Top Shopify Alternatives & Competitors based on 533 Reviews
| Brand | Rating | Pricing |
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Shopify |
★ ☆ 1.1 | Shopify offers three main pricing tiers: Basic Shopify ($39/month), Shopify ($105/month), and Advanced Shopify ($399/month). Additional commerce and payment fees are included in tiers, with further options for Shopify Plus and a free trial available. |
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★ ★ ★ ☆ 3.6 | BigCommerce provides a tiered pricing structure with four plans: Standard ($29/month), Plus ($79/month), Pro ($299/month), and an Enterprise solution which requires custom pricing. Each plan offers varying features, transaction fees, and support options. |
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★ ★ ★ ★ ☆ 4.8 | ClickFunnels features three primary pricing options: the Basic plan ($147/month), the Platinum plan ($197/month), and an additional Etison Suite option for $297/month. This structure focuses on sales funnel creation and provides varied levels of support and features. |
Squarespace |
★ ★ ☆ 2.7 | Squarespace has four pricing tiers: Personal ($16/month), Business ($23/month), Basic Commerce ($27/month), and Advanced Commerce ($49/month). The plans cater to different needs ranging from simple website creation to advanced e-commerce functionalities. |
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★ ★ ☆ 2.6 | Webflow offers various pricing packages split into two categories: Site plans (starting from $15/month for Basic to $35/month for Business) and Account plans (starting from $16/month for Starter to $45/month for Team). E-commerce capabilities are available with corresponding plans as well. |
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★ 1 | Weebly has a simplified pricing structure with four tiers: Free, Personal ($6/month), Professional ($12/month), and Performance ($26/month). The higher-end tiers offer more advanced e-commerce features and customization options. |
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★ ★ ☆ 2.8 | Wix offers a diverse variety of plans: Website plans (from $16/month for Combo to $45/month for VIP) and Business & E-commerce plans (from $27/month for Business Basic to $50/month for Business VIP) that cater specifically to online stores and features. |
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★ ☆ 1.9 | WooCommerce is free to download and use, but it requires a WordPress site and hosting. Various extensions are available at a cost, which allows for customized pricing based on selected features and additional functionalities. |
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★ ★ ☆ 2.8 | WordPress itself is free as an open-source software. However, users typically need to budget for hosting, domain registration, and potential premium themes or plugins, which can vary widely in pricing. |
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Why should you be looking for a Shopify alternative?
Many users seek alternatives to Shopify for various reasons, including specific feature needs, budget constraints, ease of use, and the level of customer support available. These considerations often drive merchants and entrepreneurs to explore different e-commerce platforms that may better suit their requirements. Notable alternatives include BigCommerce, ClickFunnels, Squarespace, Webflow, Weebly, Wix, WooCommerce, and WordPress. This analysis will delve into essential factors such as features, pricing, and target user demographics to assist in making informed choices.
Quick Overview of Top Shopify Competitors
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BigCommerce
- Value Proposition: Comprehensive eCommerce platform suitable for larger businesses.
- Unique Features: Advanced SEO capabilities, innovative analytics tools, and multi-channel selling.
- Strength: Offers a robust set of built-in features without relying heavily on third-party apps.
- Characteristic: Best for Growing Businesses Shopify Alternative.
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ClickFunnels
- Value Proposition: Focused on building high-converting sales funnels.
- Unique Features: Integrated marketing tools for email and automated follow-ups.
- Strength: Great for businesses focusing on high-ticket products and sales conversions.
- Characteristic: Best Sales Funnel Shopify Alternative.
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Squarespace
- Value Proposition: All-in-one platform for visually stunning websites with eCommerce functionality.
- Unique Features: High-quality design templates and built-in blogging tools.
- Strength: Ideal for artists, photographers, and small businesses needing eye-catching designs.
- Characteristic: Best Design-Focused Shopify Alternative.
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Webflow
- Value Proposition: Powerful design and development tools combined with eCommerce functionalities.
- Unique Features: Visual editor with custom designs without sacrificing code quality.
- Strength: Great for designers looking for flexibility paired with eCommerce capabilities.
- Characteristic: Most Flexible Shopify Alternative.
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Weebly
- Value Proposition: User-friendly platform perfect for beginners or small businesses.
- Unique Features: Easy drag-and-drop interface and built-in marketing tools.
- Strength: Simple setup process and affordable pricing plans.
- Characteristic: Easiest to Use Shopify Alternative.
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Wix
- Value Proposition: Versatile website builder that supports eCommerce features.
- Unique Features: Vast template library and customizable design options.
- Strength: Intuitive editor and flexibility for various website types.
- Characteristic: Most Versatile Shopify Alternative.
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WooCommerce
- Value Proposition: Open-source eCommerce plugin for WordPress, offering extensive customization.
- Unique Features: Endless plugins and themes, and a large community for support.
- Strength: Ideal for users already familiar with WordPress seeking full control over their store.
- Characteristic: Best WordPress-based Shopify Alternative.
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WordPress
- Value Proposition: Powerful and flexible content management system enabling robust eCommerce solutions.
- Unique Features: Extensive library of plugins and themes allows for almost limitless customization.
- Strength: Great for businesses prioritizing content along with eCommerce.
- Characteristic: Most Customizable Shopify Alternative.
Shopify Alternatives: Feature by Feature Comparison
| Feature | BigCommerce | ClickFunnels | Squarespace | Webflow | Weebly | Wix | WooCommerce | WordPress | Comparison to Shopify |
|---|---|---|---|---|---|---|---|---|---|
| Ease of Use | User-friendly interface, minimal learning curve. | Designed for marketers, very intuitive. | Drag-and-drop editor; straightforward setup. | Visual designer, no coding necessary. | Simple setup and management. | Beginner-friendly drag-and-drop editor. | Requires setup, but customizable. | User-friendly, but can require learning curve. | Shopify is also user-friendly but integrates more directly with payment solutions. |
| Templates | 100+ mobile-responsive templates. | Funnel-focused templates for marketing. | Beautiful, high-quality designs. | Highly customizable through CSS/HTML. | Limited templates compared to competitors. | Extensive template library. | Many pre-designed themes available. | Thousands of free and premium themes available. | Shopify offers a good range of customizable templates. |
| E-commerce Features | Advanced e-commerce tools (e.g., multi-channel selling). | Focus on sales funnels and lead capture. | Integrated commerce tools available. | E-commerce tools robust but requires setup. | Basic commerce tools suitable for small stores. | Solid e-commerce capabilities. | Full e-commerce capabilities as a WordPress plugin. | Extensive plug-in options for e-commerce. | Shopify is known for its extensive and comprehensive e-commerce features. |
| SEO Tools | Built-in SEO capabilities, analytics integrations. | Not primarily SEO-focused, funnel-oriented. | Strong SEO features, customizable URLs. | Robust custom SEO features available. | Basic SEO tools available. | Comprehensive SEO options available. | Advanced SEO tools available through plugins. | Powerful SEO capabilities, highly customizable. | Shopify includes useful built-in SEO features. |
| Payment Gateways | Includes 65+ gateways with no transaction fees. | Primarily uses its own payment system. | Integrated payment solutions, varying fees. | Various gateways supported. | Standard payment processors integrated. | Wide selection of payment options. | Wide range of gateways available. | Vastly expandable payment options through plugins. | Shopify offers competitive transaction fees. |
| Customization | More flexibility without needing code. | Customizable funnel options, limited. | Visual customization with CSS options. | Highly customizable through code options. | Limited customization options. | Highly customizable editor. | Full code access for customization. | Code customization is extensive. | Shopify offers customization but limits code access. |
| Marketing Tools | Comprehensive built-in marketing tools. | Dedicated to funnel building and marketing. | Basic marketing features available. | Integrates well with other marketing tools. | Basic marketing tools included. | Integrated marketing solutions available. | Requires additional plugins for full marketing suite. | Extensive plugin options for marketing. | Shopify includes solid marketing tools, but ClickFunnels excels here. |
| Customer Support | 24/7 support via multiple channels. | Limited support focused on leveraging software. | 24/7 customer support available. | Community support & limited customer service. | Knowledge base & email support. | 24/7 support options available. | Community forums & plugin support. | Extensive support available for plugins. | Shopify has a reputation for excellent customer service. |
| Analytics | Advanced reporting features and analytics. | Basic analytics, focused on funnel performance. | Built-in analytics for user engagement. | Advanced site analytics & user feedback tools. | Basic analytics provided. | Comprehensive site analytics features. | Detailed analytics available through plugins. | Advanced analytics via various plugins. | Shopify provides solid analytics for users. |
| Mobile Responsiveness | All templates are mobile-friendly. | Funnels are mobile-optimized. | Mobile-ready templates. | Fully responsive designs available. | Mobile-friendly themes available. | Mobile-optimized editor available. | Fully responsive through themes. | Mobile responsive with many themes. | Shopify templates are also highly mobile-responsive. |
Unique/Superior Aspects Highlighted:
- BigCommerce offers advanced e-commerce features and payment gateway flexibility.
- ClickFunnels excels in lead generation and marketing funnel capabilities.
- Squarespace stands out with high-quality, artistically designed templates and integrated commerce solutions.
- Webflow offers powerful customization tools, enabling sophisticated designs without coding skills.
- Weebly is user-friendly with straightforward e-commerce options and setup processes.
- Wix is highly flexible, featuring a vast template library that caters to various niches.
- WooCommerce provides extensive customization for e-commerce through the WordPress framework, allowing plugins for numerous functionalities.
- WordPress is exceptionally versatile with a vast library of plugins, perfect for varying needs from blogs to complex sites.
Each platform has unique strengths that may better serve specific user needs than Shopify, particularly in customization, specific marketing goals, or artistic design.
Compare your brand to your competitors
Integration Capabilities for each Shopify competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Shopify | Over 4,000 apps including Payment Gateways, Shipping Solutions, Email Marketing, Social Media, Inventory Management, and Accounting tools. | Strong compatibility with popular e-commerce solutions, including Stripe, PayPal, and Mailchimp. |
| BigCommerce | Integrates with tools like PayPal, Google Analytics, Mailchimp, QuickBooks, and various shipping services. | Extensive customizations for e-commerce, supports B2B and enterprise solutions. |
| ClickFunnels | Integrates with email autoresponders like AWeber, ActiveCampaign, Mailchimp, payment processors like Stripe and PayPal, and webinar tools like Zoom. | Focuses heavily on sales funnels; may not be suited for extensive e-commerce. |
| Squarespace | Supports Mailchimp, G Suite, Unsplash, Zapier, and social media platforms including Facebook and Instagram. | Limited e-commerce features; more suited for portfolios and small online stores. |
| Webflow | Integrates with Zapier, Shopify, Mailchimp, Google Analytics, and various payment processors like Stripe. | Primarily a design-focused tool; best for custom sites rather than large e-commerce stores. |
| Weebly | Integrates with Square, Mailchimp, Google Analytics, Facebook, and shipping solutions like ShipStation. | Good for small businesses; limited integrations compared to larger platforms. |
| Wix | Offers integrations with Google Analytics, Mailchimp, social media platforms, and various payment processors, including PayPal and Stripe. | Easy-to-use interface for small businesses; limited compared to dedicated e-commerce platforms. |
| WooCommerce | Integrates with a multitude of plugins through WordPress, including payment gateways like PayPal, Stripe, email marketing solutions like Mailchimp, and various shipping tools. | Highly customizable; best choice for WordPress users aiming for a robust e-commerce solution. |
| WordPress | Supports thousands of plugins, including WooCommerce, Elementor, Mailchimp, SEO tools, and various membership solutions. | Great flexibility and customizability; requires technical know-how for optimal performance. |
Pros and Cons of each Shopify Alternative
Here is a comparison of various e-commerce platforms against Shopify, highlighting their primary pros and cons:
| Alternative | Pros | Cons |
|---|---|---|
| BigCommerce | – No transaction fees | – Learning curve for beginners |
| – Extensive built-in features | – Design customization limited without coding | |
| – Unlimited product listings | – Price can get high with advanced features | |
| ClickFunnels | – Strong focus on sales funnels | – Primarily focused on sales, less on e-commerce functionalities |
| – High conversion optimization tools | – Higher cost for full-feature access | |
| – Integrated email marketing | – Limited third-party integrations compared to others | |
| Squarespace | – Visually appealing templates | – Less e-commerce focused compared to Shopify |
| – User-friendly drag-and-drop interface | – Limited payment gateways | |
| – Integrated blogging capabilities | – Harder to scale with large product catalogs | |
| Webflow | – High level of design customization | – Steeper learning curve for non-designers |
| – Powerful CMS capabilities | – E-commerce functionalities still developing | |
| – Flexibility in layouts | – More complex setup process compared to Shopify | |
| Weebly | – Easy to use with simple setup | – Limited features compared to Shopify |
| – Built-in email marketing | – Lower scalability for large businesses | |
| – Affordable pricing for basic plans | – Less flexibility in design customization | |
| Wix | – Highly customizable templates | – Can become complex if too many apps are added |
| – User-friendly drag-and-drop interface | – E-commerce features less robust than Shopify | |
| – Great for small to medium-sized businesses | – Performance issues with larger stores | |
| WooCommerce | – Highly flexible and customizable | – Requires WordPress knowledge |
| – Extensive plugin ecosystem | – Can require more maintenance and updates | |
| – No monthly fees, just hosting | – Performance can decline with many plugins | |
| WordPress | – Full control over content and design | – Requires handling hosting and security yourself |
| – Extensive plugin options for functionality | – Knowledge of coding may be needed for customizations | |
| – SEO-friendly features | – Complexity can deter non-technical users |
This table outlines the specific strengths and weaknesses of each alternative in relation to typical use cases when compared to Shopify.
Shopify vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
Shopify stands out as the leader in organic traffic, reaching 4.49 million visitors in January 2025. Weebly and Squarespace follow closely with 11.03 million and 4.05 million, respectively, though Weebly’s higher traffic is notable as it seems anomalous. ClickFunnels attracts significantly less traffic with approximately 57,000 visits, indicating a more niche focus. Brands like WordPress and BigCommerce see moderate traffic, with WordPress attracting about 1.34 million while BigCommerce hovers around half a million visitors.
Top Performing Keywords
Shopify’s traffic is heavily driven by keywords like "shopify store" and "shopify ecommerce," both ranked #1. BigCommerce excels in broader terms, ranking #1 for "best ecommerce platform" but ranks lower on specific phrases. ClickFunnels showcases strength with a dominant position in marketing-related keywords. Squarespace performs well with "make your own website." WordPress also excels with high rankings for various terms including "wordpress blog." Overall, Shopify and ClickFunnels indicate strong branded keyword strategies contrasting with broader, competitive terms utilized by BigCommerce and Woocommerce.
Conclusions on Visibility and Reach
Shopify emerges as the most visible brand online, significantly outpacing competitors in organic traffic and strategic keyword rankings. In contrast, ClickFunnels achieves standout visibility in niche marketing terms. Weebly’s anomalously high traffic versus overall keyword ranking seems worth investigating further. BigCommerce and WordPress maintain solid visibility but have less organic reach compared to leaders like Shopify. The focus on specific keyword strategies by each brand varies, revealing opportunities for competitors to refine their approaches for better engagement and visibility in targeted niches.
Compare your brand to your competitors
Other “Shopify” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Shopify, along with their key features, strengths, and value propositions:
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Magento (Adobe Commerce)
- Key Features: Advanced customization options, multi-store capabilities, robust inventory management, powerful SEO tools, extensive integration options.
- Strengths: Highly flexible and scalable for larger businesses, strong community support, vast marketplace of extensions.
- Value Proposition: Ideal for businesses with specific needs or larger volumes requiring tailored solutions and scalability.
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PrestaShop
- Key Features: Open-source platform, customizable templates, multi-language support, SEO-friendly features, a variety of payment gateways.
- Strengths: Cost-effective for small to medium-sized businesses, extensive add-ons and modules, active community support.
- Value Proposition: Offers flexibility and control with an open-source framework at a lower cost, without sacrificing functionality.
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Shopware
- Key Features: Intuitive user interface, customizable storefronts, integrated SEO tools, multi-language and currency support, headless commerce capabilities.
- Strengths: Strong B2B features, great for local and international business needs, robust community and partner ecosystem.
- Value Proposition: A suitable choice for businesses seeking a modern and flexible approach to eCommerce with a focus on user experience.
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Zyro
- Key Features: AI-driven tools for content creation and design, drag-and-drop website builder, eCommerce support, SEO optimization tools.
- Strengths: User-friendly for beginners, affordable pricing, and fast setup process.
- Value Proposition: Ideal for startups and small businesses looking to establish an online presence quickly and with minimal technical knowledge.
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Ecwid
- Key Features: Integration with existing websites, various payment options, mobile optimization, social media selling, multichannel selling capabilities.
- Strengths: Simple integration into any existing site, support for various platforms, and seamless sync across sales channels.
- Value Proposition: Perfect for businesses that want to add eCommerce functionality to their existing sites without needing a complete overhaul.
Frequently Asked Questions
What is Shopify and how does it work?
Shopify is an e-commerce platform that allows individuals and businesses to create their own online stores. It provides tools for designing your website, managing products, processing payments, and handling shipping, all through a user-friendly interface.
What are the main competitors of Shopify?
Key competitors of Shopify include WooCommerce, BigCommerce, Wix eCommerce, Squarespace, and Magento. Each platform offers various features that cater to different business needs, targeting their unique audience.
Is Shopify easy to use for beginners?
Yes, Shopify is designed to be user-friendly, making it accessible for beginners. It offers a range of customizable templates and drag-and-drop features, allowing users to set up and manage their online store with minimal technical expertise.
What are the fees associated with using Shopify?
Shopify offers several pricing plans ranging from Basic to Advanced, with monthly fees starting at $39. Additionally, Shopify charges transaction fees unless you use their payment gateway, Shopify Payments, which can vary depending on the plan.
Can I migrate my store from Shopify to another platform?
Yes, migrating from Shopify to another platform is possible, though it requires planning. You can export your product, customer, and order data, but you may need to adjust the design and functionality when setting up on a new platform.
How does Shopify support compared to its competitors?
Shopify offers 24/7 customer support via email, chat, and phone, along with a robust help center and community forums. While many competitors also provide customer support, the availability and response time may vary.
What features differentiate Shopify from WooCommerce?
Key differences include that Shopify is a fully-hosted platform, meaning it handles hosting and security for you, while WooCommerce is a plugin for WordPress and requires separate hosting. Additionally, Shopify’s interface is generally considered more beginner-friendly.
