Top Ahrefs Alternatives & Competitors based on 715 Reviews
Reviews collected from
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facebook.com
trustradius.com
softwareadvice.com
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| Brand | Pricing |
|---|---|
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Ahrefs offers four pricing tiers: Lite ($99/month), Standard ($199/month), Advanced ($399/month), and Agency ($999/month). Each plan provides varying access to features such as keyword research, site audit, and report generation, with increasing limits on data usage. |
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Majestic provides three main pricing plans: Lite ($49.99/month), Pro ($99.99/month), and API ($399/month). The Lite plan gives access to some basic features, while Pro unlocks full functionality and API access. Each plan varies in search campaign capabilities and data access. |
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Moz offers four pricing plans: Standard ($99/month), Medium ($179/month), Large ($299/month), and Premium ($599/month). Each tier comes with progressively more features, keyword tracking, and access to unique tools like Link Explorer and Page Optimization. |
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Rank Math offers a free version, along with three premium plans: Pro ($59/year), Business ($199/year), and Agency ($499/year). The premium versions provide advanced features such as schema support, automated image SEO, and client management tools. |
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Semrush has three main pricing plans: Pro ($119.95/month), Guru ($229.95/month), and Business ($449.95/month). The plans vary by the number of projects, reports, and features like content marketing tools and social media analytics. |
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Neil Patel offers a free version, with the premium plan prices varying based on custom features. Pricing details may depend on the required services and features, making it tailored to specific user needs. |
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Yoast SEO pricing includes a free version, as well as a Premium plan for $99/year per site. The premium version adds features like advanced SEO insights, redirect management, and prioritized support. |
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Why should you be looking for a Ahrefs alternative?
Users often seek alternatives to Ahrefs for various reasons, including the need for specific features, budget constraints, ease of use, or better support options. Some may find that their requirements align more closely with the offerings of other SEO tools. Top alternatives to consider include Majestic, Moz, Rankmath, Semrush, Ubersuggest, and Yoast. This overview will explore key factors such as unique features, pricing structures, and target user demographics to help you make an informed decision tailored to your SEO needs.
Quick Overview of Top Ahrefs Competitors
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Majestic – Best Ahrefs Alternative for Backlink Analysis
Primarily focused on link intelligence, Majestic offers a vast database of backlinks, making it ideal for exploring link profiles and assessing site authority. Its unique features include the Trust Flow and Citation Flow metrics, providing insight into link quality and quantity. -
Moz – Versatile Ahrefs Competitor for SEO and Keyword Research
Moz provides a comprehensive suite for SEO, including powerful keyword research tools, site audits, and tracking of search rankings. Its unique features include the Mozscape API and the ability to visualize keyword opportunities with keyword difficulty scores, enriching the SEO strategy. -
Rank Math – Best Free Ahrefs Alternative for WordPress SEO
A feature-rich WordPress plugin, Rank Math streamlines SEO management directly from the WordPress dashboard. Key strengths include its modular design, which allows users to enable or disable features, and built-in schema markup, enhancing on-page SEO without needing an additional tool. -
Semrush – Leading Ahrefs Competitor for Comprehensive SEO Insights
Semrush is an all-in-one marketing toolkit that covers SEO, content marketing, and competitive research extensively. Its standout features include advanced keyword analytics, PPC insights, and in-depth competitor analysis, making it ideal for users looking for multi-faceted marketing insights. -
Ubersuggest – Affordable Ahrefs Alternative for Beginner SEO
Ubersuggest offers a user-friendly interface combined with robust keyword suggestions, backlink data, and site audit features. It provides valuable insights at a lower price point, making it an ideal choice for small businesses or individual marketers looking for cost-effective SEO solutions. -
Yoast – Best On-Page Ahrefs Competitor for Content Optimization
Yoast is a leading SEO plugin for WordPress that focuses on content optimization. Its main value propositions include real-time content analysis, readability scoring, and automated technical SEO features, assisting users in crafting SEO-friendly content effectively.
Ahrefs Alternatives: Feature by Feature Comparison
| Feature | Majestic | Moz | Rank Math | Semrush | Ubersuggest | Yoast | Comparison with Ahrefs |
|---|---|---|---|---|---|---|---|
| Backlink Analysis | Extensive historical backlink data with metrics like Trust Flow and Citation Flow. | Comprehensive backlink database with Moz’s unique Domain Authority. | Focuses mainly on on-page SEO, with limited backlink analysis compared to Majestic. | Offers backlink analysis integrated with keyword tracking. | Simple backlink analysis compared to others; basic metrics. | No dedicated backlink tool; focuses on on-page. | Majestic excels in historical data; Ahrefs is strong in real-time insights. |
| Keyword Research | Limited keyword tools; excels in backlink stats. | Feature-rich keyword explorer with SERP analysis and keyword suggestions. | Keyword analysis tightly integrated into SEO audit features. | Extensive keyword database with competitive analysis tools. | Basic keyword research; effective for simple queries. | Great keyword optimization suggestions for WordPress. | Semrush and Moz have superior keyword research features compared to Ahrefs. |
| Site Audit | Basic site analysis; lacks comprehensive audit features. | Advanced site audit features highlighting SEO issues and providing suggestions. | Detailed SEO audits with ability to suggest actionable improvements. | Robust site audit capabilities with health score and actionable fixes. | Minimal site audit functionality; more focused on content ideas. | Comprehensive site analysis with easy-to-understand SEO recommendations. | Semrush leads in auditing capabilities; Ahrefs provides strong audit insights but not as user-friendly as Moz. |
| Content Optimization | No specific content tools; focuses on backlink metrics. | Has a content optimization tool within Moz Pro. | Detailed content AI features for on-page optimization. | Offers various tools for content marketing and optimization strategies. | Limited content optimization tools. | Provides guidance for optimizing blog posts and pages for SEO. | Rank Math provides superior content optimization features compared to Ahrefs. |
| SEO Tools | Primarily focuses on backlink-related tools. | Comprehensive suite including Moz Pro with various tools for SEO management. | Integrated SEO tools within WordPress, including schema markup. | Extensive suite with keyword tracking, site audits, and competitor insights. | Basic SEO tools; good for quick checks and recommendations. | Excellent tools for managing WordPress SEO with focus on readability. | Moz and Semrush provide a full suite of tools compared to Ahrefs’ more specialised features. |
| Local SEO | Limited local SEO features compared to competitors. | Powerful local SEO features with local listings management. | Includes local SEO optimization tools within the WordPress plugin. | Offers local SEO tools, though not as focused as Moz’s. | Minimal local SEO capabilities. | Good systems for local SEO integration in WordPress. | Moz excels in local SEO tools, outperforming Ahrefs in this area. |
| User Interface | Data-rich but can be overwhelming and less intuitive. | Clean and intuitive interface with comprehensive dashboards. | User-friendly interface integrated into WordPress. | Comprehensive but can be complex for new users. | Simple and straightforward layout. | User-friendly with clear guidance on actions to take. | Moz and Rank Math provide more user-friendly interfaces than Ahrefs. |
| Pricing | Flexible pricing based on usage, cheaper for backlink analysis. | Monthly subscription with a wide range of pricing tiers. | One-time fee for premium features; free core version available. | Flexible pricing with a focus on value across multiple features. | Free tier available with limited features; low-cost upgrade options. | Offers free version with premium upgrades; highly accessible pricing. | Pricing varies; Ubersuggest provides most accessible options compared to Ahrefs. |
Each tool offers unique features that can be superior depending on user needs, particularly in areas like backlink analysis, content optimization, and user interface.
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Integration Capabilities for each Ahrefs competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Ahrefs | Google Search Console, Slack, Zapier, WordPress, API, Data Studio, Microsoft Excel | Comprehensive integration options with analytics and data presentation tools. |
| Majestic | API, Google Sheets, Power BI, Majestic’s own API for data retrieval | Primarily focuses on its own tools; limitations on broader tool integrations compared to competitors. |
| Moz | Google Analytics, Google Sheets, Zapier, Slack, API, Data Studio | Strong integration with Google tools; some support for third-party apps, enhancing data accessibility. |
| RankMath | Google Search Console, Ahrefs, SEMrush, Yoast, API, Elementor, Beaver Builder | Emphasizes compatibility with popular WordPress tools and SEO software but less focus on external analytics platforms. |
| Semrush | Google Analytics, Google Search Console, WordPress, Zapier, API, Social Media Platforms (Facebook, LinkedIn, Twitter) | Extensive integrations across social media and content management systems, making it a versatile tool. |
| Ubersuggest | Google Analytics, Mailchimp, WordPress, API | Limited compared to others but provides basic integrations focused on user-friendliness for small businesses. |
| Yoast | Google Analytics, WooCommerce, Google Search Console, API, Elementor | Primarily designed for WordPress; strong support for e-commerce and analytics integration. |
Pros and Cons of each Ahrefs Alternative
Here’s a comparative table that lists the primary pros and cons of alternatives to Ahrefs: Majestic, Moz, Rank Math, Semrush, Ubersuggest, and Yoast.
| Alternative | Pros | Cons |
|---|---|---|
| Majestic | – Extensive backlink database – Unique metrics like Trust Flow and Citation Flow – Great for link analysis |
– Limited keyword tracking options – No on-page SEO tools – User interface can be complex |
| Moz | – Strong focus on SEO insights and community – Comprehensive toolset including site audits – Easy-to-use interface |
– Slower data refresh rates compared to Ahrefs – Limited backlink analysis compared to others – Less comprehensive keyword research |
| Rank Math | – User-friendly interface and integration with WordPress – Advanced on-page SEO features – Free version offers extensive tools |
– Primarily focused on WordPress; less effective for non-WordPress sites – Support and documentation could be limited for complex issues |
| Semrush | – Extensive features including PPC analysis – Comprehensive keyword research tools – In-depth competitor analysis |
– Higher cost for premium features – Can be overwhelming due to the broad array of tools – Data accuracy may vary across features |
| Ubersuggest | – Cost-effective, with a strong free tier – User-friendly for beginners – Solid keyword suggestions and site audit tools |
– Limited in-depth features compared to Ahrefs – Less accurate data for backlinks – Interface may feel basic to advanced users |
| Yoast | – Excellent for on-page SEO; useful for content optimization – Strong integration with WordPress – User-friendly setup with clear recommendations |
– No keyword research or backlink analysis tools – Primarily focused on content rather than overall SEO metrics – Limited utility for advanced SEO professionals |
This table provides a clear comparison of each alternative’s strengths and weaknesses in relation to Ahrefs, particularly for typical use cases in SEO.
Ahrefs vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
In terms of overall organic traffic, Semrush leads significantly with a peak of approximately 106 million visits in May 2024. Ahrefs follows, reaching nearly 23 million in December 2024. Moz generates around 5 million monthly, while Ubersuggest fluctuates between 6 to 8 million, peaking in March 2024. Majestic and Rankmath attract the lowest traffic, with Majestic around 530k and Rankmath nearing 1.3 million monthly. Semrush’s dominance illustrates its effective reach in the market.
Top Performing Keywords
Semrush’s top-performing keywords revolve around “digital marketing” and “SEO software tools," establishing it as a go-to resource. Ahrefs ranks best for “SEO optimization” and “site explorer,” showcasing its strength in SEO-specific tools. Majestic excels with keywords centered on “backlink services,” while Moz focuses on terms related to SEO research and tools. Ubersuggest’s strategy revolves around broader marketing terms. Rankmath pivots towards WordPress-related keywords. This indicates specialized strategies among brands.
Conclusions on Visibility and Reach
Semrush demonstrates the strongest online visibility through its extensive organic traffic and distinguished keyword rankings, enhancing its overall reach in the digital marketing space. Ahrefs is notable for its focused SEO prowess. Moz and Ubersuggest maintain stable visibility in their niches. Meanwhile, Majestic offers specialized backlink services with weaker overall exposure. Rankmath has a targeted approach, but its traffic remains limited. Each brand highlights distinct strengths catering to varying audiences and needs.
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Other “Ahrefs” Alternatives & Competitors that you can find for free
Sure! Here are five alternatives and competitors to Ahrefs, along with their key features, strengths, and value propositions:
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Serpstat
- Key Features: Keyword research, site audit, rank tracking, backlinks analysis, competitor analysis.
- Strengths: Comprehensive all-in-one SEO platform; user-friendly interface; strong keyword research capabilities.
- Value Proposition: Offers diverse tools at a competitive price, making it suitable for businesses of all sizes looking for robust SEO insights.
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SpyFu
- Key Features: Keyword research, competitor analysis, PPC research, backlink analysis, SERP analysis.
- Strengths: In-depth competitive intelligence; excellent for PPC insight; historical data tracking for keywords.
- Value Proposition: Provides detailed competitor strategies, helping businesses understand their market position and optimize their campaigns effectively.
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Keyword Explorer by SE Ranking
- Key Features: Keyword research, rank tracking, backlink monitoring, website audit, competitor analysis.
- Strengths: Affordable pricing; provides comprehensive reports; user-friendly interface tailored for SEO novices.
- Value Proposition: Offers a well-rounded toolkit for small to medium businesses seeking a cost-effective way to enhance their SEO efforts.
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Screaming Frog SEO Spider
- Key Features: Website crawling, custom extraction, page title and metadata analysis, broken link checking.
- Strengths: Powerful website analysis tool; excels at technical SEO audits; effectively identifies on-page issues.
- Value Proposition: Ideal for technical SEO practitioners looking for in-depth analysis and insights into site health and optimization opportunities.
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DeepCrawl
- Key Features: Site auditing, crawl analysis, technical SEO reporting, performance monitoring.
- Strengths: Specialized in large site crawls; highly customizable reporting; detailed insights into site architecture and indexing issues.
- Value Proposition: Best suited for enterprise-level users and agencies needing in-depth site analysis and performance optimization insights.
These alternatives and competitors each offer unique features that can cater to different SEO needs and business sizes.
