Top Yoast Alternatives & Competitors based on 715 Reviews
Reviews collected from
trustpilot.com
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capterra.com
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sitejabber.com
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softwareadvice.com
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| Brand | Pricing |
|---|---|
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Yoast SEO offers a yearly subscription model with pricing starting at $99 for one site, with additional discounts for multiple sites. They provide features to enhance on-page SEO, including a user-friendly interface and regular updates. |
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Ahrefs has four pricing tiers: Lite ($99/month), Standard ($199/month), Advanced ($399/month), and Agency ($999/month). Each tier offers different levels of features such as site audit tools, keyword tracking, and link building resources, with significant differences in usage limits and reporting capabilities. |
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Majestic offers a tiered pricing structure starting at £39.99/month for the Lite plan, with Pro at £99.99/month and API plans available for custom pricing. They focus on backlink analysis, with features varying by plan related to link tracking and reporting. |
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Moz provides several subscription options, starting with the Standard plan at $99/month, Medium at $179/month, Large at $299/month, and Premium at $599/month. Each tier includes features for SEO tracking, site audits, and keyword research, with increased limits on various metrics with higher plans. |
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Rank Math offers a free version of their plugin, with premium pricing starting at $59 per year for a single site, and options for multi-site and agency licenses that provide additional features, including advanced SEO analysis and support. |
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Semrush has a variety of pricing plans: Pro at $119.95/month, Guru at $229.95/month, and Business at $449.95/month, with custom pricing available for enterprises. Each tier offers an increasing number of features including keyword research, site audits, and advanced social media tools. |
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Neil Patel offers free tools, but for premium features, pricing starts at $99/month, with higher tiers providing enhanced functionality for managing SEO, content marketing, and social media analytics. |
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Why should you be looking for a Yoast alternative?
Users often seek alternatives to Yoast due to specific feature needs, ease of use, budget constraints, or varying support options. Tools like Ahrefs, Majestic, Moz, RankMath, Semrush, and Ubersuggest stand out for their unique offerings. For instance, while Ahrefs excels in backlink analysis, RankMath provides advanced SEO features with a user-friendly interface. On the other hand, Semrush caters to comprehensive marketing needs. This exploration will delve into their pricing, features, and ideal user profiles, helping you choose the best fit for your SEO strategy.
Quick Overview of Top Yoast Competitors
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Ahrefs – Best Yoast Competitor for Comprehensive SEO Analysis
- In-depth backlink analysis and competitive research features.
- Extensive keyword research tool with real-time data.
- Detailed site audits to identify SEO weaknesses.
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Majestic – Top Yoast Alternative for Backlink Analysis
- Focuses primarily on link building and backlink analysis.
- Offers unique metrics like Trust Flow and Citation Flow for link quality assessment.
- Extensive historical backlink data for competitive insights.
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Moz – Best Yoast Alternative for Beginner-Friendly SEO Tools
- Offers a user-friendly interface with essential SEO features.
- Provides detailed page and domain authority metrics.
- Includes a robust keyword explorer and site audit tools.
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Rank Math – Cheapest Yoast Alternative for WordPress SEO
- Offers advanced on-page SEO features for free.
- Seamless integration with WordPress for easy setup and use.
- Unique AI-driven content analysis to optimize posts in real-time.
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Semrush – Best Yoast Competitor for All-in-One SEO Suite
- Comprehensive toolkit for SEO, PPC, and content marketing.
- Advanced keyword tracking and competitive analysis tools.
- Detailed performance insights and reporting features.
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Ubersuggest – Best Yoast Alternative for Budget SEO Tools
- Affordable pricing with powerful keyword research capabilities.
- Offers traffic estimation and competitive analysis for websites.
- User-friendly interface with essential SEO features.
Yoast Alternatives: Feature by Feature Comparison
| Feature | Ahrefs | Majestic | Moz | Rankmath | Semrush | Ubersuggest | Yoast |
|---|---|---|---|---|---|---|---|
| Backlink Analysis | Extensive backlink database, showing live data on backlinks, anchor texts, and link quality. | Focused on link metrics like Trust Flow and Citation Flow, providing deep insights into backlinks. | Comprehensive link analysis, including backlink tracking and anchor text distributions. | Provides on-page SEO recommendations alongside limited backlink tracking capabilities. | In-depth backlink analysis with competitor comparison tools, ideal for link-building strategies. | Basic backlink analysis and tracking; good for small-scale needs but limited compared to others. | Offers basic backlink suggestions without in-depth analysis capabilities. |
| Keyword Research | Advanced keyword analysis with SERP overview, keyword difficulty scores, and clicks data. | Limited keyword research; focuses more on link metrics. | In-depth keyword tracking, including SERP features and keyword suggestions. | Strong keyword analysis with integrated SCORE analysis for on-page optimization. | Comprehensive keyword analysis with keyword difficulty metrics and competitive research tools. | Basic keyword research features; good for starters but limited compared to higher-end tools. | Focused on content optimization with keyword suggestions but lacks advanced metrics. |
| Site Audits | Comprehensive site audit features, analyzing technical SEO issues with actionable insights. | Limited site audit capabilities; primarily focused on backlinks rather than on-page SEO. | Detailed site auditing with issue prioritization and recommendations for improvement. | Offers a robust site audit feature with user-friendly insights and actionable recommendations. | Extensive site audit capabilities with detailed reports on technical SEO and content performance. | Basic site audit features available, suitable for small sites but not as comprehensive as others. | Basic site analysis but less depth in technical SEO compared to others. |
| Rank Tracking | Daily rank tracking for a wide range of keywords, including various SERP features analysis. | No dedicated rank tracking; focuses on link building and analysis. | Accurate rank tracking that shows daily updates and also historical data on SERP changes. | Integrated rank tracking with monitoring of key phrases and comprehensive SERP feature data. | Daily updates on rankings, including device and location-specific tracking for accurate insights. | Provides basic rank tracking but lacks the customization options of the leading tools. | Limited rank tracking capabilities; more focused on content optimization than rank monitoring. |
| Content Explorer | Unique feature allowing users to find popular and trending content in their niche. | No direct content exploration feature; focuses on backlinks and link building metrics. | Content metrics included but less effective than dedicated content discovery tools. | Content analysis tools to assist with relevancy and optimization for existing content. | Content marketing toolkit for brainstorming content ideas based on trending topics and keywords. | Content suggestions based on performance metrics to improve internal strategies. | No unique content exploration tools; primarily focused on optimizing the existing content. |
| User Interface | Powerful dashboard that offers extensive filters, making navigation intuitive and data accessible. | Simple interface focused on backlink metrics but less user-friendly for comprehensive SEO tasks. | Clean and user-friendly structure, especially for beginners and novices in SEO. | User-friendly interface with streamlined setup and action-oriented suggestions for optimizations. | Richly designed dashboard with easy navigation and clear presentation of various SEO metrics. | Simple interface aimed at quick insights, but may lack advanced features that seasoned users require. | Intuitive interface with real-time content analysis guidance but limited dashboard customization. |
| Pricing Model | Competitive pricing with various tiers, allowing users to choose based on their needs. | Pricing based based primarily on data access and levels of functionality, which may be costly for matching capacity. | Various pricing tiers based on features; often considered an investment worth the cost. | Freemium model with various features included in the free version, offering affordable premium plans. | Primarily subscription-based pricing with multiple tiers based on features and usage levels. | Affordable pricing structure for individual users and freelancers. | Basic free version available; premium features require a paid subscription. |
| Customer Support | Excellent documentation and active community forums, along with dedicated support options. | Support via forums and basic documentation; slower response times. | Comprehensive help center and community support with active engagement from users. | Strong support options with extensive documentation and direct customer service responsiveness. | 24/7 customer support with extensive resources and a vibrant community discussion forum. | Basic support, mainly through forums, with slower response times for advanced queries. | Good support through documentation, but often limited in responsiveness for premium users. |
This table outlines the unique advantages offered by each SEO tool in comparison to Yoast, highlighting their respective strengths and features.
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Integration Capabilities for each Yoast competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Yoast | Rank Math, WooCommerce, Google Search Console, Google Analytics, Zapier, Custom post types | Highly compatible with WordPress; integrates well with various analytics tools and plugins. |
| Ahrefs | Google Sheets, Microsoft Excel, Slack, WordPress, API for custom integration | Primarily focused on SEO research; integrates with tools for data handling and reporting. |
| Majestic | Custom API integrations, Google Sheets, URL Shorteners | API allows for custom applications; suitable for advanced users familiar with data handling. |
| Moz | Google Analytics, Google Search Console, Slack, Zapier | Offers integrations via its API; supports a wide range of data management tools. |
| Rank Math | Google Search Console, WooCommerce, API for integration with third-party tools | Mostly compatible within WordPress; focuses on user-friendly integrations with analytics tools. |
| Semrush | WordPress, Google Search Console, Google Ads, HubSpot, Zapier, Shopify | Extensive integration options for both analytics and marketing platforms; useful for comprehensive SEO strategies. |
| Ubersuggest | Google Analytics, Google Search Console, API integrations for custom tools | Limited compared to others, mainly focused on direct SEO tools and integrations. |
Pros and Cons of each Yoast Alternative
Here’s a comparison table detailing the primary pros and cons of Ahrefs, Majestic, Moz, Rank Math, Semrush, and Ubersuggest compared to Yoast, specifically focusing on their relevant strengths and weaknesses:
| Alternative | Pros | Cons |
|---|---|---|
| Ahrefs | – Comprehensive backlink analysis – Extensive keyword research tools – Strong site audit features |
– Higher cost – Complexity for beginners – Not specifically tailored for on-page SEO like Yoast |
| Majestic | – Strong focus on backlink profile analysis – Unique metrics like Trust Flow and Citation Flow – Historical index of backlinks |
– Limited keyword research tools – User interface can be overwhelming – Less emphasis on on-page SEO |
| Moz | – Great beginner-friendly interface – Strong community and resources – Good metric comparisons and analysis (DA, PA) |
– Limited features compared to competitors – Can be less accurate in data – Keyword tracking is not as robust as others |
| Rank Math | – Highly customizable SEO tool – Free version available with many features – User-friendly interface, integrates well with WordPress |
– Newer in the market, less established – Support can be variable – Relies heavily on Yoast for comparison |
| Semrush | – All-in-one SEO tool with extensive features – Powerful competitor analysis tools – Good for PPC and SEO combined use |
– Higher pricing tiers – Complexity may overwhelm new users – On-page SEO tools not as detailed as Yoast |
| Ubersuggest | – Comprehensive free tier available – Simple to use for keyword suggestions – Cost-effective paid options |
– Limited advanced features – Data accuracy can vary – Fewer tools for in-depth analysis compared to Yoast |
This table provides a concise overview of the strengths and weaknesses of each SEO tool when compared to Yoast, making it easier for users to assess which might best fit their needs.
Yoast vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Ahrefs leads with an impressive monthly traffic count exceeding 19 million in early 2025, demonstrating substantial dominance. Semrush follows closely with a peak nearing 40 million before experiencing fluctuations. Moz reports around 3.8 million, while Ubersuggest hovers around 2.5 million. Yoast shows variable traffic, hitting over 1.9 million early in 2025 before tapering. Majestic and Rankmath trail significantly with around 530k and 867k respectively, clearly indicating lower web visibility and reach.
Top Performing Keywords:
Yoast excels with keywords like "yoast plugin" and "wordpress seo,” ranking consistently at number one, emphasizing its focus on WordPress-related SEO tools. Ahrefs leverages keywords such as "seo content" and dominates others, yet its ranking strength shows variances (19th on "seo ranking"). Semrush showcases strategic keywords, particularly "semrush seo," holding strong positions. Rankmath intertwines with Yoast through keywords like "best seo plugin for wordpress," indicating shared market segments, but with lower rank strength.
Conclusions on Visibility and Reach:
Ahrefs and Semrush exhibit superior online visibility due to their high organic traffic and diverse, well-ranked keywords. Yoast stands out in WordPress-focused SEO, maintaining strong rankings across its core keywords. Majestic and Rankmath are notably limited in visibility and traffic, emphasizing a need for growth strategies. While all brands claim their niche, the overall reach and exposure heavily favor Ahrefs and Semrush, categorizing them as leaders in the SEO tools marketplace.
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Other “Yoast” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Yoast SEO, along with their key features, strengths, and value propositions:
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All in One SEO Pack
- Key Features: XML sitemap support, social media integration, advanced canonical URLs, and built-in API for developers.
- Strengths: User-friendly interface, comprehensive features suitable for beginners and advanced users alike.
- Value Proposition: Offers a full suite of SEO tools, making it ideal for website owners who want a balance between simplicity and sophistication without the need for separate plugins.
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SEOPress
- Key Features: Content analysis, social sharing options, breadcrumb optimization, and Google Analytics integration.
- Strengths: Affordable pricing with robust features, and no ads in the free version.
- Value Proposition: Provides a strong value for users looking for a complete SEO plugin with all essential features without the bloat.
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WP Meta SEO
- Key Features: Bulk optimization of metadata, image optimization, broken link checker, and SEO dashboard.
- Strengths: Good for bulk editing and managing large sites, with a user-friendly interface for quick modifications.
- Value Proposition: Ideal for site owners who manage multiple pages and need to optimize their SEO efforts efficiently.
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SEO Framework
- Key Features: Automated SEO analysis, schema.org support, and extensive customization options for advanced users.
- Strengths: Lightweight and fast, with a focus on performance and speed, reducing potential site bloat.
- Value Proposition: Best for developers and advanced users who want deep customizations without compromising website performance.
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Squirrly SEO
- Key Features: Real-time SEO suggestions, keyword research tool, and content optimization for search engines.
- Strengths: User-friendly with an emphasis on helping users create SEO-friendly content without needing advanced SEO knowledge.
- Value Proposition: Provides a comprehensive toolset for non-experts to improve their content strategy and SEO optimization effectively.
Each of these alternatives presents unique strengths and caters to different types of users and SEO needs, making them viable competitors to Yoast SEO.
