Top HubSpot Alternatives & Competitors based on 1277 Reviews
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| Brand | Pricing |
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HubSpot offers a tiered pricing structure, starting with a free version. Paid plans are categorized into Starter, Professional, and Enterprise, with pricing varying based on additional features and the number of contacts. The Starter plan begins at $50/month, while higher tiers increase significantly based on the modules selected. |
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ActiveCampaign provides four pricing tiers: Lite, Plus, Professional, and Enterprise. Pricing starts at $15/month for the Lite tier, targeting small businesses and scales based on features and contact count. Discounts are available for annual payments. |
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Close offers three main pricing plans: Starter, Professional, and Business. Pricing starts at $29/user/month on the Starter plan and increases with additional features and support options. No free plan is available, but there is a free trial. |
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Keap provides three pricing plans: Keap Lite, Keap Pro, and Keap Max. Plans start at $79/month for Keap Lite, with pricing increasing based on CRM features and the number of users. There are options for a free trial. |
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Marketo’s pricing is tailored for larger enterprises and is typically quote-based, not displayed on the website. It offers different modules, and pricing is influenced by features and the scale of marketing automation solutions required. |
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Pipedrive features three main plans: Essential, Advanced, and Professional, starting at $15/user/month. Each plan includes various features for sales management, with an option for an annual payment discount and a free trial available. |
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Salesforce Essentials is priced at $25/user/month, making it accessible for small businesses. Additionally, more advanced features are available in higher-priced plans, typically aimed at larger organizations. Custom pricing is also available on request. |
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Zendesk’s pricing for their sales solution starts at $19/user/month, with multiple tier options that scale up based on features. Each tier progressively offers advanced sales tools and capabilities. Free trials available. |
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Zoho offers a variety of products with pricing based on individual apps. Their CRM pricing starts at $12/user/month for the Standard plan, increasing with advanced feature sets in higher tiers. Free trials are available. |
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Why should you be looking for a HubSpot alternative?
Users often seek alternatives to HubSpot for various reasons, including specific feature requirements, ease of use, budget constraints, and varying support options. While HubSpot offers a comprehensive suite, some find other platforms more aligned with their needs. Top alternatives include ActiveCampaign, Close.io, Keap, Marketo, Pipedrive, Salesforce, Zendesk, and Zoho. Each option presents distinct features, pricing structures, and target user demographics, making it essential to evaluate what best meets specific business goals and operational requirements.
Quick Overview of Top HubSpot Competitors
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ActiveCampaign (Best HubSpot Alternative for Email Marketing Integration)
- Focuses on marketing automation with robust email marketing features.
- Offers advanced segmentation and targeting capabilities.
- Integrates easily with multiple platforms, enhancing user experience.
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Close.io (Best HubSpot Competitor for Sales Communication)
- Emphasizes sales communication and call tracking functionalities.
- Features built-in calling, SMS, and email capabilities for efficient outreach.
- Designed for sales teams, offering powerful automation tools for lead management.
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Keap (Cheapest HubSpot Alternative for Small Businesses)
- Combines CRM with marketing automation tailored for small business needs.
- Offers user-friendly features that simplify customer management.
- Focuses on task automation to streamline daily operations.
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Marketo (Best HubSpot Competitor for Enterprise Marketing)
- Targeted at enterprise-level marketing automation with a comprehensive suite.
- Advanced analytics and reporting for in-depth campaign performance tracking.
- Strong integration capabilities with multiple CRM and marketing platforms.
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Pipedrive (Best HubSpot Alternative for Sales Pipeline Management)
- Offers a visual sales pipeline that makes managing leads intuitive.
- Focuses on sales processes, providing tools to prioritize communication with prospects.
- Customizable stages and workflows to fit different sales methodologies.
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Salesforce (Top HubSpot Competitor for Customization)
- Highly customizable platform; ideal for businesses requiring tailored solutions.
- Extensive ecosystem with a wide range of third-party integrations.
- Advanced reporting and analytics capabilities for comprehensive business insights.
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Zendesk (Best HubSpot Alternative for Customer Support)
- Strong customer service and support features integrated with CRM functionalities.
- Excellent ticketing system, making it ideal for support-focused businesses.
- Multi-channel support across email, chat, and social media.
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Zoho (Cheapest HubSpot Competitor for Comprehensive Business Tools)
- Offers a wide range of business tools including CRM, project management, and more.
- Provides a cost-effective solution for small to medium-sized businesses.
- Integrates seamlessly with Zapier and other apps for enhanced functionality.
HubSpot Alternatives: Feature by Feature Comparison
| Platform | Key Features | Comparison to HubSpot | Unique/Superior Aspects |
|---|---|---|---|
| ActiveCampaign | – Email marketing automation – Advanced segmentation – CRM & Sales automation – Customer experience automation – Reporting and Analytics |
– HubSpot offers CRM and marketing tools, but ActiveCampaign excels in advanced automation and segmentation. | – Superior automation capabilities allow for complex multi-step automation workflows. – More affordable pricing for small to mid-sized businesses. |
| Close.io | – Built-in communication tools (calls, SMS) – Pipeline management – Task automation – Reporting |
– HubSpot does provide a CRM, but lacks integrated communication tools, making Close.io more focused on sales calls. | – Integration of calling and SMS directly into the CRM streamlines sales processes. – Aimed specifically at sales teams for efficient lead management. |
| Keap | – CRM with marketing automation – E-commerce functionality – Appointment scheduling – Workflow builder |
– HubSpot has extensive marketing features, but Keap’s e-commerce integration and workflow builder are noteworthy. | – Strong focus on small business needs, particularly with integrated payment options and appointment scheduling. – Highly user-friendly interface. |
| Marketo | – Lead management – Marketing automation – Account-based marketing – Advanced analytics – Mobile marketing |
– While HubSpot also focuses on lead management, Marketo offers more sophisticated account-based marketing strategies. | – Robust capabilities for enterprise marketing automation, particularly in handling large datasets and complex marketing campaigns. |
| Pipedrive | – Visual sales pipeline – Activity and goal tracking – Email integration – Customizable reporting |
– HubSpot offers sales functions, but Pipedrive’s visual pipeline and simplicity cater specifically to sales teams. | – Highly intuitive visual sales interface aids in sales forecasting and pipeline management. – Focuses solely on sales process improvements. |
| Salesforce | – Highly customizable CRM – AppExchange marketplace – Advanced reporting and analytics – Automation tools |
– HubSpot is robust in marketing, but Salesforce’s customization and extensive app ecosystem make it superior in CRM. | – Industry-leading customization options allow companies to tailor their CRM drastically. – Massive third-party integration options enhance functionality. |
| Zendesk | – Customer support ticketing – Live chat solutions – Knowledge base management – Multi-channel support |
– HubSpot includes customer service tools but lacks the specialized ticketing system present in Zendesk. | – Exceptional capabilities in customer support management, making it ideal for organizations prioritizing customer experience. – Strong analytics for support efficiency. |
| Zoho | – Comprehensive suite (CRM, marketing, finance) – Multi-channel communication – Customizable dashboards |
– HubSpot excels in marketing, while Zoho’s suite offers broader business tools including finance and HR. | – All-in-one platform that covers multiple business functions at competitive pricing, ideal for budget-conscious businesses. – Extensive customization options across all Zoho apps. |
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Integration Capabilities for each HubSpot competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| ActiveCampaign | Shopify, WordPress, Salesforce, WooCommerce, Zapier, Magento | Strong CRM integrations; works well with eCommerce platforms. |
| Close.io | Slack, Zapier, QuickBooks, Intercom | Primarily focused on CRM tools and customer communication. |
| Keap | QuickBooks, PayPal, Stripe, Zapier, WooCommerce | Good integration options for payment processing and sales tools. |
| Marketo | Salesforce, Microsoft Dynamics, Zapier, Shopify, LinkedIn | Excellent for marketing automation and CRM sync. |
| Pipedrive | Mailchimp, Zapier, Slack, Trello, QuickBooks | Integrates smoothly with various productivity and marketing apps. |
| Salesforce | Google Workspace, Microsoft Office, Mailchimp, Slack | Extensive third-party API support; robust CRM capabilities. |
| Zendesk | Salesforce, Slack, Mailchimp, Zapier, Shopify | Primarily supports customer service integration, with some CRM tools. |
| Zoho | QuickBooks, G Suite, Mailchimp, Microsoft Office, Shopify | Comprehensive integration options with most CRM and productivity apps. |
| HubSpot | Salesforce, Zapier, Mailchimp, Shopify, Slack | Wide-ranging integrations; especially robust in marketing and sales. |
Pros and Cons of each HubSpot Alternative
Here’s a comparison of alternatives to HubSpot, highlighting their primary pros and cons:
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | – Strong automation capabilities – Excellent email marketing features – User-friendly interface – Affordable pricing tiers |
– Limited CRM features compared to HubSpot – Less comprehensive reporting options |
| Close.io | – Built-in calling and SMS capabilities – Focused on sales teams – Simple user interface |
– Lacks advanced marketing tools – Can be expensive for smaller teams |
| Keap | – Strong automation and CRM integration – Good for small businesses and startups – Easy to use |
– Limited scalability – Fewer advanced features compared to HubSpot |
| Marketo | – Powerful marketing automation features – Comprehensive analytics and reporting – Good for large enterprises |
– High cost – Steeper learning curve than HubSpot |
| Pipedrive | – Intuitive sales pipeline management – Strong lead tracking features – Affordable pricing |
– Limited marketing automation – Not as comprehensive in reporting as HubSpot |
| Salesforce | – Highly customizable CRM – Extensive third-party integrations – Powerful reporting and analytics capabilities |
– Complex interface – Can be expensive and require a significant time investment |
| Zendesk | – Strong focus on customer support and service – Integrated ticketing system – Good for larger support teams |
– Limited marketing automation features – Not primarily a CRM platform |
| Zoho | – Comprehensive feature set for CRM, email marketing, and project management – Very affordable |
– May overwhelm users with too many features – Performance can vary across tools |
This table outlines the key strengths and weaknesses of each alternative compared to HubSpot, allowing users to make informed decisions based on their specific needs.
HubSpot vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
HubSpot leads the organic traffic landscape with over 30 million visits, peaking at 138 million in late 2024. Salesforce and Zendesk follow, both showing strong numbers around 23 million to nearly 38 million visits, indicative of their established market positions. ActiveCampaign and Pipedrive exhibit lower traffic, ranging from 1.3 million to 4.4 million. Close.io and Keap have the least traffic, both below 1 million in some months. Overall, HubSpot stands out as the traffic champion, while Close.io appears to have room for growth.
Top Performing Keywords:
HubSpot excels with an array of top-ranked keywords, including "sales software" and "hubspot marketing," each generating significant traffic. Salesforce’s keywords like "salesforce cloud" and "customer relationship management system" also rank well, ensuring considerable visibility. ActiveCampaign and Keap focus on niche keywords such as "email automation" and "marketing automation," but their ranks vary significantly, with ActiveCampaign showing stronger position on several high-volume keywords. This variance highlights HubSpot’s broader reach and keyword focus.
Conclusions on Visibility and Reach:
In terms of visibility, HubSpot stands out as the clear leader in organic traffic and keyword ranking strength. Salesforce and Zendesk also exhibit substantial online presence, particularly in customer relationship management. Meanwhile, brands like ActiveCampaign show a targeted approach that may cater to specific segments but struggle in volume against giants like HubSpot. Close.io and Keap need to enhance their keyword strategy and traffic-driving potential to improve visibility in their competitive niches.
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Other “HubSpot” Alternatives & Competitors that you can find for free
Sure! Here are five alternatives and competitors to HubSpot, along with their key features, strengths, and value propositions:
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Freshsales (by Freshworks)
- Key Features: AI-based insights, lead scoring, email tracking, built-in phone, and CRM automation.
- Strengths: User-friendly interface, integration with other Freshworks products, and strong lead management capabilities.
- Value Proposition: Offers a comprehensive, easy-to-use CRM solution with a focus on customer engagement and efficient sales processes.
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Copper
- Key Features: Deep integration with Google Workspace, pipeline management, automated data entry, and customer insights.
- Strengths: Seamless collaboration with Google applications, strong relationship management, and personalized engagement.
- Value Proposition: Positioned as the CRM for Google users, enabling a frictionless experience and leveraging existing tools for productivity.
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Dynamics 365 Sales (Microsoft)
- Key Features: Predictive analytics, relationship insights, customized dashboards, and integration with Microsoft applications.
- Strengths: Robust analytics capabilities, strong integrations with Microsoft products, and various customization options.
- Value Proposition: Combines powerful CRM features with the scalability and flexibility of Microsoft cloud services, catering to businesses of all sizes.
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Salesloft
- Key Features: Sales engagement platform, email tracking, dialer functionality, and reporting analytics.
- Strengths: Focus on improving sales processes, effective outreach automation, and comprehensive analytics tools.
- Value Proposition: Enhances the sales team’s productivity by streamlining communication and providing insights on engagement strategies.
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Monday.com
- Key Features: Customizable workflows, project management tools, team collaboration features, and integrations with various apps.
- Strengths: Highly visual interface, flexibility in task management, and strong team collaboration support.
- Value Proposition: Versatile platform that combines CRM functionalities with project management, ideal for teams looking for a multi-purpose solution.
These alternatives offer a range of functionalities tailored to different business needs, enhancing efficiency and improving customer engagement outcomes.
