Top Pipedrive Alternatives & Competitors based on 1277 Reviews
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| Brand | Pricing |
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Pipedrive offers three pricing tiers: Essential ($14.90/user/month), Advanced ($24.90/user/month), and Professional ($49.90/user/month). Each tier includes a range of features with the Professional plan offering the most advanced tools. There is also an Enterprise plan available on request, catering to larger teams. |
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ActiveCampaign has four pricing plans: Lite ($15/month), Plus ($70/month), Professional ($159/month), and Enterprise (custom pricing). Each plan varies in features such as email marketing, automation, CRM, and more, with Lite being the entry level and Enterprise tailored for advanced business needs. |
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Close offers three pricing plans: Starter ($29/user/month), Basic ($69/user/month), and Pro ($99/user/month). These plans provide varying levels of CRM features and calling capabilities, with the Pro plan providing the most comprehensive features. |
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HubSpot provides a range of pricing tiers for its various services, including a free tier for basic CRM features. Paid plans for Marketing, Sales, and Service hubs start at $45/month for the Starter tier and can go up significantly depending on features and user count, with Enterprise plans tailored for large organizations. |
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Keap’s pricing includes three main plans: Lite ($79/month), Pro ($169/month), and Max ($199/month), focusing on features for CRM, marketing automation, and payment processing. Each tier adds more advanced tools, especially for small businesses looking to streamline their sales and marketing. |
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Marketo’s pricing is not publicly listed and typically requires potential customers to contact their sales team. They offer a range of solutions tailored for different business sizes and needs, often involving custom quotes based on the desired features and services. |
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Salesforce Essentials starts at $25/user/month, offering a basic CRM solution suitable for small businesses. Pricing scales up based on other products and editions available, catering to larger enterprises with advanced functionalities, with custom quotes for larger implementations. |
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Zendesk’s Sales pricing is available in four tiers: Support Team ($19/user/month), Support Professional ($49/user/month), Support Enterprise ($99/user/month), and custom pricing for more advanced enterprise-level needs. Each tier includes varying feature sets for customer engagement. |
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Zoho offers a variety of pricing plans depending on the specific product, but for Zoho CRM, plans start at $14/user/month for the Standard edition, with Professional at $23/user/month, and Enterprise at $40/user/month, providing varying functionalities suited for businesses of different sizes. |
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Why should you be looking for a Pipedrive alternative?
Users often seek alternatives to Pipedrive due to specific feature needs, budget constraints, ease of use, and varying support options. As each business has unique requirements, solutions may vary in pricing and functionality tailored to different target users. Top alternatives include ActiveCampaign, Close.io, HubSpot, Keap, Marketo, Salesforce, Zendesk, and Zoho. This exploration will delve into their features, pricing structures, and ideal user profiles to help businesses find the most suitable CRM solution for their needs.
Quick Overview of Top Pipedrive Competitors
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ActiveCampaign – Best Pipedrive Alternative for Marketing Automation
Offers powerful email marketing and automation features that integrate seamlessly with CRM functionalities. Unique strengths include advanced segmentation and personalization, enabling businesses to tailor communications effectively. -
Close.io – Top Pipedrive Competitor for Sales-Focused Teams
Designed specifically for high-volume sales teams, it provides built-in calling and SMS functionalities. Its strength lies in real-time communication tools, making follow-ups and conversions more streamlined compared to Pipedrive. -
HubSpot – Most Comprehensive Pipedrive Alternative for Inbound Marketing
Combines CRM capabilities with a full-fledged marketing suite. Offers extensive reporting and analytics as well as robust free tools, providing a complete solution from lead generation to customer management. -
Keap (formerly Infusionsoft) – Best Pipedrive Alternative for Small Businesses
Focused on small business needs, it integrates CRM, marketing automation, and e-commerce functionalities in one platform. Unique selling point includes simplified workflows and automated follow-ups to enhance customer retention. -
Marketo – Premium Pipedrive Competitor for Enterprise Marketing
A leader in B2B marketing automation, it excels in lead nurturing and account-based marketing strategies. Its scalability and advanced analytics make it suitable for large enterprises looking to automate their marketing alongside CRM. -
Salesforce – Leading Pipedrive Alternative for Customizable Solutions
Known for its extensive customization and integration capabilities, Salesforce offers a diverse range of tools for different industries. Its vast AppExchange marketplace allows for additional features that can be tailored to specific business needs. -
Zendesk – Best Pipedrive Competitor for Customer Support Integration
Primarily a customer service platform, its CRM capabilities are enhanced by robust support ticketing features. Ideal for businesses focusing heavily on customer experience, integrating support with sales operations seamlessly. -
Zoho CRM – Most Affordable Pipedrive Alternative for Budget-Conscious Users
Offers a comprehensive set of features at a competitive price point, catering to various business sizes. Unique strengths include a wide range of integrations and a highly customizable interface that allows users to tailor the CRM environment to their needs.
Pipedrive Alternatives: Feature by Feature Comparison
| Feature | ActiveCampaign | Close.io | HubSpot | Keap | Marketo | Salesforce | Zendesk | Zoho | Comparison with Pipedrive |
|---|---|---|---|---|---|---|---|---|---|
| CRM Functionality | Strong integration of marketing and CRM with automation tools | Focus on calls and emails integration for sales teams | Comprehensive CRM features with seamless email integration & automation | Combination of marketing and CRM geared towards small businesses | Robust suite for B2B marketing automation, customer engagement | Leading CRM features with extensive customization and scalability | Primarily a customer service platform, CRM features are supplementary | Extensive CRM with powerful customizations, integration with various apps | Pipedrive has solid CRM features but lacks the deep marketing integration of ActiveCampaign and HubSpot. |
| Marketing Automation | Advanced automation for email marketing and lead segmentation | Basic email features; less focus on marketing | Sophisticated workflows and segmentation for personalized marketing | Automation tailored for small business needs | In-depth marketing automation for lead nurturing | Powerful automation tools, extensive reporting capabilities | Some automation capabilities for customer interactions, less emphasis on marketing | Fairly strong marketing automation capabilities, though less advanced than others listed | Pipedrive’s automation capabilities are not as extensive as ActiveCampaign’s or HubSpot’s. |
| Sales Pipeline Management | Pipeline management that integrates with marketing efforts | Advanced call and email tracking for prospects | Visually intuitive sales pipelines with lead scoring | Simple pipeline management focused on small business | Advanced pipeline analytics and lead scoring | Highly customizable pipeline management with advanced analytics | Basic pipeline capabilities, more focused on customer service | Comprehensive sales pipeline with extensive customization | Pipedrive excels in sales pipeline management but lacks the integrated marketing aspects of ActiveCampaign. |
| Lead Scoring | Offers predictive lead scoring based on user behavior | Basic lead scoring; less predictive analytics | Highly customizable lead scoring based on interactions | Basic lead scoring features | Advanced behavior-based lead scoring | Detailed scoring based on multiple metrics | Limited lead scoring features | Offers lead scoring but not as advanced as others | Pipedrive’s lead scoring is less sophisticated compared to HubSpot and Marketo. |
| Reporting & Analytics | In-depth reporting on marketing campaigns and sales | Basic sales reporting focused on calls and emails | Extensive analytics with customizable dashboards | Simple reporting capabilities | Advanced analytics geared towards marketing metrics | In-depth analytics capabilities across sales, marketing, and service | Customer-centric metrics, less focused on sales analytics | Comprehensive analytics, though can be complex to navigate | Pipedrive offers sales analytics but lacks the in-depth marketing metrics provided by ActiveCampaign and Marketo. |
| Integrations | Over 850 integrations with various platforms | Limited integrations, primarily focused on communication tools | Extensive marketplace for integrations across platforms | Integrates with numerous apps focusing on small biz | Integrations focused on marketing tools and analytics | Highly customizable with wide-ranging integrations | Integrations primarily focused on customer service tools | Wide range of integrations available, though not as extensive as Salesforce | Pipedrive has numerous integrations, but lacks the extensive marketing-related integrations of ActiveCampaign and HubSpot. |
| User Interface | User-friendly, intuitive design geared toward marketers | Simple and straightforward, focused on sales | Clean and easy-to-navigate interface | User-friendly for small business owners | Complex interface that can overwhelm new users | Highly customizable but can be complicated | Straightforward interface but focused on support tools | Clean interface but can be cluttered with extensive features | Pipedrive has a simple, streamlined user interface that is easier for sales teams than some other platforms. |
| Customer Support | Excellent support with dedicated account managers | Focused support, but limited resources | Robust support with numerous resources available | Good support for small businesses | Support geared towards enterprise clients | Comprehensive support options available 24/7 | Strong customer service support, but primarily ticket-based | Good support, often reliant on self-service | Pipedrive offers decent support but may not match the dedicated account support of ActiveCampaign and Salesforce. |
| Unique Features | Advanced machine learning for better automation | Focus on seamless call tracking and real-time reporting | Free CRM tier with comprehensive features & training resources | Unique automated billing and payment features | Advanced audience targeting with multi-channel marketing | Customizable solutions for every business size | Advanced ticketing and knowledge base management | Wide-ranging tools for project management, email, and social media | Pipedrive lacks the unique offerings of integrations and automation seen in the more specialized platforms listed. |
The comparison highlights that although Pipedrive excels in specific areas such as sales pipeline management, it falls short when it comes to integrated marketing solutions, advanced analytics, and customer support, aspects where tools like ActiveCampaign, HubSpot, and Salesforce stand out. Each platform has unique strengths, making the right choice dependent on specific business needs and priorities.
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Integration Capabilities for each Pipedrive competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| ActiveCampaign | Shopify, WordPress, WooCommerce, Zapier, Salesforce, Facebook | Strong e-commerce support with native integrations. |
| Close.io | Zapier, Slack, Salesforce, Mailchimp, QuickBooks | Primarily targets sales workflows and apps related. |
| HubSpot | Shopify, Salesforce, Zapier, Mailchimp, WordPress, Eventbrite | Extensive CRM and marketing tools integrations. |
| Keap | QuickBooks, Zapier, Shopify, PayPal, Xero | Strong integration with financial tools. |
| Marketo | Salesforce, Zapier, Google Analytics, Microsoft Dynamics | Focus on marketing automation with CRM compatibility. |
| Salesforce | AppExchange offers thousands, including Slack, Mailchimp | High adaptability with a vast app ecosystem. |
| Zendesk | Slack, Salesforce, Shopify, Mailchimp, Jira | Integration mainly focuses on support and helpdesk. |
| Zoho | Mailchimp, QuickBooks, Google Workspace, Salesforce | Good integration with other Zoho products, CRM focus. |
| Pipedrive | Mailchimp, Zapier, Slack, Trello, Google Workspace | Solid integration capabilities, especially with CRM tools. |
Pros and Cons of each Pipedrive Alternative
Here’s a table outlining the primary pros and cons of each alternative compared to Pipedrive in the context of typical use cases:
| Alternative | Pros | Cons |
|---|---|---|
| ActiveCampaign | – Robust marketing automation capabilities. – Strong email campaign features. – Excellent customer segmentation options. |
– Can be complex for new users. – Higher learning curve for advanced features. |
| Close.io | – Focused on sales productivity and follow-ups. – Built-in calling and SMS capabilities. – Strong reporting tools. |
– Limited marketing automation features. – More expensive compared to Pipedrive. |
| HubSpot | – Comprehensive free version available. – Strong inbound marketing tools and CRM integration. – User-friendly interface. |
– Can get expensive as features are added. – Limited customization compared to Pipedrive. |
| Keap | – Excellent for small businesses with strong CRM features. – Good automation for small sales processes. – Integrated payment processing. |
– Limited scalability for larger businesses. – Less robust reporting features than Pipedrive. |
| Marketo | – Advanced marketing automation and lead nurturing features. – Strong analytics and reporting capabilities. |
– High cost; typically aimed at larger enterprises. – Steep learning curve for new users. |
| Salesforce | – Highly customizable and scalable for large organizations. – Comprehensive feature set across sales and marketing modules. |
– Complex setup and steep learning curve. – Higher cost, particularly for small teams. |
| Zendesk | – Excellent customer support and ticketing system. – Good for companies focused on service. |
– Lacks advanced CRM and sales features compared to Pipedrive. – Primarily service-oriented. |
| Zoho | – Affordable pricing with a wide range of features. – Good customization and flexibility. – Integrated suite of applications. |
– User interface can be overwhelming. – Customer support may not be as responsive as needed. |
This table emphasizes the specific strengths and weaknesses of each tool compared to Pipedrive without subjective opinions or unnecessary details.
Pipedrive vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Among the brands analyzed, HubSpot leads with a staggering organic traffic total of over 85 million visits, significantly outpacing its competitors. Salesforce follows with around 31 million, while Zendesk also showcases strong traffic of about 24 million. Pipedrive and ActiveCampaign attract between 1.3 to nearly 4 million visitors. Close.io demonstrates weaker performance with modest traffic figures below 1 million. Marketo has notably lower traffic, consistently under 500,000 visits, marking it as the lowest in terms of organic reach.
Top Performing Keywords:
HubSpot excels with high-ranking keywords such as "hubspot software" and "sales software," consistently ranking 1st across multiple terms, showcasing strength in CRM and marketing. Salesforce also has prime keywords, dominating in "salesforce solutions." Pipedrive leads with terms like "pipeline management software." ActiveCampaign shines with its email marketing-focused keywords, mostly in the top positions. Marketo’s limited visibility indicates a narrower keyword strategy, while Close.io mirrors other brands in a few overlapping sectors.
Conclusions on Visibility and Reach:
Overall, HubSpot exhibits unparalleled online visibility and reach, driven by substantial organic traffic and a robust keyword portfolio. Salesforce follows closely, leveraging its established presence in sales and CRM. Zendesk also showcases strength with its customer support keywords. Pipedrive captures a distinct segment with pipeline-related terms, while ActiveCampaign excels in the email marketing domain. Marketo and Close.io lag significantly, struggling to compete with the top performers in traffic and keyword strength, indicating a need for improved strategies.
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Other “Pipedrive” Alternatives & Competitors that you can find for free
Sure! Here are five alternatives and competitors to Pipedrive, along with their key features, strengths, and value propositions:
1. Nimble
- Key Features: Relationship and contact management, social media integration, sales automation, and email tracking.
- Strengths: Nimble excels in social CRM capabilities, allowing users to manage their contacts and communications in a unified view, especially useful for small businesses and professionals focused on relationship building.
- Value Proposition: Nimble helps users develop meaningful relationships through seamless integration with social media and efficient contact management, making it ideal for networking and engagement.
2. Freshsales (by Freshworks)
- Key Features: AI-powered lead scoring, built-in phone and email, sales activity tracking, robust reporting and analytics.
- Strengths: Freshsales combines advanced CRM features with an intuitive UI, offering AI-driven insights that enhance sales processes for teams of all sizes, especially startups and SMEs.
- Value Proposition: With its all-in-one platform, Freshsales aims to improve conversion rates through intelligent engagement and comprehensive sales automation tools.
3. Salesflare
- Key Features: Automated data entry, built-in emailing and calling, sales pipeline management, and integrations with various productivity tools.
- Strengths: Salesflare is particularly strong in automating mundane tasks, making it a favorite for small businesses and teams looking to maximize their sales efficiency without excessive manual labor.
- Value Proposition: Salesflare simplifies the CRM experience by providing automatic data capture and effective sales funnel management, allowing sales teams to focus on selling rather than administration.
4. Let’s CRM
- Key Features: Customizable sales processes, activity tracking, lead management, and pipeline visualization.
- Strengths: Let’s CRM is known for its customizable nature, allowing companies to tailor their CRM workflows to fit their unique business models, enhancing user adoption and satisfaction.
- Value Proposition: Its flexibility and ease of use make Let’s CRM an excellent option for businesses looking for a fit-for-purpose solution that adapts to their specific needs.
5. Copper
- Key Features: Deep integration with G Suite (Google Workspace), CRM automation, reporting, and collaboration tools.
- Strengths: Copper’s seamless integration with Google tools makes it a powerful ally for teams already embedded in the Google ecosystem, enhancing workflow and collaboration.
- Value Proposition: Designed specifically for G Suite users, Copper’s value lies in its ability to provide a CRM experience that feels natural within the tools already used by the sales teams, boosting productivity and reducing friction.
These alternatives offer a variety of unique features and strengths that may cater to different business needs and preferences while competing directly with Pipedrive in the CRM space.
