Introduction: Comparing Omnisend and Constant Contact in Email Automation Software
Omnisend and Constant Contact are two widely recognized email automation tools designed to help businesses streamline their marketing efforts. Both platforms aim to enhance email marketing campaigns, nurture customer relationships, and ultimately drive sales through targeted communication. Users often consider these tools for their robust automation capabilities, user-friendly interfaces, and integration options with e-commerce platforms.
Key Comparison Aspects:
- Features: Omnisend focuses on e-commerce-driven features, such as product recommendations and advanced segmentation, while Constant Contact offers broader email marketing capabilities, including event marketing and social media tools.
- Pricing: Both platforms offer tiered pricing models. Omnisend’s pricing is often perceived as more flexible for small to medium-sized businesses, while Constant Contact’s pricing can scale with larger organizations.
- Ease of Use: Omnisend is known for its intuitive drag-and-drop interface specifically tailored for e-commerce, while Constant Contact emphasizes a straightforward setup for users of all tech skill levels.
These aspects play a crucial role in helping businesses select the right tool to fit their unique needs and marketing strategies.
Omnisend VS Constant Contact: Which tool is the most popular?
| Tool | Number of Reviews | Average Rating | Positive Reviews | Neutral Reviews | Negative Reviews |
|---|---|---|---|---|---|
| Omnisend | 31 | 3.68 | 21 | 0 | 10 |
| Constant Contact | 247 | 2.21 | 73 | 2 | 172 |
Omnisend is the most popular tool based on average rating, scoring 3.68 from 31 reviews, with a higher percentage of positive feedback (67.74%). In contrast, Constant Contact, while having significantly more reviews (247), has a lower average rating of 2.21 and a high volume of negative reviews (172), suggesting it is the least favored tool among users.
Omnisend and Constant Contact: Quick Comparison Overview
| Feature/Aspect | Ahrefs | SEMrush |
|---|---|---|
| Primary Features | – Site Explorer – Keyword Explorer – Backlink Checker – Content Explorer – Rank Tracker |
– Keyword Research – Site Audit – Position Tracking – Content Analyzer – Marketing Insights |
| Target Audience | – SEO professionals – Digital marketers – Agencies focusing on content marketing and backlink analysis |
– Digital marketers – SEO experts – Content marketers – Social media marketers and PPC specialists |
| Main Advantages | – Robust backlink analysis – Comprehensive keyword data – Intuitive user interface – Constantly updated index |
– All-in-one digital marketing tool – Extensive competitor analysis – Wide array of tools for SEO and PPC – Integrated social media management |
| Core Value Proposition | Focused on providing in-depth SEO insights, particularly strengths in backlink profiles and organic keyword rankings. Ideal for users prioritizing content strategy and link-building efforts. | Offers a holistic view of digital marketing, making it easier to manage all aspects of online presence through an extensive range of tools for SEO, PPC, and social media marketing. |
| Ideal Use Cases | – Conducting comprehensive link audits – Developing effective content strategies – Tracking backlinks and organic rankings – Keyword planning for SEO campaigns |
– Managing and optimizing PPC campaigns – Conducting competitive analysis for market positioning – Comprehensive content analytics and SEO tracking – Social media metrics and management |
Most liked vs most disliked features of Omnisend and Constant Contact
| Feature | Omnisend | Constant Contact |
|---|---|---|
| Most Liked Features | – Responsive and helpful support team | – Effective and available customer support representatives |
| – Easy and quick campaign and automated flow creation | – Intuitive and easy navigation once familiar | |
| – Kind and patient behavior of support representatives | – Attentive technical support that improves based on feedback | |
| – Effective facilitation of marketing initiatives | – Consistent service quality praised by long-term users | |
| – Proactive follow-ups and improvements noted | ||
| Most Disliked Features | – Troubleshooting issues can be cumbersome | – Long wait times and unhelpful representatives noted |
| – Inconvenience of requiring phone calls for cancellations | ||
| – High costs for small businesses or those with significant email volume | ||
| – Technical problems impacting email sending and subscriber management | ||
| – Unclear communication regarding account status and billing leading to dissatisfaction |
Key Features of Omnisend vs Constant Contact
Here’s a comparison of the key features of Omnisend and Constant Contact for email automation software, including how each feature benefits users and any unique aspects each brand offers.
Omnisend
-
Multi-Channel Campaigns:
- Benefit: Users can create campaigns across email, SMS, and social media from a single platform, which maximizes outreach.
- Unique Aspect: Integration of SMS and web push notifications alongside email marketing allows for a more cohesive customer engagement strategy.
-
Automation Workflows:
- Benefit: Users can set up custom automation workflows, such as welcome series, cart abandonment, and post-purchase follow-ups, ensuring that customers receive timely, relevant communications.
- Unique Aspect: Omnisend offers pre-built automation workflows tailored for eCommerce, making it easier for users to get started.
-
Segmentation and Targeting:
- Benefit: Advanced segmenting options allow users to target customers based on behavior, purchase history, and more, leading to higher engagement rates.
- Unique Aspect: Omnisend’s customer segmentation integrates seamlessly with its eCommerce platform, allowing for highly personalized marketing efforts.
-
A/B Testing:
- Benefit: Users can test different email variations to optimize performance and understand what resonates with their audience.
- Unique Aspect: Omnisend’s A/B testing extends beyond subject lines and content to include automation workflows.
-
Analytics and Reporting:
- Benefit: In-depth analytics provide insights into campaign performance, enabling users to measure ROI and adjust strategies accordingly.
- Unique Aspect: Real-time reporting allows businesses to quickly iterate on campaigns and make data-driven decisions without delay.
Constant Contact
-
Email Templates and Design Tools:
- Benefit: Users benefit from a variety of customizable templates that simplify the design process, making it accessible for those without design skills.
- Unique Aspect: The use of an easy drag-and-drop editor allows users to design professional-looking emails quickly and without any coding knowledge.
-
Social Media Integration:
- Benefit: Users can seamlessly share their email campaigns on social media platforms, expanding their reach and engagement.
- Unique Aspect: Constant Contact emphasizes the integration of social media tools, making it easy to connect email campaigns with social audiences.
-
List Management and Segmentation:
- Benefit: Users can effectively manage their contact lists and segment them based on various criteria, which leads to more targeted and relevant marketing.
- Unique Aspect: Constant Contact offers tools specifically for list growth, like customizable sign-up forms, which aid users in expanding their audience.
-
Event Marketing Tools:
- Benefit: Users can create, promote, and manage events directly through the email software, streamlining the process for businesses that host events.
- Unique Aspect: This feature is particularly tailored for small businesses and nonprofits, providing them with an all-in-one solution for event promotion.
-
Comprehensive Support and Training:
- Benefit: Users have access to extensive support resources, including live chat and phone support, which helps users to solve issues quickly and learn best practices.
- Unique Aspect: Constant Contact offers a rich library of resources, webinars, and workshops aimed at user education, making it conducive for beginners.
Summary
Both Omnisend and Constant Contact offer robust email automation features, but they cater to different types of users and needs. Omnisend excels in eCommerce integration and multi-channel marketing, making it ideal for online businesses looking to leverage customer data. On the other hand, Constant Contact stands out with its user-friendly design tools, social media integration, and dedicated event marketing features, making it a strong choice for small businesses and nonprofits.
Omnisend vs Constant Contact Pricing Comparison
| Feature/Brand | Omnisend Pricing | Constant Contact Pricing |
|---|---|---|
| Free Trial | 14 days free trial | 60 days free trial |
| Monthly Pricing | ||
| Starter Plan | $16/month (up to 500 contacts) | $20/month (up to 500 contacts) |
| Standard Plan | $59/month (up to 500 contacts) | $35/month (up to 500 contacts) |
| Pro Plan | $199/month (up to 500 contacts) | $70/month (up to 500 contacts) |
| Annual Subscription | ||
| Starter Plan | $12/month ($144/year) | $16/month ($192/year, save 20%) |
| Standard Plan | $50/month ($600/year) | $30/month ($360/year, save 14%) |
| Pro Plan | $166/month ($2,000/year) | $60/month ($720/year, save 14%) |
| Features by Tier | ||
| Starter Plan | Basic email automation, Landing pages, Pop-up forms, 100 emails/month | Email templates, List segmentation, Basic reporting |
| Standard Plan | All Starter features + Automation workflows, SMS marketing, Web push notifications | All Starter features + A/B testing, Enhanced reporting |
| Pro Plan | All Standard features + Advanced reporting, Unlimited emails, Dedicated IP | All Standard features + Advanced automation, custom branding |
| Contact Limit | Starts with 500 contacts (higher limits for higher tiers) | Starts with 500 contacts (higher limits for higher tiers) |
| Discounts | Save up to 20% with annual billing | Save 20% on 12-month plan |
Key differences in offerings include the depth of automation and marketing channels between the Standard and Pro plans of Omnisend, which focus on multi-channel marketing, while Constant Contact emphasizes enhanced reporting and automation tools at a premium price point.
Support Options Comparison: Omnisend vs Constant Contact
| Feature | Omnisend | Constant Contact |
|---|---|---|
| Live Chat | Available during business hours | Available during business hours |
| Phone Support | Not available | Available |
| Documentation | Comprehensive help center with guides and FAQs | Extensive library of articles and FAQs |
| Webinars | Regularly scheduled webinars and training sessions | Regularly scheduled webinars and training sessions |
| Tutorials | Video tutorials available | Detailed video tutorials and guides |
| Email Support | Yes, prioritizes customer inquiries | Yes, accessible for all users |
| Community Forum | No community forum available | Active community forum for peer support |
Overall, Omnisend focuses on providing live chat and extensive documentation, while Constant Contact offers a broader range of support options, including phone and community forum assistance. Both platforms provide educational resources through webinars and tutorials.
Unique Features of Omnisend Vs Constant Contact
| Feature | Omnisend | Constant Contact | Added Value | Deciding Factors |
|---|---|---|---|---|
| SMS Marketing | Integrated SMS marketing capability alongside email campaigns. | Does not offer an integrated SMS option. | Allows businesses to reach customers through multiple channels, increasing engagement and conversion rates. | Businesses looking for a comprehensive multi-channel marketing approach. |
| Pre-built Automation Workflows | Offers a variety of pre-built automation workflows for e-commerce. | Provides basic automation tools but lacks e-commerce-specific options. | Saves time and improves effectiveness by enabling quick implementation of proven workflows. | E-commerce businesses needing efficient, ready-to-use automation solutions. |
| Product Picker | Features a product picker tool for e-commerce businesses. | No equivalent functionality. | Simplifies the process of including products in campaigns, enhancing customer experience and boosting sales. | E-commerce marketers who need to easily showcase products. |
| Audience Segmentation | Advanced segmentation and targeting options based on user behavior. | Offers basic segmentation, but less detailed behavior-based targeting. | Improves personalization of messaging, leading to higher engagement rates. | Marketers focused on targeted and relevant customer outreach. |
| Landing Page Builder | Offers a landing page builder specifically designed for e-commerce. | Provides a landing page builder, but with fewer e-commerce features. | Enables users to create effective landing pages that drive sales directly from marketing campaigns. | E-commerce brands seeking optimized landing pages for greater sales conversion. |
| Campaign Performance Dashboard | Advanced analytics dashboard with deep insights into campaign performance. | Basic reporting available, but less in-depth analytical tools. | Provides actionable insights, allowing for data-driven decisions to improve future campaigns. | Marketers who prioritize performance tracking and data analysis. |
| Personalized Product Recommendations | Utilizes AI for personalized product recommendations in emails. | Lacks personalized product suggestion features. | Enhances customer experience by delivering relevant product suggestions, increasing the likelihood of purchases. | E-commerce businesses wanting to create tailored customer interactions. |
| Integration with E-commerce Platforms | Native integrations with major e-commerce platforms like Shopify and WooCommerce. | Integrated with e-commerce platforms but with fewer functionalities. | Streamlines workflows and ensures seamless data exchange, boosting overall marketing efficiency. | E-commerce brands needing seamless tools that work well together. |
| Email Testing Tools | Provides advanced A/B testing tools for optimizing email campaigns. | Basic A/B testing available, but not as comprehensive. | Enhances the effectiveness of campaigns by allowing marketers to refine their messaging based on performance. | Marketers keen on optimizing their email marketing strategies through testing. |
Most frequently asked questions about Omnisend vs Constant Contact
What are the key features of Constant Contact?
Constant Contact offers a range of features such as customizable templates, social media integration, and robust list management tools. Users appreciate its ‘user-friendly interface’ and its ability to ‘easily track and analyze campaign performance’. Many have noted that the ‘easy integration with e-commerce platforms’ is a significant advantage.
What are the key features of Omnisend?
Omnisend focuses on automation and multi-channel marketing, providing email, SMS, and web push notifications in one platform. Users highlight the ‘powerful automation workflows’ and the ‘pre-built workflows that save time’, with one reviewer mentioning, ‘Setting up complex automation is a breeze.’
Which platform provides better customer support?
Customer support options differ between the two. Constant Contact is praised for its ‘responsive live chat and phone support’, as noted by a user who highlighted, ‘I got answers in real-time.’ In contrast, Omnisend users have reported mixed experiences, stating that ‘while the resources are great, response times can be slower during peak hours.’
How do the pricing plans compare?
Constant Contact typically offers a straightforward pricing model that scales with the number of contacts, making it easy to understand. Users appreciate that ‘there are no hidden fees.’ On the other hand, Omnisend’s pricing may seem higher, but reviewers indicate that ‘the advanced features justifies the cost, especially for e-commerce brands.’
Which platform has better analytics and reporting?
Constant Contact provides essential analytics, but users have suggested that it’s ‘somewhat basic compared to more advanced platforms.’ Conversely, Omnisend shines in this area with ‘in-depth reports and insights,’ with one user stating, ‘The analytics allow for precise targeting in future campaigns.’
How easy is it to create email campaigns with each tool?
Both platforms offer intuitive campaign creation tools. However, Constant Contact users often claim that ‘the drag-and-drop builder is unparalleled for beginners.’ Omnisend users appreciate the ‘variety of templates but note a steeper learning curve,’ with one remarking that ‘once you get the hang of it, the customization options are fantastic.’
Are there integrations available for other platforms?
Constant Contact boasts numerous integrations, especially with social media and e-commerce platforms. Users have found it beneficial, stating that ‘the seamless integration process is a time saver.’ Conversely, Omnisend has ‘more extensive e-commerce integrations,’ with users specifically praising its ‘deep Shopify and WooCommerce connections.’
What are the automation capabilities like in each platform?
Automation is a strong suite for Omnisend, with many users praising its ‘automated email series that engage customers effectively.’ They commented, ‘The responsiveness to user behavior is impressive.’ On the other hand, Constant Contact provides automation, but some pointed out that ‘it’s not as robust as Omnisend’s offerings.’
Which platform is better for e-commerce businesses?
Omnisend is often touted as the ‘go-to choice for e-commerce,’ given its built-in features such as product recommendations and cart abandonment reminders. One user stated, ‘It feels tailored for my online store.’ In contrast, Constant Contact can be effective, but many reviewers found that ‘it lacks the depth of e-commerce tools that Omnisend has.’
Can I still use a free trial for both tools?
Constant Contact provides a 60-day free trial, which users value for its length. ‘It gave me ample time to explore features,’ mentioned one user. Omnisend offers a free plan, but its capabilities are limited. Users have commented that while ‘it’s great to start with, you’ll want to upgrade quickly as you grow.’
