Top HubSpot Alternatives & Competitors based on 916 Reviews
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| Brand | Pricing |
|---|---|
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HubSpot offers a variety of pricing tiers based on the specific tools you choose, such as Marketing Hub, Sales Hub, and Service Hub. The plans range from a free tier to paid plans starting at $50/month, which can go up significantly depending on the features and number of users required. |
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Brevo (formerly Sendinblue) has a range of pricing options including a free plan with basic features. Paid plans start from around $25/month for the Lite plan, scaling up to $65/month for the Premium plan, with pricing based on the number of emails sent per month. |
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Constant Contact offers a 60-day free trial followed by two main pricing tiers: Email and Email Plus. The Email plan starts at approximately $12/month based on the number of contacts, while the Email Plus plan starts at $35/month and includes advanced features. |
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GetResponse provides several pricing options, starting with a free plan for up to 500 subscribers. Paid plans begin at $15/month for the Basic plan, with higher tier options for advanced features and increased subscriber capacities, scaling up to $450/month for the Max plan. |
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Klaviyo follows a usage-based pricing model that is free for up to 250 contacts. After that, the pricing starts at $20/month for up to 500 contacts, with larger plans scaling based on the number of contacts and features needed. |
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Mailchimp offers a free tier with limited features for up to 500 contacts. Paid plans start from $13/month for the Essentials plan, with more advanced features in the Standard and Premium plans, which are priced based on the number of contacts. |
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Moosend has a free plan for up to 1,000 subscribers. Paid pricing starts at approximately $8/month for the Pro plan and goes up based on the subscriber count and additional features, with a customizable Enterprise option available. |
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Omnisend provides a free plan for up to 250 contacts with basic features. The paid plans start at approximately $16/month for the Standard plan and increase based on the number of emails sent and advanced features required in the Pro plan. |
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Why should you be looking for a HubSpot alternative?
Users often seek alternatives to HubSpot due to specific feature requirements, varying ease of use, budget constraints, and support options. For businesses prioritizing affordability, simpler interfaces, or tailored features, options like Brevo, Constant Contact, GetResponse, Klaviyo, Mailchimp, Moosend, and Omnisend become appealing choices. Each platform offers distinct strengths—be it advanced automation, user-friendly design, or competitive pricing. This article will delve into the features, pricing structures, and target users of these top alternatives to help you make an informed decision.
Quick Overview of Top HubSpot Competitors
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Brevo: Cost-Effective HubSpot Alternative
Offers a budget-friendly pricing structure with robust email automation features, including advanced segmentation and multichannel marketing. Focuses on transactional emails and an intuitive interface for small to medium-sized businesses. -
Constant Contact: Best HubSpot Competitor for Small Businesses
Designed for small businesses, it provides user-friendly templates, social media integration, and strong customer support. Highlights include event management and powerful analytics tools for monitoring campaign performance. -
GetResponse: Comprehensive HubSpot Alternative for Marketing Automation
A versatile platform that combines email marketing, landing pages, and webinar hosting. Features unique automation workflows and a suite of marketing tools ideal for businesses looking for an all-in-one solution. -
Klaviyo: Top HubSpot Competitor for E-Commerce
Tailored for e-commerce businesses, Klaviyo excels in personalized email marketing through deep data integration with online stores. Offers advanced AI-driven segmentation and analytics for optimizing email performance. -
Mailchimp: Popular HubSpot Alternative with Strong Automation Features
Well-known for its easy-to-use interface and range of automation features. Delivers a robust free plan, diverse template options, and integration capabilities, making it a go-to for businesses just starting with email marketing. -
Moosend: Affordable HubSpot Competitor with User-Friendly Features
A straightforward platform offering an affordable pricing model and drag-and-drop editor. Includes features such as list segmentation, A/B testing, and detailed reporting that appeal to startups and SMEs. -
Omnisend: E-Commerce Focused HubSpot Alternative
Specializes in marketing automation for e-commerce brands, offering features like cart abandonment emails and SMS marketing. Integrates seamlessly with major e-commerce platforms, enhancing customer engagement and retention strategies.
HubSpot Alternatives: Feature by Feature Comparison
| Feature | Brevo | Constant Contact | GetResponse | Klaviyo | Mailchimp | Moosend | Omnisend | HubSpot |
|---|---|---|---|---|---|---|---|---|
| Email Marketing | Advanced automation & A/B testing capabilities. | Simple drag-and-drop email builder. | Smart A/B testing; unlimited email automation. | Personalized emails based on customer behavior. | Intuitive email design; segmentation options. | Easy-to-use email editor with automation templates. | Multi-channel marketing including SMS & email. | Comprehensive automation with deep segmentation. |
| CRM Integration | Integrate seamlessly with major CRMs. | Basic CRM features included but limited. | Integrated CRM for managing contacts. | Robust integrations, focused on eCommerce. | Limited CRM functionalities; integrates with others. | No native CRM, relies on third-party integrations. | Fully integrated CRM with sales and service focus. | |
| Analytics & Reporting | Real-time analytics with visual dashboards. | Good reporting but less depth in analytics. | Advanced analytics including heat maps. | Detailed revenue reporting and customer lifetime value insights. | Basic insights on campaigns. | Real-time reporting with customizable dashboards. | Highly detailed & customizable reporting options. | |
| Landing Pages | Drag-and-drop builder for quick setup. | Pre-made templates available but fewer options. | High-converting landing pages; split testing. | Optimized for conversions, tailored to eCommerce. | Basic landing page functionality. | Easy-to-create landing pages with templates. | Professional, customizable landing pages with forms. | |
| Social Media Tools | Integrates social media campaigns into workflows. | Limited social media tools, mostly sharing buttons. | Social media post scheduler included. | SMS and email integration for cross-channel visibility. | Social media automations are less sophisticated. | Basic sharing options available. | Comprehensive social media monitoring and publishing. | |
| Segmentation | Advanced segmentation based on behavior. | Basic segmentation capabilities. | List segmentation and tags for targeting. | Highly refined segmentation based on data analytics. | Standard segmentation based on customer data. | Dynamic segmentation capabilities. | Deep, behavioral-based segmentation options. | |
| Customer Support | 24/7 support options and extensive knowledge base. | Live chat, email, and phone support. | 24/7 customer support with live chat. | Comprehensive support with a dedicated account manager. | Limited support options; more documentation-based. | Excellent support through multiple channels. | Full support and resources with onboarding included. | |
| Pricing | Competitive pricing, higher value at lower tiers. | More expensive without as many features. | Flexible plans with a pay-as-you-go option. | Price is justified by the extensive feature set. | Affordable for small businesses but features limited in free tier. | Budget-friendly pricing; good for startups. | Higher tier pricing but includes multiple features. | |
| Unique Aspects | Offers an integrated SMS marketing tool at no extra cost. | Strong local marketing tools and events feature. | Unique webinar hosting service integrated. | Leading eCommerce automation platform with behavior-driven emails. | Robust free tier best for startups & small businesses. | Allows unlimited users on their accounts. | Comprehensive marketing suite beyond email. |
This table showcases key features offered by each email marketing platform compared to HubSpot, highlighting unique or superior aspects beneficial to users.
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Integration Capabilities for each HubSpot competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| HubSpot | Salesforce, Shopify, WordPress, Zapier, Facebook Ads, Google Ads, QuickBooks, Woocommerce | Wide range of integrations across CRM, eCommerce, social media, and marketing platforms. |
| Brevo | Shopify, WooCommerce, Magento, Zapier, Salesforce, WordPress, Facebook, Google Analytics | Focus on eCommerce and marketing automation, good for online retailers. |
| Constant Contact | Shopify, WordPress, WooCommerce, Salesforce, Eventbrite, E-commerce solutions, social media platforms like Facebook | Integrates well with event management and eCommerce platforms; less emphasis on CRM. |
| GetResponse | Shopify, WooCommerce, WordPress, Magento, Salesforce, PayPal, Google Analytics, Zapier | Strong focus on eCommerce with tools for webinars and landing pages. |
| Klaviyo | Shopify, WooCommerce, Magento, Salesforce, Facebook Ads, Google Ads, Zapier | Excellent for eCommerce specific funnels with deep integrations into inventory and CRM systems. |
| Mailchimp | Shopify, WordPress, WooCommerce, Magento, BigCommerce, Salesforce, Facebook, Instagram, Google Analytics | Broad integration capabilities with eCommerce and social media, suitable for small to large businesses. |
| Moosend | Shopify, WooCommerce, WordPress, Zapier, Facebook, Google Analytics | Focus on eCommerce integration with additional support for landing pages and lead generation tools. |
| Omnisend | Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Zapier | Tailored towards eCommerce marketing automation; seamless integrations with popular shopping platforms. |
Pros and Cons of each HubSpot Alternative
Here’s a comparative analysis of email marketing alternatives to HubSpot, focusing on the primary pros and cons for each.
| Alternative | Pros | Cons |
|---|---|---|
| Brevo | – Affordable pricing plans – User-friendly interface – Strong automation features |
– Limited integration options compared to HubSpot – Less comprehensive CRM functionality |
| Constant Contact | – Excellent customer support – Extensive template library – Contact management tools |
– Higher pricing for additional features – Less advanced automation compared to others |
| GetResponse | – Wide range of marketing features beyond email, including landing pages – Robust automation capabilities |
– Slightly complex user interface – Analytics can be less intuitive than HubSpot’s |
| Klaviyo | – Advanced segmentation and targeting capabilities – Strong integration with eCommerce platforms |
– Geared primarily towards eCommerce, may lack broader application – Pricier for large send volumes |
| Mailchimp | – Free plan available for small businesses – User-friendly with a wide range of integrations |
– Limited automation features on lower-tier plans – Can become expensive as lists grow |
| Moosend | – Competitive pricing with robust automation – Strong AI-driven personalization features |
– Fewer advanced integrations – Limited industry recognition compared to larger competitors |
| Omnisend | – Excellent for eCommerce with SMS and email automation – Intuitive user interface |
– Pricing can escalate with advanced features – Limitations in non-eCommerce functionalities |
This table summarizes the strengths and weaknesses of each alternative compared to HubSpot, catering to typical use cases.
HubSpot vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
Analyzing organic traffic data reveals that HubSpot dominates with a staggering peak of over 138 million visits in October 2024, reflecting its strong online presence. Mailchimp follows with a robust traffic count, reaching around 32 million in December 2024. Brevo and Constant Contact offer significantly less traffic, with figures around 2 million, while Moosend and Omnisend rank lower, with numbers just over half a million. Hence, HubSpot clearly leads in organic traffic, while Omnisend holds the lowest position among the brands analyzed.
Top Performing Keywords
HubSpot excels in keyword rankings, securing first place for competitive terms like "hubspot login", "email automation software", and “customer relationship management system”. Brevo’s strengths lie in keywords focused on "email marketing", dominating many pertinent queries. In contrast, Constant Contact maintains notable positions for “email marketing company” and “email marketing agency”. Although GetResponse and Moosend have effective keywords, their rankings are less competitive overall. HubSpot’s diverse and dominant keyword strategy sharply contrasts with the more niche approaches of other brands.
Conclusions on Visibility and Reach
HubSpot’s impressive organic traffic and keyword rankings indicate superior online visibility, particularly in the CRM and marketing automation space. Mailchimp’s strong presence in email marketing supports its visibility as well. Brevo and Constant Contact are also notable, but they remain far behind the frontrunners. Klaviyo has a significant presence in specific niches like email marketing agencies, while Moosend and Omnisend struggle for visibility. Ultimately, HubSpot and Mailchimp exhibit exceptional brand strength and reach in their respective markets.
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Other “HubSpot” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to HubSpot, along with their key features, strengths, and value propositions:
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ActiveCampaign
- Key Features: Email marketing, automation workflows, CRM, sales automation, messaging, and landing pages.
- Strengths: Strong focus on customer experience; advanced automation capabilities; powerful segmentation and personalization options.
- Value Proposition: ActiveCampaign helps businesses streamline their marketing and sales processes by providing an integrated approach to email marketing and automated customer engagement.
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Sendinblue
- Key Features: Email marketing, SMS marketing, chat, CRM, marketing automation, landing pages, and analytics.
- Strengths: Cost-effective compared to competitors; versatile communication options; strong automation features; easy-to-use interface.
- Value Proposition: Sendinblue offers a unified platform for scaling your marketing efforts across multiple channels, catering to businesses of various sizes with a focus on affordability.
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AWeber
- Key Features: Email marketing, landing page creation, automation, segmentation, and analytics.
- Strengths: User-friendly interface; great customer support; strong list management features; a rich template library.
- Value Proposition: AWeber provides small businesses an accessible solution for email marketing with essential automation tools, enabling them to effectively manage their email campaigns.
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Pardot (Salesforce)
- Key Features: B2B marketing automation, email marketing, lead management, CRM integration, and analytics.
- Strengths: Seamless integration with Salesforce CRM; robust reporting and analytics; tailored for B2B companies.
- Value Proposition: Pardot empowers B2B marketers with advanced tools for nurturing leads and measuring performance, providing a cohesive marketing and sales strategy within the Salesforce ecosystem.
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Zeta Global
- Key Features: Digital marketing, personalized email campaigns, customer data analytics, and multichannel marketing.
- Strengths: Strong emphasis on data-driven marketing; comprehensive customer insights; ability to integrate with various data sources.
- Value Proposition: Zeta Global leverages AI and extensive consumer data to deliver personalized marketing experiences, helping brands engage with their customers effectively across multiple channels.
These alternatives are tailored to fit a variety of business needs, from small enterprises to robust B2B operations, focusing on diverse marketing strategies and automation capabilities.
