Top Klaviyo Alternatives & Competitors based on 916 Reviews
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| Brand | Pricing |
|---|---|
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Klaviyo offers a free plan for up to 250 contacts and 500 email sends per month. Their paid plans start at $20/month for 251 contacts and scale up based on the number of contacts. Key features include email automation, segmentation, and analytics. |
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Brevo provides a free plan allowing up to 300 emails per day to unlimited contacts. Paid plans start at €25/month for up to 1,000 emails and include features like SMS marketing, automation, and advanced reporting. |
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Constant Contact offers a 60-day free trial followed by paid plans starting at $20/month for Email plans (up to 500 contacts) and $45/month for Email Plus (up to 500 contacts). Features include email marketing, social media tools, and list growth tools. |
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GetResponse offers a 30-day free trial and paid plans starting at $15/month for up to 1,000 subscribers. Their pricing scales based on the number of subscribers and includes features such as email marketing, automation, and landing pages. |
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HubSpot’s pricing varies significantly. They offer a free plan with limited features, while paid plans for Marketing Hub start at $45/month for up to 1,000 contacts. Features include email marketing, analytics, and CRM integration. |
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Mailchimp has a free plan for up to 500 contacts and 1,000 email sends per month. Paid plans start at $13/month for essentials, with pricing scaling based on contacts. Features include email campaigns, audience insights, and templates. |
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Moosend offers a free plan for up to 1,000 subscribers with unlimited emails. Paid plans start at $10/month for up to 1,000 subscribers and include features like automation, analytics, and landing pages. |
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Omnisend presents a free plan for up to 250 contacts and 500 email sends per month. Paid plans start at $16/month for 500 contacts, providing features such as automation, segmentation, and SMS marketing. |
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Why should you be looking for a Klaviyo alternative?
Users often seek alternatives to Klaviyo due to specific feature needs, budget constraints, ease of use, and varying support options. Small businesses might prioritize affordability, while others may require advanced automation or simpler interfaces. Alternatives like Brevo, Constant Contact, GetResponse, HubSpot, Mailchimp, Moosend, and Omnisend offer diverse functionalities to cater to different user needs. This article delves into each platform’s features, pricing structures, and target users, helping you make an informed decision based on your marketing requirements.
Quick Overview of Top Klaviyo Competitors
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Brevo (Formerly Sendinblue) – Cheapest Klaviyo Alternative
Offers a competitive pricing structure with a robust free plan. Features include SMS marketing, transactional email capabilities, and an emphasis on multi-channel marketing integration. -
Constant Contact – Best Klaviyo Competitor for Small Businesses
Known for its user-friendly interface and excellent customer support. It provides a range of templates and social media integration, making it ideal for small businesses seeking straightforward email marketing solutions. -
GetResponse – Klaviyo Alternative with Advanced Automation Features
Offers advanced automation capabilities and landing page creation tools. Its unique selling point includes an integrated webinar feature, providing a comprehensive marketing solution. -
HubSpot – Best Klaviyo Competitor for Inbound Marketing
Combines email marketing with a full CRM platform. Its strengths lie in lead tracking, analytics, and extensive marketing automation tools, catering to businesses looking for a complete inbound marketing strategy. -
Mailchimp – Popular Klaviyo Alternative for E-commerce
Known for its comprehensive marketing platform that includes email automation along with social media and website integration. Offers a user-friendly interface and diverse analytics options. -
Moosend – Affordable Klaviyo Competitor with Excellent Email Design Tools
Offers a powerful drag-and-drop email builder and attractive pricing plans. Its main value proposition is in providing customizable templates and advanced segmentation features. -
Omnisend – Klaviyo Alternative Focused on E-commerce Marketing
Tailored specifically for e-commerce brands, featuring robust automation workflows and integrations with major e-commerce platforms. Offers SMS and web push notifications alongside email marketing.
Klaviyo Alternatives: Feature by Feature Comparison
| Feature | Brevo | Constant Contact | GetResponse | HubSpot | Mailchimp | Moosend | Omnisend |
|---|---|---|---|---|---|---|---|
| Email Marketing | Offers customizable templates; advanced A/B testing | User-friendly editor; extensive template library | Advanced A/B testing; responsive email designs | Drag-and-drop email builder; A/B testing | Wide range of templates and A/B testing | Customizable email templates; A/B testing | Designed specifically for e-commerce; A/B testing |
| Automation | Email and SMS automation; effective for triggered campaigns | Basic automation workflows; effective for small businesses | Advanced automation with behavioral-based triggers | Extensive automation tied to CRM | Basic automation; best for beginners | Powerful automation for e-commerce | Advanced automation tailored for e-commerce |
| Segmentation | Detailed segmentation features; dynamic list updating | Basic segmentation; not as detailed as others | Advanced segmentation based on behavior | Comprehensive contact segmentation | Custom audience segmentation | Effective segmentation capabilities | Strong segmentation features for personalized marketing |
| Analytics & Reporting | Real-time analytics; campaign performance tracking | Basic reporting and analytics | Comprehensive reporting on clicks, opens, and more | Advanced reporting integrated with CRM | Detailed reports but not as advanced | Real-time analytics with actionable insights | In-depth insights focused on e-commerce |
| Integrations | Integrates with various applications; API access | Integrations with social media and apps | Wide range of integrations; e-commerce focus | Extensive integrations tied to CRM | Integrates with many platforms | Good integrations with e-commerce tools | Seamless integrations with major e-commerce platforms |
| E-commerce Specifics | Supports transactional emails | Basic e-commerce features | Strong e-commerce features; order tracking | CRM capabilities for e-commerce | E-commerce marketing tools | Strong capabilities for product recommendations | Built specifically for e-commerce support |
| Customer Support | 24/7 customer support, live chat included | Extensive resources; live chat support | Responsive customer support, live chat | Comprehensive support and resources | Good customer service; various resources | Comprehensive support options | Focused e-commerce support with dedicated resources |
| Pricing | Competitive pricing structure | Affordable for small businesses | Flexible pricing based on features | Free starter tier; can be costly for larger businesses | Free tier available; scalable pricing | Value-for-money pricing; flexible options | Competitive rates focused on e-commerce features |
| User Interface | Intuitive interface; easy to navigate | User-friendly dashboard | Clean and modern UI | Integrated interface with CRM | Simple and effective UI | Highly user-friendly interface | Designed for e-commerce users; streamlined experience |
| Mobile Optimization | Mobile-responsive templates | Mobile-friendly design | Mobile optimization across templates | CRM mobile capabilities | Mobile-optimized campaigns | Responsive design capabilities | Focus on mobile-compliant e-commerce campaigns |
Comparisons with Klaviyo:
- Brevo offers SMS automation, enhancing customer engagement through multiple channels, whereas Klaviyo focuses primarily on email interactions.
- Constant Contact shines for beginners with its ease of use and extensive template library, potentially more accessible compared to Klaviyo’s depth in analytics.
- GetResponse provides behavioral-based triggers, allowing for highly personalized email campaigns, a feature that can be more advanced than Klaviyo’s standard automation rules.
- HubSpot integrates customer relationship management seamlessly, which can provide a more holistic approach than Klaviyo for those heavily invested in CRM.
- Mailchimp offers a free tier that is user-friendly and great for new users, while Klaviyo tends to cater towards established businesses with larger marketing budgets.
- Moosend may offer superior budgetary flexibility with its pricing structure, especially for small businesses looking for advanced features like automation without high costs.
- Omnisend focuses heavily on e-commerce features like product recommendations, which may appeal more to online retailers than Klaviyo’s generalized solutions.
This table allows for a clear comparison between other email marketing platforms and Klaviyo, highlighting unique features and benefits that may fit specific user needs better.
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Integration Capabilities for each Klaviyo competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Klaviyo | Shopify, Magento, WooCommerce, BigCommerce, Salesforce, Facebook, Instagram, Google Analytics, Zendesk, Stripe | Strong focus on e-commerce, seamless user experience with major platforms and analytics tools. |
| Brevo | Shopify, WordPress, WooCommerce, Zapier, Facebook, Instagram, Salesforce, Magento, SMS, LiveChat | Integrates well with e-commerce and CRM platforms, and offers a variety of automation through Zapier. |
| Constant Contact | Shopify, WooCommerce, WordPress, Zapier, Facebook, Instagram, Salesforce, Eventbrite, QuickBooks | Focuses on small businesses, integrates with popular e-commerce and event management platforms. |
| GetResponse | Shopify, WooCommerce, WordPress, Magento, Salesforce, PayPal, Zapier, Facebook, Instagram | E-commerce and CRM integration capabilities, with added support for payment solutions. |
| HubSpot | Shopify, WordPress, Salesforce, Instagram, Google Ads, Eventbrite, Zapier, WooCommerce | Comprehensive CRM functionalities enhance integrations with various marketing tools. |
| Mailchimp | Shopify, WooCommerce, WordPress, Magento, Salesforce, Instagram, Facebook, Zapier, Eventbrite, Stripe | Offers a wide range of e-commerce and social media integrations, good for diverse marketing strategies. |
| Moosend | Shopify, WooCommerce, WordPress, Zapier, Magento, Facebook, Instagram, Google Analytics | Less extensive than competitors but offers solid integration with e-commerce platforms. |
| Omnisend | Shopify, WooCommerce, Magento, BigCommerce, Zapier, Facebook, Instagram, SMS, Wix | Focus on e-commerce marketing with strong automation and integration capabilities. |
Pros and Cons of each Klaviyo Alternative
Here’s a table comparing the primary pros and cons of alternatives to Klaviyo:
| Alternative | Pros | Cons |
|---|---|---|
| Brevo | – Affordable pricing for small businesses | – Limited advanced features for larger enterprises |
| – User-friendly interface for email campaigns | – May lack deep integration options with e-commerce | |
| – Solid automation capabilities | ||
| Constant Contact | – Excellent customer service | – Higher pricing tiers compared to some competitors |
| – Extensive training resources | – Limited advanced segmentation features | |
| – Event management tools included | ||
| GetResponse | – Comprehensive marketing solution including webinars | – Learning curve for advanced features |
| – Strong automation features | – Slightly less user-friendly interface | |
| – Good funnel-building tools | ||
| HubSpot | – All-in-one CRM and marketing suite | – High pricing may be prohibitive for small businesses |
| – Excellent analytics and reporting | – Complexity may overwhelm users not familiar with CRM | |
| – Strong integration with various apps | ||
| Mailchimp | – Free plan available for small lists | – Limited automation features in lower tiers |
| – User-friendly design and reporting | – Can become expensive as list size increases | |
| – Extensive templates and design options | ||
| Moosend | – Competitive pricing with robust features | – Fewer integrations compared to larger platforms |
| – Easy to use with straightforward setup | – Limited support for advanced e-commerce features | |
| – Offers landing pages for lead capture | ||
| Omnisend | – Strong e-commerce integrations | – Can be complex to set up advanced automations |
| – Excellent SMS marketing capabilities | – Pricing can escalate with additional features | |
| – Good segmentation options for targeted campaigns |
This table provides a concise comparison of each alternative to Klaviyo, based on relevant strengths and weaknesses in typical use cases.
Klaviyo vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
In terms of organic traffic, HubSpot leads significantly with a staggering total of over 30 million visits in March 2025, followed closely by Constant Contact and Brevo, which show substantial traffic figures, especially in early 2024. Mailchimp and GetResponse maintain a strong presence, though they lag behind HubSpot. On the lower end, Moosend and Omnisend report less traffic, indicating they have the least reach among these brands, suggesting a need to enhance their marketing strategies for better visibility.
Top Performing Keywords
Each brand leverages unique keyword strategies, with Klaviyo excelling in terms like "email marketing," "email automation," and "best email marketing," often ranking at or near the top. Brevo effectively utilizes competitive phrases such as "email marketing software" and "best email marketing tools." Constant Contact leads in multiple essential keywords, solidifying its authority. Notably, Mailchimp and HubSpot achieve high rankings across several keywords, indicating broad reach and well-optimized strategies, unlike Moosend that ranks lower across key phrases.
Conclusions on Visibility and Reach
Based on the analysis, HubSpot emerges as the most visible brand online, with unmatched traffic and extensive keyword reach, followed by Constant Contact and Brevo, which also demonstrate significant online presence. Meanwhile, Mailchimp and GetResponse have maintained solid visibility but do not match HubSpot’s dominance. Conversely, Moosend and Omnisend struggle with lower traffic and keyword rankings, indicating a potential opportunity for improvement in their marketing efforts to enhance visibility and market reach.
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Other “Klaviyo” Alternatives & Competitors that you can find for free
Here are five alternatives to Klaviyo along with their key features, strengths, and value propositions:
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ActiveCampaign
- Key Features: Email marketing automation, CRM integration, segmentation, A/B testing, advanced reporting.
- Strengths: Powerful automation capabilities, user-friendly interface, strong CRM functionality.
- Value Proposition: Ideal for businesses looking to combine email marketing with sales automation, helping to nurture leads and drive conversions effectively.
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AWeber
- Key Features: Drag-and-drop email builder, autoresponders, landing page creation, analytics.
- Strengths: Easy to use for beginners, reliable deliverability, strong customer support.
- Value Proposition: Great for small businesses and entrepreneurs needing straightforward tools for effective email marketing without the complexity.
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MailerLite
- Key Features: Landing pages, pop-up forms, automation, A/B testing, e-commerce integration.
- Strengths: Cost-effective with a generous free plan, intuitive interface, solid customer support.
- Value Proposition: Perfect for startups and small businesses focusing on simplicity and affordability while still offering robust features.
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Sendinblue
- Key Features: Email marketing, SMS marketing, marketing automation, transactional emails, CRM capabilities.
- Strengths: Versatile communication options, scalable pricing, excellent deliverability rates.
- Value Proposition: Comprehensive solution for businesses looking to blend multiple communication channels (Email + SMS) with affordable pricing plans.
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Drip
- Key Features: E-commerce CRM, advanced segmentation, automated workflows, personalized recommendations, detailed analytics.
- Strengths: Tailored specifically for e-commerce, deep integrations with shopping platforms, powerful automation tools.
- Value Proposition: Best suited for e-commerce businesses aiming to maximize customer engagement and increase sales through personalized email marketing.
These alternatives offer unique strengths catering to various business needs in email marketing and automation.
