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Outreach Best Competitors & Alternatives updated April 2025

Outreach Best Competitors & Alternatives updated April 2025

Top Outreach Alternatives & Competitors based on 244 Reviews

Reviews collected from trustpilot.com indeed.com trustradius.com capterra.com alternativeto.net facebook.com gartner.com sitejabber.com .

Brand Pricing
outreach.io favicon Outreach
★ ★ ★ ☆ ☆
3.2
Outreach offers a customized pricing model tailored to the needs of organizations, emphasizing the need for direct consultation to determine the best plan. There are no listed prices on the public pricing page.
gmass.co favicon GMass
★ ★ ★ ☆ ☆
3.4
GMass features a tiered pricing structure starting with a free plan for users with limited needs, followed by options priced at $12.95/month for individual users and higher tiers available for businesses, offering additional features.
groovehq.com favicon Groove
★ ★ ★ ★ ★
4.8
GrooveHQ provides a straightforward pricing model with three plans: the Starter plan at $29/user/month, the Professional plan at $49/user/month, and the Enterprise plan at custom pricing, catering to various business sizes.
instantly.ai favicon Instantly.ai
★ ★ ★ ★ ★
4.8
Instantly offers a simple pricing approach with tiers starting from $37/month for the Basic plan, $97/month for the Pro plan, and custom pricing for teams requiring more advanced features and support.
lemlist.com favicon Lemlist
★ ★ ★ ★
3.8
Lemlist’s pricing is segmented into three plans: the Email Outreach plan at $29/month, the Pro plan at $59/month, and the Agency plan at $199/month, with features expanding at each tier.
quickmail.com favicon QuickMail
★ ★ ★ ★
4.4
reply.io favicon Reply.io
★ ★ ★ ★
4.2
Reply.io has a structured pricing system with three main plans starting from $70/user/month for the Essential plan, up to the Pro plan at $90/user/month, with an Enterprise option available for larger organizations.
saleshandy.com favicon SalesHandy
★ ★ ★ ☆ ☆
2.9
SalesHandy offers four pricing tiers: Free plan, Basic plan at $9/month, Premium plan at $22/month, and the Enterprise plan at custom pricing, catering to various user needs and scale.
salesloft.com favicon Salesloft
★ ★ ★ ★
4.2
SalesLoft presents customized pricing options with no direct pricing displayed publicly. Interested users are encouraged to contact SalesLoft directly for tailored solutions based on their requirements.
smartlead.ai favicon Smartlead
★ ★ ★ ☆ ☆
3
Smartlead.ai offers a tiered pricing model starting at $29/month for the Basic plan, followed by a Standard plan at $49/month and a Pro plan at $79/month, aimed at scaling sales efforts effectively.

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Why should you be looking for a Outreach alternative?

Users often seek alternatives to "Outreach" due to specific feature requirements, budget constraints, ease of use, and varying support options. As businesses prioritize tailored solutions, this has led to increased interest in tools that better fit their needs. Top alternatives include GMass, Groove, Instantly.ai, Lemlist, QuickMail, Reply.io, SalesHandy, Salesloft, and Smartlead. This article will explore these options, focusing on key factors such as features, pricing, and target users to help you identify the best fit for your outreach needs.

Quick Overview of Top Outreach Competitors

  • GMass – Cheapest Outreach Alternative

    • Offers easy integration with Gmail for personalized email campaigns.
    • Features automated follow-ups and tracking for better engagement insights.
    • Best suited for small to medium-sized businesses looking for cost-effective solutions.
  • Groove – Best Outreach Competitor for Sales Teams

    • Designed specifically for sales teams, enabling streamlined workflows.
    • Features robust integrations with various CRM systems for seamless data flow.
    • Offers detailed analytics to track engagement and conversion metrics effectively.
  • Instantly.ai – Fastest Outreach Alternative

    • Focuses on automating email outreach with AI-driven suggestions for personalization.
    • Allows users to send bulk emails quickly while maintaining high deliverability rates.
    • Designed for users looking for speed and efficiency in reaching potential customers.
  • Lemlist – Most Creative Outreach Competitor

    • Provides unique email customization features, including personalized images and videos.
    • Emphasizes on delivering high engagement through creative outreach strategies.
    • Ideal for marketers aiming for innovative approaches in their email campaigns.
  • QuickMail – Simplest Outreach Alternative

    • User-friendly interface allowing easy setup for drip campaigns and follow-ups.
    • Utilizes smart inbox features to streamline responses and manage conversations.
    • Best suited for solo entrepreneurs and small businesses looking for straightforward tools.
  • Reply.io – Comprehensive Outreach Competitor

    • Combines email outreach with multi-channel capabilities like calls and social touches.
    • Offers AI-driven templates and sequences to optimize engagement.
    • Best for teams that want a holistic outreach strategy across various communication channels.
  • SalesHandy – Cost-Effective Outreach Alternative

    • Features email tracking, templates, and document tracking at competitive prices.
    • Provides engagement analytics that help refine email strategies.
    • Suited for startups and freelancers looking to maximize ROI on outreach efforts.
  • Salesloft – Powerful Outreach Competitor for Enterprises

    • Offers comprehensive sales engagement features tailored for large organizations.
    • Includes advanced analytics and reporting to refine sales strategies.
    • Ideal for enterprise-level teams needing a robust platform for managing outreach.
  • Smartlead – Unique Outreach Alternative for Automated Follow-Ups

    • Specializes in smart sequences for personalized email outreach with automatic follow-ups.
    • Provides detailed email performance tracking and optimization suggestions.
    • Best suited for businesses seeking high levels of automation in their outreach processes.

Outreach Alternatives: Feature by Feature Comparison

Feature GMass Groove Instantly.ai Lemlist QuickMail Reply.io SalesHandy Salesloft Smartlead
Email Sending Integrates with Gmail; personalized mass email options Built for Salesforce; automated email workflows Automated list management and sending Personalized outreach with images and videos Fast, automated follow-ups Multi-channel outreach (email, calls, social) Email tracking and analytics Advanced email sequencing AI-driven email personalization
A/B Testing Built-in A/B testing for subject lines N/A N/A A/B testing for templates Email performance tracking A/B tests on messaging Real-time analytics for A/B tests Real-time engagement analytics
Templates Extensive library of templates Offers Salesforce templates Customizable email templates Dynamic email templates with personalization Offers pre-built templates Customizable templates with branding Template library and customization AI-powered templates
Analytics Standard analytics, open/click rates Deep analytics integrated with Salesforce AI-powered insights Detailed campaign performance analytics Unified analytics dashboard Advanced analytics and reporting Comprehensive reporting features Rich analytics on engagement
Integrations Integrates with Zapier and various tools Deep Salesforce integration API access for integrations Integrations with CRM tools Connects with many CRMs and platforms Integrations with various CRMs Wide array of integrations available Seamless CRM integration
Personalization Dynamic content personalization Personalization through Salesforce data AI-driven personalization for outreach Hyper-personalization options Personalized emails based on behavior Advanced personalization features Limited personalization but effective Advanced AI personalization
Cold Outreach Ideal for cold outreach via Gmail Designed for existing leads Great for cold outreach with AI Effective cold outreach Cold email sequences Multi-channel for cold outreach Cold outreach features available AI-assisted cold outreach
User Interface Simple, easy-to-use Gmail interface Integrated with Salesforce UI User-friendly dashboard Intuitive dashboard Clean, user-friendly interface Comprehensive dashboard User-friendly interface Modern and streamlined interface
Pricing Affordable pricing model Based on Salesforce license Flexible pricing for different needs Pay-per-feature pricing Competitive pricing Customized pricing structures Value-driven tiered pricing Competitive with various options
Unique Aspects Unique Gmail integration for mass emails Strong CRM automation with Salesforce AI focus improves email targeting Unique video features enhance engagement Focus on simplicity and automation Multi-channel approach for outreach In-depth tracking features Advanced AI analytics and personal touch

Comparison with Outreach:

  • GMass outshines Outreach by providing a native Gmail experience, emphasizing ease of use and personalization for Gmail users without the need for extensive onboarding.
  • Groove excels in CRM capabilities with its deep Salesforce integration, making it a better choice for companies heavily utilizing Salesforce compared to Outreach’s more generic approach.
  • Instantly.ai leverages AI for smarter outreach and automated list management, appealing to users seeking cutting-edge technology not fully embraced by Outreach.
  • Lemlist stands out with its focus on dynamic content personalization and the unique addition of imagery and video, which can create a richer engagement than Outreach’s standard options.
  • QuickMail provides an easy-to-use interface with automated follow-up capabilities, offering a streamlined solution for users focused on efficiency, potentially lacking in Outreach.
  • Reply.io excels with its multi-channel outreach capabilities, combining various communication methods, thus extending beyond the email-centric focus of Outreach.
  • SalesHandy offers straightforward tracking and analytics that enhance email strategy, making it potentially more user-friendly than Outreach’s more complex analytics.
  • Salesloft maintains a comprehensive repertoire of sales engagement tools but is more expensive and complex, whereas Smartlead offers AI advantages that simplify this process.
  • Smartlead distinguishes itself with advanced analytics focusing on user engagement, positioning itself as highly competitive against Outreach’s analytical offerings.

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Integration Capabilities for each Outreach competitor

Alternative Supported Integrations Compatibility Notes
GMass Google Sheets, Mailchimp, Zapier, Salesforce, Pipedrive, HubSpot, Segment Primarily focused on Gmail and Google integrations. Narrower third-party support compared to others.
Groove Salesforce, HubSpot, Gmail, LinkedIn, Zapier, Slack, Microsoft Teams Integrates well with Salesforce for sales processes; strong emphasis on team collaboration.
Instantly.ai Zapier, Google Sheets, HubSpot, Salesforce, Pipedrive, Slack Designed for Salesforce and HubSpot users; leverages Zapier for extended functionalities.
Lemlist Zapier, LinkedIn, Google Sheets, HubSpot, Salesforce, Pipedrive Good integrations with CRM tools; focuses on personalized outreach in connection with LinkedIn.
QuickMail Zapier, Google Sheets, Pipedrive, Salesforce Integrates well with various CRMs; however, relies heavily on Zapier for third-party tools.
Reply.io Salesforce, HubSpot, Pipedrive, Slack, Zapier, Google Sheets, LinkedIn Comprehensive integration with CRMs and productivity tools; enhances workflow significantly.
SalesHandy Gmail, Outlook, Zapier, Salesforce, Pipedrive, HubSpot Strong focus on email tracking and CRM integrations; suitable for teams using various email clients.
Salesloft Salesforce, HubSpot, Outreach, LinkedIn, Slack, Zapier Offers deep integration with Salesforce; also supports direct integration with Outreach itself.
Smartlead Zapier, Google Sheets, HubSpot, Salesforce Mostly uses Zapier for additional integrations; focuses on lead generation and management.
Outreach Salesforce, HubSpot, Marketo, LinkedIn, Gmail, Zoom, Slack, Drift, Zapier, Microsoft Dynamics Offers extensive CRM and sales tool integrations; very mature integration ecosystem.

Pros and Cons of each Outreach Alternative

Here’s a comparative table outlining the primary pros and cons of the listed alternatives to Outreach:

Alternative Pros Cons
GMass – Gmail integration for seamless use.
– Simple email tracking and scheduling.
– Limited features for large sales teams.
– Primarily focused on Gmail users.
Groove – Strong CRM integration, especially with Salesforce.
– Excellent analytics features.
– Can be complex for new users.
– Higher cost compared to some alternatives.
Instantly.ai – AI-driven automation for personalized campaigns.
– Easy to set up and use.
– Limited customization options.
– Basic reporting features.
Lemlist – Excellent for personalized image/video outreach.
– Strong focus on email deliverability.
– More focused on email marketing than sales outreach.
– Lacks robust CRM integration.
QuickMail – Simple interface for managing cold emails.
– Automatic follow-up sequences.
– Less comprehensive reporting and analytics.
– Limited integrations with CRMs.
Reply.io – Robust multi-channel outreach capabilities.
– Advanced AI-driven insights and suggestions.
– Can become expensive as team size grows.
– Complexity can be overwhelming for new users.
SalesHandy – Strong tracking features and document sharing.
– Affordable pricing for startups.
– Limited advanced features.
– User interface can be less intuitive.
Salesloft – Rich feature set tailored for sales teams.
– Excellent training and support resources.
– Higher pricing tier.
– Can overwhelm new users with its extensive functionality.
Smartlead – Focused on maximizing lead generation.
– AI features for list building and personalization.
– Limited features beyond lead generation.
– Lacks CRM integration support.

This table summarizes the strengths and weaknesses of each alternative explicitly in relation to common use cases in sales outreach, providing straightforward insights for decision-makers.

Outreach vs Competitors: Traffic & Marketing Comparison

Traffic Comparison:
GMass leads the group with remarkable organic traffic, peaking at over 4.4 million visits in early 2024. Following closely is SalesHandy, which reached approximately 2.4 million in mid-2024. Outreach experienced fluctuations, with its highest traffic nearing 385,000 in late 2023. Groove and Lemlist also garnered significant traffic, while Instantly.ai, QuickMail, Reply.io, and Smartlead attracted lower traffic overall, fluctuating below 300,000 in peak moments, indicating a more niche presence in their respective markets.

Top Performing Keywords:
Outreach excels with top keywords like "ai sales automation" and "cold email," ranking first across multiple relevant categories, highlighting its strong SEO strategy. GMass dominates with rankings in "mass email tool" and "email marketing software." Groove’s strategy leans towards customer support wit h "customer support software" ranked lower, revealing a broader service perspective. Contrarily, brands like QuickMail and Smartlead share common keywords but lack top rankings, indicating varying execution of email marketing strategies and opportunity areas.

Conclusions on Visibility and Reach:
GMass emerges as the most visible brand, significantly enhancing its reach through diverse email marketing keywords. SalesHandy showcases potential in the sales software category but lacks the breadth of GMass’s keyword strategy. Outreach holds solid engagement with a focused keyword approach, especially in AI-related sales terms. Brands like Lemlist and Reply.io present varied performance within the email marketing niche, suggesting room for improved keyword targeting. Overall, the analysis underscores GMass and Outreach’s superior online visibility against their competitors.

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Other “Outreach” Alternatives & Competitors that you can find for free

Here are five competitors to GMass and similar outreach tools, along with their key features, strengths, and value propositions:

  1. Woodpecker

    • Key Features: Automated follow-ups, email tracking, A/B testing, CRM integrations, and personalization options.
    • Strengths: AI-driven optimizations for email sequences, user-friendly interface, and high email deliverability rates.
    • Value Proposition: Woodpecker helps small to medium-sized businesses automate their outreach while maintaining a personal touch, ensuring high engagement through tailored messaging.
  2. Outreach.io

    • Key Features: Sales engagement platform, multi-channel outreach, analytics and reporting, CRM integrations, and customizable templates.
    • Strengths: Comprehensive data tracking for sales teams, robust automation capabilities, and a strong focus on improving sales workflows.
    • Value Proposition: Outreach.io streamlines the sales process, enabling teams to manage customer interactions effectively and increase conversion rates through powerful analytics.
  3. Mailshake

    • Key Features: Email outreach automation, integrated call tracking, social media prospecting, and team collaboration features.
    • Strengths: Simple user interface, efficient campaign management, and strong customer support.
    • Value Proposition: Mailshake empowers users to connect with prospects seamlessly, focusing on relationship building and maximizing outreach effectiveness without the complexities.
  4. Hunter.io

    • Key Features: Email finding tool, campaign management, tracking emails, and integration with CRM platforms.
    • Strengths: Strong focus on email verification, finding leads’ emails, and a straightforward interface for outreach campaigns.
    • Value Proposition: Hunter.io helps businesses discover and connect with leads efficiently, combining email finding and outreach tools for maximum impact.
  5. Nutshell

    • Key Features: CRM functionalities, email campaigns, task automation, sales reporting, and customizable pipelines.
    • Strengths: Easy-to-use interface tailored for sales teams with built-in communication tools.
    • Value Proposition: Nutshell provides an all-in-one solution for managing customer relationships and outreach, allowing teams to streamline their processes for enhanced collaboration and productivity.

These alternatives provide various features to suit different outreach strategies and business needs.

Frequently Asked Questions

What is Outreach and how does it work?

Outreach is a sales engagement platform that helps sales teams streamline their workflows by automating communication and follow-ups with prospects. It allows users to create sequences, track interactions, and analyze performance, enabling more efficient outreach and better engagement.

What are the main competitors of Outreach?

The main competitors of Outreach include Salesloft, HubSpot Sales, Yesware, Apollo, and Groove. Each of these platforms offers varying features focusing on sales engagement, CRM integration, and workflow automation.

How does Outreach integrate with other tools?

Outreach integrates with various CRM systems such as Salesforce and HubSpot, email clients like Gmail and Outlook, and other sales tools. This integration allows users to sync data, automate workflows, and enhance their existing workflows without disruption.

Is Outreach suitable for small businesses?

Yes, Outreach can be suitable for small businesses, but its pricing and features may be more aligned with mid-sized to large teams. Smaller businesses often seek more budget-friendly alternatives or simplified tools specifically tailored for their sales processes.

What are the key features of Outreach?

Key features of Outreach include email tracking, automated follow-ups, call tracking, pipeline management, analytics and reporting, integrations with CRM systems, and customizable sequences for outreach campaigns.

How does Outreach compare to Salesloft?

Outreach and Salesloft are both robust sales engagement platforms, but Outreach is often praised for its user-friendly interface and superior analytics capabilities. Salesloft, however, may offer more in-depth functionality in call tracking and sales coaching features.

What pricing plans are available for Outreach?

Outreach typically offers tiered pricing based on the number of users and features required. Interested users should check their official website for the latest pricing information and available plans, as this can vary depending on business needs.

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