Top ActiveCampaign Alternatives & Competitors based on 1277 Reviews
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| Brand | Pricing |
|---|---|
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ActiveCampaign offers four pricing tiers: Lite, Plus, Professional, and Enterprise. Prices start from $9/month for the Lite plan when billed annually, with features scaling up in advanced automation, CRM capabilities, and more support for higher tiers. |
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☆ |
Close provides three pricing plans: Starter, Professional, and Business, with prices starting at $29/user/month for the Starter plan billed annually. Each plan increases in functionality such as calling features and CRM integration. |
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☆ ☆ ☆ |
HubSpot has a free CRM tier, with paid tiers including Starter, Professional, and Enterprise. Pricing for the Starter package starts at $45/month, while costs escalate with additional features in Professional and Enterprise tiers. |
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Keap offers three pricing tiers: Lite, Pro, and Max, with prices starting at $69/month when billed annually for the Lite plan. Features include CRM, email marketing, and billing capabilities, with Max providing advanced automation options. |
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Marketo does not provide direct pricing on its website, suggesting that businesses contact their sales team for a quote. Marketo traditionally markets towards larger enterprises with customized pricing based on specific needs. |
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☆ |
Pipedrive features four pricing plans: Essential, Advanced, Professional, and Enterprise. Prices start at $14.90/user/month when billed annually, with more advanced features and customizations available in higher tiers. |
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Salesforce Essentials is priced at $25/user/month when billed annually, focusing on small businesses with basic CRM needs. Other Salesforce plans are available but are not detailed on the Essentials Pricing page. |
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☆ ☆ ☆ |
Zendesk offers a Sales Suite with three pricing tiers: Team, Professional, and Enterprise, beginning at $19/user/month for the Team plan. Pricing increases with additional features and capabilities, such as advanced analytics and CRM tools. |
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☆ ☆ ☆ |
Zoho provides a variety of pricing options across its suite of applications. Pricing for Zoho CRM starts at $14/user/month for the Standard plan, with additional options like Professional and Enterprise offering more detailed features. |
Compare your brand to your competitors
Why should you be looking for a ActiveCampaign alternative?
Users often seek alternatives to ActiveCampaign for various reasons, including specific feature needs, ease of use, budget constraints, and support options. For those looking for effective solutions, platforms like Close.io, HubSpot, Keap, Marketo, Pipedrive, Salesforce, Zendesk, and Zoho present viable options. Each alternative caters to different user requirements, such as advanced automation, CRM functionalities, scalable pricing plans, and dedicated support. This comparison will explore their unique features, pricing structures, and target audiences to help users make informed decisions.
Quick Overview of Top ActiveCampaign Competitors
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Close.io – Best ActiveCampaign Alternative for Sales Teams
Focuses on streamlined communication for sales teams with built-in calling and email functionalities, enabling faster deal closures. Its powerful automation features help to reduce manual work, making it ideal for high-velocity sales environments. -
HubSpot – Most Comprehensive ActiveCampaign Competitor
Offers a full suite of marketing, sales, and customer service tools moving beyond simple CRM functionalities. Its user-friendly interface, extensive integration options, and free basic tier make it an excellent choice for businesses of all sizes. -
Keap – Best ActiveCampaign Alternative for Small Businesses
Designed specifically for small businesses, Keap combines CRM with robust marketing automation. Its strengths lie in intuitive customer management and seamless payment processing, catering to entrepreneurs looking to streamline operations and enhance customer relationships. -
Marketo – Top ActiveCampaign Competitor for Enterprise
A leader in marketing automation, Marketo excels in personalized and targeted marketing campaigns. It’s particularly strong in lead management and analytics, making it suitable for larger organizations that require a comprehensive marketing solution. -
Pipedrive – Best ActiveCampaign Alternative for Visual Sales Pipeline Management
Known for its intuitive sales pipeline visualization, Pipedrive helps sales teams focus on what matters most—closing deals. Its automation options and customizable dashboards facilitate effective sales tracking and forecasting. -
Salesforce – Most Powerful ActiveCampaign Competitor for Customization
Offers an unmatched level of customization and a vast ecosystem of apps and integrations. Salesforce is ideal for large businesses that require tailored solutions and extensive reporting capabilities to meet complex operational needs. -
Zendesk – Best ActiveCampaign Alternative for Customer Support
Primarily a customer support platform, Zendesk integrates CRM functionalities and focuses on delivering exceptional customer service experiences. Its strengths lie in ticketing systems and multi-channel support options, helping businesses manage customer relationships effectively. -
Zoho – Cheapest ActiveCampaign Competitor with Diverse Features
Provides a highly affordable option with a wide range of features for CRM, marketing automation, project management, and more. Zoho’s adaptability and cost-effectiveness make it suitable for startups and small businesses seeking a comprehensive toolset.
ActiveCampaign Alternatives: Feature by Feature Comparison
| Feature | Close.io | HubSpot | Keap | Marketo | Pipedrive | Salesforce | Zendesk | Zoho | ActiveCampaign |
|---|---|---|---|---|---|---|---|---|---|
| CRM Capabilities | Intuitive CRM designed for sales teams. Offers built-in calling and SMS. | Comprehensive CRM features with marketing automation and sales tools. | Combines CRM with marketing automation tailored for small businesses. | Focuses on marketing automation with CRM integrations for B2B. | Sales-centric CRM with visual pipeline management. | Extensive CRM platform with customizable options. | Tightly integrated support and sales CRM features. | Complete business management tools including CRM. | Robust CRM and marketing automation tailored for all business sizes. |
| Reporting & Analytics | Real-time reporting and activity tracking. | Advanced reporting dashboards and analytics tools. | Basic reporting with custom tags and tracking. | In-depth marketing analytics focused on lead scoring. | Visual sales pipeline analytics for better sales tracking. | Comprehensive reporting with custom dashboards. | Intuitive reporting on support and sales metrics. | Detailed analytics across various business functions. | Enhanced reporting on campaign performance and sales activities. |
| Automations | Workflow automation for call tasks and follow-ups. | Advanced automation for marketing and sales funnels. | Workflow automation specifically for lead nurturing. | Multi-channel marketing automation for leads. | Automation primarily in sales processes. | Custom automations for sales and marketing tasks. | Automation in ticketing and support processes. | Covers automation in sales, marketing, and finance. | Powerful marketing automation and lead scoring workflows. |
| Integrations | Integrates with essential sales and productivity tools. | Extensive integrations via HubSpot Marketplace. | Integrates with popular apps but fewer options compared to HubSpot. | Integrates well with marketing tools but limited CRM integrations. | Many integrations focused on sales tools. | Extensive integration capabilities with third-party apps. | Good integrations for customer service tools. | Offers numerous integrations across its suite of applications. | Wide integration support for various platforms. |
| User Interface | Minimalist UI focused on calling and sales activities. | User-friendly layout with easy navigation for multiple tools. | Simple and straightforward interface tailored for small business users. | Sleek design concentrating on marketing functions. | Visually intuitive, facilitating sales tracking easily. | Customizable UI based on user preferences. | Clean and focused UI aimed at customer support. | Comprehensive UI with access to all business tools in one place. | Easy-to-use interface for both marketing and CRM functions. |
| Support | Email, chat, and extensive resource center. | 24/7 support and extensive educational resources. | Limited support hours with helpful resources. | Great customer support mainly for marketing users. | Solid support options during business hours. | 24/7 support including extensive knowledge base. | Strong support options tailored to customer service agents. | Multi-channel support with knowledge base accessibility. | Good customer support through various channels. |
| Pricing | Competitive pricing tailored for sales-driven businesses. | Free tier available; paid plans become more costly with advanced features. | Pricing is straightforward, but can increase significantly with add-ons. | Pricing reflects advanced marketing capabilities; can be pricey. | Affordable plans focus on sales team needs. | Higher price point but extensive features justifying costs. | Pricing is competitive but can climb with add-ons. | Flexible pricing plans suited for different business sizes. | Cost-effective solutions for both marketing and CRM functions. |
| Lead Management | Advanced lead management with built-in calling features. | Advanced lead scoring and segmentation capabilities. | Basic lead management with tagging features. | Sophisticated lead management for marketing leads. | Strong focus on sales leads and management. | High-level lead management tools for complex sales processes. | Focus on managing customer tickets rather than leads. | Comprehensive lead management within its business suite. | Effective lead management features combined with email marketing. |
Unique or Superior Aspects:
- Close.io excels in real-time communication with built-in calling and SMS, geared towards sales teams needing seamless outreach.
- HubSpot stands out with its extensive ecosystem providing free tools alongside robust capabilities for inbound marketing.
- Keap is unique in combining CRM with automation specifically tailored for small businesses, making it accessible for startups.
- Marketo focuses on sophisticated marketing automation features aimed at larger organizations with intricate needs.
- Pipedrive offers superior sales pipeline management, enabling clear visibility and tracking of sales processes.
- Salesforce is unmatched in customization and scalable solutions, greatly benefiting enterprises with specific requirements.
- Zendesk is unique in offering comprehensive support features, merging customer service with sales smoothly.
- Zoho provides an all-in-one business solution, integrating CRM with finance and project management tools, ideal for varied business functions.
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Integration Capabilities for each ActiveCampaign competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| ActiveCampaign | Shopify, WordPress, Facebook, Google, Zapier, Salesforce, WooCommerce, Magento | Strong compatibility with eCommerce and CMS tools. |
| Close.io | Slack, Zapier, Quickbooks, Gmail, Google Calendar, Mailgun | Focused on sales workflows; limited CRM integrations. |
| HubSpot | Salesforce, Zapier, Shopify, WordPress, Mailchimp, Slack, Jira, Eventbrite, Google, Microsoft Office | Extensive integrations across marketing and sales. |
| Keap | Zapier, Quickbooks, WordPress, PayPal, WooCommerce, Shopify, Google Calendar | Strong eCommerce integration support. |
| Marketo | Salesforce, Microsoft Dynamics, LinkedIn, Zapier, WebEx, Oracle, Google Analytics | Primarily focused on enterprise-grade CRM solutions. |
| Pipedrive | Zapier, Mailchimp, Slack, Google Workspace, Trello, Mailgun, Shopify | Wide array of integrations for sales and marketing. |
| Salesforce | Mailchimp, Marketo, HubSpot, Slack, Quickbooks, Zendesk, Google Workspace, Eventbrite | Largest ecosystem of integrations; highly customizable. |
| Zendesk | Salesforce, Slack, Shopify, Zapier, Mailchimp, Google Analytics, JIRA, HubSpot | Strong support for customer service tools. |
| Zoho | Mailchimp, Facebook, Quickbooks, G Suite, Zapier, Shopify, PayPal, Slack | Extensive CRM and business tool integrations. |
Pros and Cons of each ActiveCampaign Alternative
Here is a table outlining the primary pros and cons of each alternative compared to ActiveCampaign:
| Alternative | Pros | Cons |
|---|---|---|
| Close.io | – Strong focus on sales automation | – Limited marketing features compared to ActiveCampaign |
| – Built-in calling features for direct outreach | – Higher price point for smaller teams | |
| – Good for teams focused on closing deals | – Lacks extensive third-party integrations | |
| HubSpot | – Comprehensive marketing and CRM tools | – Can become expensive with advanced features and scaling |
| – Extensive educational resources and community support | – Complexity can increase as features are added | |
| – User-friendly interface | – Some features limited in free tier | |
| Keap | – Strong small business focus with integrated e-commerce features | – Less customizable than ActiveCampaign |
| – Good automation capabilities for sales and marketing | – Can be less effective for larger enterprises | |
| – Visually appealing interface | – Higher learning curve for complex automations | |
| Marketo | – Robust features for enterprise-level marketing | – High cost, less accessible for smaller businesses |
| – Deep analytics and performance tracking | – Steep learning curve for new users | |
| – Strong integration capabilities | – UI can be overwhelming for beginners | |
| Pipedrive | – Highly visual sales pipeline management | – Limited marketing automation compared to ActiveCampaign |
| – Intuitive user interface | – May lack advanced features needed for comprehensive campaigns | |
| – Affordable pricing for smaller sales teams | – Fewer integrations than ActiveCampaign | |
| Salesforce | – Highly customizable CRM platform | – Complexity in setup and management |
| – Wide range of third-party integrations | – High cost for advanced features | |
| – Comprehensive analytics and reporting | – Steep learning curve for new users | |
| Zendesk | – Strong customer support and ticketing capabilities | – Less emphasis on marketing automation |
| – Good for managing customer interactions | – Can be complex when integrating with sales tools | |
| – Easy to track customer issues and resolutions | – Pricing can become high with added services | |
| Zoho | – Comprehensive suite of tools for various business needs | – User interface can be less intuitive |
| – Cost-effective for small to medium businesses | – Potential issues with customer support | |
| – Good integration capabilities with other Zoho products | – Less robust marketing automation features than ActiveCampaign |
This table highlights specific strengths and weaknesses relevant to typical use cases for each alternative compared to ActiveCampaign.
ActiveCampaign vs Competitors: Traffic & Marketing Comparison
Traffic Comparison
Among the analyzed brands, HubSpot leads with a staggering monthly traffic of approximately 85.7 million in January 2025, showcasing a strong upward trend. Salesforce and Zendesk follow closely with about 31.7 million and 23.7 million, respectively, indicating solid performance. In stark contrast, Close.io has the lowest traffic, peaking at just over 1.1 million in June 2024. This significant gap highlights HubSpot’s dominance in organic traffic and suggests effective outreach and marketing strategies that outperform their competitors.
Top Performing Keywords
Key top-ranking keywords for ActiveCampaign include "best email marketing tools" and "email automation," both securing the first position, emphasizing its strong email marketing niche. HubSpot excels with a variety of high-ranking keywords related to CRM and marketing tools, showcasing its diverse offerings. In contrast, Keap struggles with keywords like "crm email marketing" ranking at 79, indicating a potential area for improvement. This variance in keyword strength reveals distinct strategies among brands, with some focusing on niche advantages while others broaden their scope.
Conclusions on Visibility and Reach
HubSpot emerges as the brand with the strongest online visibility due to high organic traffic and a broad range of influential keywords ranked 1. Salesforce and Zendesk also show robust performance, bolstered by considerable keyword strength in CRM and customer support niches. ActiveCampaign claims excellence in the email marketing space, evidenced by its top positions in several relevant keywords. Conversely, Close.io and Keap exhibit weaker visibility and keyword reach, suggesting the need for enhanced SEO strategies to improve their online presence.
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Other “ActiveCampaign” Alternatives & Competitors that you can find for free
Here are five alternatives and competitors to ActiveCampaign, along with their key features, strengths, and value propositions:
1. Mailchimp
- Key Features: Email marketing automation, audience segmentation, landing pages, A/B testing, analytics, and integrations with various third-party apps.
- Strengths: User-friendly interface, strong brand recognition, and robust free plan for small businesses.
- Value Proposition: Mailchimp offers a comprehensive marketing platform that is easy to use for businesses of all sizes, making email campaigns accessible and effective.
2. Drip
- Key Features: E-commerce CRM, email automation, advanced segmentation, custom workflows, and deep analytics.
- Strengths: Excellent for e-commerce businesses, particularly those on platforms like Shopify and WooCommerce.
- Value Proposition: Drip empowers e-commerce brands to build personalized marketing experiences through sophisticated automation and customer insights.
3. GetResponse
- Key Features: Email marketing, marketing automation, landing page builder, webinar hosting, and CRM tools.
- Strengths: Versatile features that cater to various marketing needs, including lead generation and nurturing.
- Value Proposition: GetResponse provides an all-in-one marketing solution that combines email marketing and advanced automation, ideal for businesses looking to streamline their marketing efforts.
4. Sendinblue
- Key Features: Email marketing, SMS marketing, marketing automation, customer relationship management, and transactional email services.
- Strengths: Competitive pricing with a generous free tier and strong automation capabilities.
- Value Proposition: Sendinblue is a powerful yet affordable marketing platform that integrates various communication channels, making it suitable for businesses focused on multi-channel marketing.
5. ActiveTrail
- Key Features: Email marketing, automation, SMS marketing, landing pages, and advanced analytics.
- Strengths: Intuitive design tools and responsive customer service.
- Value Proposition: ActiveTrail offers a user-friendly interface and strong automation tools, focusing on helping businesses optimize engagement through tailored messaging across channels.
These alternatives provide varied features and specializations, catering to different business needs in the marketing automation landscape.
