Tag: startup

Attracting customers – 4 strategies for your startup

May 14, 2022 No Comments

Attracting customers and generating leads has always been a hard job. After months and months of trying, we think that our tool isn’t good enough, and then we’re rebuilding it and saying to ourselves: “I will acquire them as soon as I finish this feature.”

And this situation repeats over and over.

When you are stuck with attracting customers, it’s usually two things:

You don’t know how to do it efficiently
You didn’t do your customer development at the beginning, so now you’re paying the consequences

In your case, if it’s number two, then, I don’t know. You will need to go back to do your first step – customer development, and right after you finish that start building your product.

If you don’t know how to attract your customers efficiently, then, my dear friend, you are in the right spot!

So, let’s see what the five best strategies to acquire new customers for your startup are.

1. Kickass SEO and Backlink Building

SEO will mean nothing to you only if you are a billionaire (so you can spend thousands and thousands on PPC and other Ads) – but I assume you aren’t because you are reading this article. 🙂

Every business should tend to improve its’ SEO and Keyword rankings. One of the best ways for that is undoubtedly the Backlink Building.

If you don’t know what Backlink Building is, let me explain you in a few sentences:

The term “backlink building” is building links, or finding new and high reputational websites that would link back to you.

The reason why you should do this is that Google will rank your website better if some big website linking back to you.

Imagine the following situation:

Shakira is celebrating her birthday in a club near you. You would desperately love to enter there and see all those celebrities! But unfortunately, you can’t come there because the security guard won’t let you go.

You are embarrassed, and everything you want right now is to go back home and blame yourself because you are not “famous.”

But suddenly, someone opens the clubs’ doors, and starts yelling at you:

“Hi, John, come over here! It’s such a great party!”

You turned back, and you saw your friend Rihanna calling you.

Suddenly, the Security guard lets you go inside.

The same principle is for Google too. When some “famous” website links back to you, you will automatically be higher on searches for some particular keywords.

2. Attracting customers with high-quality content

High-quality content is crucial if you want to attract more customers to your startup. Providing value has always been famous for every business.

Take, for example, a HubSpot.

HubSpot is probably the best company out there. Their content-creating team members are killing it. Just take a look at their Blog. Isn’t it amazing?

Creating Content will not just help you to provide more value – it will also improve your SEO and rank you better for some particular keywords.

The first step you should do before you even start writing your Blog is to conduct perfect keyword research.

Every Blog post should follow at least some basic stuff like:

Being SEO friendly
Having a clear, nice, and engaging introduction
Every Blog Post should have a clear Call-to-Action
Providing value is a must
Try to keep every blog post with more than 1000 words
Include as many images as you can

My favorite part about creating Content and Marketing is not just Content Creation; it’s also Content Distribution!

You see, one Blog post with a vast distribution is more valuable than five blog posts with poor delivery, and even more, proper distribution will help you in attracting customers.

So instead of focusing your effort on creating as many blog posts as you can, try to write less but distribute it better.

Here are some tips about content distribution you should keep in your mind:

One blog post can be re-forged in several other pieces, like How to’s, Quizzes, etc.
Publish your blog post on your “owned” distribution channels (Social Media, Websites, Groups, Communities)
Distribute your Blog post among different platforms like Quora, Reddit, Medium
Build relationships with influencers and let them promote your blog posts.

The best thing about Content Marketing and distribution is that you can play with it as long as you want, and results will come!

3. Outreach like a Pro

The essential part of every business is sales. You realize that every position is a sales position. Everything we’re doing is focused on growing sales and profit.

Just like in the “old good days,” salesmen were reaching out to us with cold calling, now we’re reaching out to our potential customers with cold emailing.

Before you even start making your sales, you must know who your Ideal Buyer Persona is?

Write it down who are they, what’s their position, what are their biggest pains, how are you solving them, how old are, what’s their usual outfit combination – everything!

Now when you have that prepared, you can’t start doing your cold emailing before you finish one last step – and that’s lead generation!

Use the Internet to your advantage. Find as many potential customers as you can.

You can search in some particular Facebook group and Communities; you can scrape Quora, Product Hunt, or even LinkedIn. Find their emails, and you will be ready for cold emailing!

Cold Emailing is all about making great connections with the first contact. Yeah, it sounds tough to do, but if you want to succeed in this, this must be your primary goal.

Cold Email campaigns are based on:

One initial email
Follow-ups

Remember to always follow up with your recipients, but don’t be too spammy. Two follow-ups are enough. If they don’t respond to you after three messages, then it’s likely that they are not interested, or that you didn’t do your outreach campaign very well.

In the initial email, the focus should be on their biggest pains and your solution. But don’t be too promotional. Keep it short, and at the end of the email, give them a clear Call-to-action.

In Follow-ups, everything is about providing value. Remind them about their problems, and provide them with some valuable articles.

4. Create better Marketing Strategies than your competitors

Whether you are a small or medium business or large enterprise, you must have at least one competitor out there. It’s almost impossible that you don’t have one.

A lot of people think that conducting competitive research is everything they need to do when we’re speaking about competition.

But unfortunately, that’s not true.

What’s even more important than researching your competitors, is monitoring your competitors.

You see, if you don’t monitor your competition, you will not know what their next steps are, and you will not be able to outmaneuver and beat them. Right?

It is also important to keep track of startup metrics, so you can measure your progress.

So, the conclusion is – if you want to create better marketing strategies than your competitors, first, you must monitor them and see what are they doing.

When we’re talking about competition monitoring, here is what should you keep your eye on:

Social Media
Keyword Rankings and SEO
Content creation and distribution
Backlink building
Website changes
Newsletters
PPC Campaign

Every insight you can get is crucial for creating killing competitive advantages.

So, now that we have seen what are the best marketing strategies for attracting customers, what would be the first one you will implement in your startup?

Improve User Onboarding by Monitoring your Competitors [Actionable Guide]

May 9, 2019 No Comments

Competition Monitoring has plenty of use cases. Indeed, it can help you to improve user onboarding and attract more customers.

Do you know that competitors’ are the core of every business? And that carefully conducting your competitors’ research is going to save your business from doom?

Me neither, until I failed when I started my first startup. The reason why we failed is that we didn’t pay too much attention to our competitors. We just thought:

“Okay, we have this feature, this feature and this feature. All of them are amazing! The customers would love them!”

The truth is: nope. They didn’t love them. They didn’t even use our product. Why?

Our competitors were some 20-year old companies from the IT sector. Their websites were awful. But still, they managed to provide enough value to their users.

We have just overwhelmed existing and useful products. It turned out that our potential customers liked simplicity.

We didn’t realize that our competitors’ are big gamers in our industry. We have just thought: “Nah, they have a crappy website. They are useless.”

That thinking cost us our time and money.

My dear friends, that’s the reason why I have decided to show you what I have learned afterward, what were my mistakes, and how can you implement some of the tactics.

In this article, we will cover everything from doing great competitive research, over recapturing competitors’ users to successfully onboarding them, and creating in-app experiences suitable for them.

Let’s dive in!

Easiest, Fastest and Most Efficient way to Conduct your Competitors’ Research

We all hate conducting competitive research.

Yea, I will admit it – I hate it too!

But the point is – we need to do this in the best way we can if we want to build a profitable and enduring business.

So, here is how to do it in several steps (Yea, it will still cost you some time, but in the worst, you will invest no more than 5 hours for this – instead of 10+ like we all used before):

1. Write down several most relevant keywords for your business, product, service or feature (10 minutes)

2. Type all of them in Google and write down the first eight links on the page for every particular keyword. (20 minutes)

3. Filter those links to find out who is your competitor and who isn’t. (20 minutes)

4. Create an insightful and detailed spreadsheet, where you can put as much information as you can. Here is some necessary information you should look for:

– Name of the company

– Headquarters, Address, State

– Founders

– Resources (Team size, investments, founders previous experience, etc.) Everything which can help you to determine their power and ability to create and make changes faster.

– Product features

– Unique Value Propositions

– Distribution and User Acquisition channels (Social Networks, Quora, Reddit, Pinterest, etc.)

– Unique Buying Persona and Target Audience

– Technical information (Languages used to build the product, Website information – Traffic, Domain Authority, Trust Factor, Citation Flow, Spam Score, etc.)

(20 minutes)

5. Find this data (30 minutes to 1 hour per competitor).

And that’s it! You will have a perfect Competitive Research in a few hours!

Now it’s time to see what can we do with this data. We can’t just put it in some forgotten or hidden folder. Right?

How to use your Competitive Research Data in your Advantage?

So, how can great competitive research help us to improve and expand our business?

From all the information you found above, you can see a lot of useful things about some of your competitors you can use in crafting and executing significant competitive advantages and to improve user onboarding:

Knowing your competitor’s available resources (time size, investment, etc.) will help you to determine what are their strengths and how fast they can implement changes, new trends, and pivoting.
Having clear insights into their Unique Value propositions and key features will help you to understand their offerings and what’s their trigger when acquiring new customers
Their founders must become your best friends – following their founders on all possible social media and rewatching or re-reading their old interviews will help you to see through what challenges they passed and how they solved some particular problems.
Have clear insights into their marketing channels – understanding this will help you to find out and determine their best acquisition and distribution channels. Understanding how are they onboarding their new customers is crucial if you want to beat them.

Now when we saw how can some particular data from Competitive Research help us, it’s time to see how can we create converting onboarding tactics.

Customers are bosses

There is no business that will live without its’ customers. It’s the same for your competitors and the same for you too. Whether you are in a big or small market, sometimes it’s not just enough to fight for, let’s say, 2% market share.

Sometimes we need to acquire a much more significant share if we want to build an enduring business and create a monopoly.

Having a clear mindset here is crucial, so ask yourself this:

“What would happen if I recapture some of my competitors’ customers?”

Yea, you read it right.

When you succeed in recapturing some of your competitors’ customers, in the long run, you will not recover just a few of them. You will recapture much more.

The key thing here is to offer some new key features, value propositions, or even to personalize your onboarding experience.

The best way to test your product, features and unique value proposition is actually to talk to your competitors’ customers! 🙂

Create some little surveys or even conduct some 15-minute call or video interviews. Because they are charming people (who else would give you 15 minute of their time in this busy world. right?), you can offer them some extended trial, discount, or your exclusive learning material.

The goal of your competitors’ customer development is to:

Understand their most significant pain about problems that you and your competitors are solving.
Realizing what’s important for them.
Creating better competitive advantages and onboarding methodologies based on your competitors’ customer development.

Education is the key

There is no better way to improve user onboarding than educating your competitors’ customers better.

Find the gaps in your competitors’ products and onboarding method, and improve them! Let’s take the following example:

There is a lot of Project Management tools right there. We have Asana, Trello, Atlassian, and many more of them, and almost all of them are complicated. The best software out there is the one that provides the best education and onboarding methodologies for its customers.

When some customer is changing one tool and going to another one, the biggest problem he has is the transformation itself.

Use the data from your researches and make sure that your product, onboarding strategies, and educational material are filling the gaps.

Create unique explaining videos. For example, you, as a CEO, can speak and explain your potential customers how can they use the tool or what are the benefits of using your tool instead of your competitors’ tools.

Pro Tip: put your face whenever you can – it will help you to establish better relationships with your customers and improve your personal and company brand.

Track Competitors’ Transactional Emails

Transactional (or drip) emails are triggered and behavioral-based emails.

According to Experian, transactional emails receive eight times bigger open rates than any other type of marketing emails.

Sending transactional emails will undoubtedly help you to improve user onboarding.

What are some transactional email examples?

– Welcome emails – emails that are sent whenever someone creates an account

– Triggered transactional emails – your user just activated your most important feature? Send him the tips and tricks about that particular feature through email!

– Activity-based transactional emails – Your user isn’t seen for a while? Remind them of the benefits of using your product

– The trial is ending – Whenever your user’s trial is about to end, remind them through transactional email.

There are countless examples of using transactional emails to improve user onboarding.

Here are some examples of how we at Competitors App use transactional emails to improve the activation rate.

improve user onboarding with transactional emails

Whenever we see that someone didn’t add it’s domain, we trigger them this email.

This particular email generated over 50% open rate, and more than 30% of those who opened this email added their domain.

Here, we’re offering our trial customers dedicating help and support by asking them to schedule 1 on one meeting with us.

This particular email generated more than 43% open rates and more than 25% of people who opened it scheduled the meeting.

Do you see the power of transactional emails?

Now, how can you get the most out of your competitors’ transactional emails?

Your competitors invested a lot of time and money to craft amazing transactional email campaigns or copies. They probably know better than you what’s working and what’s not.

So, why do you need to reinvent the wheel?

When you’re adding new competitors in your Competitors.app account, you will see the following notification at the bottom:

improve user onboarding - monitor transactional emails

If you want to track and keep an eye on your competitors’ transactional emails, create a trial account with the [email protected] email address.

For example, if you want to monitor HubSpot, it may look like this:

Afterward, you can check your competitors’ transactional emails in your Competitors App dashboard.

Now you’re ready for skyrocketing your transactional email open rates!

Improve user onboarding with better in-app experiences

Is your goal to make better user onboarding? Right?

By now, you know your competitors very well; you know their strengths, weaknesses, unique features, and user activation events. You know what their customer’s pain points are, and how are they activating their trial users through transactional emails.

There are two last steps you need to conduct if you want to improve user onboarding flow, improve your retention, reduce churn, and activate more users:

Check their in-app user onboarding
Improve user onboarding

The best way to check your competitors’ in-app user onboarding is actually to try their product.

Signup to them, and see what are they doing.

How does their user onboarding flow look like? Do they use checklists, product tours, or progress bars? What are their tooltips?

Check whatever you can and write it down.

If you’re “lucky” and your competitors are well-established businesses, try to search for their user onboarding teardowns on the web.

Like this one, for example:

The next step is to improve user onboarding flows and make them better than your competitors have.

You can always use your dev resources or open libraries to create amazing in-app experiences, UX, and UI elements.

But, you can also use user onboarding software to accomplish that.

For example, User pilot is one of the Walkme and Appcues alternatives. It helps you to build triggered and behavioral-based user onboarding elements and in-app experiences.

The Bottom Line

As far as we have seen, you can achieve great results with constant competition monitoring. There are various use cases, and how to improve user onboarding based on your competitors’ research and competition monitoring is undoubtedly one of them.

If you want to know more about how Competitors’ App can help you to create competitive advantages, you can check our features or signup for free!

Should You Start a New Business if there are many competitors in your market?

March 8, 2018 No Comments

Starting a new business from scratch is one of the most independent, exciting pursuits you can undertake. Due to the sea of information and helpful tools available now, it is much easier to set up and run one, and much more fun.

While you may have your idea up and ready, one question may still be bugging you from taking that leap. The competitive business environment may be forcing you to ask yourself:

“Should I do it?”

This is an excellent question to ask, as all entrepreneurs (especially if you’re doing it for the first time) do come across thoughts like, “All good ideas have been executed already.”

Contrary to intuition, having a certain amount of competition can be helpful – and a competitive business strategy is best for the growth of small businesses. Inside this existential question for your business, you should analyze these different areas:

The Competitive Market

It may be tempting to get to the exciting stuff of setting up a business – but it is always good to conduct your research first.

You may feel that your product is perfect for the market. Nothing like it exists.

Or you may be overthinking competition exists already.

In both these cases, market research is a tool that comes in very handy. It can help you:

(a) Identify your market segment

Your market segment is the ‘segment’ of people from the ‘market’ who will be the ideal customers for your product. Identifying and understanding this group of people will help you optimize your product.

As you understand the problems they face, and how they like to solve them, you can identify where in the process you can make it easier for them.

(b) Understand Market Trends and the Market Picture

By conducting the appropriate research, you can identify if there’s a market for your idea. It can help you determine your unique niche and how you can solve problems for that niche.

You can see if the industry you’re in is declining or thriving. It is best to go ahead into further stages of business development if the industry is stable and thriving/ new and on the road to a flourishing future.

These two steps will bring you to the essential part of the analysis:

(c) Identify and Study Your Competitors

Your competitors, even if they’re not entirely similar, are your ideas put into a business. Healthy competition can look scary – but it is what makes the market colorful.

If many companies are doing well in your niche, it also means that people ARE looking for what you’re offering.

You can analyze your competitors to identify the trends in your niche, see what works and what doesn’t, and get a clearer picture of how running your business would be.

You can analyze their best practice strategies and content to apply them to your own business. Further, you can also see where they failed/ tests they conduct to save time and save yourself from making those same mistakes.

You can also look into how they nurture their leads, how their sales funnel works, and how these could be improved to apply to your business model.

There are various tools available which you can use to analyze your competitors. These can help you track changes in your competitor’s websites, emails, social media campaigns, website tests – and their overall digital marketing strategy.

The deeper you look into your competitor, the more insight you can gain on how to improve your business.

This also has another helpful effect. As you understand what your competition is offering – you can even get what they’re missing – which can help you strengthen your proposition. This will again make your product unique and add value.

The Customers/Users

The user is the heart and driving force of any business. Great businesses are built on great ideas, no doubt, but those are ideas that add value to their users.

The users who are in your target segment can provide you a gold mine of information. Here are the ways in which they can help various aspects of your business plan.

(a) They’ll help you identify if your product is needed

Sure, you feel like your product could help out a lot of people – but you need to ask your prospective customers if they would be using something like it.

For example, if you build software that sorts company files with a subscription price of 300$ a month – would a business buy it? They could decide to outsource it pay a human to do it.

This exercise will help you in finding out if the users need your product. It can also help you in setting up a pricing range.

(b) They’ll help you see If your USP works

Your unique selling point (USP) is what sets you apart from other competitors. For determining the USP, it is best to learn about the problems the users face in real life, and the services they use to solve those.

While giving you an idea about your competitors, this will also tell you about the pain points of the user straight from the inside. Further, you can ask the problems they face with the current tools and services they use. It will help you identify where your competitors are missing the mark – and where you can make one.

If people are looking for alternatives to the current services, it is a tremendous opportunity to jump to. You can identify similar problems seen as a pattern among various users and build on that.

This will help you improve your USP further and evolve it into adding more value to the user.

For example – You’re developing customer support software, and many users tell you about not being able to sync their invoices to their email. This is a problem they face on a day to day basis and has not been solved yet.

You add this in your USP – and these users will be glad to shift over to your service.

The best ways of connecting with customers/prospects are usually by conducting interviews/ surveys.

These require significant efforts from you as well the consumer – another useful tool for analyzing the customer is through social media.

Social media is a significant communication channel for companies and their customers – and by tracking your competitor’s social media, you can get an insight here. This is another feature that competitor monitoring tools offer. This can also help you find and use channels where your competitors are not yet connected to their users on, and exploit it to catch up.

Many young companies face the problem of meeting the large “sharks” – the bigger companies which may be dominating their niche, and competitor analysis is how they can get ahead.

So, if you were questioning yourself about whether or not you should go ahead with your business idea – the best way to answer that is to do some research.

Once you find your value proposition, the only thing that stands between you and massive growth is how you promote yourself better than your competitors.

All the best – to more growth and great business ideas!

Pitch feedback for Competitive.Business

November 9, 2017 No Comments

I almost always try to go to events that I think can help Competitive Business. I invest some time, but the focus, the feedback, and sometimes the buzz around my startup always helps.

I’ve been selected to pitch at Rockstart Answers organized by Rubik Hub in my town.

Pitch preparation

The team at Rubik Hub did a great job preparing all of the selected startups for the pitch event. We had a few training sessions with a lot of feedback on how to present.

It’s not my first pitch experience, not at all. I’ve pitched at several startup events with my last project; I know how valuable pitching events are: you are in the spotlight; it’s all about your startup.

At 4:00 am, I had to prepare the video training pitch (in my pajamas).

Final pitch video of Competitive Business

Sadly, they have filmed only the end and the Q&A.

… and the pitch deck.

The actual pitch text

Image you are the CEO of a startup.
Your job, as the CEO, is to make strategic decisions. You are more likely to make the right decision if you are well informed, correct?
———
So, for 6 years, on my previous startup, I’ve been manually watching over competitors to check out their strategy on social media or ads, their pricing, their copywriting changes, lead nurturing and it paid off: I had the right product, the right price, the right strategy so I made a profitable startup.
Let me tell you why knowing your competitors can be good for your business:
It will help you position yourself and differentiate from the competitors in the user mind (most of the users will ask why should I choose you and not your competitor).
price changes of your competitors can affect your revenue (think of some seasonal offers or maybe a discount if the user did not convert after the trial ending)
investors ask in a pitch deck to have competitors slide and say why are you better? How easy it would be for your competitor to do what you do.
know where your competitors promote themselves, find out influencers, affiliates, webinars and so on
Keep in mind while you develop your business, the competitors are doing this as well. Don’t fall behind.
—-
Competitive.Business will deliver by email on a weekly basis your competitors’ online activity. It will only take a few minutes of your time to review any key insights and help you make strategic decisions with your team.
This is how it currently looks, simple interface with powerful filters so you can immediately see only what you are interested in.
Now think that if you would manually visit competitors from time to time, you would have to remember what you have seen last time and if they changed anything. You may visit them for nothing or even miss some of their moves.
Competitive.Business alerts you only when something new happens. All the key information will be delivered to your email and you may visit the website for more information.

—
We are currently in private beta.
2 weeks ago I invited 50 startup founders. We’ve done a lot of bug fixing and received good feedback.
I plan to launch publicly in December.
—-
My question to validate and improve the product is: What public information about your competitors would you pay for? or would you be interested in?

Feedback on my pitch

At the end of the event, I’ve received 43 written feedback from the audience.

While in 3 minutes, there isn’t enough time for anyone to fully understand the business, when a lot of people write the same thing, it’s something you should focus on and see if you can do something with it.

To address some feedback that kept repeating:

You should monitor price changes on e-commerce websites.
I don’t want to monitor price changes, there are a lot of startups and well-established businesses that do that very well (not that there isn’t enough space to make another one), but I targeted people with a different need, those who want to have an idea of their competitors strategy, what works well for them and what doesn’t.
Budget spent on ads; keywords that help my competitors convert
Very happy to see interested people in ads & keywords. The feature should be available on Competitive Business in a month or two.
I am interested in user acquisition/sales strategy
We are already monitoring competitors account emails/newsletters, social media and soon ads

Do you have a pitch prepared for your startup? Have you ever pitched at a startup event? How was it?

Startup strategies to keep track of your competitors

June 24, 2017 No Comments

I remember when I started my last startup, Monitor Backlinks, that almost every day I was tracking my competitors’ websites, blogs, social media and try to figure out what they are up to, why did they do the things they were doing.

You have to be honest with yourself; competitors know a lot more than you do about your niche; they have been working for years trying to optimize their business, increase leads and conversion rates, while you are just starting. You don’t need to copy their every move, but at least stay up to date with what they do so you don’t waste time making the same mistakes or optimize your website and startup faster.

Strategies that will help you decide what can you learn from your competitors

Tracking your competitor site changes

You only need to review once most of the pages of your competitor, to get an idea on how they organize the information they publicly display to their visitors. Some pages will require you to come back and figure out if they have changed anything.

From my research, I saw that the homepage and pricing page could change every month (usually small stuff, like adding a testimonial, a certificate or an award badge, a copy of the text …). As an entrepreneur, you will most likely try to remember everything in your head, but you can also try Competitive.Business tool to track the website changes and have a clear history (visually and text) on what changes; also, you will get alerted via email when something changes.

Monitor the blog and social media accounts

The blog and social media are where your competition marketing employees will write articles about their niche (so your niche).

Do not think that this is random text, to have some content on their website; the topic of the articles are usually well planned, targeting specific keywords that are well researched to get high keyword rankings on Google and drive free inbound leads that their sales team can work.

You do not need to read all the articles from beginning to end carefully. It’s enough to scan their headlines and try to figure out if that article was written to target specific keywords to rank in Google or if it’s a very long article, to be very well documented and their audience will find it excellent and link to them, boosting their startup website.

Also, your competitors’ will announce new or improved features on their blogs and social media. That means that you are already a step behind when you read that article, but it’s better to know and think if it’s worth implementing for your startup or not. And don’t worry, you are working on something else that your competitors are not working on while they improved their app.

Trial emails and their newsletter

Create an account on your competitor website and keep track of what emails they are sending. You will learn their free trial conversion funnel and apply some of the strategies to your startup. Commonly, they might offer a discount after the trial ended, or invite the user to a 1-on-1 demo call.

Also, their newsletter may contain invitations to webinars. If they are doing this, it is a confirmation that that marketing channel works for them.

Takeaways for your startup

All of the above strategies are free to do manually, and they provide a ton of knowledge, you have no excuses if you don’t do it!

There is a lot more to talk about when tracking your competitors, but remember, knowledge is power, but also, knowledge is time-consuming. Find a balance, focus on building your startup while keeping an eye on your competitors.

Read other competitive articles for your business

Competitive Intelligence Business – Competitive intelligence (CI) is a term you may have come across before. Like many industry buzzwords, it isn’t immediately apparent what CI is and how it can be useful to your business. But don’t worry, because we’re going to explain the ins, outs, pros, and cons of CI.

BEST COMPETITORS GUIDES

Monitor competitor website changes
You can get alerted when your competitors are making changes to their website.

Find competitor keywords
Finding your competitors’ keywords is essential for your business. It means that you focus your entire website on targeting high volume, quality keywords.

Track Social Media Pages
Social media competitive analysis is the constant monitoring and analyzing the moves of your competition on social media.

Competitor Email Monitoring
Tracking your competitors’ emails takes some time, but it’s well worth it!

How to do competitor analysis
One important step is to conduct an effective competitive analysis to evaluate your competitors’ brands.