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Hotjar Best Competitors & Alternatives updated February 2025

Hotjar Best Competitors & Alternatives updated February 2025

Top Hotjar Alternatives & Competitors based on 254 Reviews

Brand Rating Pricing
hotjar.com favicon Hotjar ★ ★ ☆ 2.5 Hotjar offers a free basic plan with limited features for a single website. Paid plans start at $39/month for the Plus plan, which allows for more features and multiple websites. The Business plan starts at $99/month, providing enhanced capabilities and increased data limits, while the Scale plan offers custom pricing for large enterprises requiring advanced features and support.
amplitude.com favicon Amplitude ★ ★ ★ ☆ 3.2
analytics.google.com favicon Google Analytics ★ ★ ★ ☆ 3.4
heap.io favicon Heap Analytics ★ ★ ★ ★ ☆ 4.3
kissmetrics.io favicon Kissmetrics Kissmetrics pricing is tailored based on the number of monthly tracked users. Pricing begins at $299/month for up to 10,000 tracked users. For larger user counts, users need to contact Kissmetrics for a custom quote, and there is a focus on providing advanced analytics and customer engagement tools.
looker.com favicon Looker ★ ★ ★ ★ ☆ 4.5
powerbi.microsoft.com favicon Microsoft Power BI ★ ★ ★ ★ ☆ 4.3
mixpanel.com favicon Mixpanel ★ ★ ★ ☆ 4 Mixpanel has a free tier that allows users to analyze up to 100 data points. Paid plans start at $25/month and go up to $999/month based on the number of monthly tracked users and data points, aimed at scaling analytics capabilities for businesses of different sizes.
tableau.com favicon Tableau ★ ★ ★ 3 Tableau offers various pricing tiers starting at $70/user/month for the Tableau Creator plan, which includes full desktop capabilities and online hosting. The Explorer plan is available for $35/user/month, and the Viewer plan for $12/user/month, each offering progressively fewer features, ideal for teams with different levels of data needs.

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Why should you be looking for a Hotjar alternative?

Users often seek alternatives to Hotjar for various reasons, including specific feature needs—like advanced analytics or real-time data capture—ease of use, budget constraints, and varying levels of support. Popular alternatives include Amplitude, Google Analytics, Heap Analytics, Kissmetrics, Looker, Microsoft Power BI, Mixpanel, and Tableau. This article will explore these options, focusing on their distinct features, pricing models, and target user bases to help users make informed decisions based on their unique requirements.

Quick Overview of Top Hotjar Competitors

  • Amplitude – Best Hotjar Alternative for Product Analytics
    Provides advanced behavioral cohort analysis and product analytics, allowing teams to track user journeys and retention effectively. Its ability to create custom reports and track user engagement in real-time makes it highly valuable for product development.

  • Google Analytics – Free Hotjar Competitor for Web Analytics
    A robust, free tool for tracking website performance and user behavior. Google Analytics offers extensive integration options, customizable dashboards, and real-time data, making it suitable for businesses of all sizes looking for a comprehensive overview of web traffic.

  • Heap Analytics – Intelligent Hotjar Alternative for Event Tracking
    Automatically captures all user interactions and events without needing manual tagging. This feature allows for in-depth analysis of user behavior, making it easier to understand user journeys compared to Hotjar’s session recordings and heatmaps.

  • Kissmetrics – E-commerce Focused Hotjar Competitor
    Focused on providing insights into user behavior and conversion tracking for e-commerce businesses, Kissmetrics offers powerful tools for understanding customer lifetime value (CLV) and funnels, compared to Hotjar’s more general web analytics features.

  • Looker – Advanced Hotjar Alternative for Data Visualization
    A business intelligence platform that enables deep data exploration and visualization, Looker excels at building customized reports and dashboards that provide insights into user behavior, unlike Hotjar’s more limited analytics options.

  • Microsoft Power BI – Versatile Hotjar Competitor for Business Intelligence
    Offers powerful data visualization and integration capabilities with a wide range of data sources. Power BI enables businesses to create interactive reports and dashboards, making it a flexible alternative to Hotjar for comprehensive data analysis.

  • Mixpanel – Best Hotjar Alternative for Engagement Tracking
    Specializes in product analytics that help teams track user interactions and retention over time. Mixpanel provides event-based tracking and detailed funnel analysis, offering deeper insights into user engagement compared to the qualitative data Hotjar provides.

  • Tableau – Leading Hotjar Competitor for Data Analysis
    A powerful data visualization tool that transforms raw data into interactive dashboards, Tableau is ideal for complex data analysis and reporting. Its ability to handle large data sets and provide visual insights sets it apart from Hotjar’s focus on user behavior metrics.

Hotjar Alternatives: Feature by Feature Comparison

Feature Amplitude Google Analytics Heap Analytics Kissmetrics Looker Microsoft Power BI Mixpanel Tableau Comparison with Hotjar
Event Tracking Advanced event tracking with user-level data. Standard event tracking; focuses on pageviews. Automatically captures all events, no setup needed. Custom event tracking but limited automation. Flexible and customizable event tracking. Basic event tracking through data integration. Powerful event tracking with real-time data. In-depth event tracking with customizable visualizations. Hotjar lacks advanced event tracking capabilities.
User Segmentation Advanced cohort analysis and user segmentation. Basic segmenting based on user demographics. Automatic user segmentation based on interactions. Limited segmentation capabilities. Highly customizable segments tailor-made for analysis. Custom segmentation capabilities available. Strong segmentation focused on event paths. In-depth segmentation for actionable insights. Hotjar offers basic segmentation primarily through feedback.
User Journey Mapping Comprehensive journey mapping tools. Focuses more on individual events. Visual journey mapping based on user interactions. Simplified user journey understanding. Flexible modeling for user journeys across platforms. Requires advanced setup for user journey visualization. Strong journey mapping with user flow analysis. Integrated journey mapping with customizable dashboards. Hotjar does offer heatmaps, but lacks a comprehensive journey mapping tool.
Real-time Data Analysis Real-time insights available for immediate actions. Real-time data with some latency. Fast real-time data capturing and analysis. Real-time metrics but limited actionability. Real-time dashboards for immediate decision-making. Limited real-time analysis; focuses on scheduled reports. Real-time access to user interactions data. Real-time analytics via customizable dashboards. Hotjar has limited real-time data processing capabilities.
Integration Options Wide range of integrations with marketing tools. Extensive integrations with Google products. Simple integration with popular tools without coding. Moderate integration options but some APIs available. Strong support for modern data stacks and APIs. Integrates with hundreds of services easily. Many integrations with mobile and web platforms. Extensive APIs for integration with various platforms. Hotjar has limited integration capabilities compared to these tools.
Data Visualization User-friendly dashboards and visual representation. Basic reporting with standard graphs. Automatic visual analytics; fast and intuitive UI. Graphical representations available, but not dynamic. Powerful data visualizations with embedded analytics. Sophisticated visual dashboards; user-friendly. In-depth visualizations and analysis tools available. Highly customizable visual analytics focused on storytelling. Hotjar offers basic visualizations; more heatmap oriented.
Predictive Analytics Advanced predictive algorithms for future insights. Limited to historical analysis with no predictions. No predictive features. No advanced predictive functions. Capable of predictive analytics through modeling. No prediction; mostly descriptive analytics. Basic predictive capabilities focused on trends. Predictive analytics through forecasting and modeling. Hotjar lacks predictive analytics capabilities.
Attribution Models Multi-touch attribution across different platforms. Limited attribution options; last-click focus. Limited attribution modeling. Basic attribution for conversions only. Advanced attribution capabilities for complex analytics. No direct attribution modeling; focuses more on BI. Event-based attribution models available. Strong attribution capabilities integrated. Hotjar lacks attribution modeling entirely.
Collaboration Features Collaborative tools for team work. Limited collaborative features within GA. Basic sharing options available. Basic tools for sharing insights with team members. Strong collaboration functionalities and sharing. Collaboration features primarily through Microsoft 365. Collaboration supported but not a primary focus. Solid collaborative features for teams and sharing insights. Hotjar has limited collaboration functionalities.
Pricing Tiered pricing based on usage and features. Free basic version; premium for advanced features. Free limited version; pricing based on usage. Pricing varies by features; generally higher cost. Pricing based on data usage and features. Free, basic tier available; paid options for advanced features. Free tier available; usage-based pricing. Licensing fees dependent on data volume and features chosen. Hotjar has a simplified pricing model focused on feedback rather than complex analytics.

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Integration Capabilities for each Hotjar competitor

Alternative Supported Integrations Compatibility Notes
Hotjar Google Analytics, Zapier, Slack, Optimizely, WordPress, Shopify, HubSpot, Segment Strong integration with tools for analytics and customer feedback.
Amplitude Segment, HubSpot, Mixpanel, Google Analytics, Salesforce, Zapier, Shopify, Intercom Focuses on product analytics; integrates with customer engagement tools.
Google Analytics Google Ads, BigQuery, Firebase, Search Console, YouTube, Data Studio, Zapier Strong compatibility with other Google services and data visualization tools.
Heap Analytics Segment, Google Analytics, Shopify, Salesforce, Zendesk, Slack, HubSpot, Intercom Emphasizes automatic event tracking; integrates well with customer success tools.
Kissmetrics Shopify, WordPress, Zapier, Google Analytics, Segment, Salesforce Focus on e-commerce and user behavior; integrations support tracking sales funnels.
Looker Google Cloud, BigQuery, Salesforce, Slack, Redshift, PostgreSQL, Snowflake, GitHub Designed for data analytics and visualization; supports cloud-based data sources.
Microsoft Power BI Azure, Dynamics 365, SharePoint, Salesforce, Google Analytics, SAP, Oracle, SQL Server Broad integrations for enterprise data analysis; compatible with many data platforms.
Mixpanel Segment, Slack, Salesforce, Shopify, Google Analytics, Zapier, WordPress, Intercom Focuses on event tracking; integrates with tools that enhance user engagement.
Tableau Google Analytics, Salesforce, Microsoft Excel, SQL Server, Oracle, R, Python, SAP, Dropbox Strong emphasis on data visualization; compatible with a wide range of databases.

Pros and Cons of each Hotjar Alternative

Here’s a table outlining the primary pros and cons of each alternative compared to Hotjar, focusing on specific strengths and weaknesses relevant to typical use cases.

Alternative Pros Cons
Amplitude – Advanced cohort analysis and segmentation – Requires a steeper learning curve for advanced features
– Strong event tracking capabilities – Can be expensive, especially for larger teams
– Ideal for product analytics and behavioral analysis – Limited in traditional web analytics compared to competitors like Google Analytics
Google Analytics – Comprehensive web analytics and user tracking – Less focus on user experience compared to Hotjar’s qualitative feedback tools
– Free tier available with a broad feature set – Privacy concerns with data storage and usage
– Integrates well with other Google products – Not the best for detailed user behavior analysis
Heap Analytics – Automatic data capturing for user events – Can lead to overwhelming data if not managed properly
– Easy to set up without extensive technical resources – User interface can be complex for beginners
– Supports retroactive event tracking – Pricing can be a barrier for smaller businesses
Kissmetrics – Strong focus on customer journey mapping and retention analytics – Limited real-time analysis
– Detailed insights on user engagement and conversion metrics – Less visual user interface compared to Hotjar
– Suitable for eCommerce and SaaS businesses – Pricing can be premium relative to offerings
Looker – Highly customizable dashboards and data visualizations – Complexity in setup and maintenance requires data expertise
– Strong integration capabilities with various data sources – Primarily focused on BI; may not have specific behavioral tools for user experience
– Good for large-scale data analysis – Higher cost, not ideal for small businesses
Microsoft Power BI – Powerful data visualization tools and integration with Microsoft products – Steeper learning curve for non-technical users
– Supports real-time data analysis – Limited focus on web analytics compared to other tools
– Affordable for organizations already using the Microsoft ecosystem – Not specifically tailored for user experience feedback like Hotjar
Mixpanel – Strong analytics for mobile applications and user engagement – Pricing model can become costly with scale
– Advanced funnel analysis and retention tracking – Less focus on qualitative user feedback compared to Hotjar
– Supports A/B testing for product optimization – Data setup can be intricate for users unfamiliar with analytics
Tableau – Leading data visualization and BI tool with strong analytics capabilities – Can be overly complex for users not familiar with data analysis
– Good for cross-departmental reporting and analysis – Focused on quantitative data, less on qualitative insights from user feedback
– Extensive integration possibilities with databases – Higher cost, may not meet the needs of small or medium-sized businesses

This table should provide a clear comparative perspective on these analytics tools in relation to Hotjar, focusing on their strengths and weaknesses for typical use cases.

Hotjar vs Competitors: Traffic & Marketing Comparison

Traffic Comparison:
Tableau leads in organic traffic with peak counts reaching approximately 1,116,276 in late 2023, making it the most visited brand. Hotjar follows with a high of about 222,325 in December 2023, while Mixpanel and Amplitude hover around the 70,000-80,000 mark. In stark contrast, Google Analytics registers minimal traffic, dipping to a mere 684 in January 2025. This highlights a significant disparity where Tableau stands out dramatically, while platforms like Google Analytics struggle to attract substantial visitors.

Top Performing Keywords:
Hotjar excels with keywords like "analytics google" and "web traffic," ranking first for most of its top keywords, indicating strong SEO strategy. Amplitude also ranks well for terms like "data analytics" and "customer data platform," yet has lower ranking strength than Hotjar. Google Analytics features competitive keywords like "google analytics login" but lacks overall traffic, suggesting better keyword optimization could enhance visibility. Tableau’s keywords reflect a broad scope, particularly in "data analytics" and "business intelligence," catering to diverse user needs.

Conclusions on Visibility and Reach:
Tableau’s dominant traffic and extensive keyword reach cement it as the leader in online visibility. Hotjar, while second in traffic, capitalizes on targeted keywords that attract user engagement effectively. Amplitude maintains a respectable position with a focus on customer data analytics. Google Analytics, with severely low traffic, reflects a need for more engaging content. Overall, Tableau’s broad keyword strategy and high traffic render it the standout performer, especially in data-centric niches.

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Other “Hotjar” Alternatives & Competitors that you can find for free

Here are five alternatives and competitors to Hotjar, along with their key features, strengths, and value propositions:

  1. Crazy Egg

    • Key Features: Heatmaps, session recordings, A/B testing, user segmentation.
    • Strengths: Easy-to-use interface, quick setup, and actionable insights through visualization tools.
    • Value Proposition: Crazy Egg allows businesses to understand user behavior on a granular level and optimize website performance, driving higher conversions efficiently.
  2. FullStory

    • Key Features: Session replay, heatmaps, user insights, and error tracking.
    • Strengths: Comprehensive user journey mapping and robust debugging features.
    • Value Proposition: FullStory offers deep insights into user behavior with a focus on enhancing user experience and application performance, making it ideal for product teams.
  3. Smartlook

    • Key Features: Session recordings, event tracking, conversion funnels, and heatmaps.
    • Strengths: Supports both web and mobile apps, offering versatile analysis across platforms.
    • Value Proposition: Smartlook focuses on understanding user behavior across all devices, helping teams to create seamless experiences and improve user engagement.
  4. Lucky Orange

    • Key Features: Heatmaps, visitor recordings, live chat, and conversion funnels.
    • Strengths: Combines quantitative analytics with qualitative data, providing a holistic view of user behavior.
    • Value Proposition: Lucky Orange empowers businesses to connect with users in real time while offering tools to improve website performance and reduce bounce rates.
  5. Mouseflow

    • Key Features: Session replay, heatmaps, form analytics, and funnels.
    • Strengths: Provides detailed insights into user interactions and behavior patterns on websites.
    • Value Proposition: Mouseflow brings together features that help businesses identify UX issues and optimization opportunities, leading to increased user satisfaction and conversion rates.

These tools provide a range of functionalities and insights that can complement or enhance the usability analytics offered by Hotjar.

Frequently Asked Questions

What is Hotjar and what features does it offer?

Hotjar is an analytics and feedback tool that helps website owners understand user behavior through features like heatmaps, session recordings, surveys, and polls.

How does Hotjar compare to Google Analytics?

While Google Analytics focuses on quantitative data related to website traffic and user demographics, Hotjar provides qualitative insights through visual tools like heatmaps and session recordings to understand user behavior more deeply.

Is Hotjar suitable for small businesses?

Yes, Hotjar is suitable for small businesses. It offers a free plan with basic features which can help small teams start gathering user insights without a significant financial investment.

What are some alternatives to Hotjar?

Some popular alternatives to Hotjar include Crazy Egg, FullStory, and Microsoft Clarity. Each of these tools offers similar features like heatmaps and session recordings, but may differ in pricing and usability.

Can Hotjar be integrated with other tools?

Yes, Hotjar can be integrated with various tools such as Google Analytics, Slack, and Zapier, allowing users to centralize their data and enhance functionality.

Does Hotjar respect user privacy?

Yes, Hotjar is designed with user privacy in mind. It does not track personal data, and users can configure settings to ensure compliance with GDPR and other privacy regulations.

What is the pricing structure of Hotjar?

Hotjar offers a free plan for basic usage. Their paid plans start at a monthly fee and provide more advanced features and higher data limits, making it suitable for businesses of all sizes.

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