Top BuzzSumo Alternatives & Competitors based on 69 Reviews
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| Brand | Pricing |
|---|---|
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BuzzSumo offers three pricing tiers: the Pro plan at $99/month with features for individual users, the Plus plan at $179/month for small teams, and the Large plan at $299/month designed for larger organizations. Discounts are available for annual subscriptions. |
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Awario provides two main pricing options: the Starter plan at $29/month for individuals with basic needs, and the Company plan at $89/month catering to teams requiring more extensive features. Both plans have options for monthly or annual payments, with savings on annual subscriptions. |
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Brandwatch has custom pricing based on specific needs, focusing on advanced social media analytics for businesses. The pricing structure comprises several plans, which are often tailored, requiring users to contact sales for specific quotes tailored to their requirements. |
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Mention offers three primary subscription plans: the Solo plan at $29/month for individuals, the Pro plan at $99/month for small teams, and the Business plan at $299/month for larger teams. Each plan varies in features like mentions tracked and historical data access. |
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Talkwalker does not publicly list prices but encourages interested users to get in touch for a custom quote. Their services typically focus on comprehensive social media analytics and insights, suitable for larger enterprises. |
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Why should you be looking for a BuzzSumo alternative?
Users often seek alternatives to BuzzSumo for various reasons, such as the need for specific features that align better with their goals, a desire for more intuitive ease of use, budget constraints, or inadequate customer support. Notable alternatives include Awario, Brandwatch, Mention, and Talkwalker. Each platform offers distinct features tailored to different needs, varying pricing structures, and target user demographics. This guide will delve into these factors, helping users make informed choices based on their unique requirements.
Quick Overview of Top BuzzSumo Competitors
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Awario – Best BuzzSumo Alternative for Real-Time Monitoring
- Offers real-time social listening and is adept at monitoring brand mentions across social media and blogs.
- Includes advanced sentiment analysis to gauge public opinion on topics or brands.
- Provides powerful competitive analysis tools, allowing users to track competitors’ mentions and engagement.
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Brandwatch – Top BuzzSumo Competitor for Advanced Analytics
- Combines social listening with deep analytics, offering insights from large volumes of data.
- Features image recognition technology to discover brand mentions in images shared online.
- Integrates with various other platforms, enhancing its usability in cross-channel marketing strategies.
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Mention – Affordable BuzzSumo Alternative for Small Businesses
- Focuses on user-friendliness and affordability, making it ideal for small businesses and startups.
- Offers instant alerts for brand mentions, allowing businesses to respond quickly to engagement.
- Includes a web monitoring feature, capturing mentions across blogs, news sites, and forums.
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Talkwalker – Comprehensive BuzzSumo Competitor for Multi-Platform Analysis
- Provides extensive data across various platforms, including social media, websites, and podcasts.
- Features AI-driven image and video recognition to track visual content across channels.
- Offers collaboration tools for teams, enabling multiple users to share insights and reports effectively.
BuzzSumo Alternatives: Feature by Feature Comparison
| Feature | BuzzSumo | Awario | Brandwatch | Mention | Talkwalker |
|---|---|---|---|---|---|
| Real-time Mentions | Basic monitoring but can be limited in scope | Real-time tracking across multiple platforms | Advanced real-time social listening across various channels | Real-time alerts and notifications | Instant alerts throughout all social media platforms |
| Historical Data | Up to five years of data available | Historical data access via custom queries | Extensive historical data with comprehensive trends | Limited access to historical data | Rich historical data and trend analysis |
| Sentiment Analysis | Basic sentiment assessment | Advanced sentiment analysis with AI | In-depth sentiment analysis and emotion tracking | Real-time sentiment analysis | Robust sentiment analysis with sentiment trends |
| Influencer Identification | Basic influencer search capabilities | Influencer identification based on engagement | Detailed influencer search by reach, engagement | Influencer identification and tracking | Comprehensive influencer database |
| Competitive Analysis | Competitor insights based on shared content | Competitive monitoring and comparison | Advanced competitive market analysis | Basic comparison features | In-depth competitive landscape analysis |
| Content Discovery | Top-performing content insights | Customized content discovery based on keywords | Trends and insights on conversations around content | Content alerts for specific keywords | Content discovery with emphasis on marketing trends |
| Social Media Listening | Limited social media insights | Broad social media listening across channels | Extensive social media monitoring | Real-time social media monitoring | Deep dives into social conversations and trends |
| Reporting Capabilities | Export and report generation options | Customizable reports and insights | Comprehensive reporting with visual dashboards | Simple report generation | Advanced reporting and visualization tools |
| Integration Options | Integrates with limited platforms | Broad API and third-party integrations | Integrates with CRM, analytics, and marketing tools | Integrates with various social media and marketing applications | Seamless integration with a wide range of tools |
| User Interface | Straightforward but can be overwhelming | Intuitive and user-friendly UI | Complex UI but highly configurable for deep insights | Simple UI focused on ease of use | Powerful UI with customizable dashboards |
| Pricing Models | Subscription based on features | Flexible pricing based on usage | Tiered pricing catering to various business sizes | Affordable pricing for small businesses | Premium pricing with enterprise options |
| Unique Features | Content engagement metrics | Advanced monitoring for niche markets | In-depth audience insights and segmentation | Alerts for brand mentions and competitors | Image recognition and visual analytics |
Summary of Unique/Superior Aspects:
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Awario: Excels in real-time tracking and AI-driven sentiment analysis, making it particularly beneficial for brands interested in immediate feedback and nuanced insights.
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Brandwatch: Offers advanced analytics capabilities and audience segmentation that allow brands to understand their customers deeply, which is a significant advantage for detailed market analysis.
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Mention: Stands out for its real-time alerts and user-friendly interface, making it an ideal choice for startups and small businesses looking for straightforward mention tracking.
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Talkwalker: Provides powerful visual analytics, including image recognition, which gives brands unique insights into how visual content is performing across the web, plus extensive historical data.
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Integration Capabilities for each BuzzSumo competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| BuzzSumo | Google Sheets, Slack, HubSpot, Mailchimp, Zapier, Buffer, Facebook, Twitter, LinkedIn | Integrates primarily with social media and marketing platforms. |
| Awario | Zapier | Limited to integrations through Zapier; no direct integrations. |
| Brandwatch | Google Analytics, Salesforce, Zapier, HubSpot, Sprinklr, Hootsuite, Adobe Experience Manager | Comprehensive suite for analytics and marketing tools. |
| Mention | Zapier, Slack, HubSpot, Zendesk, WordPress, IFTTT | Offers integrations mainly through automation tools like Zapier. |
| Talkwalker | Salesforce, Sprinklr, Netbase, EVERSHEDS, HubSpot, Zapier | Focus on enterprise solutions and integrations for advanced analytics. |
Pros and Cons of each BuzzSumo Alternative
Here’s a table comparing the primary pros and cons of the alternatives "Awario", "Brandwatch", "Mention", and "Talkwalker" against "BuzzSumo":
| Alternative | Pros | Cons |
|---|---|---|
| Awario | – Real-time monitoring of social media and web. | – Limited historical data compared to others. |
| – Cost-effective for small to medium-sized businesses. | – User interface can be less intuitive for beginners. | |
| – Strong sentiment analysis features. | ||
| Brandwatch | – Extensive data sources and powerful analytics tools. | – Higher cost, typically suited for larger enterprises. |
| – Advanced AI-driven insights and visualization. | – Steeper learning curve for new users. | |
| – Excellent reputation tracking capabilities. | ||
| Mention | – Easy to set up and use, great for beginners. | – Limited in-depth analytics compared to BuzzSumo. |
| – Affordable pricing with flexible plans. | – May lack comprehensive influencer analysis tools. | |
| – Real-time alerts and monitoring. | ||
| Talkwalker | – Robust visual analytics and reporting. | – Price point can be high for small businesses. |
| – Comprehensive coverage of various platforms. | – May have an overwhelming amount of features for casual users. | |
| – Strong social listening capabilities. |
This comparison highlights the relevant strengths and weaknesses of each platform in relation to BuzzSumo, focusing on typical use cases.
BuzzSumo vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Awario leads in organic traffic, peaking at approximately 359,779 visits in January 2025, while Brandwatch follows closely, exceeding 1.2 million visits per month. Mention also shows significant traffic at nearly 7 million visits in December 2023. BuzzSumo emerges lower on the list, with a peak of 152,750 visits in December 2024, indicating a drop in performance compared to its competitors. Overall, Awario and Brandwatch dominate, while BuzzSumo struggles to maintain comparable traffic levels.
Top Performing Keywords:
Awario’s top-ranking keywords include "media monitoring software," "social media marketing," and "best social listening tools," showcasing its focus on comprehensive Facebook strategies. Brandwatch performs well with keywords such as "best social listening tools" and "social media marketing strategy," indicating a strategic position in analytics. BuzzSumo excels in social media content-related keywords, ranking first in many categories. While all brands target similar niches, their keyword strategies reveal distinct focuses on software utility versus marketing prowess.
Conclusions on Visibility and Reach:
Awario and Brandwatch exhibit the strongest visibility with high organic traffic and keyword rankings, particularly in social media marketing and monitoring tools. Mention’s substantial traffic indicates a solid presence, yet its keyword strategy seems less focused. BuzzSumo’s strong performance in the content creation niche, with many top-ranking keywords, signifies its influence in that area despite lower traffic. The data shows Brandwatch’s unparalleled reach in analytics and Awario’s overall dominance in visitor engagement.
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Other “BuzzSumo” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to BuzzSumo, along with their key features, strengths, and value propositions:
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SEMrush
- Key Features: Content analysis, keyword research, SEO tools, social media tracking, and competitor analysis.
- Strengths: Comprehensive SEO capabilities and a large database of keywords; useful for both content strategy and paid advertising.
- Value Proposition: An all-in-one tool for digital marketers that provides insights not only into content performance but also SEO and advertising strategies.
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Ahrefs
- Key Features: Backlink analysis, keyword explorer, content explorer, rank tracking, and site audits.
- Strengths: Powerful backlink index and detailed keyword research tools; ideal for SEO-focused content strategies.
- Value Proposition: Provides in-depth insights into content performance and potential, particularly in driving organic traffic through SEO.
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Social Animal
- Key Features: Content research, competitor analysis, content performance tracking, and audience insights.
- Strengths: User-friendly interface and focus on social media content performance; provides data insights to generate high-performing content.
- Value Proposition: Helps marketers create engaging content by analyzing what works on social media and providing tailored recommendations.
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ContentStudio
- Key Features: Content discovery, social media management, content scheduling, and performance analytics.
- Strengths: Integrates content discovery and social media management; helps streamline content marketing efforts.
- Value Proposition: A comprehensive platform that combines content creation, social media management, and performance tracking in one place.
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Nuzzel
- Key Features: Content curation based on social shares, personalized news feeds, and trend monitoring.
- Strengths: Focuses on identifying trending content shared by your network; great for real-time content discovery.
- Value Proposition: Allows users to stay updated on the latest industry news and trends, making it easier to create relevant and timely content.
These tools each offer unique features that can enhance content marketing strategies, enabling users to effectively analyze, create, and share high-quality content.
