Top Keap Alternatives & Competitors based on 1277 Reviews
Reviews collected from
capterra.com
trustpilot.com
gartner.com
trustradius.com
sitejabber.com
reviews.io
.
| Brand | Pricing |
|---|---|
|
☆ ☆ |
Keap offers three pricing tiers: Lite ($79/month), Pro ($169/month), and Max ($199/month). Each tier increases in features such as CRM, marketing automation, and e-commerce capabilities. |
|
☆ ☆ |
ActiveCampaign features four pricing plans: Lite ($39/month), Plus ($70/month), Professional ($159/month), and Enterprise (custom pricing). The plans vary based on features like email marketing, marketing automation, CRM, and support options. |
|
☆ |
Close offers four plans: Starter ($29/user/month), Basic ($69/user/month), Professional ($109/user/month), and Business ($129/user/month). The plans differ based on the number of users, call features, automation tools, and reporting capabilities. |
|
☆ ☆ ☆ |
HubSpot provides a free tier and three paid plans: Starter ($45/month), Professional ($800/month), and Enterprise ($3,200/month). Pricing varies significantly based on the features included such as marketing automation, CRM, and reporting capabilities. |
|
|
Marketo’s pricing is not publicly listed, and typically requires custom quotes based on business needs. They offer various solutions with different functionalities, mainly focusing on marketing automation. |
|
☆ |
Pipedrive has four pricing plans: Essential ($14.90/user/month), Advanced ($24.90/user/month), Professional ($49.90/user/month), and Enterprise ($99/user/month). Features scale with each tier to include additional automation and reporting tools. |
|
|
Salesforce Essentials costs $25/user/month. It offers basic CRM capabilities and may have additional costs for premium features. There are multiple other product offerings, with pricing varying significantly based on customization. |
|
☆ ☆ ☆ |
Zendesk’s sales pricing includes three plans: Suite Team ($49/user/month), Suite Growth ($79/user/month), and Suite Professional ($99/user/month). Each tier adds more features concerning customer service tools and analytics. |
|
☆ ☆ ☆ |
Zoho has a comprehensive pricing structure for its various services. Pricing for the CRM starts at $14/user/month for the Standard tier, and progresses to $52/user/month for the Ultimate tier. Features expand significantly across these plans. |
Compare your brand to your competitors
Why should you be looking for a Keap alternative?
Users may seek alternatives to "Keap" due to specific feature requirements, a desire for more intuitive interfaces, budget constraints, or better customer support options. Solutions such as "ActiveCampaign," "Close.io," "HubSpot," "Marketo," "Pipedrive," "Salesforce," "Zendesk," and "Zoho" have emerged as popular alternatives. This overview will examine each platform’s key features, pricing structures, and target user demographics, helping businesses make a more informed decision based on their unique needs.
Quick Overview of Top Keap Competitors
-
ActiveCampaign (Best Keap Alternative for Marketing Automation)
Offers robust email marketing and automation features, recipient segmentation, and a powerful CRM system. Known for its advanced automation workflows and integration capabilities, providing a comprehensive marketing and sales solution. -
Close.io (Top Keap Competitor for Sales Teams)
A CRM designed specifically for sales teams, emphasizing automated communication tracking and a built-in calling system. Its strength lies in reducing sales friction through seamless pipeline management and enhancing call productivity. -
HubSpot (Most Popular Keap Alternative)
An all-in-one CRM platform that combines sales, marketing, and customer service tools. Known for its user-friendly interface, extensive integrations, and a robust free tier, making it an attractive option for growing businesses looking for scalability. -
Marketo (Enterprise-Level Keap Competitor)
A leader in marketing automation, ideal for larger organizations needing in-depth analytics and targeting capabilities. Its advanced features for lead nurturing and scoring outperform Keap in larger-scale marketing scenarios. -
Pipedrive (Best Keap Competitor for Visual Pipeline Management)
Focuses on sales pipeline management with an intuitive visual interface. Its strengths lie in forecasting, sales activity tracking, and user-friendly design, making it particularly effective for small to medium-sized businesses. -
Salesforce (Premier Keap Alternative for Customization)
The industry leader in CRM solutions, offering highly customizable features and a vast ecosystem of integrations. Its strength is in data management and customer insights, making it suitable for enterprises needing highly tailored solutions. -
Zendesk (Best Keap Competitor for Customer Support)
Primarily a customer service platform that also offers CRM functionalities. Its strengths include superior support ticketing systems and customer engagement tools, ideal for businesses prioritizing customer service alongside sales. -
Zoho (Most Affordable Keap Alternative)
Provides a suite of applications catering to sales, marketing, and support at a lower price point than many competitors. Known for its extensive customization options and a comprehensive set of tools offering end-to-end business management.
Keap Alternatives: Feature by Feature Comparison
| Feature | ActiveCampaign | Close.io | HubSpot | Marketo | Pipedrive | Salesforce | Zendesk | Zoho | Keap |
|---|---|---|---|---|---|---|---|---|---|
| CRM Integration | Seamless integration with multiple CRMs; localized messaging based on user behavior. | Built for sales efficiency; emphasizes lead management and real-time insights. | Comprehensive CRM with robust contact management, task assignments, and pipeline tracking. | Integrates with major CRMs, but more marketing-focused; less emphasis on direct sales interface. | Provides a simple yet effective CRM; focus on sales pipeline visualization. | Powerful and widely adaptable CRM; customizable with extensive features for tracking sales processes. | Primarily focuses on support and customer service rather than CRM functionalities. | Includes a basic CRM in its full suite; offers a wide range of business applications. | Offers built-in CRM capabilities focusing on sales and marketing integration. |
| Email Marketing | Advanced automation features; segmentation, A/B testing, dynamic content. | Limited email marketing capabilities; focuses on sales interactions. | Comprehensive email marketing tools; includes automation, AI recommendations, and A/B testing. | Strong email marketing features with sophisticated segmentation and automation capabilities. | Basic email functionality focused on sales notifications rather than complex campaigns. | Offers robust email marketing features but generally falls under the Marketing Cloud suite. | Limited email functionalities, typically viewed as complementary to ticketing features. | Offers an email marketing suite with automation and campaign management tools. | Basic email marketing tools compared to others; mainly geared towards follow-up sequences. |
| Automation | Powerful automation workflows based on user behavior; triggers and actions for user engagement. | Limited automation, focusing mainly on manual sales processes. | Extensive marketing automation features; allows for sophisticated lead nurturing campaigns. | Advanced automation for lead scoring; complex marketing workflows suitable for enterprise needs. | Automation is present but simplified; more focused on sales activity reminders. | Highly customizable automation across sales and service departments; enterprise-level workflows. | Basic workflow automation aimed at support processes rather than marketing. | Offers automation within its apps but is generally less advanced than competitors. | Offers automation, mainly for follow-ups and basic customer journey mapping. |
| Lead Scoring | Predictive lead scoring based on behavior and engagement metrics. | Straightforward lead qualification based on sales interactions. | Advanced lead scoring with all-in-one capabilities for both marketing and sales alignment. | Comprehensive lead scoring options based on various marketing factors; very detailed targeting possible. | Basic lead scoring; emphasis on pipeline management rather than marketing analytics. | Highly customizable scoring models to align with business workflows and sales processes. | Limited capabilities for proactive lead scoring; mainly reactive based on customer queries. | Basic lead scoring; focused on lead engagement within a more extensive app ecosystem. | Limited lead scoring; primarily focused on user interactions for client follow-up. |
| Reporting & Analytics | In-depth reporting focused on customer journeys and campaign effectiveness. | Sales-focused analytics; deals closed and performance metrics primarily. | Highly detailed analytics dashboard; extensive marketing reporting along with sales activity metrics. | Advanced analytics on campaign performance and engagement rates; real-time insights into marketing effectiveness. | Offers sales analytics and pipeline success metrics; easy data visualization. | Comprehensive reporting capabilities; highly customizable dashboards for insights across departments. | Customer service analytics focused on ticket handling and response times. | Extensive reporting capabilities tailored for various business applications but can be overwhelming. | Basic reporting features primarily designed for sales and customer relationships analysis. |
| Integrations | Integrates with numerous tools for email, CRM, and automation platforms; API access available. | Integrations primarily with sales tools; focus on maximizing sales efficiency. | Extensive integration ecosystem with marketing, sales, and customer service tools; includes a wide variety of third-party apps. | Robust integration options, especially in the marketing technology landscape. | Good selection of integrations with a focus on preserving sales workflow simplicity. | Extensive integrations allow for deep integration across various business functions and platforms. | Integrates mostly with other customer service tools; lacks as many integrations for other business functions. | Wide-ranging integrations available; flexible APIs for other apps and services. | Offers various integrations, mainly targeting small business applications. |
| User Experience | User-friendly interface with intuitive workflows for both novices and advanced users. | Sleek and simple UI focused on sales engagement; effective but may lack deeper functionalities. | Highly polished interface that is effective for managing marketing and sales; often considered a benchmark for usability. | More complex due to enterprise features, which may require a learning curve; however, insights are robust once learned. | Simple and clean design that facilitates ease of use for sales reps. | Interface can be cumbersome for new users but offers deep functionality for experienced users. | User-friendly interface focused on ticket management; designed for fast navigation. | Offers flexibility in design, though may lack the polished feel of some competitors. | Simple interface with intuitive navigation, albeit less feature-rich overall. |
| Customer Support | Offers multiple support channels; focused on helping users get the most from automation tools. | Supports through primarily sales resources and training. | Comprehensive support options including chat, email, and extensive instructional material. | Strong customer support aimed at enterprise customers; includes dedicated account managers. | Solid support with a focus on sales processes; includes extensive documentation. | Exceptional support services; account managers often available for enterprise customers. | Support primarily revolves around ticketing; focuses less on sales needs. | Good multi-channel support available to all tiers; community forums and resources are accessible. | Provides basic support options, with limitations based on tier levels; orientation for small businesses. |
Unique or Superior Aspects:
- ActiveCampaign: Its marketing automation capabilities are more sophisticated than Keap, offering predictive lead scoring and detailed customer journey tracking.
- Close.io: The sales-focused design is streamlined for operational efficiency; ideal for teams prioritizing sales management over marketing automation.
- HubSpot: An all-in-one platform with extensive capabilities for both inbound marketing and sales, providing a unified view of customer interaction.
- Marketo: Provides superior marketing automation features tailored for enterprises, excelling in lead nurturing and multi-channel marketing analytics.
- Pipedrive: Well-known for its user-friendly sales pipeline management that simplifies the process, offering a straightforward approach not present in Keap.
- Salesforce: Its robust ecosystem allows for extensive customizations and integrations, making it a leader in both sales and customer service management.
- Zendesk: While primarily focused on customer service, its support capabilities are superior, focusing on user experience with ticket management.
- Zoho: Rich in business applications and tools that can be advantageous for businesses needing a comprehensive software ecosystem beyond just CRM functions.
These comparisons highlight the strengths and competitive edges of each platform relative to Keap, showcasing features that may better serve specific user needs.
Compare your brand to your competitors
Integration Capabilities for each Keap competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Keap | Google Workspace, QuickBooks, PayPal, Shopify, WordPress, Stripe, Eventbrite, Zapier | Focuses on small business tools; strong e-commerce and invoicing capabilities. |
| ActiveCampaign | Shopify, WordPress, Zapier, Salesforce, HubSpot, WooCommerce, Facebook, Google Ads | Targets marketers and sales teams; integrates well with automation and e-commerce platforms. |
| Close.io | Zapier, QuickBooks, Slack, Intercom, Stripe, Salesforce | Primarily connects with productivity tools and financial software, ideal for sales-focused integrations. |
| HubSpot | Salesforce, Shopify, Zapier, WooCommerce, WordPress, Mailchimp, Eventbrite, Typeform | Comprehensive CRM with a vast ecosystem; integrates seamlessly with marketing and sales tools. |
| Marketo | Salesforce, Microsoft Dynamics, Zapier, LinkedIn, Shopify, Google Analytics, WordPress | Strong focus on marketing automation; integrates with various CRM and analytics tools. |
| Pipedrive | Zapier, Mailchimp, Slack, Google Workspace, Trello, Asana, QuickBooks | Emphasizes sales pipeline management; offers many integrations for project management and communication tools. |
| Salesforce | Zapier, Google Workspace, Slack, Mailchimp, HubSpot, Microsoft Dynamics, QuickBooks | Offers extensive integration capabilities with a wide array of business and productivity tools, supports deep customization. |
| Zendesk | Slack, Salesforce, Google Workspace, Mailchimp, Shopify, Jira, WordPress | Designed primarily for customer service and support; integrates efficiently with CRM and communication tools. |
| Zoho | Google Workspace, QuickBooks, Mailchimp, PayPal, Slack, Zapier, WordPress | Robust CRM with numerous integrations; supports both productivity and financial tools effectively. |
Pros and Cons of each Keap Alternative
Here is a table summarizing the primary pros and cons of each alternative compared to Keap.
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | – Strong email marketing capabilities with advanced automation. | – Learning curve can be steep for new users. |
| – Good integration with various third-party applications. | – Some features may be overwhelming or unnecessary for small businesses. | |
| – Excellent customer support and resources. | – Pricing can increase rapidly with added features and higher-tier plans. | |
| Close.io | – Designed specifically for sales teams with focused CRM functionalities. | – Limited marketing automation features compared to others. |
| – Built-in calling capabilities and management for remote teams. | – Higher pricing tier may be prohibitive for smaller organizations. | |
| – Strong emphasis on actionable insights and sales analytics. | – Can lack extensive integration options compared to competitors. | |
| HubSpot | – Comprehensive platform offering marketing, sales, and service tools all in one place. | – Can be expensive, especially as businesses scale and require advanced features. |
| – User-friendly interface that is easy to navigate. | – Some advanced functionalities may be lacking compared to specialized tools. | |
| – Strong inbound marketing features and resources. | – Free tier is limited, prompting upgrades that may increase costs. | |
| Marketo | – Advanced marketing automation capabilities ideal for large businesses and enterprises. | – Complexity may be a barrier for smaller businesses. |
| – Robust analytics and reporting features. | – Pricing structure is often opaque and can be quite high. | |
| – Excellent lead nurturing and scoring capabilities. | – Requires significant time investment for setup and usage. | |
| Pipedrive | – Simple and intuitive interface focusing on sales pipeline management. | – Limited functionality for email marketing compared to Keap. |
| – Affordable pricing, especially for small teams. | – Lacks comprehensive marketing tools found in other CRMs. | |
| – Good tracking of leads and opportunities. | – Some integrations may require third-party tools to enhance capabilities. | |
| Salesforce | – Highly customizable and scalable, suitable for large organizations. | – High cost and complexity can be a barrier for small businesses. |
| – Strong reporting and analytics capabilities. | – Steep learning curve due to extensive features and options. | |
| – Extensive marketplace for integrations and add-ons. | – Can require dedicated resources for implementation and management. | |
| Zendesk | – Excellent support ticket and customer service management functionalities. | – Less focus on sales and marketing compared to Keap. |
| – Solid integration options with other tools. | – Pricing can be complex and increase with additional modules. | |
| – User-friendly interface for support teams. | – Limited CRM features when compared to dedicated tools like Keap. | |
| Zoho | – Comprehensive suite of business applications, including CRM, email, and project management tools. | – Interface can be inconsistent across different tools. |
| – Competitive pricing structure, often more affordable than Keap. | – Some advanced features may lack robustness compared to more established competitors. | |
| – Good integration with third-party apps. | – Customer support has received mixed reviews. |
This table provides a focused comparison between Keap and its alternatives, highlighting specific strengths and weaknesses of each platform for prospective users.
Keap vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
In analyzing organic traffic, HubSpot leads with an astonishing count surpassing 124 million in December 2024, followed closely by Salesforce and Zendesk, with over 37 million. Pipedrive and ActiveCampaign also perform robustly, each attracting millions of visitors. In contrast, Keap has seen volatile traffic trends, peaking at around 2.1 million, while Close.io experiences significantly lower numbers, hovering around 1 million monthly. This indicates that HubSpot and Salesforce dominate in organic traffic, while Close.io lags behind as the lowest performer.
Top Performing Keywords:
HubSpot excels with keywords like "hubspot software" and "crm email marketing," ranking exceptionally high, while Salesforce capitalizes on terms like “salesforce solutions.” Keap benefits from keywords like "email automation" and "sales software," ranking well for essential terms. Pipedrive has strong visibility with "sales pipeline software." In contrast, Close.io appears less aggressive in keyword optimization. Notably, brands like Marketo and Ezoho adopt broad keyword strategies to capture niche audiences in the email marketing and business solutions sectors.
Conclusions on Visibility and Reach:
HubSpot and Salesforce have the strongest online visibility, reflected by their immense organic traffic and robust keyword strategies. They target high-volume keywords effectively, establishing dominance in customer relationship management. Pipedrive maintains a strong presence within sales-focused niches, while ActiveCampaign successfully attracts traffic through email marketing keywords. Keap’s reliance on fewer high-ranking keywords and Close.io’s overall lower traffic suggest opportunities for improvement in visibility. Brands need targeted efforts to enhance their keyword strategies and optimize reach.
Compare your brand to your competitors
Other “Keap” Alternatives & Competitors that you can find for free
Here are five alternatives to Keap, along with their key features, strengths, and value propositions:
-
Drip
- Key Features: E-commerce CRM, email marketing automation, visual workflow builder, robust segmentation, and personalized campaigns.
- Strengths: Focused on e-commerce businesses, Drip excels in providing powerful automation and analytics specifically tailored for online retail.
- Value Proposition: Drip helps e-commerce brands deepen customer relationships with advanced targeting and automation capabilities, driving sales through personalized shopping experiences.
-
Infusionsoft (by Keap)
- Key Features: Sales automation, email marketing, CRM integration, landing page creation, and e-commerce tools.
- Strengths: Strong legacy in small business automation, Infusionsoft offers end-to-end solutions that combine marketing and sales functionalities effectively.
- Value Proposition: Designed specifically for small businesses, it streamlines operations by integrating CRM, marketing, and sales processes into a single platform, enhancing productivity.
-
Mailchimp
- Key Features: Email marketing, marketing automation, audience segmentation, landing pages, CRM features, and analytics.
- Strengths: User-friendly interface with strong email marketing capabilities, Mailchimp is suitable for businesses of all sizes.
- Value Proposition: Mailchimp provides an all-in-one marketing platform that enables businesses to engage customers effectively through email campaigns while leveraging insights from data analytics.
-
GetResponse
- Key Features: Email marketing, landing page builder, webinar hosting, marketing automation, and CRM features.
- Strengths: Comprehensive marketing solution that combines email marketing and automation with lead generation tools like webinars.
- Value Proposition: GetResponse empowers businesses to engage audiences through multiple channels, providing tools for creating impactful campaigns and nurturing leads.
-
Sendinblue
- Key Features: Email marketing, SMS marketing, marketing automation, CRM, landing pages, and chat functionality.
- Strengths: Versatile platform suitable for small to medium-sized businesses, offers competitive pricing with powerful features.
- Value Proposition: Sendinblue delivers a cost-effective solution for multi-channel digital marketing, allowing businesses to effectively communicate with customers via email and SMS while optimizing their marketing efforts.
These alternatives each present unique features and strengths, catering to different business needs and marketing strategies.
