Top Marketo Alternatives & Competitors based on 1277 Reviews
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| Brand | Pricing |
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Marketo offers a customized pricing model based on specific business needs and requires potential customers to contact their sales team for a quote. They provide a range of marketing automation features such as email marketing, lead management, and analytics. |
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ActiveCampaign has four pricing tiers: Lite ($9/month), Plus ($49/month), Professional ($129/month), and Enterprise (custom pricing). The plans include features like email marketing, automation, CRM, and various integrations, with increasing functionalities at higher tiers. |
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Close offers three pricing plans: Starter ($29/user/month), Professional ($69/user/month), and Business ($119/user/month). The plans are tiered with varying levels of features for CRM and sales automation, all with functionalities suitable for businesses of different sizes. |
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HubSpot offers a free tier with basic features, followed by paid tiers for each of its main hubs: Starter ($45/month), Professional ($800/month), and Enterprise ($3,200/month). Pricing varies based on the number of contacts or users and includes features across marketing, sales, and customer service. |
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Keap offers three pricing tiers: Lite ($79/month), Pro ($149/month), and Max ($199/month). Each plan includes CRM, email marketing, lead capture tools, and automation features, with higher plans providing more advanced functionalities. |
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Pipedrive offers four pricing tiers: Essential ($15/user/month), Advanced ($29/user/month), Professional ($59/user/month), and Enterprise ($99/user/month). Pricing increases with features like sales automation, reporting, and enhanced support options as users upgrade. |
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Salesforce Essentials is priced at $25/user/month, catering to small businesses. It includes essential CRM features with opportunities for upselling to more comprehensive editions at higher prices for larger needs. |
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Zendesk Sales offers three pricing tiers: Team ($19/user/month), Professional ($49/user/month), and Enterprise ($99/user/month). Each plan features varying levels of CRM and sales functionalities with increasing capabilities. |
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Zoho offers a range of pricing options starting from a free tier for very basic functionalities to paid plans from $12/user/month (Standard) to $45/user/month (Ultimate). Each plan includes CRM capabilities with additional features as plans increase. |
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Why should you be looking for a Marketo alternative?
Users often seek alternatives to Marketo due to specific feature needs, ease of use, budget constraints, and support options. Products like ActiveCampaign, Close.io, HubSpot, Keap, Pipedrive, Salesforce, Zendesk, and Zoho offer unique functionalities that can better serve different business objectives. For example, ActiveCampaign excels in email marketing automation, while HubSpot provides a comprehensive CRM solution. This exploration will delve into features, pricing, and target users of these top alternatives, helping businesses find the right fit for their marketing and sales needs.
Quick Overview of Top Marketo Competitors
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ActiveCampaign – Best Marketo Alternative for Marketing Automation
Provides powerful email marketing, automation, and CRM capabilities. Its main value proposition lies in its user-friendly interface and strong automation features, allowing personalized customer experiences at scale. -
Close.io – Top Marketo Competitor for Sales Teams
Focused on CRM and sales automation, Close.io excels in lead management and communication. It integrates calling and messaging, enabling sales teams to track interactions seamlessly while emphasizing productivity and customer insights. -
HubSpot – Versatile Marketo Alternative for Inbound Marketing
Offers a comprehensive all-in-one marketing, sales, and service platform. HubSpot stands out with its extensive integration capabilities and free tier offerings, making it ideal for inbound marketing strategies and small to mid-sized businesses. -
Keap – Best Marketo Alternative for Small Businesses
Formerly known as Infusionsoft, Keap specializes in CRM and marketing automation for small businesses. Its strengths include easy-to-use features and a focus on nurturing customer relationships and increasing conversion rates. -
Pipedrive – Efficient Marketo Competitor for Sales Management
Designed with sales teams in mind, Pipedrive offers an intuitive interface and strong visual pipeline management tools. Its automation features help streamline repetitive tasks, enabling sales reps to focus on closing deals effectively. -
Salesforce – Premier Marketo Alternative for Enterprise Solutions
A leader in the CRM space, Salesforce provides extensive customization and powerful analytics capabilities. Its robust ecosystem and integration options make it ideal for large enterprises looking for tailored marketing and customer relationship solutions. -
Zendesk – Strong Marketo Competitor for Customer Support
Primarily a customer service platform, Zendesk offers CRM functionalities alongside robust ticketing and support tools. It excels in creating seamless customer experiences and maintaining customer satisfaction, positioning itself as a strong alternative in support-focused scenarios. -
Zoho – Cost-Effective Marketo Alternative for Comprehensive CRM
Provides a wide range of applications encompassing CRM, email marketing, and project management. Zoho is known for its affordability and scalability, making it a strong choice for businesses of all sizes looking for comprehensive marketing automation and CRM solutions.
Marketo Alternatives: Feature by Feature Comparison
| Feature | ActiveCampaign | Close.io | HubSpot | Keap | Pipedrive | Salesforce | Zendesk | Zoho | Marketo |
|---|---|---|---|---|---|---|---|---|---|
| Email Marketing | Advanced automation, A/B testing. | Integrated emailing with CRM. | Free email tools, templates. | Email sequencing, automation. | Basic email tools, workflows. | Advanced A/B testing and segmentation. | Automated responses in tickets. | Email marketing tools available. | Advanced email marketing with robust segmentation. |
| CRM Integration | CRM capabilities included. | Native CRM for sales team. | Free CRM tools integration. | CRM integrated with payments. | Strong visual CRM integration. | Comprehensive CRM built-in. | CRM capabilities with ticketing systems. | CRM features in various tools. | Limited CRM integration. |
| Automation | Powerful automation workflows. | Automated follow-ups. | Simple workflow automation. | Automation for client interactions. | Basic automation capabilities. | Highly customizable automation. | Workflow automation tied to support tickets. | Extensive automation features. | Competitively advanced automation features. |
| Sales Pipeline | Not specialized for sales. | Focused sales pipeline management. | Pipeline management as part of CRM. | Sales pipeline tied to billing. | Visual sales pipeline tracking. | Customizable sales pipeline reporting. | Limited in sales pipeline specifics. | Basic sales pipeline management. | Detail-oriented sales functionality. |
| Analytics & Reporting | Reporting on automation success. | Sales analytics focused. | Detailed analytics free at base level. | Basic reporting tools. | Visual reporting dashboards. | Extensive analytic tools and forecasting. | Basic ticketing analytics. | Comprehensive analytics capabilities. | Advanced reporting and insights available. |
| Lead Scoring | Advanced lead scoring features. | Basic lead scoring. | Integrated lead scoring abilities. | Limited lead scoring features. | Basic scoring capabilities. | Customizable lead scoring systems. | Lack of lead scoring focus. | Simple lead scoring available. | Comprehensive scoring features. |
| Customer Support | Email & live chat support. | Extensive documentation, chat support. | Free support for CRM users. | Limited support options. | Good support options available. | Extensive support network. | Excellent ticketing support. | Varied support levels based on plan. | Typical customer support offering. |
| User Experience | User-friendly interface. | Simple, focused on sales teams. | Intuitive with many integration options. | Easy to navigate for small businesses. | Clean and simple user interface. | Complex but powerful interface. | User-friendly with emphasis on support tickets. | Clean user interface suitable for diverse users. | Complex, geared towards experienced marketers. |
| Social Media Integration | Limited social media features. | Basic social connections. | Strong social media integration. | Limited social integration. | Basic social integration available. | Comprehensive integrations for social media analytics. | Basic social media tracking in tickets. | Decent social media tools. | Limited in social media functionalities. |
| Mobile Access | Mobile app available. | Mobile-friendly, web-based. | Mobile access to CRM. | Mobile app for managing contacts. | Mobile functionalities available. | Extensive mobile capabilities. | Mobile application focused on support. | Apps available for various platform interactions. | Mobile access but not as extensive. |
| Pricing Structure | Competitive pricing for SMBs. | Simple, transparent pricing. | Free tier and scalable pricing. | Scalable pricing based on usage. | Affordable pricing options. | Customizable pricing based on features. | Varies by plan, higher tiers may be costly. | Multiple pricing tiers for services. | Premium pricing for advanced features. |
Unique/Superior Aspects Compared to Marketo:
- ActiveCampaign – Offers more advanced automation features and a user-friendly interface that’s favorable for SMBs.
- Close.io – A unique and dedicated focus on sales processes with integrated CRM functionality.
- HubSpot – Provides a free tier with solid analytics and marketing tools suitable for startups.
- Keap – Tailored for small businesses with integrated billing and payment functionalities.
- Pipedrive – Offers visual sales pipeline and simple interface that aids user adoption.
- Salesforce – Robust customizable analytics and extensive CRM capabilities.
- Zendesk – Strong focus on customer support and ticketing, providing CRM capabilities.
- Zoho – Comprehensive suite of tools with extensive automation features across its apps.
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Integration Capabilities for each Marketo competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Marketo | Salesforce, Zapier, Microsoft Dynamics, Zendesk, HubSpot, Shopify | Strong compatibility with other marketing platforms and CRMs. |
| ActiveCampaign | Salesforce, Zapier, Shopify, WooCommerce, WordPress | Integrates well with eCommerce and service platforms. |
| Close.io | Zapier, Slack, Facebook Ads, Google Contacts | Focused on sales engagement and communication tools. |
| HubSpot | Salesforce, Zapier, Shopify, Mailchimp, WordPress | Wide range of integrations, especially popular marketing tools. |
| Keap | Salesforce, QuickBooks, Zapier, WooCommerce | Primarily compatible with small business and accounting software. |
| Pipedrive | Salesforce, Zapier, Mailchimp, Slack, Webhooks | Strong in connecting sales tools and services. |
| Salesforce | Zapier, Mailchimp, QuickBooks, Zendesk, Marketo | Extensive marketplace with vast integration options. |
| Zendesk | Salesforce, Slack, Shopify, WordPress | Integrates primarily with service and communication platforms. |
| Zoho | Salesforce, QuickBooks, Zapier, Mailchimp, WordPress | Comprehensive connections with various CRM and accounting tools. |
Pros and Cons of each Marketo Alternative
Here’s a comparison table highlighting the primary pros and cons of each alternative to Marketo:
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | – Strong email marketing and automation features | – Steeper learning curve for advanced functionalities |
| – Excellent customer support | – Integration with larger CRMs may be limited | |
| – Affordable pricing for small/medium businesses | ||
| Close.io | – Integrated calling features for sales outreach | – Limited marketing automation capabilities |
| – User-friendly interface | – Higher price point compared to simpler CRMs | |
| – Focused on closing deals, ideal for sales-focused teams | ||
| HubSpot | – Comprehensive free tier for marketing, sales, and support | – Higher costs for advanced features and customizations |
| – Excellent integration options with numerous apps | – Performance can degrade with large data volumes | |
| – Strong community and educational resources | ||
| Keap | – Good for small businesses with CRM and marketing automation | – Limited scalability for larger organizations |
| – User-friendly process management | – More basic reporting features compared to Marketo | |
| – Affordable pricing compared to enterprise solutions | ||
| Pipedrive | – Strong sales pipeline visibility and management | – Lacks comprehensive marketing automation tools |
| – Easy to use and set up | – Limited customization options for reporting | |
| – Good integration with other tools | ||
| Salesforce | – Highly customizable for enterprise-level needs | – Complexity can be overwhelming for small teams |
| – Extensive range of features and applications | – High cost, particularly for small and mid-sized companies | |
| – Strong analytics and reporting capabilities | ||
| Zendesk | – Excellent customer support and ticket management | – Primarily focused on customer service over marketing |
| – Good integration with other tools | – Limited marketing automation features | |
| – Solid reporting tools for support teams | ||
| Zoho | – Cost-effective with a modular approach to tools | – User interface can be less intuitive |
| – Wide array of features across various business functions | – Customer service may not meet expectations | |
| – Good for startups and small businesses |
This table provides an overview of alternatives to Marketo, highlighting their specific strengths and weaknesses in contexts relevant to typical use cases such as marketing automation, CRM functionalities, and integration capabilities.
Marketo vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
Among the brands analyzed, HubSpot leads substantially with an overwhelming organic traffic count peaking at over 124 million, signifying its powerful reach and authority. Close.io follows with traffic ranging close to 1 million but is significantly lower than HubSpot. ActiveCampaign and Salesforce also boast considerable traffic, approaching 1.4 million and over 32 million, respectively. Marketo lags behind, with traffic fluctuating between 95,000 and 387,000, making it the lowest performer in this group, showcasing a need for enhanced visibility.
Top Performing Keywords
Keywords play a crucial role in organic traffic for these brands. HubSpot dominates with high-ranking keywords like "hubspot platform" and "sales software," contributing to its traffic surge. ActiveCampaign’s strategy focuses on keywords related to "email automation" and "email marketing," securing top positions in these categories. Notably, Close.io excels in CRM-related keywords. Marketo’s strong performance in email marketing terms indicates a specialized approach but lacks diversification compared to those brands leveraging a broader range of topics.
Conclusions on Visibility and Reach
In terms of overall visibility and online presence, HubSpot leads, thanks to its expansive traffic and diverse keyword strategy. Salesforce also shows robust reach in the CRM sector, while ActiveCampaign excels in email marketing visibility. Conversely, Marketo reflects limitations in its traffic potential despite solid keyword performance, indicating room for growth. Close.io shines within CRM discussions, focusing its strategy effectively on specific niches. Brands like Zendesk and Zoho maintain respectable visibility but don’t match the top competitors’ reach.
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Other “Marketo” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to Marketo, along with their key features, strengths, and value propositions:
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Eloqua (Oracle)
- Key Features: Lead management, marketing automation, email marketing, campaign management, multi-channel marketing, analytics, and integration with CRM systems.
- Strengths: Strong analytics capabilities, robust reporting tools, and excellent integration options with other Oracle products.
- Value Proposition: Eloqua is a comprehensive marketing automation solution designed for enterprises looking for advanced features and deep integration within a larger suite of business applications.
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Mailchimp
- Key Features: Email marketing, marketing automation, audience segmentation, landing page creation, and analytics.
- Strengths: User-friendly interface, affordable pricing for small businesses, and a strong focus on email marketing.
- Value Proposition: Mailchimp is ideal for small to medium-sized businesses looking for an accessible platform to manage their email marketing and basic automation without the complexity.
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SharpSpring
- Key Features: Marketing automation, email marketing, CRM integration, social media management, and analytics.
- Strengths: Cost-effective pricing, flexibility in customization, and strong agency support.
- Value Proposition: SharpSpring delivers a powerful suite of marketing automation tools at competitive pricing, making it smart for both agencies and in-house teams wanting robust features without breaking the bank.
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GetResponse
- Key Features: Email marketing, landing page creator, marketing automation, webinars, and CRM functionalities.
- Strengths: All-in-one marketing solution with a focus on ease of use, strong delivery rates, and comprehensive marketing tools.
- Value Proposition: GetResponse provides businesses a simple yet effective platform for building email campaigns, landing pages, and more, catering especially to those interested in integrating webinars effortlessly.
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Ontraport
- Key Features: Marketing automation, CRM, email marketing, landing pages, and campaign tracking.
- Strengths: Strong focus on small businesses and entrepreneurs, robust automation capabilities, and ease of use.
- Value Proposition: Ontraport is tailored for small businesses and entrepreneurs who desire comprehensive software that combines marketing automation with CRM functionalities without complexity.
These alternatives provide a range of functionalities that cater to different business needs and sizes, offering unique strengths and value propositions within the marketing automation landscape.
