Top Zapier Alternatives & Competitors based on 87 Reviews
Reviews collected from
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| Brand | Pricing |
|---|---|
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Zapier offers a free plan with basic features, allowing users to automate up to 5 workflows (Zaps) with 100 tasks per month. Paid plans start at $19.99 per month (billed annually) for the Starter plan, which includes up to 20 Zaps with 750 tasks per month and additional features like multi-step Zaps. Professional and higher tiers (from $49 per month) provide advanced functionalities, including premium apps, unlimited Zaps, and custom logic. |
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☆ ☆ |
Make.com provides a free tier allowing users to execute scenarios limited to 1,000 operations per month. Paid plans begin at €9 per month for the Core plan, which includes 10,000 operations. Other plans, such as the Pro and Teams tiers (from €29 and €99 per month respectively), offer additional operations, higher speed, premium features, and collaboration tools for teams. |
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Why should you be looking for a Zapier alternative?
Users often seek alternatives to Zapier due to specific feature needs, such as advanced automation capabilities, user-friendliness, budget constraints, or the necessity for better support options. These factors can significantly influence workflow efficiency and overall satisfaction with automation tools. "Make" emerges as a leading alternative, offering robust features tailored for complex automation, competitive pricing, and flexibility for both beginners and advanced users. This review will delve into Make’s key features, pricing structure, and its suitability for various user needs.
Quick Overview of Top Zapier Competitors
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Make (formerly Integromat) – Best Zapier Competitor for Advanced Automation
Offers a visual interface for automation that allows users to create complex workflows with multi-step actions and conditional logic. Its strength lies in integrating with a wide range of apps and handling data transformation seamlessly. -
Automate.io – Affordable Zapier Alternative for SMBs
Focused on providing cost-effective automation solutions tailored for small to medium-sized businesses. Automate.io features easy drag-and-drop functionality and supports integrating multiple apps in a single workflow, making it user-friendly for non-technical users. -
Workato – Premium Zapier Competitor for Enterprise Solutions
Targets larger organizations with its robust automation platform that includes advanced features like AI-driven automation, sophisticated data handling, and security compliance. Workato excels in integrating enterprise applications with an emphasis on data synchronization. -
Actions by Zapier – Built-in Zapier Alternative for Simple Tasks
A native tool that allows users to automate repetitive tasks within the Zapier ecosystem itself, focusing on straightforward one-step actions that require less setup compared to traditional workflows. -
IFTTT – User-Friendly Zapier Alternative for Personal Use
Primarily aimed at consumers, IFTTT (If This Then That) allows users to implement simple app integrations and automations using straightforward recipes. It’s ideal for smart home devices, personal productivity, and casual automation needs. -
Pipedream – Developer-Friendly Zapier Competitor for Custom Workflows
Designed for developers, Pipedream enables advanced integrations using JavaScript in a serverless environment, allowing users to write code to customize their workflows extensively – a feature that sets it apart from the simpler interfaces of Zapier. -
Tray.io – Powerful Zapier Alternative for Technical Users
Focuses on API-led automation and is suited for tech-savvy teams looking for extensive customization and scalability. Tray.io provides deep integrations across systems and supports sophisticated automation logic beyond what most Zapier users might need. -
Zoho Flow – Comprehensive Zapier Competitor for Zoho Users
Integrates seamlessly within the Zoho ecosystem while offering automation solutions for non-Zoho applications. This makes it a strong contender for businesses already using Zoho services, providing easy integration and workflow automation specific to its suite. -
Integrately – Straightforward Zapier Alternative for Beginners
Offers a simplified user interface that enables users to set up automations quickly with one click. Integrately’s unique proposition lies in its extensive library of pre-built automation recipes, making the onboarding process seamless for beginners. -
Parabola – Data-Centric Zapier Competitor for Data Professionals
Best suited for data-specific workflows, Parabola emphasizes data manipulation and automation, ideal for teams dealing with large datasets. Its visual interface allows for structured data flows, appealing to users who require detailed data processing capabilities.
Zapier Alternatives: Feature by Feature Comparison
| Feature | Make | Zapier | Comparison & Unique Benefits |
|---|---|---|---|
| Visual Interface | Offers an intuitive drag-and-drop builder with a visual scenario mapping feature for workflows. | Provides a straightforward step-based interface but lacks complex visualization. | Make’s visual mapping allows users to design and comprehend workflows more effectively. |
| Scenario Structure | Scenarios can be complex with multiple paths and conditional logic handling, enabling advanced automation. | Primarily supports linear workflows, which can limit automation complexity. | Make allows users to create more intricate automations suitable for complex business needs. |
| Modules | Features over 1,000 pre-built modules across various applications, enhancing versatility. | Contains thousands of integrations but may require more custom setups. | Make offers ready-to-use modules that simplify integration, reducing setup time. |
| Data Manipulation | Provides in-built functions to filter, transform, and create data, empowering users to manipulate data seamlessly. | Offers limited data processing capabilities, usually confined to passing information between apps. | Make’s robust data manipulation tools foster greater flexibility in workflows, letting users tailor data as needed. |
| Reusability of Scenarios | Users can clone and modify scenarios easily, facilitating reuse across multiple projects. | Limited reusability features; generally requires starting new automations from scratch. | Make promotes efficiency by allowing quick adaptations of existing scenarios, saving users time. |
| Scheduling & Triggers | Offers flexible scheduling options and various trigger types, allowing better control over workflows. | Provides basic trigger functionalities focused primarily on events and time-based triggers. | Make’s versatility in scheduling empowers users to create dynamic and timely automations tailored to their needs. |
| Error Handling | In-depth error handling features to manage failures in workflows effectively, with visual indicators. | Basic error handling, with limited reporting capabilities. | Make enhances reliability by providing clear insights and tools for troubleshooting errors in scenarios. |
| Version Control | Supports version histories for scenarios, allowing users to revert or track changes easily. | Lacks comprehensive version control options, leading to potential challenges in scenario management. | Make enables better workflow management with version control, providing peace of mind for users. |
| Real-time Data Processing | Processes data in real-time, allowing immediate updates and actions based on incoming data. | Although it handles actions promptly, it may not always provide real-time processing for certain integrations. | Make’s real-time capabilities ensure users are always working with the most current data, enhancing responsiveness. |
| Collaboration Tools | Allows for multi-user collaboration with shared scenarios, providing a robust environment for team settings. | Focuses more on individual user accounts with limited team collaboration features. | Make enhances teamwork by facilitating shared access to workflows, improving efficiency in collaborative environments. |
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Integration Capabilities for each Zapier competitor
| Alternative | Supported Integrations | Compatibility Notes |
|---|---|---|
| Zapier | Gmail, Slack, Trello, Google Sheets, Salesforce, HubSpot, Mailchimp, Twitter, Facebook, QuickBooks, Shopify, Asana, Notion | Extensive range of popular apps; focuses more on widely used business tools; easy to use with a user-friendly interface. |
| Make | Gmail, Slack, Trello, Google Sheets, Salesforce, HubSpot, Mailchimp, Twitter, Facebook, QuickBooks, Shopify, Asana, Notion | Similar core integrations; supports advanced multi-step automations; more flexibility for complex workflows; offers visual automation builder. |
Pros and Cons of each Zapier Alternative
Here’s a table comparing various automation tools to Zapier, focusing on their specific strengths and weaknesses for typical use cases.
| Alternative | Pros | Cons |
|---|---|---|
| Integromat (Make) | – Visual workflow builder for ease of use | – Slightly steeper learning curve for beginners |
| – Supports advanced data manipulation with powerful tools | – Can become complex with larger workflows | |
| – Typically more affordable for higher volumes of operations | – Performance can be slower than Zapier for real-time triggers | |
| – Extensive app integrations | ||
| Microsoft Power Automate | – Strong integration with Microsoft products | – Less intuitive interface compared to Zapier |
| – Offers AI capabilities for advanced automation tasks | – Limited third-party integrations outside Microsoft ecosystem | |
| – Good for businesses heavily using the Office suite | – Pricing can be higher for premium features | |
| Automate.io | – User-friendly drag-and-drop interface | – Fewer app integrations compared to Zapier |
| – Affordable pricing plans | – Limited functionality for complex workflows | |
| – Good for small to mid-sized businesses | – No built-in support for conditional logic on the free plan | |
| Tray.io | – Highly customizable and scalable | – More expensive than Zapier for enterprise-level features |
| – Enterprise-grade security features | – Steeper learning curve for advanced use cases | |
| – Flexible API integrations | – Requires more technical knowledge to maximize capabilities | |
| Pipedream | – Code-based approach for developers, allowing for flexibility | – Greater complexity for non-technical users |
| – Real-time event-driven workflows | – Less user-friendly interface compared to Zapier | |
| – Free tier with generous quotas for small automation needs | – Limited pre-built templates |
Each alternative has its unique strengths suited for particular workflows, while also presenting drawbacks that may affect usability depending on the specific needs of the users.
Zapier vs Competitors: Traffic & Marketing Comparison
Traffic Comparison:
Zapier shows significantly higher organic traffic compared to Make. In March 2025, Zapier’s traffic reached approximately 41.7 million visits, while Make’s traffic was about 3.2 million in the same month. Over the past months, Zapier has remained consistently above 40 million, indicating a robust and stable traffic flow. Conversely, Make’s traffic fluctuates around the 3 to 4 million mark. The stark contrast highlights Zapier’s stronger market presence and user engagement in the automation sector.
Top Performing Keywords:
Zapier excels with numerous top-ranking keywords such as "zapier app," "ai automation," and "workflow automation platform," reflecting its authoritative position in automation software. In contrast, Make’s notable rankings include "marketing automation" and “automation software,” but it typically ranks lower in keyword strength (many are beyond the top 20). This difference suggests that Zapier effectively targets high-traffic keywords, while Make’s strategy appears less impactful, limiting its visibility.
Conclusions on Visibility and Reach:
Zapier clearly demonstrates stronger online visibility and reach compared to Make, as evidenced by its substantial organic traffic and a more competitive keyword portfolio. Furthermore, Zapier’s dominance in high-ranking search terms positions it as a leader in the automation niche. While Make has potential in specific areas, its lower overall traffic and keyword strengths indicate room for improvement in its SEO and marketing strategies to enhance its visibility in the market.
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Other “Zapier” Alternatives & Competitors that you can find for free
Here are five alternatives to Zapier along with their key features, strengths, and value propositions:
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Integromat (Make)
- Key Features: Visual workflow builder, support for complex logic and functions, scheduling options, error handling, and extensive app integrations.
- Strengths: Highly customizable workflows, ability to handle very detailed and multi-step processes, and extensive support for HTTP/SOAP requests.
- Value Proposition: Perfect for users needing advanced automation tools and flexibility in creating intricate workflows.
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Automate.io
- Key Features: Multi-step automations, simple drag-and-drop interface, integration with numerous cloud apps, and real-time notifications.
- Strengths: User-friendly interface, good for startups and small businesses, and reasonable pricing tiers.
- Value Proposition: Best suited for businesses looking for an intuitive, cost-effective solution to automate routine tasks without significant technical knowledge.
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Microsoft Power Automate (formerly Microsoft Flow)
- Key Features: Integration with the Microsoft ecosystem, pre-built templates, mobile app support, and AI builder for intelligent automation.
- Strengths: Deep integration with Microsoft Office applications and various enterprise services, suitable for businesses already using Microsoft products.
- Value Proposition: Ideal for organizations that heavily use Microsoft tools and seek to streamline their workflows with advanced automation capabilities.
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Tray.io
- Key Features: API integrations, a flexible visual workflow designer, and event-based automation.
- Strengths: Designed for complex enterprise-level integrations and workflows, powerful data manipulation tools.
- Value Proposition: Excellent for businesses needing a robust, scalable solution that can handle sophisticated integration scenarios.
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Workato
- Key Features: Pre-built integrations, AI-powered recipe creation, multi-step workflows, and data enrichment capabilities.
- Strengths: Strong focus on collaboration and customer engagement, enterprise-grade security, and scalable architecture.
- Value Proposition: Aimed at larger organizations that require powerful automation tools to enhance productivity and facilitate cross-departmental collaboration seamlessly.
These alternatives offer unique features and strengths tailored to different business needs in automation and workflow management.
