Top Brandwatch Alternatives & Competitors based on 69 Reviews
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| Brand | Pricing |
|---|---|
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Brandwatch offers custom pricing based on specific needs. Plans typically include features for social listening, analytics, and insights, with options for add-ons depending on user requirements. |
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Awario provides three pricing tiers: Starter ($29/month), Pro ($89/month), and Agency ($299/month), with features scaling from basic mentions tracking to advanced analytics and unlimited users. |
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BuzzSumo has four pricing plans: Pro ($99/month), Plus ($179/month), Large ($299/month), and Enterprise (custom pricing). Features vary from basic content research to comprehensive insights and reporting tools. |
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Mention offers several plans starting with a Free plan, followed by Starter ($29/month), Pro ($99/month), and Enterprise (custom pricing). Plans differ in the number of users, mentions, and social media accounts monitored. |
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Talkwalker provides custom pricing tailored to individual business needs. They offer comprehensive social media analytics and insights, with no standard public pricing available on the site. |
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Why should you be looking for a Brandwatch alternative?
Users often seek alternatives to Brandwatch for various reasons, including specific feature requirements, ease of use, budget constraints, and customer support options. For instance, some may need advanced analytics capabilities, while others prioritize a user-friendly interface or affordable pricing. Budget-conscious users might also explore scalable options. Top alternatives such as Awario, BuzzSumo, Mention, and Talkwalker will be examined based on features, pricing models, and target user profiles, providing insights to help businesses make informed choices.
Quick Overview of Top Brandwatch Competitors
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Awario – Best Budget Brandwatch Alternative
- Real-time social media monitoring across various platforms.
- Features built-in sentiment analysis and social engagement tracking.
- Offers affordable pricing plans for startups and small businesses.
- Allows unlimited users on its higher-tier plans, enabling team collaboration.
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BuzzSumo – Top Brandwatch Competitor for Content Discovery
- Specializes in content insights, helping brands discover trending topics.
- Offers influencer identification tools, useful for outreach and partnerships.
- Provides extensive content performance metrics, aiding in strategy formulation.
- Integrates with various content management systems for streamlined publishing.
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Mention – User-Friendly Brandwatch Alternative with Strong Alerts
- Focuses on real-time monitoring and alerts, ensuring timely responses to mentions.
- Features an intuitive user interface for easier navigation.
- Provides in-depth analytics and reporting tools for performance evaluation.
- Includes collaboration features, allowing teams to manage mentions together.
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Talkwalker – Feature-Rich Brandwatch Competitor for Analytics
- Offers powerful analytics capabilities with visual data representation tools.
- Advanced image recognition technology for tracking brand logos and products.
- Includes competitive benchmarking to compare your brand’s performance against others.
- Provides insights on audience demographics and behavior for targeted strategies.
Brandwatch Alternatives: Feature by Feature Comparison
| Feature | Awario | BuzzSumo | Mention | Talkwalker | Brandwatch |
|---|---|---|---|---|---|
| Real-time Monitoring | Comprehensive real-time monitoring across social media platforms, blogs, forums, and news sites. | Focused on real-time content analysis but may not cover as many niche platforms. | Offers real-time alerts on mentions but with a narrower focus. | Provides powerful real-time tracking across various channels, including video and images. | Real-time monitoring available but can have a steeper learning curve in setup. |
| Sentiment Analysis | Basic sentiment analysis suitable for small businesses | Strong in sentiment analysis, particularly for blog posts and articles. | Basic sentiment features, but limited in depth. | Advanced sentiment analysis using AI, ideal for large brands. | Deep insights with nuanced sentiment detection but requires extensive data context. |
| Content Analytics | No dedicated content analysis tools, focuses on brand mentions. | Superior content discovery features including trending topics and influencer identification. | Provides some content analysis but less robust than BuzzSumo. | Offers in-depth analysis including visual content and engagement metrics. | Strong content metrics but may lack the ease of use compared to BuzzSumo. |
| Influencer Identification | Basic tools for finding influencers tied to brand mentions. | Very strong influencer identification and engagement tracking. | Limited influencer tracking capabilities. | Comprehensive influencer identification and tracking, with robust filters. | Good influencer tools but not as targeted as BuzzSumo. |
| Export and Reporting | Flexible report generation, customizable formats with easy export options. | Comprehensive reporting options focusing on content performance metrics. | Good reporting features but less visually appealing and customizable. | Excellent visual reporting and collaboration features. | Rich reporting tools, but can be too complex for quick analysis. |
| User Interface | Simple, user-friendly interface perfect for smaller teams. | Clean interface with a strong focus on content discovery. | Intuitive interface but can feel cluttered over time. | Highly visual and dynamic interface for deeper analysis. | Comprehensive but complex; can be overwhelming for new users. |
| Integration Options | Limited integration options compared to competitors, mainly with social media. | Strong integration with content platforms, social media, and several apps. | Good integrations primarily with social media and task managers. | Extensive API access and integration with various marketing tools. | Wide range of integrations, but may require initial time investment to set up. |
| Pricing & Plans | Competitive pricing for startups and small businesses. | Pricing can be higher, justified by rich features and reporting. | Affordable for small teams with some limitations on features. | Higher end of pricing, suitable for large enterprises but offers extensive features. | Premium pricing, suitable for larger enterprises with robust needs. |
| Historical Data Access | Limited access to historical data; focused on real-time. | Strong historical content analysis, ideal for trend tracking. | Some access to historical mentions but not comprehensive. | Comprehensive historical data including visual trends over time. | Excellent historical analytics, helping identify long-term trends effectively. |
| Keyword and Topic Tracking | Allows users to track keywords effectively in mentions. | Advanced keyword tracking with content suggestions based on them. | Simple keyword tracking, but lacks advanced metrics. | Powerful keywords and topic tracking, with alert capabilities for changes. | Robust keyword analysis tools, yet can involve complex setups. |
| Customer Support | Strong customer support with quick response times, great for startups. | Extensive educational resources, but slower support response times. | Responsive support, but not always comprehensive in guidance. | Superior customer support with dedicated account managers for enterprise clients. | Good support, though sometimes slower due to account load. |
Summary of Unique/Superior Aspects:
- Awario is excellent for small businesses with its user-friendly interface and responsive customer support.
- BuzzSumo excels in content discovery and influencer identification, making it a valuable tool for content marketers.
- Mention offers real-time monitoring specifically for social media and web mentions but lacks depth in analytics.
- Talkwalker stands out with its advanced sentiment analysis and comprehensive historical data, ideal for larger brands needing deep insights.
- Brandwatch is powerful overall but may be less accessible for small businesses due to complexity and pricing.
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Integration Capabilities for each Brandwatch competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Brandwatch | – Google Analytics – Salesforce – HubSpot – Slack – Zapier – Hootsuite – Microsoft Teams |
Robust integrations with major marketing platforms and analytical tools, facilitating seamless sharing and collaboration across teams. |
| Awario | – Zapier – Slack – Email (custom setup) |
Integrates primarily through Zapier, allowing connections with thousands of apps; limited direct integrations compared to competitors. |
| BuzzSumo | – Zapier – Buffer – Slack – WordPress |
Offers integrations mainly via Zapier, enabling automated workflows; notable for being user-friendly with decent connectivity options for social platforms. |
| Mention | – Zapier – Hootsuite – Slack – WordPress – Microsoft Teams |
Supports a good range of integrations via Zapier; emphasizes teamwork and social media management environments effectively. |
| Talkwalker | – Salesforce – Google Analytics – HubSpot – Tableau – API Access |
Strong in analytics and business intelligence integrations; offers extensive API options for custom integration development, appealing to enterprise-level users. |
Pros and Cons of each Brandwatch Alternative
Here’s a comparative analysis of "Awario," "BuzzSumo," "Mention," and "Talkwalker" as alternatives to "Brandwatch." The table outlines specific pros and cons relevant to typical use cases.
| Alternative | Pros | Cons |
|---|---|---|
| Awario | – Real-time monitoring and alerting features. – Affordable pricing, especially for small businesses. – Comprehensive sentiment analysis. |
– Limited historical data compared to Brandwatch. – Fewer integrations with third-party tools. – User interface may lack advanced design features. |
| BuzzSumo | – Excellent content analysis and influencer identification. – Strong focus on social media engagement metrics. – Robust content discovery tools. |
– Less focus on brand reputation management. – Limited monitoring capabilities beyond social media. – Higher pricing tiers for advanced features. |
| Mention | – Easy setup and intuitive user interface. – Good real-time tracking of social mentions. – Effective competitor analysis tools. |
– Data collection less comprehensive than Brandwatch. – Limited historical report capabilities. – Primarily focused on social listening, less on analytics. |
| Talkwalker | – Extensive multilingual support and global reach. – Advanced analytics and customizable dashboards. – Strong visual analytics features. |
– Generally higher pricing than Brandwatch. – Steeper learning curve for advanced features. – May have slower update frequency for certain datasets. |
This table illustrates the key strengths and weaknesses of each alternative, helping in making informed decisions based on specific use cases.
Brandwatch vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
Brandwatch consistently attracts the highest organic traffic, peaking at over 18 million visits in early 2024, while falling to over 1.2 million visits in March 2025. Mention follows, showcasing a robust performance with significant peaks in 2023, reaching over 7 million visits. Awario, BuzzSumo, and Talkwalker exhibit modest traffic, with Awario’s peak around 386,000 visits, BuzzSumo about 117,000 visits, and Talkwalker displaying lower traffic primarily under 300,000 visits. Thus, Brandwatch commands the highest traffic, and Talkwalker trails behind as the lowest performer.
Top Performing Keywords
Brandwatch leads with numerous keywords ranking first in categories like "social media tracking tools" and "social media marketing agency," indicating a robust SEO strategy. Notably, it has several keywords in the top tier, suggesting strong intent targeting. Awario’s top keywords also rank highly but lack the significant scope compared to Brandwatch. BuzzSumo and Mention have varying keyword strengths, but BuzzSumo’s performance declines with many keywords ranked poorly. Each brand targets different sections of the market, reflecting varied keyword strategies.
Conclusions on Visibility and Reach
Brandwatch stands out as the leader in online visibility, driven by high organic traffic and a strong assortment of top-ranking keywords. Mention is also notable for its considerable traffic, especially in specific sectors. Awario, while showing moderate traffic, has a focused keyword strategy but lacks the visibility of Brandwatch. BuzzSumo and Talkwalker rank lower overall, suggesting a smaller audience reach. Brands effectively catering to specific niches show potential but struggle against Brandwatch’s established authority in the market.
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Other “Brandwatch” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Brandwatch, along with their key features, strengths, and value propositions:
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Hootsuite Insights
- Key Features: Social listening, customizable dashboards, sentiment analysis, and cross-platform monitoring.
- Strengths: Integrates seamlessly with the broader Hootsuite platform for social media management; strong collaboration tools; extensive social network data.
- Value Proposition: Offers a comprehensive social media management solution with robust insights and analytics, making it easy for teams to engage and respond to online conversations.
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Sprout Social
- Key Features: Social listening, engagement tools, reporting analytics, and audience demographics.
- Strengths: User-friendly interface, strong focus on customer engagement, and in-depth analytics for social media performance.
- Value Proposition: Combines social media management with powerful insights, enabling businesses to understand audience sentiment and improve their engagement strategies.
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NetBase Quid
- Key Features: Real-time social media analytics, sentiment analysis, competitive insights, and market research capabilities.
- Strengths: AI-driven sentiment analysis and trend detection; extensive data from multiple sources including news and blogs; customizable reports.
- Value Proposition: Provides deep insights into consumer sentiment and market trends, allowing brands to make data-driven decisions and stay ahead of the competition.
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Meltwater
- Key Features: Media monitoring, social listening, influencer identification, and analytics reporting.
- Strengths: Covers a wide range of sources including traditional media, blogs, and social media; strong emphasis on PR and brand reputation management.
- Value Proposition: Offers a holistic view of media and social conversation, helping brands manage their reputation and engage effectively with audiences across platforms.
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Cision
- Key Features: Media monitoring, PR analytics, journalist database, and campaign tracking.
- Strengths: Extensive media database for PR outreach; strong emphasis on measuring PR impact; integration with marketing tools.
- Value Proposition: Focused on improving public relations strategies with actionable insights and media engagement, helping brands measure and refine their outreach efforts.
These alternatives compete with Brandwatch by offering unique features tailored to different aspects of social media listening and brand analytics, making them suitable choices depending on specific business needs and goals.
