly |
– Less versatile as an eCommerce platform – High monthly fees |
| Shopify | – Robust eCommerce features – Large app marketplace – Strong support |
– Monthly fees can accumulate with add-ons – Limited CMS capabilities |
| Squarespace | – Visually appealing design templates – Integrated hosting and domain – Good blogging tools |
– Limited eCommerce capabilities compared to others – Less flexibility in integrations |
| Webflow | – Extensive design customization – Great for developers – Built-in CMS capabilities |
– Steeper learning curve – Higher cost for advanced features |
| Weebly | – Simple drag-and-drop interface – Affordable pricing – Integrated marketing tools |
– Limited customization and scalability – Less suited for complex eCommerce |
| Wix | – Highly customizable – User-friendly interface – Vast template library |
– Slower site speed – Limited eCommerce features for serious sellers |
| WooCommerce | – Highly customizable and flexible – Large plugin ecosystem – No monthly fees for core features |
– Requires technical skills for setup and maintenance – Hosting and security are self-managed |
This table highlights the strengths and weaknesses of each alternative to WordPress, providing insights for typical use cases in eCommerce, website design, and content management.
WordPress vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
In January 2024, Shopify generated the highest organic traffic at approximately 4.12 million visits, followed by Weebly with 10.6 million, and Squarespace at 2.96 million. WordPress also attracted significant traffic, reaching around 1.34 million. BigCommerce lagged with just over 526,000 visits. In contrast, Woocommerce recorded the least traffic at around 14,000 visits, while ClickFunnels received a low 45,238 visits. This indicates that Shopify and Weebly dominate in attracting organic traffic, establishing their positions as leaders in the market.
Top Performing Keywords
Each brand has its own keyword strategy leading to traffic generation. WordPress ranks highly for keywords like "wordpress blog" (1st) and "wordpress download" (1st), indicating a strategy focused on platform-specific queries. Shopify excels with "shopify app" and related keywords all ranking 1st. BigCommerce emphasizes e-commerce phrases like "ecommerce software" (1st) and "best ecommerce platform for small business" (3rd). Meanwhile, ClickFunnels targets lead generation keywords, revealing varied focus areas across these platforms.
Conclusions on Visibility and Reach
In terms of online visibility, Shopify and Weebly stand out prominently due to their substantial organic traffic, especially in e-commerce solutions. BigCommerce has a solid presence with strategic keywords that emphasize e-commerce platforms. Meanwhile, ClickFunnels displays a strong focus on digital marketing, although it lags in traffic. With significant keyword rankings, brands like Squarespace and Wix also enjoy notable visibility, particularly in website creation niches. Overall, Shopify leads in reach and traffic, while Weebly shows impressive volume.
Compare your brand to your competitors
Other “WordPress” Alternatives & Competitors that you can find for free
Here are five alternatives to WordPress, along with their key features, strengths, and value propositions:
1. Joomla
-
Key Features:
- Extensive customization options through plugins
- Built-in multilingual support
- Advanced user management
-
Strengths:
- Flexible and powerful for complex websites
- Strong community support and resources
- Value Proposition: Joomla is ideal for developers and users who need more advanced capabilities beyond basic website building, particularly for community- or content-driven sites.
2. Drupal
-
Key Features:
- Robust content management capabilities
- Highly customizable with modules
- Strong security features
-
Strengths:
- Excellent for complex sites with large amounts of data
- Scalability and performance optimization tools
- Value Proposition: Drupal is suited for organizations that require high levels of security and flexibility, such as universities and government sites.
3. Magento
-
Key Features:
- Advanced eCommerce capabilities
- Highly customizable themes and extensions
- Strong SEO tools
-
Strengths:
- Best for medium to large eCommerce businesses
- Strong inventory and catalog management
- Value Proposition: Magento empowers businesses to create rich eCommerce experiences with extensive features and scalability.
4. Liferay
-
Key Features:
- Integration with existing business systems
- User-friendly content management interface
- Excellent for intranet and extranet portal solutions
-
Strengths:
- Focus on enterprise solutions with collaboration features
- Strong API support for custom application development
- Value Proposition: Liferay is designed for enterprises looking to create collaborative and engaging digital experiences.
5. Ghost
-
Key Features:
- Fast and lightweight platform focused on publishing
- Advanced SEO functionalities
- Membership and subscription capabilities
-
Strengths:
- User-friendly interface for writers and bloggers
- Focused on performance and speed
- Value Proposition: Ghost is perfect for content creators who want a simple yet powerful tool for publishing and monetizing their written content.
Each of these platforms offers unique features and strengths, making them viable alternatives to WordPress based on specific business needs and user preferences.
Frequently Asked Questions
What is WordPress and how does it differ from other website builders?
WordPress is a versatile content management system (CMS) used for creating websites and blogs. Unlike other website builders like Wix or Squarespace, which are more suited for small-scale directly drag-and-drop designs, WordPress offers greater flexibility and customization through a vast array of themes and plugins.
Is WordPress free to use?
WordPress itself is open-source and free to download and use. However, to fully host a WordPress site, you will need to pay for web hosting, a domain name, and potentially premium themes or plugins, which can incur costs.
What are the main competitors of WordPress?
The main competitors of WordPress include website builders like Wix, Squarespace, and Shopify for e-commerce. Other CMS platforms like Joomla and Drupal also compete, though they cater to more technical users looking for specific features per their needs.
Can I use WordPress for e-commerce?
Yes, WordPress can be used for e-commerce through plugins like WooCommerce, which transforms your WordPress site into a full-fledged online store. It allows for product management, payment processing, and inventory tracking.
How secure is WordPress compared to its competitors?
WordPress is as secure as the measures you take to protect it. Regular updates, secure passwords, and using security plugins can enhance security. While competitors might offer built-in security features, WordPress’s extensive community offers numerous options for enhancing security.
Do I need coding skills to use WordPress?
No, you do not need coding skills to use WordPress. The platform has a user-friendly interface that allows users to build websites with minimal technical knowledge. However, a basic understanding of HTML and CSS can be beneficial for advanced customization.
What is the difference between WordPress.com and WordPress.org?
WordPress.com is a hosted platform that takes care of all site management, while WordPress.org is the self-hosted version where users need to manage their hosting and installation. WordPress.org offers more flexibility and control over your site.
