Top Zoho Alternatives & Competitors based on 1277 Reviews
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| Brand | Pricing |
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Zoho offers a variety of pricing plans for its products, with options ranging from free tiers for small teams to more comprehensive paid plans. Pricing varies based on features and the number of users. Array |
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ActiveCampaign provides tiered pricing based on the number of contacts. Each tier includes features like email marketing, automation, and CRM capability. Array |
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Close offers three pricing tiers based on features and functionality suited for sales teams of various sizes. Each plan focuses on CRM capabilities and sales automation. Array |
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HubSpot features a freemium model along with multiple paid tiers segmented by its various software: Marketing, Sales, and Service Hub. Pricing increases based on features and the number of users. Array |
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Keap (formerly Infusionsoft) provides plans aimed at small businesses, with features for CRM, marketing automation, and e-commerce. Pricing tiers vary with feature sets and user limits. Array |
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Marketo offers customized pricing based on business needs, focusing on marketing automation solutions. Plans generally require contacting sales for specific quotes. Array |
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Pipedrive offers multiple pricing plans aimed at sales teams, based on features like CRM capabilities, automation, and reporting tools. The pricing tiers cater to different business sizes. Array |
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Salesforce Essentials pricing targets small businesses for CRM solutions. Tiers are determined by features, user count, and specific business needs. Array |
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Zendesk Sales pricing includes various plans that focus on sales management and customer engagement. Pricing is tiered based on feature set, aimed primarily at sales teams. Array |
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Why should you be looking for a Zoho alternative?
Users often seek alternatives to Zoho due to specific feature needs, user-friendliness, budget constraints, and varying support options. Whether businesses require enhanced marketing automation, streamlined sales processes, or superior customer service tools, exploring alternatives can lead to better-fit solutions. Notable alternatives include ActiveCampaign, Close.io, HubSpot, Keap, Marketo, Pipedrive, Salesforce, and Zendesk. This comparison will delve into their unique features, pricing structures, and target user demographics to help organizations find the ideal platform.
Quick Overview of Top Zoho Competitors
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ActiveCampaign – Best Zoho Alternative for Marketing Automation
Advanced automation features integrate email marketing and CRM functionalities, allowing for personalized customer interactions and detailed tracking. -
Close.io – Top Zoho Competitor for Sales Teams
Focused on helping sales teams close deals faster, it features built-in calling, email automation, and a robust communication interface, enhancing productivity. -
HubSpot – Most Comprehensive Zoho Alternative for CRM and Inbound Marketing
Offers a wide range of tools for marketing, sales, and customer service in one platform. Its free tier provides access to basic CRM functionalities, making it ideal for startups. -
Keap – Best Zoho Alternative for Small Businesses
Combines CRM and marketing automation with easy-to-use tools for customer management, invoicing, and lead capture, tailored for small business needs. -
Marketo – Premium Zoho Competitor for Enterprise Marketing
Provides advanced marketing automation solutions, focusing on lead management and customer engagement, making it suitable for larger organizations. -
Pipedrive – Most User-Friendly Zoho Alternative for Sales Management
Offers a simple yet powerful visual sales pipeline, customizable features, and integration with numerous apps, streamlining sales processes for teams of any size. -
Salesforce – Leading Zoho Competitor for Customization and Scalability
Highly customizable and scalable, it offers a robust suite of CRM solutions suitable for businesses of all sizes, with extensive third-party integrations. -
Zendesk – Ideal Zoho Alternative for Customer Support
Primarily focused on customer service, it provides excellent ticketing and support features, making it a strong choice for companies that prioritize customer experience.
Zoho Alternatives: Feature by Feature Comparison
| Feature | ActiveCampaign | Close.io | HubSpot | Keap | Marketo | Pipedrive | Salesforce | Zendesk | Comparison to Zoho |
|---|---|---|---|---|---|---|---|---|---|
| CRM Functionality | Comprehensive CRM integrated with marketing automation. | Focused CRM with built-in calling and SMS capabilities. | Full-featured CRM within an all-in-one HubSpot platform. | CRM and marketing automation geared towards small businesses. | Advanced marketing automation for expansive lead management | Visual sales pipeline to track deals effortlessly. | Extensive CRM features with customizable modules and Einstein AI. | Customer support and ticketing system integrated with analytics. | Zoho offers a similar feature set but lacks the depth in marketing automation of ActiveCampaign. |
| Email Marketing | Advanced email marketing with automation, split-testing & segmenting. | Basic email capabilities integrated with CRM. | Robust email marketing with personalization and AB testing. | Email campaigns tailored for small business needs. | Powerful email marketing automation with smart insights. | Simple email tools focused on straightforward CRM tasks. | Extensive email marketing tools integrated into the Salesforce ecosystem. | Email notifications for customer inquiries and ticketing follow-up. | Zoho provides email marketing, but lacks the sophisticated automation features seen in ActiveCampaign. |
| Marketing Automation | Excellent automation capabilities with visual automation builder. | Basic automation tied to CRM actions; less focus on marketing. | Extensive automation tools for various marketing channels. | Good automation but not as flexible as others. | Robust automation features targeting enterprise and mid-market. | Automation limited to task reminders and sales notifications. | Highly customizable automation with support for varied processes. | Automation focused primarily on support ticket management. | Zoho’s automation features are not as user-friendly or robust as ActiveCampaign or HubSpot. |
| Integrations | Integrates with over 850 apps, including e-commerce platforms. | Limited integrations mostly around productivity tools. | Integrates with a large number of tools, especially for inbound marketing. | Offers integrations but fewer than ActiveCampaign & HubSpot. | Extensive integrations, especially for marketing tools. | Good integrative capabilities with essential business software. | Integrates broadly with enterprise applications; highly customizable. | Limited integration flexibility compared to these platforms. | Zoho offers integrations but doesn’t match the expansive options available in ActiveCampaign or HubSpot. |
| User Interface | Intuitive and user-friendly with a modern design. | Focused interface ideal for sales reps but can be simplistic. | Clean and visual UI designed for marketing and sales teams. | Slightly more complex for new users than other options. | Enterprise-level UI that may overwhelm some users. | Simple and easy to navigate, focusing on sales processes. | Customizable UI but can be complex for new users. | User-friendly interface with support ticket visualizations. | Zoho’s interface is functional but doesn’t offer the same intuitiveness as these competitors. |
| Lead Scoring | Advanced lead scoring based on behavior and engagement. | Basic scoring based on CRM interactions. | Highly customizable lead scoring aligned with buyer journeys. | Basic lead scoring focused on immediate sales readiness. | Sophisticated scoring for large datasets and complex campaigns. | Basic lead scoring features to prioritize deals. | Customizable lead scoring with deep analytics capabilities. | Basic ticketing scores based on customer interactions. | Zoho allows scoring but lacks the predictive analytics of Marketo or Salesforce. |
| Support & Training | Comprehensive resources including webinars, guides, and chat support. | Adequate support for users; not as extensive as others. | Extensive educational resources available; strong community. | Good training materials, but support can vary. | Enterprise-level support with dedicated account managers. | Support primarily via tutorials and community forums. | Robust customer support with a variety of channels and resources. | Focus on community-driven support with comprehensive resources. | Zoho’s support is functional but lacks the varied training options and live support prevalent in these platforms. |
| Pricing Structure | Based on contact count, very competitive pricing tiers. | Simple per user pricing model. | Free tier available with robust features in paid plans. | Competitive pricing geared towards small businesses. | High investment needed for advanced features. | Affordable pricing per user structure. | Variable pricing based on features and custom functions available. | Tier-based pricing based on support level and usage. | Zoho is more budget-friendly but lacks the advanced features of higher-tier plans in these solutions. |
| Analytics & Reporting | Detailed analytics on campaigns and customer behavior. | Basic analytics within CRM with limited reporting. | In-depth analytics and reporting on marketing and sales echoing metrics. | Basic reporting focused primarily on sales performance. | Detailed analytics for lead tracking and campaign performance. | Good lead and sales reporting features. | Powerful analytics and reporting capabilities tied to business metrics. | Basic reporting functionality on support interactions. | Zoho offers analytics but is less advanced than the custom reporting features of Salesforce or Marketo. |
This table provides a comprehensive overview of how these prominent platforms stack up against Zoho, emphasizing unique strengths and comparative weaknesses across various features relevant to CRM, marketing, and customer support tools.
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Integration Capabilities for each Zoho competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Zoho CRM | Google Workspace, Microsoft 365, Slack, Mailchimp, QuickBooks, Shopify, Zapier, Twilio, Xero, WooCommerce, SurveyMonkey, Zendesk, WordPress, DocuSign | Integrates well with popular e-commerce and productivity tools. |
| ActiveCampaign | Shopify, WordPress, WooCommerce, Salesforce, Magento, Zapier, JotForm, Unbounce, Google Analytics, ClickFunnels, Eventbrite | Strong focus on marketing automation and e-commerce. |
| Close.io | Zapier, Intercom, Slack, Google Sheets, QuickBooks, Stripe, Pipedrive, WooCommerce, Zendesk, HubSpot, Calendly | Seamless integration for sales and communication tools. |
| HubSpot | Salesforce, Slack, Zapier, Mailchimp, Shopify, WordPress, Zoom, Google Workspace, SurveyMonkey, QuickBooks, Eventbrite | Widely used for inbound marketing, sales, and CRM. |
| Keap | QuickBooks, Zapier, Salesforce, Google Workspace, Mailchimp, Shopify, WooCommerce | Focus on small business tools, good e-commerce integrations. |
| Marketo | Salesforce, LinkedIn, Google Analytics, SAP, Microsoft Dynamics, Slack, Zoom, Adobe Experience Cloud, Zapier | Strong marketing-focused integrations, especially with Salesforce. |
| Pipedrive | Slack, Google Workspace, Mailchimp, Zapier, QuickBooks, Zendesk, Trello, Xero, Shopify, WordPress, ClickUp, Intercom | Sales-focused; integrates well with project management and financial tools. |
| Salesforce | HubSpot, Zendesk, Google Workspace, Mailchimp, QuickBooks, Microsoft Teams, DocuSign, Zoom, Stripe, Marketo, ServiceNow | Extensive ecosystem with robust support for enterprise applications. |
| Zendesk | Salesforce, Mailchimp, Shopify, Slack, GitHub, Google Workspace, Zoom, Intercom, HubSpot, Freshdesk | Primarily supports customer support and communication tools. |
Pros and Cons of each Zoho Alternative
Here’s a comparative analysis of various alternatives to Zoho, including their primary pros and cons:
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | – Advanced email automation | – Can be complex for beginners |
| – Strong CRM features | – Limited integrations compared to others | |
| – Excellent for marketing automation | – Higher pricing for advanced features | |
| – User-friendly interface | ||
| Close.io | – Built specifically for sales teams | – Limited marketing automation features |
| – Integrated calling and messaging | – Higher price point for startups | |
| – Powerful reporting and analytics | – Steeper learning curve | |
| – Great for pipeline management | ||
| HubSpot | – Comprehensive inbound marketing tools | – Expensive as you scale up |
| – Strong CRM functionalities | – Limited customization in lower-tier packages | |
| – Excellent integration options | – Overwhelming for users who need basic features | |
| – User-friendly interface | ||
| Keap | – Strong in managing leads and clients | – Limited reporting capabilities |
| – Automation features tailored for small businesses | – Higher setup cost than some competitors | |
| – Good support | – Can be inflexible for scaling | |
| Marketo | – Robust marketing automation | – High learning curve |
| – Advanced analytics and reporting | – Very expensive, not suitable for small businesses | |
| – Excellent lead management | ||
| Pipedrive | – Intuitive UI and user-friendly | – Lacks advanced marketing features |
| – Strong sales pipeline management | – Limited integrations with marketing tools | |
| – Affordable pricing tiers | – Basic reporting and analytics | |
| Salesforce | – Highly customizable | – Steep learning curve and complexity |
| – Comprehensive range of features | – High cost, especially for small businesses | |
| – Strong community and support | – Implementation can be time-consuming | |
| Zendesk | – Strong customer support and engagement tools | – Primarily focused on support, not sales |
| – Excellent ticketing system | – Limited CRM functionalities | |
| – Integrates well with multiple platforms | – Might require additional tools for full CRM capabilities |
This table summarizes the key strengths and weaknesses of each alternative compared to Zoho, focusing on features and usability relevant to typical use cases.
Zoho vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
In terms of organic traffic, HubSpot leads significantly with a peak count exceeding 124 million, indicating robust online presence and engagement. Salesforce follows, drawing substantial traffic around 37 million. Zoho stands strong at about 32 million, maintaining consistent visibility. Conversely, Close.io shows the lowest traffic, peaking at just over 1 million, while brands like ActiveCampaign (around 2 million) and Marketo (less than 400,000) also exhibit limited reach, highlighting a disparity in traffic attraction among these brands.
Top Performing Keywords:
Zoho’s keyword strategy revolves around terms related to "cloud" and "SaaS," owning top spots for competitive phrases like "cloud software" and "saas platform." ActiveCampaign excels in email marketing keywords, dominating terms like "best email marketing tools" while HubSpot tops in "hubspot platform" and "sales software." Pipedrive appears focused on "pipeline CRM," securing first-page ranks. Compared to Close.io, which has fewer high-volume keywords, other brands illustrate a more aggressive optimization strategy with broader keyword diversity.
Conclusions on Visibility and Reach:
Based on organic traffic and keyword reach, HubSpot and Salesforce exhibit the strongest visibility, especially within the marketing and sales software niches. Zoho also demonstrates solid performance by targeting a diverse range of SaaS-related keywords. ActiveCampaign distinguishes itself in the email marketing sphere, capturing key traffic through strategic keyword placement. In contrast, Close.io and Marketo significantly lag in traffic and keyword diversity, which may affect their overall online influence and visibility.
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Other “Zoho” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Zoho, along with their key features, strengths, and value propositions:
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Freshsales
- Key Features: Lead scoring, email tracking, sales pipeline management, AI-based insights, customizable reports, and integrations.
- Strengths: Intuitive user interface, strong AI capabilities to assist with lead scoring and prioritization, and comprehensive CRM features tailored for growing businesses.
- Value Proposition: Freshsales offers a simple yet powerful CRM solution designed to streamline the sales process, drive productivity, and enhance customer relationships.
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Microsoft Dynamics 365
- Key Features: Comprehensive CRM and ERP capabilities, advanced analytics, sales forecasting, customizable dashboards, and integration with Microsoft Office.
- Strengths: Seamless integration with other Microsoft applications, extensive customization options, and built-in AI-driven insights.
- Value Proposition: Microsoft Dynamics 365 serves as an all-in-one platform that allows businesses to manage operations and customer relationships effectively, enhancing productivity and decision-making.
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SugarCRM
- Key Features: Robust reporting, sales automation, marketing automation, customer support tools, and customizable workflows.
- Strengths: Highly customizable to fit specific business needs, strong focus on customer experience, and advanced reporting capabilities.
- Value Proposition: SugarCRM aims to provide an adaptable and comprehensive solution for companies looking to enhance customer engagement and streamline operations.
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Nutshell
- Key Features: Lead management, pipeline tracking, reporting and analytics, task management, and email integration.
- Strengths: User-friendly interface, strong focus on small to medium-sized businesses, and affordable pricing plans.
- Value Proposition: Nutshell provides a simple yet effective CRM solution that helps small businesses manage sales processes and build stronger customer relationships without the complexity often associated with larger CRMs.
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Monday.com
- Key Features: Customizable workflows, project management tools, integrations with various apps, collaboration features, and advanced automation.
- Strengths: Flexible platform that can be tailored for various use cases beyond CRM, excellent visual project management capabilities, and extensive integration options.
- Value Proposition: Monday.com offers a versatile solution that enables teams to manage workflows, track projects, and enhance collaboration, making it ideal for businesses seeking adaptability along with CRM functionalities.
